Mobile: Page 198
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Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 6, 2018 -
Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 6, 2018 -
Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 6, 2018 -
Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 6, 2018 -
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018 -
ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 5, 2018 -
Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 5, 2018 -
Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 5, 2018 -
Study: 27% of social media users view ads more negatively
Perception of social advertising has stagnated or declined in the past year, Sprout Social found.
By Robert Williams • April 5, 2018 -
Google's answer to header bidding arrives
Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance.
By Erica Sweeney • April 5, 2018 -
Target calls on Google for first voice-activated coupon
The companies' partnership continues to deepen as they compete against Amazon.
By Natalie Black (Koltun) • April 4, 2018 -
BigCommerce adds Google AMP support for 55K mobile merchants
In a pilot program last year, the company found that AMP-powered merchants saw up to 20% higher click-through rates.
By Robert Williams • April 4, 2018 -
Jay-Z's D'ussé cognac decants hashtag, SMS ordering service
Twitter and Instagram users can request a delivery by including the hashtag #DUSSE100 in a post.
By Robert Williams • April 4, 2018 -
Instagram restricts data-sharing with apps amid Facebook scandal
The photo-sharing app cut the number of times developers can pull data by 96% as parent company Facebook seeks to contain its continuing crisis.
By Robert Williams • April 4, 2018 -
Honda dealer builds app for Google Assistant
Paragon Honda customers can schedule service appointments with voice commands.
By Robert Williams • April 4, 2018 -
'Friends,' 'Full House' intros re-imagined as 8-bit animations for 'Ready Player One' promo
Warner Bros. is riding the '80s and '90s nostalgia craze with clips posted on YouTube, Facebook and Snapchat.
By Erica Sweeney • April 4, 2018 -
ANA: Nearly half of advertisers plan to increase influencer spending
A survey revealed that, among those that are not already using the tactic, 27% plan to start in the next 12 months.
By Erica Sweeney • April 4, 2018 -
Cathay Pacific's 360-degree ads outperform all prior campaigns
The airline saw gains in several key audience metrics, including unaided awareness, favorability and preference for the brand.
By Robert Williams • April 3, 2018 -
Domino's mobile game puts players at the center of its latest TV commercial
"Piece of the Pie Pursuit" also lets loyalty customers win points that can be redeemed for free food.
By Robert Williams • April 3, 2018 -
Little Caesars expands mobile-driven Pizza Portal
The pizza chain added self-service pick-up stations at 55 locations run by franchise operator Sizzling Platter.
By Robert Williams • April 3, 2018 -
Grindr stops sharing HIV status with other companies
The gay dating app made the decision after previously defending sharing user data with third parties like Apptimize and Localytics.
By Robert Williams • April 3, 2018 -
Deep Dive
After Amazon Go's launch, retailers renew focus on how mobile shapes in-store shopping
Walmart and Nike are ramping up their mobile strategies, but will the Go model become the new gold standard for retail?
By Natalie Black (Koltun) • April 3, 2018
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