Mobile: Page 199
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Deep Dive
8 mobile marketing winners and losers from Q1
Nike was a three-time victor on mobile in the first few months of the year while McDonald's and Mercedes-Benz struggled to get on the scoreboard.
By Shane Schick • April 11, 2018 -
American Express runs geotargeted ads on top of NYC taxis
When cabs pass an American Express merchant, rooftop signs will tap into GPS technology to deliver an ad for that company, which AmEx can charge for.
By Erica Sweeney • April 11, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
PayPal readies rollout of traditional banking services
The payments company is working with small banks to offer debit cards, direct deposit and more targeting the "unbanked."
By Robert Williams • April 10, 2018 -
Google chats up Coachella fans with voice features, Pixel photo booths
Festival-goers can access lineups, artist interviews and visitor guides, play Coachella-themed trivia and create a personalized schedule for the two-weekend event.
By Robert Williams • April 10, 2018 -
Study: US programmatic ad spending to rise 28% this year
Mobile will account for 70.4% of programmatic display outlays this year and almost 90% by 2020, eMarketer forecasts.
By Robert Williams • April 10, 2018 -
American Express supports new brand platform with heavy podcast, mobile push
The campaign centers on vignettes about maintaining a work-life balance, with ads running on more than 20 podcasts.
By Erica Sweeney • April 10, 2018 -
Study: Pillsbury, Puma top brands for most 'talkworthy' marketing
Surprisingly, some brands with active marketing efforts like Aveeno came up short for online buzz due to a lack of shareable content.
By Erica Sweeney • April 10, 2018 -
Facebook suspends more data firms over privacy scandal
AggregateIQ and CubeYou have been cut off while the social network investigates their data-gathering activities.
By Robert Williams • April 9, 2018 -
Layoffs continue at AdColony, which won't seek a new CEO
The mobile video ad network trimmed executives as it tries to restore profitability.
By Robert Williams • April 9, 2018 -
Amazon reportedly taking on Venmo in peer-to-peer payments
The Wall Street Journal suggests the move could be the e-commerce giant's next effort to enter the banking space.
By Dan O'Shea • April 9, 2018 -
Pokémon Go promotes Earth Day cleanup events with in-game rewards
Players at 40 events around the world can unlock rewards based on the number of participants on April 22.
By Robert Williams • April 9, 2018 -
Polyvore shuts down following acquisition by Ssense
Loyal fans of the fashion app are voicing their disappointment on social media.
By Robert Williams • April 9, 2018 -
Deep Dive
Breaking down the marketing winners and losers from Q1 2018
From Cambridge Analytica to Crystal Ball Frappuccinos, scandals and successes from the first leg of the year carry important lessons for marketers.
By Kayla Matthews • April 9, 2018 -
Adidas will create 30K videos at the Boston Marathon — 1 for each runner
The personalized videos will be created using radio-frequency identification chips attached to bibs and be available just hours following the race.
By Erica Sweeney • April 9, 2018 -
Walmart expanding pickup towers to 700 stores
The retail giant is also adding lockers so customers can pick up larger items like TVs.
By Daphne Howland • April 6, 2018 -
Stash tests programmatic branded content push with favorable results
The fintech startup worked with TripleLift to target millennial audiences on The Daily Dot and Thought Catalog webzines.
By Chantal Tode , Robert Williams • April 6, 2018 -
Tinder finds match with Manchester City soccer
The dating app heralded its sponsorship of the soccer team by flying a blimp in club colors over the U.K. city.
By Robert Williams • April 6, 2018 -
Ikea Place ranks as No. 2 free ARKit app
Downloads of apps built with Apple's AR software tools quadrupled to 13 million in six months, Sensor Tower data show.
By Robert Williams • April 6, 2018 -
Starbucks debuts voice ordering on Samsung's Bixby in Korea
Bixby lets customers place an order and pay through voice recognition in the My Starbucks Rewards app.
By Robert Williams • April 6, 2018 -
Werther's Original builds life-sized Candy Land with Hasbro
Those who missed the Santa Monica activation can play the game digitally and interact with a 360-degree video exploring the pop-up experience.
By Erica Sweeney • April 6, 2018 -
ZTE partners with Taboola on Android rival to Apple News
In a point of differentiation for ZTE users, lock screen links will take users directly to publishers' websites.
By Robert Williams • April 5, 2018 -
Juniper: 2.1B people will use mobile wallets by next year
Negative sentiments toward chip cards have opened an opportunity for mobile wallets to establish themselves as the preferred contactless method.
By Robert Williams • April 5, 2018 -
Lyft expands test of monthly subscriptions for ride-hailing
Initial testing began last month with the $199 packages now available in 30 markets.
By Robert Williams • April 5, 2018 -
Study: 27% of social media users view ads more negatively
Perception of social advertising has stagnated or declined in the past year, Sprout Social found.
By Robert Williams • April 5, 2018 -
Google's answer to header bidding arrives
Exchange Bidding launches with new reporting capabilities that intend to give publishers better insights and transparency into ad partners' performance.
By Erica Sweeney • April 5, 2018
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