Mobile: Page 199
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Samsung, Pepsi see success with YouTube's new TrueView for reach campaigns
The format, which combines the platform's in-stream ads with cost per thousand impressions buying, makes some bumper assets skippable.
By Erica Sweeney • April 3, 2018 -
Jeep lets viewers ride the waves with World Surf League 360-degree experience
Users can explore Oahu, Hawaii with two of the brand's vehicles, and select different paths on their journey using "gaze-based interactions."
By Erica Sweeney • April 3, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat celebrates Easter with AR egg hunt, April Fools' prank
The image-messaging app rolled out a geolocation game for users to collect virtual eggs.
By Robert Williams • April 2, 2018 -
Waldo hides in Google Maps for April Fools' prank
The company integrated Google Assistant into this year's stunt, where users can ask devices "Where's Waldo?" and play the week-long game.
By Erica Sweeney • April 2, 2018 -
Lowe's, Hilton test Apple's privacy-focused business chat
Companies can't see personal information unless users choose to share it to coordinate appointments or deliveries.
By Robert Williams • April 1, 2018 -
Report: Facebook delays smart speaker after privacy outrage
Entering the smart home device category will eventually be a necessary step as voice-driven engagements continue to grow.
By Robert Williams • March 29, 2018 -
Waze extends local ad program for small businesses
The Google-owned navigation app's beta test found that U.S. marketers advertising on Waze Local saw a 20.4% jump in monthly store visits.
By Robert Williams • March 29, 2018 -
LinkedIn accelerates video push with native ads, content for company pages
More than 46% of B2B advertisers said finding a quality environment to reach decision-makers with video is a top challenge, the platform found.
By Erica Sweeney • March 29, 2018 -
Facebook kills ad targeting program based on third-party data
Shutting down Partner Categories could leave a big hole in digital marketers' strategies and adversely affect data brokers like Acxiom, Epsilon, Oracle and WPP.
By Chantal Tode • March 29, 2018 -
Red Bull pitches Snapcode-ready cans to baseball fans ahead of Opening Day
The limited-edition packaging lets Snapchat users unlock AR experiences and filters featuring MLB star Kris Bryant.
By Robert Williams • March 29, 2018 -
Porsche delivers car customization through new haptic ad format
Users demoing the technology can scan a QR code to create a dedicated microsite with rich media content focused on their personalized vehicle.
By Erica Sweeney • March 29, 2018 -
Honda drops April Fools' Day app for people glued to their phone
A cheeky video shows how the fictional app helps pedestrians avoid colliding with nearby threats and evade awkward social interactions without having to look up from their device.
By Robert Williams • March 29, 2018 -
Turner readies pay-per-game sports streaming service
The streaming platform kicks off in April and aggregates personalized sports content based on a user's past viewing.
By Robert Williams • March 28, 2018 -
Barnes & Noble debuts book discovery social network
Brad Meltzer is the first to be featured in the app's "asked by an author" section, where readers can chat with writers and ask questions.
By Robert Williams • March 28, 2018 -
Apple adds Pencil support for lowest-cost iPad in school push
The tech giant also debuted software to appeal to teachers and students in classrooms.
By Robert Williams • March 28, 2018 -
Google buys GIF-sharing app Tenor
The search giant doesn't want to be shut out of an area that's increasingly popular with mobile consumers and brands.
By Robert Williams • March 28, 2018 -
Study: 45% plan to use Facebook less amid Cambridge Analytica scandal
When asked about Cambridge Analytica's breach of Facebook data, 43% said they were "very concerned" and 31% said they were "somewhat concerned."
By Erica Sweeney • March 28, 2018 -
Deep Dive
How Mars Wrigley turns social sentiment into real-time opportunities for Goodnessknows
The company, known for candies like Snickers, targeted ads and coupons based on comments by health-conscious Twitter users to drive a 147% engagement rate.
By Dianna Christe • March 28, 2018 -
Google expands mobile-first indexing after 1.5 years of testing
The search giant will notify websites that have been shifted to the new system in its Search Console.
By Robert Williams • March 27, 2018 -
JPMorgan creates Alexa skill for professional investors
The biggest U.S. bank partnered with Amazon to give Wall Street users a way to access investing research with voice commands.
By Robert Williams • March 27, 2018 -
Citi will open iPhone app to non-customers in bid to grow digital presence
The company says it's the first bank to let anyone, not just customers, access its financial insights tools via an app.
By Robert Williams • March 27, 2018 -
Warner Bros., Nike are first brands to sponsor popular HQ Trivia app
Brand opportunities on the trivia app, which regularly gathers a large live audience engaging in the same content, won't look like traditional TV ads.
By Robert Williams • March 27, 2018 -
'Micro visits' rise at Whole Foods stores with Amazon Lockers
According to inMarket, visits lasting between three and five minutes were up 11% at locations featuring the lockers, compared to 7% for stores without them.
By Jeff Wells • March 27, 2018 -
YouTube TV signs on as first-ever presenting sponsor for NBA Finals
Sports viewing is in the midst of a significant upheaval and it could be some time before it becomes clear who the new leaders are.
By Erica Sweeney • March 27, 2018 -
Study: Mid-tier creators prove more engaging, trustworthy than both celebs and microinfluencers
There's a sweet spot for brands with digital trailblazers and emerging voices that have more than 250,000 followers but not necessarily blockbuster audience sizes.
By Erica Sweeney • March 27, 2018
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