Verve will exit EU markets as GDPR deadline looms

The marketing platform's reliance on location data from smartphones makes complying with the upcoming privacy regulation particularly onerous.

By Robert Williams • April 19, 2018

Adidas, Coty try on Snapchat's new AR shopping tool

Marketers can now take advantage of AR's engagement potential and combine this with the ability to make a purchase. 

By Chantal Tode , Robert Williams • April 19, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: 71% of voice searchers don't make purchases

The majority of voice users search for specific brands rather than retailers, and most transactions go toward music, books and other forms of entertainment. 

By Robert Williams • April 19, 2018

Facebook will require users to give permission for targeted ads as part of GDPR compliance

Critics are flustered with the new permissions screens, however, saying they require an unnecessary amount of navigation to opt out. 

By Erica Sweeney • April 19, 2018

How brands can resonate with consumers via 'friendertainment'

The word "influencer" is everywhere and has subsequently lost much of its meaning. What matters more is tailored, compelling content, writes Maureen Polo, SVP at Fullscreen's Brand Studio.

By Maureen Polo • April 18, 2018

5 tips to boost customer engagement with native ads

Demand for the format has grown more than 3x since 2015, cementing its role as an essential part of the marketing mix, writes Oath's Courtney McKlveen.

By Courtney McKlveen • April 18, 2018

Amazon's app goes abroad with new international shopping feature

Consumers can browse more than 45 million items in their preferred language and currency and more easily move items through customs.

By Robert Williams • April 18, 2018

Coleman's first mobile app preps campers for nature treks

Users can view park information, packing lists and video tutorials on how to assemble a tent or cook over a campfire.

By Robert Williams • April 18, 2018

Paris's Fashion Week campaign spurs 5.7M Snapchat views

The effort aimed to promote the French capital as a digital "smart" city during the showcase for fashion designers from Feb. 27 to March 6.

By Robert Williams • April 18, 2018

Google brings AI-powered ad suggestions to AdWords campaigns

Changes going into effect on April 29 could put Google a step closer to monetizing voice as a marketing channel. 

By Peter Adams • April 18, 2018

Bark releases 'Chews Your Own Adventure' chatbot

The pet retail company is using the "dog bot" SMS text story to promote a new line of toys and treats at Target.

By Dan O'Shea • April 18, 2018

Dunkin' names BBDO as creative AOR amid brand revamp

Can the big account win help BBDO's parent company Omnicom capitalize on the momentum of recent growth?

By Erica Sweeney • April 18, 2018

Cars.com revs up machine learning to predict how fast vehicles will sell

Initial testing of the "Hot Car" tool led to double-digit increases in conversion and showed strength on mobile, in particular. 

By Erica Sweeney • April 18, 2018

Postmates OOH campaign tells New Yorkers 'We Get It'

The on-demand delivery app's promotion highlights how the service can help time-pressed urbanites order food and other items on the go.

By Robert Williams • April 17, 2018

Amex cashes in on Coachella with shoppable AR feature

The payments company offered an immersive commerce experience for cardholding festival-goers to browse and buy exclusive merchandise.

By Robert Williams • April 17, 2018

Meijer expands 'Shop & Scan' mobile checkout app

Shoppers can scan bar codes with a smartphone as they move about the store and cut down on checkout times.

By Robert Williams • April 17, 2018

Domino's creates 150K hotspots to deliver pizza almost anywhere

Drivers can now meet customers to hand off mobile orders at parks, sports fields and beaches.

By Robert Williams • April 17, 2018

How GDPR will affect US brands

Quibit's General Counsel Jack Carvel lays out simple ways to get educated and meet compliance with the looming EU rules — and also the costs of getting them wrong. 

By Jack Carvel • April 17, 2018

Stella Artois urges people to pocket their phones and celebrate 'Joie de Biere'

A new campaign centers on an idyllic fictional village where everyone has elaborate pockets to store mobile devices. 

By Erica Sweeney • April 17, 2018

Colgate tackles water conservation with help from Michael Phelps, voice assistants

Smart speaker owners can learn facts, conservation tips or hear the sound of running water by talking to Google Assistant or Amazon Alexa. 

By Erica Sweeney • April 17, 2018

Google debuts Android Auto wireless on Pixel, Nexus devices

Android Auto now beams apps and software to a car's head unit display without the need for a USB cable for added convenience. 

By Robert Williams • April 16, 2018

H&M reveals collaboration with Moschino on Instagram Live

The retailer hosted a live chat between supermodel Gigi Hadid and designer Jeremy Scott that aired at Coachella and on @hm.

By Robert Williams • April 16, 2018

Burger King's AR toy promo roars into South Africa

BK Dino Cards let kids unlock a Jurassic augmented reality experience to feed their hungry minds.

By Robert Williams • April 16, 2018

5 must-have considerations when working with influencers, according to P&G's legal counsel

Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.

By Natalie Black (Koltun) • April 16, 2018

Netflix's 'Lost in Space' unveils Google smart-speaker adventure

The science-fiction reboot is the latest show to use an audio game to encourage viewers to interact with a voice-enabled smart speaker.

By Robert Williams • April 16, 2018