Mobile: Page 201
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Google commits $300M to new initiative supporting publishers, quality journalism
The effort includes programs to fight the spread of misinformation online and also bolster news outlets' revenue streams via a subscription tool.
By Erica Sweeney • March 21, 2018 -
Opinion
3 ways to build flexibility into brand standards
Companies with strict brand standards will find their approach is too narrow for the demands of today's omnichannel marketplace, writes LRA's Senior Manager Zachary Conen.
By Zachary Conen • March 20, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Why Lowe's is doubling down on AR for mobile
The company partnered with Google Tuesday to launch an augmented reality-enabled feature showcasing the spring collection on its mobile app.
By Corinne Ruff • March 20, 2018 -
Shopify brings Google Pay to its mobile checkout
The commerce platform aims to ramp up its mobile experience after finding that more than 70% of its traffic comes from smartphones or tablets.
By Robert Williams • March 20, 2018 -
Google readies cross-platform 'Shopping Actions' to take on Amazon
Target, an early partner, said shoppers will soon be able to link their Target.com and Google accounts for a more personalized and intuitive experience.
By Robert Williams • March 20, 2018 -
Diageo serves up mixology skills on Amazon Alexa
The voice-enabled app offers bar recommendations and cocktail recipe suggestions, including hip-hop celebrity Snoop Dogg's drink of choice.
By Robert Williams • March 20, 2018 -
Paramount unveils AR beauty experience for 'Sherlock Gnomes'
The movie studio partnered with Perfect to add movie-themed features to the YouCam apps.
By Robert Williams • March 20, 2018 -
EMarketer: Facebook, Google duopoly under pressure as ad sales jump for Amazon, Snapchat
The current leaders' share of new digital ad revenue is declining and forecast to hit 48% this year, down from 73% in 2016.
By Erica Sweeney • March 20, 2018 -
Study: Men less likely to embrace shopping disruptors like mobile, Amazon
Women shop more with the new technologies and commerce platforms brands are excited about, including connected smart speakers.
By Erica Sweeney • March 20, 2018 -
Facebook pilots Patreon-like program to support creator community
One of two new monetization tools lets fans pay their favorite creators on a monthly basis to earn access to exclusive content and badges.
By Erica Sweeney • March 20, 2018 -
Uber pauses all AV testing following fatal collision
The self-driving car reportedly struck a woman late Sunday night in Tempe, AZ. She later died of her injuries.
By Kristin Musulin • March 19, 2018 -
Report: Twitter plans to ban cryptocurrency ads
The microblogging platform is following similar moves by Facebook and Google to restrict ads for digital coins.
By Robert Williams • March 19, 2018 -
Knorr's AI-powered tool serves up recipes based on a user's Instagram
"Eat Your Feed" scans users' posts to provide personalized recipe suggestions that include at least one Knorr ingredient.
By Robert Williams • March 19, 2018 -
L'Oréal buys AR beauty tech startup Modiface
The acquisition lets the beauty brand control a proven technology that allows customers to virtually try on makeup and keep it out of the hands of competitors.
By Robert Williams • March 19, 2018 -
Deep Dive
How Jordan Brand reimagined its namesake's iconic dunk to drive m-commerce
A unique combination of technologies and platforms broke new ground and was the focus of a SXSW session.
By Chantal Tode • March 19, 2018 -
Nike takes gamification to the next level with sneaker try-on game
Dubbed "Reactland," the game lets shoppers try on shoes by running on a treadmill hooked up to a video game.
By Daphne Howland • March 19, 2018 -
Two-thirds of consumers with voice-powered devices don't use them for purchases, study says
More established technologies like smartphones have gained a foothold, however, as 57% of consumers now make purchases via their phones.
By Erica Sweeney • March 19, 2018 -
Massachusetts AG opens investigation into Facebook, Cambridge Analytica
Facebook announced last week it suspended the firm and some of those tied to it for misusing its user data to support Donald Trump's presidential campaign.
By Erica Sweeney • March 19, 2018 -
'Bridezillas' pop-up museum boosts WE tv social engagement by 178%
Among the content generated from the experience, 60% came from Instagram, and the total effort earned the network 800 million impressions.
By Erica Sweeney • March 19, 2018 -
Snap's value drops $800M after Rihanna urges fans to delete app
The pop star slammed Snapchat for approving an ad that appeared to joke about domestic violence.
By Robert Williams • March 16, 2018 -
Buffalo Wild Wings cooks up wheel game for location-based promotion
Customers can check in to restaurants in March Madness host cities via the chain's Blazin' Rewards app to spin the wheel and build teams.
By Robert Williams • March 16, 2018 -
Bud Light offers free beer to Denver Broncos mobile fans
The brand is offering an additional rebate of 25 cents off drafts to give fans a "quarter back" during the NFL's free agency period.
By Robert Williams • March 16, 2018 -
Facebook, Google tout new ad opportunities in mobile games
As casual games go mainstream, the platforms are offering more ways for marketers to place ads.
By Robert Williams • March 16, 2018 -
Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018
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