Mobile: Page 202
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Wendy's urges fans to pick #TeamFresh for March Madness offers and swag
In addition to the interactive challenge on social, the chain is activating its sponsorship via its mobile app, first-ever streetwear collection and a food truck.
By Erica Sweeney • March 16, 2018 -
Tostitos wants people to hang out more or become 'Van Dammed'
A new campaign featuring the '80s and '90s action star uses humor to criticize being asocial, including through six- and 15-second ads.
By Erica Sweeney • March 16, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter is reportedly developing a camera-first feature to rival Snapchat
A change in emphasis from text to video and images could ramp up competition between the mobile-first platforms for ad dollars.
By Robert Williams • March 15, 2018 -
Dunkin' Donuts adds voice ordering through Google Assistant
After customers make a hands-free order, Google Maps will determine the distance and estimated time to reach the closest location for pickup.
By Robert Williams • March 15, 2018 -
Deep Dive
Monotype's Nadine Chahine on the impact of language evolution for mobile brands
In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.
By Natalie Black (Koltun) • March 15, 2018 -
Macy's CEO outlines plans for mobile checkout
The latest trick in the retailer's ongoing recovery effort is an in-store mobile checkout designed to relieve a major pain point for customers.
By Dan O'Shea • March 15, 2018 -
Report: Facebook to debut video news by summer
The social network is testing partnerships with about 10 publishers to create video news programming for Watch.
By Robert Williams • March 15, 2018 -
Dos Equis tries to keep things 'Interesante' without Most Interesting Man
A new campaign encourages beer drinkers to embellish their own feats, and is supported with digital, social and out-of-home activations.
By Erica Sweeney • March 15, 2018 -
Kingsford Charcoal celebrates MLB Opening Day's return with interactive digital experience
"Backyard All-Stars" lets fans apply the voice of famous announcers to videos of themselves swinging for the fences.
By Erica Sweeney • March 15, 2018 -
7-Eleven's 1M points giveaway accepts chatbot entries
The convenience chain is dishing out one million 7Rewards points to seven customers each week through April 28.
By Robert Williams • March 14, 2018 -
20th Century Fox boosts views for 'Ferdinand' with gamified ads
The film studio's in-app mobile campaign saw video completion rates of 97% with ads followed by interactive games.
By Robert Williams • March 14, 2018 -
Study: Just 25% of Instagram influencers are compliant with FTC rules
Though the majority of users on the social platform attempt to disclose their relationships with sponsors, most aren't doing enough to comply with requirements and avoid account shutdowns or potential legal action.
By Robert Williams • March 14, 2018 -
Macy's hacks Instagram's Live Share for spring campaign
Influencers will style an article of clothing and then challenge another influencer to re-style it using a new feature that enables simultaneous live streaming.
By Erica Sweeney • March 14, 2018 -
Hidden Valley becomes first brand partner in Allrecipes' AmazonFresh integration
When a recipe calls for ranch dressing, Hidden Valley products will immediately be added to AmazonFresh shopping carts and delivered in time for dinner.
By Erica Sweeney • March 14, 2018 -
Austin boosts tourism with targeted mobile ad, interactive map
The city's tourism agency and AdTheorent saw an 11% engagement rate and 1.5% visitation rate from "drive and fly markets" after people saw a banner ad.
By Robert Williams • March 13, 2018 -
Apple ramps up news content with Texture acquisition
The iPhone maker seeks to boost revenue from music, apps and news services by buying "the Netflix of magazines."
By Robert Williams • March 13, 2018 -
IHOP celebrates 60 years with mobile-based breakfast challenge
Customers can snap a photo of each of the chain's new international pancakes and upload them to the app to enter to win breakfast for a year.
By Robert Williams • March 13, 2018 -
PGA Tour app puts a golf course on fans' tables with AR, live stats
An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.
By Robert Williams • March 13, 2018 -
WeWork, Capital One welcome Amazon's Alexa to the enterprise
Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market.
By Naomi Eide • March 13, 2018 -
John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon
The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes.
By Erica Sweeney • March 13, 2018 -
Snapchat promotes third-party AR lenses in bid to foster influencer community
However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts.
By Erica Sweeney • March 13, 2018 -
360 video ads boost purchase intent by 7%, study finds
The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.
By Erica Sweeney • March 13, 2018 -
'Westworld' drums up interest at SXSW with mobile game, live recreation
The show's presence at the Austin festival included an activation that let visitors explore a recreation of the fictional town of Sweetwater and interact with actors playing the role of "hosts."
By Natalie Black (Koltun) • March 12, 2018 -
Lexus returns to sponsor Yahoo's 'March Madness' app
The luxury carmaker re-launched its "0-60 Bracket Challenge" for the third year in a row to promote its latest vehicle.
By Robert Williams • March 12, 2018 -
Bose readies augmented audio platform, smart glasses
The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.
By Robert Williams • March 12, 2018
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