Mobile: Page 203
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Bose readies augmented audio platform, smart glasses
The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.
By Robert Williams • March 12, 2018 -
Google lets Nintendo's Mario lead the way on Maps
Fans of Super Mario Bros. can get driving directions from the popular video game character this week.
By Robert Williams • March 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook pilots AR experiences linked to real-world location markers
A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month.
By Erica Sweeney • March 12, 2018 -
Study: 34% of Gen Zers are leaving social media
The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.
By Erica Sweeney • March 12, 2018 -
Deep Dive
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.
By Chantal Tode • March 11, 2018 -
Courtesy of The Home Depot
Deep DiveFor L'Oreal and Home Depot, AI quickly becomes table stakes
Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.
By Peter Adams • March 11, 2018 -
Heineken sponsors soccer-focused social video series
The six-episode show and fan-made documentary created with Copa90 highlight the new Los Angeles Football Club.
By Robert Williams • March 9, 2018 -
Google proposes non-AMP instant-loading content
By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.
By Robert Williams • March 9, 2018 -
Netflix app plans to add 30-second vertical video previews
The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.
By Robert Williams • March 9, 2018 -
Nordstrom snaps up tech startups to fuel mobile shopping
The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.
By Dan O'Shea • March 9, 2018 -
Study: Facebook grabs 46% of digital video ads, topping YouTube
Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length.
By Erica Sweeney • March 9, 2018 -
Opinion
9 travel marketing trends to watch in 2018
Expedia Media Solutions' Monya Mandich and other travel marketers offer insights into how everything from mobile to experiential is changing the "how, what and when" of consumer behaviors.
By Monya Mandich • March 8, 2018 -
Jaguar, EasyJet test self-service 360-degree ads
OmniVirt's virtual reality platform lets the brands create immersive mobile videos without extra programming.
By Robert Williams • March 8, 2018 -
Say cheese! Cheetos debuts AR app at SXSW
Cheetos Vision transforms pictures and videos into cheesy creations for people to share on social media.
By Robert Williams • March 8, 2018 -
M&M's polls votes for new flavor via fan selfies
The candy brand is inviting people to upload a photo and add stickers for their pick between Crunchy Espresso, Crunchy Raspberry and Crunchy Mint.
By Robert Williams • March 8, 2018 -
Deep Dive
Will the iPhone X mark the spot where mobile marketing changes?
The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.
By Shane Schick • March 8, 2018 -
Opinion
Oscars takeaways: how to be an award-winning multichannel marketer
From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.
By Stephen Upstone • March 8, 2018 -
REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH
Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.
By Erica Sweeney • March 8, 2018 -
TruGreen's Watson-powered ads offer personalized lawn care tips
Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons.
By Erica Sweeney • March 8, 2018 -
Sponsored by MoPub
3 major payoffs of decoding programmatic: Transparency, control, quality
Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.
March 8, 2018 -
Kellogg's celebrates National Cereal Day with NYC bash featuring Hailee Steinfeld
The New Year's Eve-styled party included refreshments like a Loopy Froot Loops Cocktail, and Kellogg's is posting its recipes online so fans can create and share their own.
By Erica Sweeney • March 7, 2018 -
Barneys launches in-store VR experience for spring campaign
The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.
By Robert Williams • March 7, 2018 -
Bumble app sponsors women's empowerment patch on Clippers jerseys
The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer.
By Robert Williams • March 7, 2018 -
Trainline's Google Assistant-enabled app raps with Big Shaq in new ad
The duo dramatize how the app can help simplify travel planning through voice technology.
By Robert Williams • March 7, 2018 -
Pepsi rides World Cup excitement with push featuring 5 soccer stars
With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.
By Erica Sweeney • March 7, 2018
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