Mobile: Page 204
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Report: Twitter tests integration with ad-buying platforms
Opening the social network's walled garden to programmatic tech would be a first in the space.
By Robert Williams • March 6, 2018 -
Google sells Zagat to mobile reviews platform The Infatuation
The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.
By Robert Williams • March 6, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ritual app hosts two-week digital food festival with Apple Pay
Discounts and exclusive menu items from participating local restaurants are accessible through March 16.
By Robert Williams • March 6, 2018 -
Report: Marriott consolidates paid media business under Publicis to hone data focus
The news comes as a big win for Publicis, which is repositioning itself as a tech-driven agency, and a big loss for the embattled WPP.
By Peter Adams • March 6, 2018 -
Power Rangers kicks off anniversary push with browser-based AR ads
The "You've Got the Power" ads let fans virtually try on their favorite Power Ranger helmet in a selfie similar to the AR masks on Snapchat.
By Robert Williams • March 6, 2018 -
Snickers teams with WWE on YouTube series, Instagram Story for WrestleMania
Wrestling superstars will appear in the candymaker's "You're Not You When You're Hungry" campaign to be shared on WWE's digital and social channels.
By Erica Sweeney • March 6, 2018 -
Pizza Hut's Pie Tops return to control March Madness TV screens
The connected sneakers let wearers pause their TVs through a button on the shoe and order pizzas via Bluetooth.
By Erica Sweeney • March 5, 2018 -
Opinion
Micro-influencer or brand ambassador: which offers the bigger payoff?
Depending on a brand's needs, both options can be key to a successful social campaign, writes Brian Freeman, CEO and founder of Heartbeat.
By Brian Freeman • March 5, 2018 -
L2: Olay boosts engagement 20% with influencer skincare challenge
The beauty brand boosted awareness and Google searches, but missed an opportunity to drive sales on Walmart's website.
By Robert Williams • March 5, 2018 -
Trendy Allbirds brand sells special shoe collection only on Instagram
More brands are beginning to sell exclusive products directly to consumers through social media.
By Robert Williams • March 5, 2018 -
Pond's sees 5% sales bump from geofenced campaign targeting commuters
Ads were served in 45 locations urging women to photograph designated posters and see the perils of air pollution to skin.
By Robert Williams • March 5, 2018 -
Kim Kardashian West's celebrity kid prank show lands on Facebook Watch
Produced by Lionsgate, "You Kiddin' Me" will air 10 episodes, with Facebook community members allowed to participate in the hijinks.
By Erica Sweeney • March 5, 2018 -
Smirnoff's Spotify API balances playlists to equally represent female, male musicians
The new Equalizer tool analyzes what users have listened to over the past six months and then offers a tailored playlist where both genders are represented.
By Erica Sweeney • March 5, 2018 -
Amazon adds app-based photo confirmation for deliveries
Drivers can use a mobile device to snap a photo confirming that a package was delivered and where it was left for customers.
By Dan O'Shea • March 5, 2018 -
Report: Amazon to stop selling Google's Nest products
The news comes on the tails of Amazon announcing a $1 billion purchase of Ring, a maker of "smart" doorbells that could compete with Nest.
By Erica Sweeney • March 5, 2018 -
Opinion
Is social media encouraging brands to become more political?
Lessons for marketers from #BoycottNRA and the age of hashtag activism, according to Stephanie Newby, CEO of Crimson Hexagon.
By Stephanie Newby • March 2, 2018 -
Emirates Vacations' digital display ads integrate chatbots that give travel recommendations
Tests of the new format drove an 87% engagement lift compared to the brand's average click-through rate on display ads.
By Erica Sweeney • March 2, 2018 -
Lyft green lights loyalty program for business riders
People can now accrue credits from work-related rides to use toward free ones on their personal time.
By Robert Williams • March 2, 2018 -
Rakuten rolls out cryptocurrency for loyalty program
The e-commerce giant wants to test eliminating the limitations of government-backed tender for international transactions.
By Robert Williams • March 2, 2018 -
Samsung pairs AR with Bixby voice assistant platform
The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.
By Dan O'Shea • March 2, 2018 -
Facebook Messenger expands test of self-serve ad tool for SMBs
Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.
By Robert Williams • March 2, 2018 -
Facebook ends test of split News Feed
The social network said results showed users don't want publishers in one feed and friends in another.
By Robert Williams • March 2, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Cody Boteler/Marketing Dive
Placed now offers open-source mobile location data for businesses
The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.
By Robert Williams • March 1, 2018
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