Mobile: Page 219
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Campbell's unveils AI-powered ad with IBM's Watson
In the follow-up to an earlier collaboration, the brand is again betting on natural language processing to enhance personalization for recipe recommendations.
By Robert Williams • Dec. 13, 2017 -
Facebook opens AR Studio to all creators
The social network seeks to put its augmented reality tools into the hands of every content producer.
By Robert Williams • Dec. 13, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deloitte: Live broadcasts, events to generate over $545B in revenue next year
The consultancy also foresees a big jump in AR engagement and consumers' willingness to pay for online media in 2018.
By David Kirkpatrick • Dec. 13, 2017 -
Forrester: YouTube is most popular social site for 12- to 17-year-olds
Facebook was the leader among U.S. youth in 2014, but Google's video service has now pulled far ahead.
By David Kirkpatrick • Dec. 13, 2017 -
Facebook moves to record ad sales locally
The step is a response to demands from local governments for greater transparency.
By David Kirkpatrick , Chantal Tode • Dec. 13, 2017 -
Michigan sees 88% completion rates with 360-degree drunk driving awareness campaign
Immersive video ads showed viewers a night out at a bar that led to a deadly car accident.
By Robert Williams • Dec. 13, 2017 -
Twitter continues to tweak features to appeal to users
Early indications show that users enjoy the expanded tweet character limit. Now it's rolling out view counts on posted videos.
By Erica Sweeney • Dec. 12, 2017 -
Airbnb envisions how AR, VR will shape future travel experiences
Homes that include virtual tours or 360-degree guides can showcase properties through more immersive formats.
By Robert Williams • Dec. 12, 2017 -
David Yurman unwraps holiday gifting bot
By marketing it as a gifting tool, the luxury jewelry brand can test the tech during the holidays before committing to it long-term.
By Dan O'Shea • Dec. 12, 2017 -
Android update brings 'Last Jedi' AR stickers to Pixel 2 phone
Based on Google's ARCore technology, the stickers let users place AR characters in pictures and video.
By Robert Williams • Dec. 12, 2017 -
Study: 14% of chatbot conversations lead to human-based chat
The average chatbot session lasts for a minute and a half, SnatchBot found.
By Robert Williams • Dec. 12, 2017 -
Deep Dive
Can progressive web apps solve the app vs. browser dilemma?
The line-blurring solution offers several advantages for shoppers and marketers, but challenges exist that could be a deal breaker for some.
By Robert Williams • Dec. 12, 2017 -
PwC: Revenue from sports media to hit $78.5B by 2021
Media rights are also expected to grow an estimated 4% each year to hit $22.7 billion.
By David Kirkpatrick • Dec. 12, 2017 -
Dentsu Aegis wins Subway's North American media, creative business
Agency shakeups reflect a larger digital transformation at the sandwich chain, which is trying to become a "modern marketing organization."
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Study: Mobile payments face resistance in mature markets
A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.
By Robert Williams • Dec. 12, 2017 -
Opinion
4 Industries that can make better use of SMS (and how)
While marketers strive to meet consumers where they are, many overlook the potential that SMS holds for appointment- and discretion-based businesses, writes CallRail's Nancy Lim.
By Nancy Lim • Dec. 11, 2017 -
Report: WhatsApp readies standalone business app
The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.
By Robert Williams • Dec. 11, 2017 -
BMW brings AR showroom app to iPhone
Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.
By Robert Williams • Dec. 11, 2017 -
Simon Malls unveils 'Santa Messenger Bot' and AR game
The features demonstrate how mobile tech can be used to entertain shoppers and urge them to visit brick-and-mortar malls during the holidays.
By Robert Williams • Dec. 11, 2017 -
Study: Mobile fast-food payments have jumped 75% in 2017
As much as 10% of all fast-food sales may be mobile in a few years, First Data said.
By Robert Williams • Dec. 11, 2017 -
Opinion
6 ways marketers can take control of media agency transparency
A.T. Kearney's Jim Singer and Brooks Levering lay out how the Uber-Fetch lawsuit is emblematic of ad industry problems and the solutions brands can pursue beyond litigation.
By Jim Singer and Brooks Levering • Dec. 11, 2017 -
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.
By David Kirkpatrick , Peter Adams • Dec. 11, 2017 -
Louis Vuitton joins luxury brand chatbot trend
Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.
By Dan O'Shea • Dec. 11, 2017
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