IAB, 4A's release addendum around long-form video

The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration. 

By Erica Sweeney • Jan. 5, 2018

China's tech firms spur cashless society

Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.

By Robert Williams • Jan. 4, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Study: Amazon Echo owners are big spenders

Customers who use the smart speaker spend 66% more than average.

By Robert Williams • Jan. 4, 2018

Amazon patent brings 'blended reality' mirror into view

A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.

By Dan O'Shea • Jan. 4, 2018

Verizon's 5G home networks will use Samsung hardware

Sacramento will be the first city to have fixed wireless 5G service this year.

By Robert Williams • Jan. 4, 2018

QR code coupon redemption to exceed 5.3B by 2022, study says

Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices. 

By Robert Williams • Jan. 4, 2018

Avocados from Mexico and Old El Paso partner again for Super Bowl LII

Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.

By Erica Sweeney • Jan. 4, 2018

Diageo pulls Snapchat ads over age-verification concerns

The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted. 

By Erica Sweeney • Jan. 4, 2018

Report: Spotify files for IPO, taking direct listing route

Doing so is potentially significant, allowing the music-streaming service to avoid parts of the IPO process most tech companies go through like an investor roadshow and underwriting by a Wall Street bank. 

By Erica Sweeney • Jan. 4, 2018

NYC is marketers' playground as out-of-home experiences swing high

From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017. 

By Natalie Black (Koltun) • Jan. 4, 2018

3 ways brands can better cultivate emotional loyalty

The best companies focus on deep, hard-wired emotions that drive expectations, behaviors and ultimately purchase decisions, writes Samantha Paxson, chief marketing and experience officer at Co-op Financial Services.

By Samantha Paxson • Jan. 3, 2018

Report: Snapchat may require a portion of ads to be viewed before skipping

The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.

By Robert Williams • Jan. 3, 2018

Lyft offers self-driving rides at CES

Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas. 

By Robert Williams • Jan. 3, 2018

Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others

Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.

By Robert Williams • Jan. 3, 2018

Kraft rewards UGC to support hockey communities

The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media. 

By Erica Sweeney • Jan. 3, 2018

Can Google Home take on Amazon's Echo in 2018?

Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.

By Dan O'Shea • Jan. 3, 2018

VR, AR and other new hardware categories revive CES 2018

The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.  

By Erica Sweeney • Jan. 3, 2018

GE expands smart lighting system with new devices, Apple HomeKit integration

A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.

By Erica Sweeney • Jan. 3, 2018

Apple apologizes for slowing down older iPhones

The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.

By Robert Williams • Jan. 2, 2018

Citi analysts see 40% chance Apple will buy Netflix

Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.

By Robert Williams • Jan. 2, 2018

Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia

Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.

By Robert Williams • Jan. 2, 2018

How marketers can sharpen their chatbot strategies in 2018

Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.

By Shane Schick • Jan. 2, 2018

NBC Universal promotes 'Pitch Perfect 3' with AR beauty experience

Perfect Corp.'s YouCam apps let people try on looks inspired by characters in the new film.

By Robert Williams • Jan. 2, 2018

Weight Watchers appoints DJ Khaled as social media ambassador

The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.

By Erica Sweeney • Jan. 2, 2018

Bud Light's nonsensical 'dilly dilly' becomes viral success

Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?

By Erica Sweeney • Jan. 2, 2018