Apple's iOS 11.3 update will have business chat

Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.

By Robert Williams • Jan. 25, 2018

The top digital video ad question of 2018: Swipe or stay?

As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.

By Guy Atzmon • Jan. 25, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

5 mobile design trends to watch in 2018

Melyssa Cramer, Kargo's associate director of ad product and innovation lays, out top mobile design trends that will help put the "art in ad tech" this year.

By Melyssa Cramer • Jan. 25, 2018

Apple readies pre-orders for HomePod smart speaker

The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.

By Robert Williams • Jan. 24, 2018

WGN promotes 'Bellevue' premiere with Messenger chatbot

The "choose-your-own-adventure" experience challenges users to solve a fictional crime story so they can view a clip from the first episode.

By Robert Williams • Jan. 24, 2018

Stripe ends support for bitcoin payments

The digital currency has become less useful for transactions, Stripe says.

By Robert Williams • Jan. 24, 2018

Natural Light offers to pay down college debt in regional Super Bowl ad

The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.

By Natalie Black (Koltun) • Jan. 24, 2018

5 ways even smart companies fail to close the loop with customers

Many businesses overlook their most critical source for direct engagement data: their own employees, according to Qualtrics's Matt Nelson.

By Matt Nelson • Jan. 24, 2018

AR: Lessons learned so far and where the tech could be headed

While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.

By Natalie Black (Koltun) • Jan. 24, 2018

M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease

The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards. 

By Erica Sweeney • Jan. 24, 2018

Avocados From Mexico readies selfie emojis for Super Bowl

The brand partnered with Inmoji to create clickable, branded icons that combine emojis and selfies.

By Robert Williams • Jan. 23, 2018

Super Bowl LII drafts mobile, AR games

Angry Birds players can decorate their flocks with NFL jerseys through Feb. 4 while in-venue attendees can participate in a new AR game.

By Robert Williams • Jan. 23, 2018

Snapchat Stories leap from mobile to desktop for first time

The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.

By Peter Adams • Jan. 23, 2018

L'Oréal Professionnel adds 3-D hair coloring to mobile app

The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.

By Robert Williams • Jan. 23, 2018

Study: Political polarization, social activism cause major shift in customer loyalty

Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.

By Erica Sweeney • Jan. 23, 2018

Study: VR use jumped 6x on Christmas

VR gadgets were popular gifts during the holidays, helping to drive adoption of the technology in the home.

By Robert Williams • Jan. 23, 2018

Report: Why Nike, Mars and others are taking influencer marketing in-house

More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.

By Erica Sweeney • Jan. 23, 2018

UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO

The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company. 

By Robert Williams • Jan. 22, 2018

Amazon adds voice control to Alexa app

Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant. 

By Robert Williams • Jan. 22, 2018

Amazon Go opens to the public

Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.

By Daphne Howland • Jan. 22, 2018

How big of a concern is mobile brand safety?

Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.

By Renaud Biet • Jan. 22, 2018

NFL consolidates app strategy for Super Bowl LII

The league's new approach is to have a single app for pre-game and game day activities.

By Robert Williams • Jan. 22, 2018

Report: Facebook won't bid for Thursday Night Football rights

The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.

By Robert Williams • Jan. 22, 2018

Facebook to let users determine what news sources are trustworthy

Part of a broader shift in how the platform approaches publisher posts, the community will be able to rank news content based on three criteria. 

By Erica Sweeney • Jan. 22, 2018

Does Facebook's new direction really spell gloom and doom for marketers?

A greater focus on personal posts likely signals that quality, professional ads from brands will only pop more, writes Wesley MacLaggan, Marin Software's SVP of marketing.

By Wesley MacLaggan • Jan. 22, 2018