What does 'mobile' actually mean in the affiliate world?

Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

By Matthew Wool • Feb. 5, 2018

Moët & Chandon uncorks Valentine's Day Snapchat game

The champagne brand is repurposing a cork-shooting game from New Year's after seeing a 92% replay rate, compared to the social platform's 20% average.

By Robert Williams • Feb. 5, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook Messenger 'unlikely' to support cryptocurrencies

David Marcus, VP of messaging, sees limitations in handling digital currency transactions.

By Robert Williams • Feb. 5, 2018

EBay, Mashable launch shoppable content

The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.

By Dan O'Shea • Feb. 5, 2018

By the numbers: A look at Super Bowl LII marketing data

It is looking like this year's game could have the second highest ad revenue in history after 2017.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

New York Times introduces AR digital storytelling

An immersive Winter Olympics experience will be the first to launch in the app.

By Robert Williams • Feb. 5, 2018

Why brands must scale service and experience to meet customer expectations

Too many companies today are caught languishing in the pulls between price, convenience and experience. Baesman Insights & Marketing's Evan Magliocca offers tips on how to break the paralysis.

By Evan Magliocca • Feb. 5, 2018

Google: Watch time for YouTube sports highlights jumps 80%

Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.

By Erica Sweeney • Feb. 5, 2018

Former Facebook and Google employees form anti-tech addiction coalition

The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.

By Erica Sweeney • Feb. 5, 2018

Kia uses backmasking to hide message from Steven Tyler in YouTube ad

The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.

By Chantal Tode , Robert Williams • Feb. 2, 2018

Instagram adds carousel format to Story ads

California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad. 

By Robert Williams • Feb. 2, 2018

Snapchat opens in-app store selling merch inspired by dancing hot dog, more

The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road. 

By Robert Williams • Feb. 2, 2018

Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'

The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.

By Erica Sweeney • Feb. 2, 2018

Apple posts strong Q1 revenues, but iPhone sales disappoint

Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans? 

By Chantal Tode • Feb. 2, 2018

Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show

Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube. 

By Peter Adams • Feb. 2, 2018

Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots

The effort allows users to view the ads as if they were the stars, sources told Adweek.

By Erica Sweeney • Feb. 2, 2018

Alexa serves up in-store whiskey recommendations

Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new. 

By Erica Sweeney • Feb. 2, 2018

Uber tests bike sharing in San Francisco

The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.

By Robert Williams • Feb. 1, 2018

Coca-Cola launches AR campaign with Alipay for Chinese New Year

Scanning QR codes on Coke ads and packaging unlocks gifts to spend on the mobile payment app.

By Robert Williams • Feb. 1, 2018

Google debuts real-time trigger to link digital, TV efforts

Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown. 

By Erica Sweeney • Feb. 1, 2018

Facebook ads cost 43% more in Q4 as users spent less time on site

Several changes to which content users see are already having a significant impact on the social network.

By Chantal Tode • Feb. 1, 2018

Amazon SmileCodes put a new face on QR codes

The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.

By Dan O'Shea • Feb. 1, 2018

Report: YouTube TV scores streaming rights for LA soccer team

Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."

By Robert Williams • Feb. 1, 2018

Amazon's full Super Bowl spot swaps Alexa for cadre of celebs

Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product. 

By Erica Sweeney • Feb. 1, 2018

Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?

With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018