Facebook, Google could face more stringent oversight on political ads

The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads. 

By Erica Sweeney • Feb. 20, 2018

Red Roof debuts Alexa skill for travel planning

People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"

By Robert Williams • Feb. 16, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend

The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.

By Robert Williams • Feb. 16, 2018

Automat creates online hive for beauty sector chatbots

The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.

By Dan O'Shea • Feb. 16, 2018

Musical.ly generates 10M engagements in first weekend of Olympics partnership

The lip-synching video app, popular with teens, is working with NBC Sports Group to provide new ways for fans to experience the games through athletes, influencers and more.

By Robert Williams • Feb. 16, 2018

Hollister sponsors YouTube series targeting Gen Z

The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."

By Erica Sweeney • Feb. 16, 2018

Home Depot builds mobile gamification app for employee training

The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.

By Robert Williams • Feb. 15, 2018

Ericsson buys Placecast for ad geotargeting

The Swedish telecommunications company is adding to its Emodo adtech holdings.

By Robert Williams • Feb. 15, 2018

Snapchat courts influencers with audience data

The app is sharing more information as a first step toward helping creators monetize their content.

By Robert Williams • Feb. 15, 2018

How the iPhone's AR potential could transform mobile advertising

Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.

By Jean Yap McNamara • Feb. 15, 2018

Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content

For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend. 

By Erica Sweeney • Feb. 15, 2018

Snapchat's redesign pushes users to Instagram

The app also opened its advertising API to all brands and developers for programmatic buying.

By Robert Williams • Feb. 14, 2018

Hertz, SpotHero partner on mobile parking reservation tool

The companies will work on fleet management and connected car parking in the future.

By Robert Williams • Feb. 14, 2018

EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools

The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.

By Alex Hickey • Feb. 14, 2018

Google debuts AMP Stories with big-name publishers

CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.

By Robert Williams • Feb. 14, 2018

Study: Coupon redemption drops due to overemphasis on digital

While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.

By Erica Sweeney • Feb. 14, 2018

Why generational marketing could send retailers back to the drawing board

While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.

By Cara Salpini • Feb. 14, 2018

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Cadbury's scannable chocolate boxes activate a video message from a loved one

The creative Valentine's Day boxes show how packaging can transform a product into a personalized experience through a smartphone.

By Robert Williams • Feb. 13, 2018

Facebook, Apple reach agreement for publisher paywalls on iOS

Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.

By Robert Williams • Feb. 13, 2018

BBC adds AR experience for upcoming TV series

The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.

By Robert Williams • Feb. 13, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

Measuring digital video effectiveness is a minefield for brands

With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.

By Stephen Upstone • Feb. 13, 2018

IAB: Direct brands snap up larger share of growth

Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.

By Erica Sweeney • Feb. 13, 2018

What Unilever's CMO really said about Google and Facebook

No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week. 

By Peter Adams • Feb. 13, 2018