M&M's preps Twitter-activated vending machine for the Super Bowl

The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.

By Erica Sweeney • Jan. 31, 2018

JPMorgan Chase reaches for voice leadership with dedicated agency of record

A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.

By Erica Sweeney • Jan. 31, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge

An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage. 

By Erica Sweeney • Jan. 31, 2018

Zelle payments jumped 36% to $75B last year

The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.

By Robert Williams • Jan. 30, 2018

Casey's General Stores lets customers pay with Amazon Cash

The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.

By Robert Williams • Jan. 30, 2018

Nonprofit beer brand's AR app takes over TV screens during Super Bowl

Minneapolis-based Finnegans shows one way brands can use mobile technology to get around pricey TV ad placements and connect with football fans. 

By Robert Williams • Jan. 30, 2018

Facebook prioritizes local news to strengthen community

No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit.

By Erica Sweeney • Jan. 30, 2018

Alibaba courts global audience with Winter Olympics push centered on small things

The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.

By Peter Adams • Jan. 30, 2018

Jack in the Box spars with Martha Stewart on social media for Super Bowl play

The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans. 

By Erica Sweeney • Jan. 30, 2018

Twitter lets brands sponsor publishers' Moments

Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.

By Robert Williams • Jan. 29, 2018

Facebook incentivizes pro videogamers for livestreaming

The social network will pay some gamers who stream video for others to watch.

By Robert Williams • Jan. 29, 2018

Google tests Bulletin feature for local news

The search giant's new app would let anyone publish a local news story.

By Robert Williams • Jan. 29, 2018

Starbucks talks up blockchain as mobile ordering reaches 11% of transactions

The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March. 

By Robert Williams • Jan. 29, 2018

Kraft to build Super Bowl ad in near real-time on game day

The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together. 

By Chantal Tode • Jan. 29, 2018

BET brings AR to the salon in 'The Quad' premiere pop-up

A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles. 

By Erica Sweeney • Jan. 29, 2018

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.

By Peter Adams • Jan. 29, 2018

Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos

The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.

By Erica Sweeney • Jan. 29, 2018

Ally Bank's AR game rains money during Super Bowl commercial breaks

Including elements like AR tech, gamification and a giveaway could help the company pique viewers' interest at a time when their attention is being pulled in many different directions.

By Robert Williams • Jan. 26, 2018

Apple again takes aim at Amazon's e-book business

The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.

By Robert Williams • Jan. 26, 2018

Facebook tightens rules on branded content

The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.

By Robert Williams • Jan. 26, 2018

Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest

The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway. 

By Robert Williams • Jan. 26, 2018

Lamps Plus lets customers track orders via Messenger, Alexa

Linc Global provides the artificial intelligence technology to handle customer interactions through live-updating emails, SMS text, two-way chat and voice assistants.

By Robert Williams • Jan. 25, 2018

Video subscription app spending climbs 77% to $781M, study says

Streaming platforms show a growing dependence on hit series like "Stranger Things" and "Game of Thrones" to bolster subscriber growth and revenue.

By Robert Williams • Jan. 25, 2018

Apple's iOS 11.3 update will have business chat

Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.

By Robert Williams • Jan. 25, 2018

The top digital video ad question of 2018: Swipe or stay?

As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.

By Guy Atzmon • Jan. 25, 2018