Mobile: Page 215
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Innocent automates digital OOH ad buys with MediaCom technology
The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Opinion
Why cross-collaboration is critical to the modern CMO's success
A marketing chief's unique responsibility today is to advance an understanding of customer needs across the entire enterprise, writes HCL Technologies's CMO Matt Preschern.
By Matt Preschern • Jan. 8, 2018 -
Detroit Lions add stadium food orders to mobile app
The iOS app includes Apple's Indoor Positioning feature that shows fans their location within the stadium and directs them to the selected restaurant.
By Robert Williams • Jan. 8, 2018 -
Neutrogena debuts skincare imaging app and hardware at CES
A special scanner attaches to smartphones to give users an in-depth look at their skin condition and personalized skincare advice.
By Robert Williams • Jan. 8, 2018 -
Universal Pictures boosts engagement with 'Pitch Perfect 3' AR banner campaign
The virtually-enhanced ads saw 10x the number of interactions and click-through rates than 2-D versions, according to ad tech firm OmniVirt.
By Robert Williams • Jan. 8, 2018 -
Amazon unveils Alexa development kit for mobile accessories
The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.
By Dan O'Shea • Jan. 8, 2018 -
Opinion
Recapping top retailers' holiday 2017 push and SMS messaging
Salesforce's Melinda Krueger assesses retailers' digital messaging efforts, pinpointing critical strengths and weaknesses.
By Melinda Krueger • Jan. 8, 2018 -
HP's rewarded Pandora campaign garners 3.98% engagement rate
To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.
By Erica Sweeney • Jan. 8, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Taco Bell restructures, expands leadership team to further e-commerce growth
CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
M&M's debuts touchdown dance contest for Super Bowl
The chocolate brand is asking people to record their best celebratory moves and post the videos to Twitter, Facebook or Instagram to win.
By Robert Williams • Jan. 8, 2018 -
Bank of America is first to earn mobile certification from JD Power
The new program recognizes brands with a top mobile app experience.
By Robert Williams • Jan. 5, 2018 -
Uber sued by Fetch Media over ad fraud dispute
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.
By Robert Williams • Jan. 5, 2018 -
CBS plans to bring late-night clips to Facebook Watch
The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.
By Robert Williams • Jan. 5, 2018 -
Nissin Cup Noodles packaging unlocks exclusive video game content
Fans who buy specially-marked packs can text a photo of their receipt and receive a code to access gear from "Dissidia Final Fantasy NT."
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
IAB, 4A's release addendum around long-form video
The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration.
By Erica Sweeney • Jan. 5, 2018 -
China's tech firms spur cashless society
Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.
By Robert Williams • Jan. 4, 2018 -
Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Amazon patent brings 'blended reality' mirror into view
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.
By Dan O'Shea • Jan. 4, 2018 -
Verizon's 5G home networks will use Samsung hardware
Sacramento will be the first city to have fixed wireless 5G service this year.
By Robert Williams • Jan. 4, 2018 -
QR code coupon redemption to exceed 5.3B by 2022, study says
Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices.
By Robert Williams • Jan. 4, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018
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