Mobile: Page 214
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Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
By Cara Salpini • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Mercedes unveils independent voice assistant MBUX for latest fleet
The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.
By Robert Williams • Jan. 11, 2018 -
Lyft brews craft beer with ride discounts on each can
The ride-hailing service partnered with Chicago's Baderbrau Brewing to develop Five Star Lager.
By Robert Williams • Jan. 11, 2018 -
Jefferson Awards Foundation is recipient of first VR-enabled donation
Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset.
By Robert Williams • Jan. 10, 2018 -
Campari eases liquor ordering with NFC-enabled fridge magnets
Consumers at home can order Wild Turkey, Skyy and other spirits for delivery with the tap of a smartphone.
By Robert Williams • Jan. 10, 2018 -
InMobi acquires AerServ for $90M to build in-app video programmatic platform
The move aims to boost publisher monetization, provide a more transparent buying process and bring header bidding into the mobile in-app ecosystem.
By Natalie Black (Koltun) • Jan. 10, 2018 -
Home Depot showcases DIY projects in Pinterest pins
The brand's "Built-In Pins" promotion used vertical video and a 360-degree experience to show how a couple transformed four rooms in their house.
By Robert Williams • Jan. 10, 2018 -
Time magazine's 'Optimist' issue highlights AR storytelling
U2's Bono explains the gender gap in education with an enhanced infographic.
By Robert Williams • Jan. 10, 2018 -
Opinion
How brands can use innovative ad formats to break through clutter
It's crucial to find interesting ways to grab consumers' attention without feeling like an interruption, writes Cheetah Mobile's Johnny Li.
By Johnny Li • Jan. 10, 2018 -
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
Most of the attacks occur on mobile devices, while one recently-uncovered strike whitelisted premium publishers.
By Erica Sweeney • Jan. 10, 2018 -
Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Google lines up an army of assistant-enabled products
The tech company is throwing its virtual assistant into heated competition with Amazon's Alexa.
By Dan O'Shea • Jan. 10, 2018 -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Amazon's Alexa strategy hinges on everyday items — even toilets
The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.
By Dan O'Shea • Jan. 10, 2018 -
Mobile tech in stores could boost sales by nearly 150%
Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.
By Daphne Howland • Jan. 9, 2018 -
Google combines payment services under single brand
Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.
By Robert Williams • Jan. 9, 2018 -
Toyota partners with Uber, Amazon, Pizza Hut to roll out 'flexible' vehicles
The alliance of brands unveiled a concept car this week at CES that can quickly switch from delivery truck or mobile store to ride-sharing vehicle.
By Robert Williams • Jan. 9, 2018 -
Visa debuts connected payment card that pushes real-time alerts, coupons
The brand unveiled its take on Wallet Card, an IoT device that looks like a regular credit or debit card but lets users toggle between different accounts.
By Robert Williams • Jan. 9, 2018 -
Jeep flaunts mobile add-ons, AR customization at CES
The auto brand's new Adventure Reality app lets people virtually create their dream car and easily contact a dealer or share their designs on social media.
By Robert Williams • Jan. 9, 2018 -
Deep Dive
6 trends that will define mobile marketing in 2018
The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.
By Chantal Tode • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Innocent automates digital OOH ad buys with MediaCom technology
The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.
By Erica Sweeney • Jan. 9, 2018
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