EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools

The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.

By Alex Hickey • Feb. 14, 2018

Google debuts AMP Stories with big-name publishers

CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.

By Robert Williams • Feb. 14, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Coupon redemption drops due to overemphasis on digital

While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.

By Erica Sweeney • Feb. 14, 2018

Why generational marketing could send retailers back to the drawing board

While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.

By Cara Salpini • Feb. 14, 2018

Publicis plans new Berlin-based agency after landing Mercedes-Benz

It's a big win that suggests the agency holding group's digital transformation is taking hold. 

By Erica Sweeney • Feb. 14, 2018

Cadbury's scannable chocolate boxes activate a video message from a loved one

The creative Valentine's Day boxes show how packaging can transform a product into a personalized experience through a smartphone.

By Robert Williams • Feb. 13, 2018

Facebook, Apple reach agreement for publisher paywalls on iOS

Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.

By Robert Williams • Feb. 13, 2018

BBC adds AR experience for upcoming TV series

The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.

By Robert Williams • Feb. 13, 2018

Honda awards personalized video trophies on Facebook, Twitter

Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.

By Erica Sweeney • Feb. 13, 2018

Measuring digital video effectiveness is a minefield for brands

With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.

By Stephen Upstone • Feb. 13, 2018

IAB: Direct brands snap up larger share of growth

Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.

By Erica Sweeney • Feb. 13, 2018

What Unilever's CMO really said about Google and Facebook

No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week. 

By Peter Adams • Feb. 13, 2018

KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day

The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.

By Erica Sweeney • Feb. 12, 2018

YouTube adopts new policies to move more decisively against rogue creators

The video-sharing site acknowledged that it has been slow to address some situations in the past.

By Robert Williams • Feb. 12, 2018

Badgley Mischka debuts interactive runway app for New York Fashion Week

Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.

By Robert Williams • Feb. 12, 2018

Sports Illustrated swimsuit issue comes to life in AR/VR

The magazine created a World Lens for exclusive use on Snapchat.

By Robert Williams • Feb. 12, 2018

Report: Snap targets Instagram advertisers with free ads on Snapchat

The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.

By Robert Williams • Feb. 12, 2018

Apple's short film shot on iPhone X goes viral in China

"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.

By Erica Sweeney • Feb. 12, 2018

Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis

The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.

By Erica Sweeney • Feb. 12, 2018

Will 2018 be a better year for ad agencies?

A new report suggests a rebound is coming, driven by a 4% to 5% increase in global ad spend and large advertisers giving more work to creative shops.

By Erica Sweeney • Feb. 12, 2018

Walmart revamps mobile app with auto 'Store Assistant' mode

The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.

By Robert Williams • Feb. 9, 2018

Dunkin' Brands expands blueprint for mobile ordering, loyalty growth

The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points. 

By Robert Williams • Feb. 9, 2018

Pinterest's Lens combines visual and text search

The image-collecting platform's Lens feature has more than doubled usage in the past year.

By Robert Williams • Feb. 9, 2018

Forrester: What CMOs can learn from Amazon's success

Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments. 

By Erica Sweeney • Feb. 9, 2018

Study: Facebook and Google represent less than 5% of digital revenue for publishers

Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver. 

By Erica Sweeney • Feb. 9, 2018