Mobile: Page 213
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Kroger will add digital shelf displays to nearly 200 stores this year
The company's new "Edge" technology will interact with shoppers' smartphones and could eventually replace static price tags in grocery stores.
By Cathy Siegner • Jan. 17, 2018 -
Twitter's MoPub starts testing version of in-app header bidding
The mobile ad exchange's pilot lets ad networks bid alongside DSPs in real time.
By Robert Williams • Jan. 17, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
BMW buys Parkmobile parking app to tackle city traffic
The acquisition gives the German carmaker a stronger grip on digital parking services.
By Robert Williams • Jan. 17, 2018 -
Study: Majority of marketers miss the mark with multichannel efforts
Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences.
By Erica Sweeney • Jan. 17, 2018 -
Clear Channel Outdoor's digital signs tap real-time mobile data in San Francisco
The tech lets advertisers tailor messages through travel patterns and information from smartphones, including changes in weather, traffic, pollen count and time of day.
By Natalie Black (Koltun) • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
White Castle opens Valentine's Day dinner reservations via OpenTable
The chain's annual holiday event this year also includes a special Snapchat geofilter, with customers encouraged to share their dining experience on social media.
By Erica Sweeney • Jan. 17, 2018 -
Visa helps merchants, developers test sensory cues for payments
Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.
By Robert Williams • Jan. 16, 2018 -
Study: Instagram influencer marketing jumped 198% in 2017
Coach, Nordstrom, Forever 21 and Lulus were some of the most active brands in the fashion and accessories category, which was the most popular industry group by posts with an #ad tag.
By Robert Williams • Jan. 16, 2018 -
Facebook's Messenger wants to embrace marketers
In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel.
By Robert Williams • Jan. 16, 2018 -
Cody Boteler/Marketing Dive
OpinionLocation intelligence: 2017 highlights and 2018 predictions
As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.
By Gilad Amitai • Jan. 16, 2018 -
Will Facebook's News Feed changes lead to more expensive ads?
In one example of the potential fallout from last week's update, BuzzFeed has been buying Facebook ads urging audiences to download its mobile app.
By Erica Sweeney • Jan. 16, 2018 -
Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost
Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.
By Erica Sweeney • Jan. 16, 2018 -
Kia shows off 4-D VR test drive at Detroit auto show
The carmaker is showcasing the 2018 Kia Stinger with an immersive digital experience.
By Robert Williams • Jan. 16, 2018 -
AccuWeather app lets users hear the forecast through Google Assistant
Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?"
By Robert Williams • Jan. 12, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018 -
Ford taps Postmates to pilot self-driving delivery cars
The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.
By Erica Sweeney • Jan. 12, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Estée Lauder, Expedia partner on beauty-focused travel giveaway
People can enter to win a trip to destinations like Morocco, Bali and Santorini by sharing a selfie of their vacation makeup looks on Instagram.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
Google buys speakerless audio startup Redux
The company developed technology that removes the need for small speakers in mobile phones.
By Robert Williams • Jan. 12, 2018 -
Facebook tests app section for local news and events
The social network is vetting local publishers that appear in this section, but won't curate their content.
By Robert Williams • Jan. 11, 2018 -
Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018
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