Facebook pilots AR experiences linked to real-world location markers

A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month. 

By Erica Sweeney • March 12, 2018

Why Hershey is testing a VR shopping app with digital convenience retailer goPuff

The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.  

By Chantal Tode • March 11, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

For L'Oreal and Home Depot, AI quickly becomes table stakes

Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.

By Peter Adams • March 11, 2018

Heineken sponsors soccer-focused social video series

The six-episode show and fan-made documentary created with Copa90 highlight the new Los Angeles Football Club.

By Robert Williams • March 9, 2018

Google proposes non-AMP instant-loading content

By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.

By Robert Williams • March 9, 2018

Netflix app plans to add 30-second vertical video previews

The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.

By Robert Williams • March 9, 2018

Nordstrom snaps up tech startups to fuel mobile shopping

The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.

By Dan O'Shea • March 9, 2018

Study: Facebook grabs 46% of digital video ads, topping YouTube

Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length. 

By Erica Sweeney • March 9, 2018

9 travel marketing trends to watch in 2018

Expedia Media Solutions' Monya Mandich and other travel marketers offer insights into how everything from mobile to experiential is changing the "how, what and when" of consumer behaviors. 

By Monya Mandich • March 8, 2018

Jaguar, EasyJet test self-service 360-degree ads

OmniVirt's virtual reality platform lets the brands create immersive mobile videos without extra programming.

By Robert Williams • March 8, 2018

Say cheese! Cheetos debuts AR app at SXSW

Cheetos Vision transforms pictures and videos into cheesy creations for people to share on social media.

By Robert Williams • March 8, 2018

M&M's polls votes for new flavor via fan selfies

The candy brand is inviting people to upload a photo and add stickers for their pick between Crunchy Espresso, Crunchy Raspberry and Crunchy Mint.

By Robert Williams • March 8, 2018

Will the iPhone X mark the spot where mobile marketing changes?

The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.

By Shane Schick • March 8, 2018

3 major payoffs of decoding programmatic: Transparency, control, quality

Mature programmatic marketplaces can empower performance marketers to reach their KPIs at a higher level than other methods.

March 8, 2018

TruGreen's Watson-powered ads offer personalized lawn care tips

Consumers can use a series of dialog prompts to start a conversation with an ad backed by IBM Watson, which provides images, videos and interactive buttons. 

By Erica Sweeney • March 8, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.

By Erica Sweeney • March 8, 2018

Oscars takeaways: how to be an award-winning multichannel marketer

From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.

By Stephen Upstone • March 8, 2018

Kellogg's celebrates National Cereal Day with NYC bash featuring Hailee Steinfeld

The New Year's Eve-styled party included refreshments like a Loopy Froot Loops Cocktail, and Kellogg's is posting its recipes online so fans can create and share their own. 

By Erica Sweeney • March 7, 2018

Barneys launches in-store VR experience for spring campaign

The virtual reality film shows off designer apparel in an immersive performance by the Martha Graham Dance troupe.

By Robert Williams • March 7, 2018

Bumble app sponsors women's empowerment patch on Clippers jerseys

The Los Angeles-based NBA team and women's social networking app are also partnering on youth outreach and the hashtag #StrongerWithHer. 

By Robert Williams • March 7, 2018

Trainline's Google Assistant-enabled app raps with Big Shaq in new ad

The duo dramatize how the app can help simplify travel planning through voice technology.

By Robert Williams • March 7, 2018

Pepsi rides World Cup excitement with push featuring 5 soccer stars

With rival Coke being the tournament's official sponsor, Pepsi is slyly entering the conversation with the help of athletes like Lionel Messi, Marcelo and others.

By Erica Sweeney • March 7, 2018

Wendy's grills McDonald's on Twitter for #NationalFrozenFoodDay

With the stunt, Wendy's might recognize that its usual arsenal of insults could soon run dry, as McDonald's plans to introduce more fresh beef to its menu.

By Erica Sweeney • March 7, 2018

Report: Twitter tests integration with ad-buying platforms

Opening the social network's walled garden to programmatic tech would be a first in the space.

By Robert Williams • March 6, 2018

Google sells Zagat to mobile reviews platform The Infatuation

The search giant originally bought the company to integrate its dining reviews into Google Maps, but has since changed direction.

By Robert Williams • March 6, 2018