NikePlus app woos mobile users with free music and training

Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases. 

By Robert Williams • Feb. 6, 2018

Walmart's Store No. 8 buys VR startup

The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future. 

By Daphne Howland • Feb. 6, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry

Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.

By Erica Sweeney • Feb. 6, 2018

Mercedes-Benz's mobile Super Bowl contest never left the garage

The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.

By Chantal Tode • Feb. 6, 2018

Report: Viacom plans to buy VidCon in push to court younger audiences

Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans. 

By Erica Sweeney • Feb. 6, 2018

The final score: Meet the advertising winners and losers from Super Bowl LII

Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout. 

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

What does 'mobile' actually mean in the affiliate world?

Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

By Matthew Wool • Feb. 5, 2018

Moët & Chandon uncorks Valentine's Day Snapchat game

The champagne brand is repurposing a cork-shooting game from New Year's after seeing a 92% replay rate, compared to the social platform's 20% average.

By Robert Williams • Feb. 5, 2018

Facebook Messenger 'unlikely' to support cryptocurrencies

David Marcus, VP of messaging, sees limitations in handling digital currency transactions.

By Robert Williams • Feb. 5, 2018

EBay, Mashable launch shoppable content

The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.

By Dan O'Shea • Feb. 5, 2018

By the numbers: A look at Super Bowl LII marketing data

It is looking like this year's game could have the second highest ad revenue in history after 2017.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018

New York Times introduces AR digital storytelling

An immersive Winter Olympics experience will be the first to launch in the app.

By Robert Williams • Feb. 5, 2018

Why brands must scale service and experience to meet customer expectations

Too many companies today are caught languishing in the pulls between price, convenience and experience. Baesman Insights & Marketing's Evan Magliocca offers tips on how to break the paralysis.

By Evan Magliocca • Feb. 5, 2018

Google: Watch time for YouTube sports highlights jumps 80%

Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.

By Erica Sweeney • Feb. 5, 2018

Former Facebook and Google employees form anti-tech addiction coalition

The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.

By Erica Sweeney • Feb. 5, 2018

Kia uses backmasking to hide message from Steven Tyler in YouTube ad

The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.

By Chantal Tode , Robert Williams • Feb. 2, 2018

Instagram adds carousel format to Story ads

California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad. 

By Robert Williams • Feb. 2, 2018

Snapchat opens in-app store selling merch inspired by dancing hot dog, more

The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road. 

By Robert Williams • Feb. 2, 2018

Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'

The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.

By Erica Sweeney • Feb. 2, 2018

Apple posts strong Q1 revenues, but iPhone sales disappoint

Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans? 

By Chantal Tode • Feb. 2, 2018

Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show

Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube. 

By Peter Adams • Feb. 2, 2018

Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots

The effort allows users to view the ads as if they were the stars, sources told Adweek.

By Erica Sweeney • Feb. 2, 2018

Alexa serves up in-store whiskey recommendations

Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new. 

By Erica Sweeney • Feb. 2, 2018

Uber tests bike sharing in San Francisco

The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.

By Robert Williams • Feb. 1, 2018

Coca-Cola launches AR campaign with Alipay for Chinese New Year

Scanning QR codes on Coke ads and packaging unlocks gifts to spend on the mobile payment app.

By Robert Williams • Feb. 1, 2018