Mobile: Page 212
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Snapchat Stories leap from mobile to desktop for first time
The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.
By Peter Adams • Jan. 23, 2018 -
L'Oréal Professionnel adds 3-D hair coloring to mobile app
The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.
By Robert Williams • Jan. 23, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Study: VR use jumped 6x on Christmas
VR gadgets were popular gifts during the holidays, helping to drive adoption of the technology in the home.
By Robert Williams • Jan. 23, 2018 -
Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.
By Erica Sweeney • Jan. 23, 2018 -
UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO
The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company.
By Robert Williams • Jan. 22, 2018 -
Amazon adds voice control to Alexa app
Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant.
By Robert Williams • Jan. 22, 2018 -
Amazon Go opens to the public
Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.
By Daphne Howland • Jan. 22, 2018 -
Opinion
How big of a concern is mobile brand safety?
Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.
By Renaud Biet • Jan. 22, 2018 -
NFL consolidates app strategy for Super Bowl LII
The league's new approach is to have a single app for pre-game and game day activities.
By Robert Williams • Jan. 22, 2018 -
Report: Facebook won't bid for Thursday Night Football rights
The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.
By Robert Williams • Jan. 22, 2018 -
Facebook to let users determine what news sources are trustworthy
Part of a broader shift in how the platform approaches publisher posts, the community will be able to rank news content based on three criteria.
By Erica Sweeney • Jan. 22, 2018 -
Opinion
Does Facebook's new direction really spell gloom and doom for marketers?
A greater focus on personal posts likely signals that quality, professional ads from brands will only pop more, writes Wesley MacLaggan, Marin Software's SVP of marketing.
By Wesley MacLaggan • Jan. 22, 2018 -
StubHub preps AR app for Super Bowl ticket buyers
The iOS app hosts an interactive, 3-D view of the sports arena in Minneapolis for wayfinding, along with other game day details.
By Robert Williams • Jan. 19, 2018 -
Coty brings virtual beauty experience to Amazon Echo Show
"Let's Get Ready" provides personalized looks, visual tutorials and product recommendations by brands like Clairol, Rimmel and Sally Hansen.
By Robert Williams • Jan. 19, 2018 -
Starbucks pilots cashless store in Seattle
Mobile payments comprised 36% of Starbucks' total U.S. transactions in Q3 2017, a figure that could jump if the cash ban is adopted at more locations.
By Daphne Howland • Jan. 19, 2018 -
WhatsApp releases Android app for small businesses
The move is likely part of parent company Facebook's broader plan to generate revenue on the messaging platform.
By Robert Williams • Jan. 19, 2018 -
Red Bull offers product samples to ride-sharers in Super Bowl host city
Cargo, the in-car merchant of packaged goods, is expanding to Minneapolis, its fourth city.
By Robert Williams • Jan. 19, 2018 -
Sony Pictures, 20th Century Fox bank on unique app partnerships
The studios are targeting app audiences, including via horror-themed selfies for the "Insidious" sequel and exclusive mobile deals for several upcoming films.
By Chantal Tode , Robert Williams • Jan. 18, 2018 -
Gatorade teams with Twitter on streaming video series
'#TheDebut' will focus on high-school basketball games featuring tomorrow's possible sports stars.
By Robert Williams • Jan. 18, 2018 -
Google will rank faster mobile pages higher
The company's "Speed Update" will take effect in July, making mobile download speeds a ranking factor in search results for the first time.
By Robert Williams • Jan. 18, 2018 -
Google takes tougher stance on ad eligibility for YouTube creators
Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.
By Erica Sweeney • Jan. 18, 2018 -
Ben & Jerry's celebrates new flavors with pop-up Los Angeles carnival
The brand set up ice cream-themed games, a photo booth and an oversized swing ride, with music provided by the local record store Amoeba Music.
By Erica Sweeney • Jan. 18, 2018 -
'Walking Dead' wine labels come to life via AR app
The themed wines celebrate February's mid-season premiere of AMC's hit show.
By Robert Williams • Jan. 17, 2018 -
Dunkin' unveils concept store with mobile-ready drive-thru ordering
Customers who use the chain's DD Perks loyalty program and mobile app can order ahead and skip straight into the line for the pickup window.
By Robert Williams • Jan. 17, 2018
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