Pokémon fans can now chat with Pikachu on Amazon Alexa, Google Assistant

A voice-based app lets "aspiring Pokémon trainers" chat with the character in celebration of the game's 22nd anniversary. 

By Robert Williams • Feb. 27, 2018

Google Assistant integrates more seamlessly with Android apps, location data

The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost. 

By Robert Williams • Feb. 27, 2018

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Crayola drew up a winning UGC strategy with AR

A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages.

By Kayla Matthews • Feb. 27, 2018

Google hands retailers the tools to improve mobile load times

A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.

By Dan O'Shea • Feb. 27, 2018

Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows

Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers. 

By Erica Sweeney • Feb. 27, 2018

Amazon's conversion-friendly AR view lands on Android

Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.

By Chantal Tode • Feb. 26, 2018

Subway serves up token-based mobile loyalty program

The upgraded system is part of the chain's broader goal to transform and digitize customer experiences.

By Robert Williams • Feb. 26, 2018

'Ghostbusters' comes to life in AR game

Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.

By Robert Williams • Feb. 26, 2018

Google brings ARCore out of beta testing

Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.

By Robert Williams • Feb. 26, 2018

Data gives established brands a leg up on disruptors, study finds

Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.  

By Erica Sweeney • Feb. 26, 2018

Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones

The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them. 

By Erica Sweeney • Feb. 26, 2018

Samsung's Galaxy S9 sports facial recognition, AR emojis

The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.

By Robert Williams • Feb. 25, 2018

Airbnb upgrades luxury, boutique offerings and adds loyalty program

The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.

By Robert Williams • Feb. 23, 2018

3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on

Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up. 

By Brett Hyman • Feb. 23, 2018

Snap's value drops $1.3B on Kylie Jenner tweet

The social influencer said she doesn't open Snapchat anymore.

By Robert Williams • Feb. 23, 2018

Land Rover launches modular smartphone for adventure-seekers

The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.

By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018

4 ways consumer insights can help boost your brand

Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.

By Lou Jordano • Feb. 23, 2018

Google adds marketers to Android's multimedia text messaging platform

Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.

By Robert Williams • Feb. 23, 2018

Facebook streamlines and clarifies Ads Manager metrics

The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives. 

By Erica Sweeney • Feb. 23, 2018

Lime-A-Rita opens social media advice column run by brand characters

The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs. 

By Erica Sweeney • Feb. 23, 2018

Amazon Go reportedly plotting 6 more stores

After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.

By Corinne Ruff • Feb. 22, 2018

Branded video creators see 29% jump in Facebook engagement in 2017

BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.

By Robert Williams • Feb. 22, 2018

Amazon seeks startups for Alexa accelerator expansion

The company will choose up to 13 fledgling companies to make skills for Alexa.

By Robert Williams • Feb. 22, 2018

How to still succeed with Facebook video marketing following the News Feed update

Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.

By Paul Casinelli • Feb. 22, 2018

Coty courts innovation with startup competition focused on AI

The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year. 

By Erica Sweeney • Feb. 22, 2018