Mobile: Page 211
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Facebook incentivizes pro videogamers for livestreaming
The social network will pay some gamers who stream video for others to watch.
By Robert Williams • Jan. 29, 2018 -
Google tests Bulletin feature for local news
The search giant's new app would let anyone publish a local news story.
By Robert Williams • Jan. 29, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Starbucks talks up blockchain as mobile ordering reaches 11% of transactions
The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March.
By Robert Williams • Jan. 29, 2018 -
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
BET brings AR to the salon in 'The Quad' premiere pop-up
A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles.
By Erica Sweeney • Jan. 29, 2018 -
Deep Dive
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
By Peter Adams • Jan. 29, 2018 -
Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos
The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.
By Erica Sweeney • Jan. 29, 2018 -
Ally Bank's AR game rains money during Super Bowl commercial breaks
Including elements like AR tech, gamification and a giveaway could help the company pique viewers' interest at a time when their attention is being pulled in many different directions.
By Robert Williams • Jan. 26, 2018 -
Apple again takes aim at Amazon's e-book business
The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.
By Robert Williams • Jan. 26, 2018 -
Facebook tightens rules on branded content
The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.
By Robert Williams • Jan. 26, 2018 -
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018 -
Lamps Plus lets customers track orders via Messenger, Alexa
Linc Global provides the artificial intelligence technology to handle customer interactions through live-updating emails, SMS text, two-way chat and voice assistants.
By Robert Williams • Jan. 25, 2018 -
Video subscription app spending climbs 77% to $781M, study says
Streaming platforms show a growing dependence on hit series like "Stranger Things" and "Game of Thrones" to bolster subscriber growth and revenue.
By Robert Williams • Jan. 25, 2018 -
Apple's iOS 11.3 update will have business chat
Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.
By Robert Williams • Jan. 25, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018 -
Opinion
5 mobile design trends to watch in 2018
Melyssa Cramer, Kargo's associate director of ad product and innovation lays, out top mobile design trends that will help put the "art in ad tech" this year.
By Melyssa Cramer • Jan. 25, 2018 -
Apple readies pre-orders for HomePod smart speaker
The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.
By Robert Williams • Jan. 24, 2018 -
WGN promotes 'Bellevue' premiere with Messenger chatbot
The "choose-your-own-adventure" experience challenges users to solve a fictional crime story so they can view a clip from the first episode.
By Robert Williams • Jan. 24, 2018 -
Stripe ends support for bitcoin payments
The digital currency has become less useful for transactions, Stripe says.
By Robert Williams • Jan. 24, 2018 -
Natural Light offers to pay down college debt in regional Super Bowl ad
The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.
By Natalie Black (Koltun) • Jan. 24, 2018 -
Opinion
5 ways even smart companies fail to close the loop with customers
Many businesses overlook their most critical source for direct engagement data: their own employees, according to Qualtrics's Matt Nelson.
By Matt Nelson • Jan. 24, 2018 -
Deep Dive
AR: Lessons learned so far and where the tech could be headed
While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.
By Natalie Black (Koltun) • Jan. 24, 2018 -
M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease
The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards.
By Erica Sweeney • Jan. 24, 2018 -
Avocados From Mexico readies selfie emojis for Super Bowl
The brand partnered with Inmoji to create clickable, branded icons that combine emojis and selfies.
By Robert Williams • Jan. 23, 2018 -
Super Bowl LII drafts mobile, AR games
Angry Birds players can decorate their flocks with NFL jerseys through Feb. 4 while in-venue attendees can participate in a new AR game.
By Robert Williams • Jan. 23, 2018
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