75% of consumers find many forms of marketing personalization creepy, new study says

Forty percent of brands admit to being creepy, and it can be a factor that drives off customers. 

By Erica Sweeney • Feb. 21, 2018

At CAGNY, Big Food execs prioritizing e-commerce for future growth

General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.

By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes

The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.

By Robert Williams • Feb. 20, 2018

Air New Zealand lures travelers with an #EmojiJourney

The airline will create a customized travel map for people who type in emojis on Facebook or Twitter.

By Robert Williams • Feb. 20, 2018

The risk of publishers becoming a slave to their KPIs

The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.

By Shaul Olmert • Feb. 20, 2018

Oreo snacks on AR in new mobile scavenger hunt

Clues found in a new app and on social media point to items that can be scanned with a phone to reveal a virtual cookie that can be collected and redeemed for prizes.

By Robert Williams • Feb. 20, 2018

Mountain Dew partners with Kevin Hart in year-long 360-degree push

The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour. 

By Erica Sweeney • Feb. 20, 2018

Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid

The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages. 

By Erica Sweeney • Feb. 20, 2018

Marketers animate their GIF strategies, but length becomes a conundrum

Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.

By Shane Schick • Feb. 20, 2018

Study: How 1-800-Flowers dominated floral brands on Valentine's Day

The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.

By Erica Sweeney • Feb. 20, 2018

Facebook, Google could face more stringent oversight on political ads

The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads. 

By Erica Sweeney • Feb. 20, 2018

Red Roof debuts Alexa skill for travel planning

People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"

By Robert Williams • Feb. 16, 2018

Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend

The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.

By Robert Williams • Feb. 16, 2018

Automat creates online hive for beauty sector chatbots

The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.

By Dan O'Shea • Feb. 16, 2018

Musical.ly generates 10M engagements in first weekend of Olympics partnership

The lip-synching video app, popular with teens, is working with NBC Sports Group to provide new ways for fans to experience the games through athletes, influencers and more.

By Robert Williams • Feb. 16, 2018

Hollister sponsors YouTube series targeting Gen Z

The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."

By Erica Sweeney • Feb. 16, 2018

Home Depot builds mobile gamification app for employee training

The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.

By Robert Williams • Feb. 15, 2018

Ericsson buys Placecast for ad geotargeting

The Swedish telecommunications company is adding to its Emodo adtech holdings.

By Robert Williams • Feb. 15, 2018

Snapchat courts influencers with audience data

The app is sharing more information as a first step toward helping creators monetize their content.

By Robert Williams • Feb. 15, 2018

How the iPhone's AR potential could transform mobile advertising

Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.

By Jean Yap McNamara • Feb. 15, 2018

Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content

For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend. 

By Erica Sweeney • Feb. 15, 2018

Snapchat's redesign pushes users to Instagram

The app also opened its advertising API to all brands and developers for programmatic buying.

By Robert Williams • Feb. 14, 2018

Hertz, SpotHero partner on mobile parking reservation tool

The companies will work on fleet management and connected car parking in the future.

By Robert Williams • Feb. 14, 2018

EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools

The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.

By Alex Hickey • Feb. 14, 2018

Google debuts AMP Stories with big-name publishers

CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.

By Robert Williams • Feb. 14, 2018