Mobile: Page 210
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Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Alexa serves up in-store whiskey recommendations
Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new.
By Erica Sweeney • Feb. 2, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Uber tests bike sharing in San Francisco
The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.
By Robert Williams • Feb. 1, 2018 -
Coca-Cola launches AR campaign with Alipay for Chinese New Year
Scanning QR codes on Coke ads and packaging unlocks gifts to spend on the mobile payment app.
By Robert Williams • Feb. 1, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon SmileCodes put a new face on QR codes
The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.
By Dan O'Shea • Feb. 1, 2018 -
Report: YouTube TV scores streaming rights for LA soccer team
Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."
By Robert Williams • Feb. 1, 2018 -
Amazon's full Super Bowl spot swaps Alexa for cadre of celebs
Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product.
By Erica Sweeney • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
Google closes $1.1B deal with HTC's smartphone unit
The search giant will gain 2,000 mobile engineers to help take on Apple in the high-end phone market.
By Robert Williams • Jan. 31, 2018 -
Nissan lets carbuyers apply for financing on mobile devices
The carmaker relies on the AutoGravity automotive shopping and financing platform for the service.
By Robert Williams • Jan. 31, 2018 -
AmEx buys AI travel assistant Mezi to bolster messaging
The acquisition brings a promising technology in-house for the company as it seeks to adapt to consumers' growing acceptance of chatbots.
By Robert Williams • Jan. 31, 2018 -
IPhone battery glitch spurs 2 federal probes
Apple faces scrutiny from the Justice Department and securities regulators after revealing a software update slowed older iPhone models.
By Robert Williams • Jan. 31, 2018 -
Facebook bans ads for cryptocurrencies
The policy is intentionally broad so that deceptive and misleading ads can be better detected and enforcement can be better applied across Facebook, Audience Network and Instagram.
By Erica Sweeney • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
JPMorgan Chase reaches for voice leadership with dedicated agency of record
A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.
By Erica Sweeney • Jan. 31, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018 -
Zelle payments jumped 36% to $75B last year
The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.
By Robert Williams • Jan. 30, 2018 -
Casey's General Stores lets customers pay with Amazon Cash
The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.
By Robert Williams • Jan. 30, 2018 -
Nonprofit beer brand's AR app takes over TV screens during Super Bowl
Minneapolis-based Finnegans shows one way brands can use mobile technology to get around pricey TV ad placements and connect with football fans.
By Robert Williams • Jan. 30, 2018 -
Facebook prioritizes local news to strengthen community
No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit.
By Erica Sweeney • Jan. 30, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Twitter lets brands sponsor publishers' Moments
Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.
By Robert Williams • Jan. 29, 2018
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