Lime-A-Rita opens social media advice column run by brand characters

The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs. 

By Erica Sweeney • Feb. 23, 2018

Amazon Go reportedly plotting 6 more stores

After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.

By Corinne Ruff • Feb. 22, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Branded video creators see 29% jump in Facebook engagement in 2017

BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.

By Robert Williams • Feb. 22, 2018

Amazon seeks startups for Alexa accelerator expansion

The company will choose up to 13 fledgling companies to make skills for Alexa.

By Robert Williams • Feb. 22, 2018

How to still succeed with Facebook video marketing following the News Feed update

Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.

By Paul Casinelli • Feb. 22, 2018

Coty courts innovation with startup competition focused on AI

The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year. 

By Erica Sweeney • Feb. 22, 2018

Google Pay arrives, replacing Android Pay for in-store transactions

The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.

By Robert Williams • Feb. 21, 2018

Volkswagen pilots Pandora's programmatic audio ads

The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.

By Robert Williams • Feb. 21, 2018

Daiya drives high mobile engagement with geotargeting, predictive analysis

Interactive banner ads that expanded into a full-page carousel of product photos delivered a 1.41% engagement rate. 

By Robert Williams • Feb. 21, 2018

Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts

The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform. 

By Erica Sweeney • Feb. 21, 2018

A.C. Moore teams with Create and Craft on cross-channel shopping

The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.

By Erica Sweeney • Feb. 21, 2018

75% of consumers find many forms of marketing personalization creepy, new study says

Forty percent of brands admit to being creepy, and it can be a factor that drives off customers. 

By Erica Sweeney • Feb. 21, 2018

At CAGNY, Big Food execs prioritizing e-commerce for future growth

General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.

By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018

Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes

The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.

By Robert Williams • Feb. 20, 2018

Air New Zealand lures travelers with an #EmojiJourney

The airline will create a customized travel map for people who type in emojis on Facebook or Twitter.

By Robert Williams • Feb. 20, 2018

The risk of publishers becoming a slave to their KPIs

The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.

By Shaul Olmert • Feb. 20, 2018

Oreo snacks on AR in new mobile scavenger hunt

Clues found in a new app and on social media point to items that can be scanned with a phone to reveal a virtual cookie that can be collected and redeemed for prizes.

By Robert Williams • Feb. 20, 2018

Mountain Dew partners with Kevin Hart in year-long 360-degree push

The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour. 

By Erica Sweeney • Feb. 20, 2018

Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid

The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages. 

By Erica Sweeney • Feb. 20, 2018

Marketers animate their GIF strategies, but length becomes a conundrum

Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.

By Shane Schick • Feb. 20, 2018

Study: How 1-800-Flowers dominated floral brands on Valentine's Day

The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.

By Erica Sweeney • Feb. 20, 2018

Facebook, Google could face more stringent oversight on political ads

The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads. 

By Erica Sweeney • Feb. 20, 2018

Red Roof debuts Alexa skill for travel planning

People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"

By Robert Williams • Feb. 16, 2018

Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend

The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.

By Robert Williams • Feb. 16, 2018

Automat creates online hive for beauty sector chatbots

The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.

By Dan O'Shea • Feb. 16, 2018