Mobile: Page 209
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Unilever's Marmite sends fans on AR treasure hunt
Players on the Snatch app have a chance to win a gold-plated jar of the polarizing food spread valued at $2,100.
By Robert Williams • Feb. 6, 2018 -
Scary Mommy brings parenting tips to Snapchat Discover
The media brand, which has an in-house studio that creates content with partners like Kroger, Disney and General Mills, will release new Stories three mornings per week offering advice to moms.
By Robert Williams • Feb. 6, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Dunkin' Donuts blankets Instagram, Tinder, Snapchat with content for lovers
The chain's first tie-up with the dating app includes Valentine's Day polls, messages and a GIF keyboard integration with GIPHY in Tinder messenger.
By Robert Williams • Feb. 6, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
NikePlus app woos mobile users with free music and training
Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases.
By Robert Williams • Feb. 6, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Mercedes-Benz's mobile Super Bowl contest never left the garage
The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.
By Chantal Tode • Feb. 6, 2018 -
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Opinion
What does 'mobile' actually mean in the affiliate world?
Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.
By Matthew Wool • Feb. 5, 2018 -
Moët & Chandon uncorks Valentine's Day Snapchat game
The champagne brand is repurposing a cork-shooting game from New Year's after seeing a 92% replay rate, compared to the social platform's 20% average.
By Robert Williams • Feb. 5, 2018 -
Facebook Messenger 'unlikely' to support cryptocurrencies
David Marcus, VP of messaging, sees limitations in handling digital currency transactions.
By Robert Williams • Feb. 5, 2018 -
EBay, Mashable launch shoppable content
The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.
By Dan O'Shea • Feb. 5, 2018 -
Deep Dive
By the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
New York Times introduces AR digital storytelling
An immersive Winter Olympics experience will be the first to launch in the app.
By Robert Williams • Feb. 5, 2018 -
Opinion
Why brands must scale service and experience to meet customer expectations
Too many companies today are caught languishing in the pulls between price, convenience and experience. Baesman Insights & Marketing's Evan Magliocca offers tips on how to break the paralysis.
By Evan Magliocca • Feb. 5, 2018 -
Google: Watch time for YouTube sports highlights jumps 80%
Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.
By Erica Sweeney • Feb. 5, 2018 -
Former Facebook and Google employees form anti-tech addiction coalition
The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.
By Erica Sweeney • Feb. 5, 2018 -
Kia uses backmasking to hide message from Steven Tyler in YouTube ad
The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.
By Chantal Tode , Robert Williams • Feb. 2, 2018 -
Instagram adds carousel format to Story ads
California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad.
By Robert Williams • Feb. 2, 2018 -
Snapchat opens in-app store selling merch inspired by dancing hot dog, more
The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road.
By Robert Williams • Feb. 2, 2018 -
Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'
The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.
By Erica Sweeney • Feb. 2, 2018 -
Apple posts strong Q1 revenues, but iPhone sales disappoint
Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans?
By Chantal Tode • Feb. 2, 2018 -
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube.
By Peter Adams • Feb. 2, 2018
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