Mobile: Page 209
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Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Cadbury's scannable chocolate boxes activate a video message from a loved one
The creative Valentine's Day boxes show how packaging can transform a product into a personalized experience through a smartphone.
By Robert Williams • Feb. 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018 -
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
Opinion
Measuring digital video effectiveness is a minefield for brands
With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.
By Stephen Upstone • Feb. 13, 2018 -
IAB: Direct brands snap up larger share of growth
Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.
By Erica Sweeney • Feb. 13, 2018 -
Deep Dive
What Unilever's CMO really said about Google and Facebook
No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week.
By Peter Adams • Feb. 13, 2018 -
KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day
The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.
By Erica Sweeney • Feb. 12, 2018 -
YouTube adopts new policies to move more decisively against rogue creators
The video-sharing site acknowledged that it has been slow to address some situations in the past.
By Robert Williams • Feb. 12, 2018 -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Sports Illustrated swimsuit issue comes to life in AR/VR
The magazine created a World Lens for exclusive use on Snapchat.
By Robert Williams • Feb. 12, 2018 -
Report: Snap targets Instagram advertisers with free ads on Snapchat
The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.
By Robert Williams • Feb. 12, 2018 -
Apple's short film shot on iPhone X goes viral in China
"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.
By Erica Sweeney • Feb. 12, 2018 -
Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis
The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.
By Erica Sweeney • Feb. 12, 2018 -
Will 2018 be a better year for ad agencies?
A new report suggests a rebound is coming, driven by a 4% to 5% increase in global ad spend and large advertisers giving more work to creative shops.
By Erica Sweeney • Feb. 12, 2018 -
Walmart revamps mobile app with auto 'Store Assistant' mode
The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.
By Robert Williams • Feb. 9, 2018 -
Dunkin' Brands expands blueprint for mobile ordering, loyalty growth
The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points.
By Robert Williams • Feb. 9, 2018 -
Pinterest's Lens combines visual and text search
The image-collecting platform's Lens feature has more than doubled usage in the past year.
By Robert Williams • Feb. 9, 2018 -
Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Snapchat starts selling low-cost AR masks for events
Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.
By Robert Williams • Feb. 9, 2018 -
1-800-Flowers, Food Network and others wrap up Messenger for Valentine's Day
A number of brands have tapped the messaging app to help people looking to share the love or make purchases.
By Robert Williams • Feb. 8, 2018 -
Covergirl partners with Walmart on AR-enabled mobile web sales
Shoppers can visit the beauty brand's mobile site to try on five virtual looks and make purchases from the retailer.
By Robert Williams • Feb. 8, 2018 -
MassMutual adds facial recognition to retirement app
The life insurer lets customers unlock their accounts with FaceID on Apple's iPhone X.
By Robert Williams • Feb. 8, 2018