Mobile: Page 208
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Amazon buys 'smart' doorbell maker Ring
This is the e-commerce giant's second-largest acquisition after Whole Foods.
By Robert Williams • Feb. 28, 2018 -
Snapchat downloads leap despite protests against latest redesign
First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.
By Robert Williams • Feb. 28, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Ford, Domino's expand driverless delivery tests to Miami
The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.
By Erica Sweeney • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Facebook Messenger update prioritizes better business chat experiences
New features include chat customization tools and a plugin that retains customers' conversation history.
By Robert Williams • Feb. 27, 2018 -
City of Paris flaunts Snapchat campaign for Fashion Week
The French capital seeks to engage tech-savvy young adults during the event with special photo effects and geofilters.
By Robert Williams • Feb. 27, 2018 -
Pokémon fans can now chat with Pikachu on Amazon Alexa, Google Assistant
A voice-based app lets "aspiring Pokémon trainers" chat with the character in celebration of the game's 22nd anniversary.
By Robert Williams • Feb. 27, 2018 -
Google Assistant integrates more seamlessly with Android apps, location data
The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost.
By Robert Williams • Feb. 27, 2018 -
Deep Dive
How Crayola drew up a winning UGC strategy with AR
A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages.
By Kayla Matthews • Feb. 27, 2018 -
Google hands retailers the tools to improve mobile load times
A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.
By Dan O'Shea • Feb. 27, 2018 -
Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows
Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers.
By Erica Sweeney • Feb. 27, 2018 -
Retrieved from Amazon on February 26, 2018
Amazon's conversion-friendly AR view lands on Android
Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.
By Chantal Tode • Feb. 26, 2018 -
Subway serves up token-based mobile loyalty program
The upgraded system is part of the chain's broader goal to transform and digitize customer experiences.
By Robert Williams • Feb. 26, 2018 -
'Ghostbusters' comes to life in AR game
Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.
By Robert Williams • Feb. 26, 2018 -
Google brings ARCore out of beta testing
Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.
By Robert Williams • Feb. 26, 2018 -
Data gives established brands a leg up on disruptors, study finds
Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.
By Erica Sweeney • Feb. 26, 2018 -
Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones
The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them.
By Erica Sweeney • Feb. 26, 2018 -
Samsung's Galaxy S9 sports facial recognition, AR emojis
The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.
By Robert Williams • Feb. 25, 2018 -
Airbnb upgrades luxury, boutique offerings and adds loyalty program
The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.
By Robert Williams • Feb. 23, 2018 -
Opinion
3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on
Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up.
By Brett Hyman • Feb. 23, 2018 -
Snap's value drops $1.3B on Kylie Jenner tweet
The social influencer said she doesn't open Snapchat anymore.
By Robert Williams • Feb. 23, 2018 -
Land Rover launches modular smartphone for adventure-seekers
The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.
By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018 -
Opinion
4 ways consumer insights can help boost your brand
Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.
By Lou Jordano • Feb. 23, 2018 -
Google adds marketers to Android's multimedia text messaging platform
Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.
By Robert Williams • Feb. 23, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018
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