Mobile: Page 208
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Air New Zealand lures travelers with an #EmojiJourney
The airline will create a customized travel map for people who type in emojis on Facebook or Twitter.
By Robert Williams • Feb. 20, 2018 -
Opinion
The risk of publishers becoming a slave to their KPIs
The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.
By Shaul Olmert • Feb. 20, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oreo snacks on AR in new mobile scavenger hunt
Clues found in a new app and on social media point to items that can be scanned with a phone to reveal a virtual cookie that can be collected and redeemed for prizes.
By Robert Williams • Feb. 20, 2018 -
Mountain Dew partners with Kevin Hart in year-long 360-degree push
The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour.
By Erica Sweeney • Feb. 20, 2018 -
Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid
The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages.
By Erica Sweeney • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Study: How 1-800-Flowers dominated floral brands on Valentine's Day
The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.
By Erica Sweeney • Feb. 20, 2018 -
Facebook, Google could face more stringent oversight on political ads
The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads.
By Erica Sweeney • Feb. 20, 2018 -
Red Roof debuts Alexa skill for travel planning
People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"
By Robert Williams • Feb. 16, 2018 -
Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend
The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.
By Robert Williams • Feb. 16, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
Musical.ly generates 10M engagements in first weekend of Olympics partnership
The lip-synching video app, popular with teens, is working with NBC Sports Group to provide new ways for fans to experience the games through athletes, influencers and more.
By Robert Williams • Feb. 16, 2018 -
Hollister sponsors YouTube series targeting Gen Z
The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."
By Erica Sweeney • Feb. 16, 2018 -
Courtesy of The Home Depot
Home Depot builds mobile gamification app for employee training
The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.
By Robert Williams • Feb. 15, 2018 -
Ericsson buys Placecast for ad geotargeting
The Swedish telecommunications company is adding to its Emodo adtech holdings.
By Robert Williams • Feb. 15, 2018 -
Snapchat courts influencers with audience data
The app is sharing more information as a first step toward helping creators monetize their content.
By Robert Williams • Feb. 15, 2018 -
Opinion
How the iPhone's AR potential could transform mobile advertising
Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.
By Jean Yap McNamara • Feb. 15, 2018 -
Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content
For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend.
By Erica Sweeney • Feb. 15, 2018 -
Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018 -
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018
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