Mobile: Page 208
-
KFC hands out chicken-scented scratch-and-sniff cards for Valentine's Day
The chain also partnered with mobile app Tenor for GIFs featuring mascot Colonel Sanders and buckets of chicken with love-themed messages.
By Erica Sweeney • Feb. 12, 2018 -
YouTube adopts new policies to move more decisively against rogue creators
The video-sharing site acknowledged that it has been slow to address some situations in the past.
By Robert Williams • Feb. 12, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Badgley Mischka debuts interactive runway app for New York Fashion Week
Audiences at the show can share feedback through "like" and "love" buttons, helping the brand decide which styles to bring to market.
By Robert Williams • Feb. 12, 2018 -
Sports Illustrated swimsuit issue comes to life in AR/VR
The magazine created a World Lens for exclusive use on Snapchat.
By Robert Williams • Feb. 12, 2018 -
Report: Snap targets Instagram advertisers with free ads on Snapchat
The move could drive increased trial of the app by a wide array of advertisers interested in vertical video.
By Robert Williams • Feb. 12, 2018 -
Apple's short film shot on iPhone X goes viral in China
"3 Minutes" tugs at viewers' heartstrings and reeled in 68 million views ahead of the Chinese New Year.
By Erica Sweeney • Feb. 12, 2018 -
Nabisco snacks on Winter Olympics with TV spots, custom Twitter emojis
The campaign for Oreo, Ritz and Chips Ahoy! features two athletes and includes videos, patriotic snack recipes and a social media contest via #CantMissMoments.
By Erica Sweeney • Feb. 12, 2018 -
Will 2018 be a better year for ad agencies?
A new report suggests a rebound is coming, driven by a 4% to 5% increase in global ad spend and large advertisers giving more work to creative shops.
By Erica Sweeney • Feb. 12, 2018 -
Walmart revamps mobile app with auto 'Store Assistant' mode
The features, including a bar code scanner and in-store navigation, automatically activate when shoppers enter the retailer's locations.
By Robert Williams • Feb. 9, 2018 -
Dunkin' Brands expands blueprint for mobile ordering, loyalty growth
The coffee and bakery chain plans to open up to 50 NextGen restaurants by the end of 2019 and give loyalty members new ways to earn points.
By Robert Williams • Feb. 9, 2018 -
Pinterest's Lens combines visual and text search
The image-collecting platform's Lens feature has more than doubled usage in the past year.
By Robert Williams • Feb. 9, 2018 -
Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Snapchat starts selling low-cost AR masks for events
Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.
By Robert Williams • Feb. 9, 2018 -
1-800-Flowers, Food Network and others wrap up Messenger for Valentine's Day
A number of brands have tapped the messaging app to help people looking to share the love or make purchases.
By Robert Williams • Feb. 8, 2018 -
Covergirl partners with Walmart on AR-enabled mobile web sales
Shoppers can visit the beauty brand's mobile site to try on five virtual looks and make purchases from the retailer.
By Robert Williams • Feb. 8, 2018 -
MassMutual adds facial recognition to retirement app
The life insurer lets customers unlock their accounts with FaceID on Apple's iPhone X.
By Robert Williams • Feb. 8, 2018 -
Amazon drops lock-screen ads from Android Prime Exclusive phones
The move could be in response to Google's ban on lock-screen ads.
By Robert Williams • Feb. 7, 2018 -
Twitter's head of AR, VR leaves after 18 months
The company hasn't yet announced Alessandro Sabatelli's replacement, leading to speculation about the social platform's future for the immersive tech.
By Robert Williams • Feb. 7, 2018 -
Patreon Lens lets creators post 24-hour images for paid subscribers
The Snapchat-like tool offers a way to share "behind-the-scenes" photos and videos.
By Robert Williams • Feb. 7, 2018 -
Apple's planned takeover of Shazam draws EU scrutiny
The European Commission will review the acquisition after several countries voiced concern about decreased competition.
By Robert Williams • Feb. 7, 2018 -
Opinion
CES 2018: The car tech trends that parallel marketing today
Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.
By Jeff Tan • Feb. 7, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Black (Koltun) • Feb. 7, 2018 -
Birchbox, Revolve test Instagram Collection ads
The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.
By Erica Sweeney • Feb. 7, 2018 -
Olympics viewers can use TV remote to interact with some ads
NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.
By Erica Sweeney • Feb. 7, 2018
Previous
