Mobile: Page 207
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Facebook, Google could face more stringent oversight on political ads
The Federal Election Commission has drafted a proposal that would require online platforms to include ad disclaimers in a manner similar to print, radio and TV ads.
By Erica Sweeney • Feb. 20, 2018 -
Red Roof debuts Alexa skill for travel planning
People can now ask hands-free questions about the hotel chain like "can I bring my dog?" or "do you have any deals?"
By Robert Williams • Feb. 16, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Jack Daniel's helps FitPay promote mobile payments during NBA All-Star Weekend
The companies are co-sponsoring the "Blame it on the Game" party hosted by Jamie Foxx this weekend.
By Robert Williams • Feb. 16, 2018 -
Automat creates online hive for beauty sector chatbots
The new Beauty.bot site is an online resource about the industry's ongoing embrace of messaging-based apps.
By Dan O'Shea • Feb. 16, 2018 -
Musical.ly generates 10M engagements in first weekend of Olympics partnership
The lip-synching video app, popular with teens, is working with NBC Sports Group to provide new ways for fans to experience the games through athletes, influencers and more.
By Robert Williams • Feb. 16, 2018 -
Hollister sponsors YouTube series targeting Gen Z
The retailer is extending a partnership forged last year with AwesomenessTV through a 12-episode project starring social influencers and celebrating the "spirit of endless summer."
By Erica Sweeney • Feb. 16, 2018 -
Courtesy of The Home Depot
Home Depot builds mobile gamification app for employee training
The home improvement chain also introduced a mobile self-service tool to help job applicants more easily schedule in-person interviews.
By Robert Williams • Feb. 15, 2018 -
Ericsson buys Placecast for ad geotargeting
The Swedish telecommunications company is adding to its Emodo adtech holdings.
By Robert Williams • Feb. 15, 2018 -
Snapchat courts influencers with audience data
The app is sharing more information as a first step toward helping creators monetize their content.
By Robert Williams • Feb. 15, 2018 -
Opinion
How the iPhone's AR potential could transform mobile advertising
Where Apple leads, others likely will follow, writes Sabio Mobile's creative director Jean Yap McNamara.
By Jean Yap McNamara • Feb. 15, 2018 -
Nike and Foot Locker celebrate House of Hoops anniversary with digital video, influencer content
For the retail concept's 10th anniversary, the brands will also launch an out-of-home event in Los Angeles that includes dunk contests and player appearances during the NBA All-Star Weekend.
By Erica Sweeney • Feb. 15, 2018 -
Snapchat's redesign pushes users to Instagram
The app also opened its advertising API to all brands and developers for programmatic buying.
By Robert Williams • Feb. 14, 2018 -
Hertz, SpotHero partner on mobile parking reservation tool
The companies will work on fleet management and connected car parking in the future.
By Robert Williams • Feb. 14, 2018 -
EBay charts tech-heavy 2018 with new AI chief and upcoming AR tools
The year ahead will hold the next stage of the online marketplace's "multi-year journey to replatform" with a focus on artificial intelligence and immersive tech.
By Alex Hickey • Feb. 14, 2018 -
Google debuts AMP Stories with big-name publishers
CNN, Conde Nast, Hearst, Mashable, Meredith and the Washington Post are among the launch partners for the fast-loading page format.
By Robert Williams • Feb. 14, 2018 -
Study: Coupon redemption drops due to overemphasis on digital
While marketers distributed 27% more digital coupons, the category made up less than 12 share points of all coupons redeemed.
By Erica Sweeney • Feb. 14, 2018 -
Deep Dive
Why generational marketing could send retailers back to the drawing board
While there's generally some truth in stereotypes, retailers that rely on generational marketing alone could be missing out on both the channels and customers they should be targeting.
By Cara Salpini • Feb. 14, 2018 -
Publicis plans new Berlin-based agency after landing Mercedes-Benz
It's a big win that suggests the agency holding group's digital transformation is taking hold.
By Erica Sweeney • Feb. 14, 2018 -
Cadbury's scannable chocolate boxes activate a video message from a loved one
The creative Valentine's Day boxes show how packaging can transform a product into a personalized experience through a smartphone.
By Robert Williams • Feb. 13, 2018 -
Facebook, Apple reach agreement for publisher paywalls on iOS
Publishers will be able to keep 100% of subscription revenue from Facebook users on iOS, and the threshold for free articles will be lowered to five.
By Robert Williams • Feb. 13, 2018 -
BBC adds AR experience for upcoming TV series
The augmented reality app will accompany its upcoming "Civilisations" series about British history and culture.
By Robert Williams • Feb. 13, 2018 -
Honda awards personalized video trophies on Facebook, Twitter
Three layers of targeting help the automaker deliver the most relevant of 76 contextually focused nomination videos to each user.
By Erica Sweeney • Feb. 13, 2018 -
Opinion
Measuring digital video effectiveness is a minefield for brands
With so many measurement metrics, marketers must go back to basics and consider content's ability to deliver desired effects, writes LoopMe's CEO Stephen Upstone.
By Stephen Upstone • Feb. 13, 2018 -
IAB: Direct brands snap up larger share of growth
Newcomers focused on direct consumer relationships and agile supply chains are displacing those that have dominated the U.S. economy for generations.
By Erica Sweeney • Feb. 13, 2018 -
Deep Dive
What Unilever's CMO really said about Google and Facebook
No, the CPG giant isn't ditching the duopoly; quite the opposite, as the marketer urged his peers to double down on tech partnerships at the IAB's Annual Leadership Meeting this week.
By Peter Adams • Feb. 13, 2018
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