Mobile: Page 207
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'Ghostbusters' comes to life in AR game
Sony is focused on expanding the franchise with live-action feature films, animated motion pictures, TV, merchandise and entertainment products like the new immersive mobile game.
By Robert Williams • Feb. 26, 2018 -
Google brings ARCore out of beta testing
Sotheby's International Realty, Columbia Pictures and Porsche are among the launch partners for the augmented reality platform.
By Robert Williams • Feb. 26, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Data gives established brands a leg up on disruptors, study finds
Incumbent companies own 80% of the world's data, which is starting to help them fight back against outside threats like Airbnb and Uber.
By Erica Sweeney • Feb. 26, 2018 -
Intel tops Olympic sponsors for Facebook, Twitter engagement thanks to drones
The number of Facebook actions taken during the games was nearly 2x the amount in the six months leading up to them.
By Erica Sweeney • Feb. 26, 2018 -
Samsung's Galaxy S9 sports facial recognition, AR emojis
The tech giant's latest flagship smartphones also feature a camera that can take pictures in tough lighting conditions.
By Robert Williams • Feb. 25, 2018 -
Airbnb upgrades luxury, boutique offerings and adds loyalty program
The company continues to creep into the hotel and travel industry's turf with new offerings designed to broaden its appeal to travelers.
By Robert Williams • Feb. 23, 2018 -
Opinion
3 marketing trends that will get the boot in 2018 — plus 4 more brands should focus on
Marketers' No. 1 priority this year should be continuing to evolve with consumers' changing preferences and behaviors. Brett Hyman, president of NVE Experience Agency, offers tips on how to keep up.
By Brett Hyman • Feb. 23, 2018 -
Snap's value drops $1.3B on Kylie Jenner tweet
The social influencer said she doesn't open Snapchat anymore.
By Robert Williams • Feb. 23, 2018 -
Land Rover launches modular smartphone for adventure-seekers
The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.
By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018 -
Opinion
4 ways consumer insights can help boost your brand
Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.
By Lou Jordano • Feb. 23, 2018 -
Google adds marketers to Android's multimedia text messaging platform
Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.
By Robert Williams • Feb. 23, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
Lime-A-Rita opens social media advice column run by brand characters
The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs.
By Erica Sweeney • Feb. 23, 2018 -
Amazon Go reportedly plotting 6 more stores
After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.
By Corinne Ruff • Feb. 22, 2018 -
Branded video creators see 29% jump in Facebook engagement in 2017
BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.
By Robert Williams • Feb. 22, 2018 -
Amazon seeks startups for Alexa accelerator expansion
The company will choose up to 13 fledgling companies to make skills for Alexa.
By Robert Williams • Feb. 22, 2018 -
Opinion
How to still succeed with Facebook video marketing following the News Feed update
Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.
By Paul Casinelli • Feb. 22, 2018 -
Coty courts innovation with startup competition focused on AI
The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year.
By Erica Sweeney • Feb. 22, 2018 -
Google Pay arrives, replacing Android Pay for in-store transactions
The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.
By Robert Williams • Feb. 21, 2018 -
Volkswagen pilots Pandora's programmatic audio ads
The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.
By Robert Williams • Feb. 21, 2018 -
Daiya drives high mobile engagement with geotargeting, predictive analysis
Interactive banner ads that expanded into a full-page carousel of product photos delivered a 1.41% engagement rate.
By Robert Williams • Feb. 21, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
A.C. Moore teams with Create and Craft on cross-channel shopping
The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.
By Erica Sweeney • Feb. 21, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Deep Dive
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018
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