PGA Tour app puts a golf course on fans' tables with AR, live stats

An update later this year will let people hold up their phones to view digitized shot trails overlaid on a real golf course during tournaments.

By Robert Williams • March 13, 2018

WeWork, Capital One welcome Amazon's Alexa to the enterprise

Embedding Alexa in businesses looks like a boon for Amazon. Already dominant in the enterprise with AWS, this move broadly expands its potential market. 

By Naomi Eide • March 13, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

John Hancock, Spotify team for running-focused playlists ahead of Boston Marathon

The tool lets trainees set the pace and length of their run and access songs that match their personal style along with tips from elite athletes. 

By Erica Sweeney • March 13, 2018

Snapchat promotes third-party AR lenses in bid to foster influencer community

However, these "creator boosts" can't currently be branded and creators won't be paid for their efforts. 

By Erica Sweeney • March 13, 2018

360 video ads boost purchase intent by 7%, study finds

The format also shows a 12% increase in the belief among viewers that a brand has a "unique story to tell" when compared to traditional video ads.

By Erica Sweeney • March 13, 2018

'Westworld' drums up interest at SXSW with mobile game, live recreation

The show's presence at the Austin festival included an activation that let visitors explore a recreation of the fictional town of Sweetwater and interact with actors playing the role of "hosts."

By Natalie Black (Koltun) • March 12, 2018

Lexus returns to sponsor Yahoo's 'March Madness' app

The luxury carmaker re-launched its "0-60 Bracket Challenge" for the third year in a row to promote its latest vehicle.

By Robert Williams • March 12, 2018

Bose readies augmented audio platform, smart glasses

The electronics maker said the glasses could provide step-by-step navigation or an audio translation as wearers look at a sign in a foreign language.

By Robert Williams • March 12, 2018

Google lets Nintendo's Mario lead the way on Maps

Fans of Super Mario Bros. can get driving directions from the popular video game character this week.

By Robert Williams • March 12, 2018

Facebook pilots AR experiences linked to real-world location markers

A closed-beta test brings posters from "Ready Player One" and "A Wrinkle In Time" to virtual life, and Facebook plans to add the tool to its AR Studio next month. 

By Erica Sweeney • March 12, 2018

Study: 34% of Gen Zers are leaving social media

The group holds paradoxical views of social media: 41% report it makes them feel anxious, sad or depressed, but 77% see more benefits than drawbacks.

By Erica Sweeney • March 12, 2018

Why Hershey is testing a VR shopping app with digital convenience retailer goPuff

The chocolate maker is focused on exploring how digital technology can support the snacking habits of millennials and Gen Z.  

By Chantal Tode • March 11, 2018

For L'Oreal and Home Depot, AI quickly becomes table stakes

Speaking at SXSW, the two brands detailed how, in just a few years, the technology has changed everything from creative strategies to organizational structures, with no signs of slowing down.

By Peter Adams • March 11, 2018

Heineken sponsors soccer-focused social video series

The six-episode show and fan-made documentary created with Copa90 highlight the new Los Angeles Football Club.

By Robert Williams • March 9, 2018

Google proposes non-AMP instant-loading content

By meeting certain criteria, content wouldn't need to be based on AMP technology to appear in the Top Stories carousel.

By Robert Williams • March 9, 2018

Netflix app plans to add 30-second vertical video previews

The company debuted a similar preview feature for TV a few years ago, but this is the first time it will offer vertical video for mobile.

By Robert Williams • March 9, 2018

Nordstrom snaps up tech startups to fuel mobile shopping

The companies, BevyUp and MessageYes, focus on digital selling and conversational commerce, hinting that Nordstrom is buckling down on mobile.

By Dan O'Shea • March 9, 2018

Study: Facebook grabs 46% of digital video ads, topping YouTube

Issues with platform fit persist, however, as about 75% of marketers simply adapt their TV spots for digital video efforts, disregarding factors like length. 

By Erica Sweeney • March 9, 2018

9 travel marketing trends to watch in 2018

Expedia Media Solutions' Monya Mandich and other travel marketers offer insights into how everything from mobile to experiential is changing the "how, what and when" of consumer behaviors. 

By Monya Mandich • March 8, 2018

Jaguar, EasyJet test self-service 360-degree ads

OmniVirt's virtual reality platform lets the brands create immersive mobile videos without extra programming.

By Robert Williams • March 8, 2018

Say cheese! Cheetos debuts AR app at SXSW

Cheetos Vision transforms pictures and videos into cheesy creations for people to share on social media.

By Robert Williams • March 8, 2018

M&M's polls votes for new flavor via fan selfies

The candy brand is inviting people to upload a photo and add stickers for their pick between Crunchy Espresso, Crunchy Raspberry and Crunchy Mint.

By Robert Williams • March 8, 2018

Will the iPhone X mark the spot where mobile marketing changes?

The upcoming launch of Apple's AirPower wireless chargers is one of several opportunities to create unique value-driven experiences as banner blindness persists.

By Shane Schick • March 8, 2018

Oscars takeaways: how to be an award-winning multichannel marketer

From Guillermo del Toro to "Dunkirk," Sunday night's winners offer insights for industry professionals, according to LoopMe CEO Stephen Upstone.

By Stephen Upstone • March 8, 2018

REI's #OptOutside boosts in-store foot traffic 3.6x with digital OOH

Though the campaign is about closing stores in favor of the outdoors, it ultimately brought more people in to shop with some help from Vistar Media and LiveRamp.

By Erica Sweeney • March 8, 2018