Mobile: Page 206
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Land Rover launches modular smartphone for adventure-seekers
The maker of SUVs introduced a durable phone that can cope with extreme temperatures, thermal shock, humidity and saltwater immersion.
By Natalie Black (Koltun) , Robert Williams • Feb. 23, 2018 -
Opinion
4 ways consumer insights can help boost your brand
Crimson Hexagon's CMO Lou Jordano highlights how tracking social media conversations can deliver measurable business value.
By Lou Jordano • Feb. 23, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google adds marketers to Android's multimedia text messaging platform
Subway, 1-800 Contacts and Booking.com are among those sending enhanced messages that include high-resolution images.
By Robert Williams • Feb. 23, 2018 -
Facebook streamlines and clarifies Ads Manager metrics
The company will also launch a free education initiative to help marketers better measure branding and direct marketing objectives.
By Erica Sweeney • Feb. 23, 2018 -
Lime-A-Rita opens social media advice column run by brand characters
The Ritas, three "legendary ladies," will answer questions on Instagram, Facebook and Twitter, with a popular contestant from "The Bachelor" getting first dibs.
By Erica Sweeney • Feb. 23, 2018 -
Amazon Go reportedly plotting 6 more stores
After just a month open to the public, the early success of the cashier-less concept may spur more locations in Seattle and Los Angeles.
By Corinne Ruff • Feb. 22, 2018 -
Branded video creators see 29% jump in Facebook engagement in 2017
BuzzFeed tops the rankings, but despite the growth in branded video, digital companies like Vox Media are cutting jobs.
By Robert Williams • Feb. 22, 2018 -
Amazon seeks startups for Alexa accelerator expansion
The company will choose up to 13 fledgling companies to make skills for Alexa.
By Robert Williams • Feb. 22, 2018 -
Opinion
How to still succeed with Facebook video marketing following the News Feed update
Paul Casinelli, Brightcove's VP of product marketing and strategy, offers five tips on surviving the algorithm change that has some brands and publishers in a panic.
By Paul Casinelli • Feb. 22, 2018 -
Coty courts innovation with startup competition focused on AI
The cosmetics giant, which has more than 70 beauty brands including Cover Girl, Calvin Klein and Marc Jacobs, is expanding on a successful Digital Accelerator program launched last year.
By Erica Sweeney • Feb. 22, 2018 -
Google Pay arrives, replacing Android Pay for in-store transactions
The new app shows nearby stores that accept the service and will eventually include peer-to-peer payments.
By Robert Williams • Feb. 21, 2018 -
Volkswagen pilots Pandora's programmatic audio ads
The new capabilities arrive as competitor Spotify is reportedly ramping up efforts to develop hardware.
By Robert Williams • Feb. 21, 2018 -
Daiya drives high mobile engagement with geotargeting, predictive analysis
Interactive banner ads that expanded into a full-page carousel of product photos delivered a 1.41% engagement rate.
By Robert Williams • Feb. 21, 2018 -
Wayfair, Lego and more deepen Facebook ad immersion with interactive 3-D posts
The format, now compliant with the industry standard glTF 2.0, looks to tie together technologies like AR and VR for brands on the platform.
By Erica Sweeney • Feb. 21, 2018 -
A.C. Moore teams with Create and Craft on cross-channel shopping
The collaboration will give consumers the opportunity to access the retailer's products online, on air, on mobile devices or in-store.
By Erica Sweeney • Feb. 21, 2018 -
75% of consumers find many forms of marketing personalization creepy, new study says
Forty percent of brands admit to being creepy, and it can be a factor that drives off customers.
By Erica Sweeney • Feb. 21, 2018 -
Deep Dive
At CAGNY, Big Food execs prioritizing e-commerce for future growth
General Mills, Mondelez, Coca-Cola and other major brands discussed increased online investments as consumer demand for hyper-efficiency grows.
By Emma Liem Beckett , Christopher Doering • Feb. 21, 2018 -
Nike's Air Jordan pre-release on Snapchat sells out in 23 minutes
The athletic wear company is the first brand to sell products on the social media app, which could be a game-changer for mobile commerce.
By Robert Williams • Feb. 20, 2018 -
Air New Zealand lures travelers with an #EmojiJourney
The airline will create a customized travel map for people who type in emojis on Facebook or Twitter.
By Robert Williams • Feb. 20, 2018 -
Opinion
The risk of publishers becoming a slave to their KPIs
The urge to show growth often hinders marketers from pursuing the actual substance they're truly after, writes Playbuzz's CEO Shaul Olmert.
By Shaul Olmert • Feb. 20, 2018 -
Oreo snacks on AR in new mobile scavenger hunt
Clues found in a new app and on social media point to items that can be scanned with a phone to reveal a virtual cookie that can be collected and redeemed for prizes.
By Robert Williams • Feb. 20, 2018 -
Mountain Dew partners with Kevin Hart in year-long 360-degree push
The far-reaching effort includes a new video series, pop-up experiences, a social media contest and an integration with the comedian's tour.
By Erica Sweeney • Feb. 20, 2018 -
Report: NFL streaming stakes ramp up as Amazon, Twitter and YouTube return to bid
The companies' bids could be as high as hundreds of millions of dollars for retaining the rights to "Thursday Night Football" for up to five years, a change from the previous single-season packages.
By Erica Sweeney • Feb. 20, 2018 -
Deep Dive
Marketers animate their GIF strategies, but length becomes a conundrum
Brands from Coca-Cola to Microsoft are experimenting with animated videos nearing the one-minute mark, while Nissan and others remain committed to pithy four-second loops.
By Shane Schick • Feb. 20, 2018 -
Study: How 1-800-Flowers dominated floral brands on Valentine's Day
The company was the top advertiser in its category by text ad volume around the holiday, earning a clickshare rate of 35.32%.
By Erica Sweeney • Feb. 20, 2018
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