Mobile: Page 206
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Samsung pairs AR with Bixby voice assistant platform
The integration of ModiFace's tech will let users view augmented reality makeup simulations in real time via live video.
By Dan O'Shea • March 2, 2018 -
Facebook Messenger expands test of self-serve ad tool for SMBs
Marketers with limited time and money can more easily develop chatbots to interact with customers or broadcast an ad.
By Robert Williams • March 2, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook ends test of split News Feed
The social network said results showed users don't want publishers in one feed and friends in another.
By Robert Williams • March 2, 2018 -
Deep Dive
Campaign Trail: Lacoste makes room for endangered species; a beauty brand flips the script on objectifying women
Two marketers take different approaches to cause marketing: one through limited-edition apparel, the other via a social media campaign that looks to put more women in office.
By Chantal Tode , Natalie Black (Koltun) • March 2, 2018 -
Carl's Jr. puts fans and naysayers in the spotlight with #TheThickies Twitter awards
Categories include the likes of Best Food Selfie and Best Hater, with winners to be announced on March 4 — the same day as the Oscars.
By Erica Sweeney • March 2, 2018 -
Cody Boteler/Marketing Dive
Placed now offers open-source mobile location data for businesses
The most popular businesses by store visits and cross-brand affinity are among the insights available for free from the firm acquired by Snap last year.
By Robert Williams • March 1, 2018 -
Adobe: Smartphone visits grow more valuable for retailers
Next-generation 5G technology will enhance the mobile shopping experience even further, the company forecasts.
By Robert Williams • March 1, 2018 -
Mastercard pilots QR payments bot on Messenger
The technology is being provided to small businesses in Africa and Asia to boost electronic and mobile payments.
By Robert Williams • March 1, 2018 -
Study: Voice shopping will surge 1900% by 2022
Amazon is poised to dominate the emerging space with the largest market share, which is currently more than twice that of its nearest competitor Google.
By Robert Williams • March 1, 2018 -
Chinese tourists take mobile payment habits overseas
About 65% of Chinese tourists have used mobile pay platforms while traveling abroad, and it may be time for merchants in other countries to take notice.
By Dan O'Shea • March 1, 2018 -
Pizza Hut quickly steps in as NFL sponsor after Papa John's cuts ties
The new partnership could help the brand regain its title as biggest pizza chain, a distinction it recently lost to Domino's.
By Erica Sweeney • March 1, 2018 -
Google tests Flutter SDK for better cross-platform apps
The tech giant is piloting a software tool to help programmers write for Android, Apple's iOS and Google's upcoming Fuchsia OS.
By Robert Williams • Feb. 28, 2018 -
Amazon buys 'smart' doorbell maker Ring
This is the e-commerce giant's second-largest acquisition after Whole Foods.
By Robert Williams • Feb. 28, 2018 -
Snapchat downloads leap despite protests against latest redesign
First-time installs jumped 55% week-over-week as new users downloaded the app to see what all the fuss was about.
By Robert Williams • Feb. 28, 2018 -
Ford, Domino's expand driverless delivery tests to Miami
The two companies are leveraging what they learned from early experiments in Ann Arbor, MI, and applying it to a larger, more urban environment.
By Erica Sweeney • Feb. 28, 2018 -
Stoli debuts 'Red Sparrow' campaign with signature cocktails, social content
The brand is running sweepstakes for a "top-secret trip" to New York City tied to the Jennifer Lawrence vehicle on its Instagram and Facebook channels.
By Erica Sweeney • Feb. 28, 2018 -
Facebook Messenger update prioritizes better business chat experiences
New features include chat customization tools and a plugin that retains customers' conversation history.
By Robert Williams • Feb. 27, 2018 -
City of Paris flaunts Snapchat campaign for Fashion Week
The French capital seeks to engage tech-savvy young adults during the event with special photo effects and geofilters.
By Robert Williams • Feb. 27, 2018 -
Pokémon fans can now chat with Pikachu on Amazon Alexa, Google Assistant
A voice-based app lets "aspiring Pokémon trainers" chat with the character in celebration of the game's 22nd anniversary.
By Robert Williams • Feb. 27, 2018 -
Google Assistant integrates more seamlessly with Android apps, location data
The search giant is leveraging its prowess in smartphones and location data to give its digital assistant a boost.
By Robert Williams • Feb. 27, 2018 -
Deep Dive
How Crayola drew up a winning UGC strategy with AR
A snowflake filter accessible through the brand's homepage and on social media helped users personalize their holiday video messages.
By Kayla Matthews • Feb. 27, 2018 -
Google hands retailers the tools to improve mobile load times
A new speed scorecard and impact calculator aim to help retail marketers track their mobile website performance.
By Dan O'Shea • Feb. 27, 2018 -
Ferrari, Regions Bank lead the way in leveraging 'everyday influencers,' analysis shows
Both online and off, regular consumers who give recommendations and have large social media networks are proving increasingly popular with marketers.
By Erica Sweeney • Feb. 27, 2018 -
Amazon's conversion-friendly AR view lands on Android
Users of the immersive in-app feature on iPhones are more likely to purchase viewed home furnishing items, the e-commerce giant reported.
By Chantal Tode • Feb. 26, 2018 -
Subway serves up token-based mobile loyalty program
The upgraded system is part of the chain's broader goal to transform and digitize customer experiences.
By Robert Williams • Feb. 26, 2018
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