Live broadcasts make up 20% of Facebook videos

Over the last year, Facebook Live broadcasts have grown more than 4x.

By David Kirkpatrick • April 7, 2017

Snapchat ups its ad game with targeting, app install ad initiatives

The social media app isn't taking criticism that its ads fail to deliver on ROI and engagement lying down. 

By Rachel Brown • April 7, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Estée Lauder's new Messenger chatbot helps identify the right foundation shade

The brand is addressing a problematic makeup shopping experience with AI-driven technology. 

By Rachel Brown • April 7, 2017

MMA: Clickthrough rates don't translate to sales

Mobile Marketing Association's analysis of an Allstate campaign suggests marketers should focus on targeting, short videos and in-app placements. 

By Rachel Brown • April 6, 2017

Apple Pay underperforms amid resistance from consumers, retailers

Once poised as revolutionary, the mobile payments service won't replace cash or credit cards any time soon. 

By Rachel Brown • April 6, 2017

American Red Cross' Blood Donor App exceeds 1M downloads

The non-profit organization proves smartphones are for saving lives as well as social media posting. 

By Rachel Brown • April 6, 2017

YouTube TV, Google's bid to conquer OTT, debuts in 5 markets

But will the tech giant's current PR woes with the video portal weaken the service's early legs? 

By David Kirkpatrick , Peter Adams • April 6, 2017

Google Daydream adds measurements for app install campaigns, in-app behaviors

App developers can better track the effectiveness of their efforts on the mobile virtual reality platform.

By Chantal Tode • April 6, 2017

Facebook facilitates Canvas ad development with new API

The social media network is making it easier for marketers to get wildly creative with rich, full-screen mobile advertising that doesn’t take forever to load. 

By Rachel Brown • April 6, 2017

WhatsApp readies digital payments in India

The Facebook-owned messaging app has yet to set up a mobile cash system, but could become one of the globe's biggest digital payment players when it does. 

By Rachel Brown • April 5, 2017

Square Inc. in talks to take over slumping Yik Yak

The once-hot app aimed at college students demonstrates the perils of anonymity and gobs of venture capital. 

By Rachel Brown • April 5, 2017

Snapchat users go for joyrides with Jeep's branded lens

Users can virtually get behind the wheel of an open-air Jeep, complete with blowing hair, through October. 

By Rachel Brown • April 5, 2017

Starbucks lets customers send gift cards for Frappucinnos on iMessage

An update for the iOS app anticipates more consumers will turn to iMessage for tasks beyond basic communication. 

By Rachel Brown • April 5, 2017

EMarketer: Ad formats not native to Snapchat see little traction

New research finds sponsored geofilters and lenses are the only formats with any notable user engagement. 

By David Kirkpatrick , Peter Adams • April 5, 2017

Apple, Verizon amplify efforts to woo cord cutters

The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.

By Rachel Brown • April 4, 2017

Facebook Live rolls out the red carpet for 'The Fate of the Furious'

The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time. 

By Rachel Brown • April 4, 2017

Golden State Warriors, Philips connect home lighting, games via an app

Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile. 

By Rachel Brown • April 4, 2017

Samsung expands high-touch retail concept in Canada

The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster. 

By Rachel Brown • April 4, 2017

Twitter allows businesses to request, share location in Direct Messages

Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities. 

By David Kirkpatrick • April 4, 2017

Time Inc. revs up appeal for millennial publication The Drive with Shop portal

The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car. 

By Rachel Brown • April 4, 2017

LinkedIn rolls out mobile-friendly lead gen forms

Streamlining lead generation from sponsored content on mobile devices is the goal here.

By David Kirkpatrick • April 4, 2017

Snapchat expands Stories search with machine learning

Text captions, visuals and other information will be mined by the technology to determine where user submissions appear. 

By Peter Adams • April 3, 2017

Google gets in shape with new reservation tool for fitness fans

As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes. 

By Chantal Tode • April 3, 2017

What does Apple's AR-fueled future look like?

For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation. 

By Ken Magill • April 3, 2017

Report: Apple will support third-party measurement for News ads

Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.

By Chantal Tode • April 3, 2017