Majority of digital ad spending will go to mobile this year: eMarketer

In a year where digital spending is expected to close within a percentage point of TV spending, mobile will be accounting for a large majority of those ad dollars.

By David Kirkpatrick • March 31, 2016

Snapchat's user policy changes stand to benefit advertisers

Snapchat’s updated user policies clarify the information it collects, which now includes ads that the platform can use customer data to offer.

By David Kirkpatrick • March 31, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Customer journey should be marketers' focus: Salesforce

Salesforce released its "2016 State of Marketing Report" and found that a majority of high-performing marketing teams have adopted a customer journey-centric approach.

By David Kirkpatrick • March 30, 2016

Forget B2B and B2C—marketing is a 'Business-to-Human' endeavor

At The Economist's Marketing Unbound event, executives agreed long-lasting consumer relationships are missing in marketing.

By Natalia Angulo • March 29, 2016

Google revamps AdWords for a mobile-first marketing world

After 15 years, Google is making changes to AdWords to take into consideration people use multiple devices and visiting more websites and apps.

By David Kirkpatrick • March 29, 2016

Instagram best platform for social amplification: RhythmOne

Influencer marketing is going strong, and research from RhythmOne has found that its influencer programs had an overall influencer engagement rate of 1.5% last year.

By David Kirkpatrick • March 29, 2016

Emoji use in marketing up 775% year-over-year: Study

Research from mobile marketing automation vendor Appboy on emojis in marketing found that use is soaring, with five billion emoji-filled messages sent by its clients in 2015.

By David Kirkpatrick • March 28, 2016

Facebook is upgrading Live Video, adding studio-quality capability

Facebook is bringing the ability to create broadcast-quality live video streams to its Live Video feature with the capability to include multiple cameras and other options.

By David Kirkpatrick • March 28, 2016

Ad spending to increase 5.1% in 2016: eMarketer

The latest report from eMarketer on U.S. ad spending forecasts an increase of 5.1% this year, helped by the upcoming Summer Olympics and the ongoing presidential election.

By David Kirkpatrick • March 28, 2016

How different demographics 'really feel about ads'

New research on emerging ad formats finds 75% of ad clicks are unintentional.

By David Kirkpatrick • March 24, 2016

Apptimize's 'Feature Flags' allow marketers to call the shots on app testing

Feature Flags let app marketers test within a subset of app users before rolling out changes to the entire app population

By David Kirkpatrick • March 23, 2016

Snapchat brings in new execs to help boost its measurement capability

Marketers have long complained about a lack of ad measurement on Snapchat – two new executive hires at the messaging company meet that issue head on.

By David Kirkpatrick • March 23, 2016

Mobile expected to propel global ad spend past last year: ZenithOptimedia

ZenithOptimedia predicts advertising spending growth in 2016 will outpace spending in 2015 despite global economic uncertainty, with mobile spending trending rapidly higher.

By David Kirkpatrick • March 22, 2016

Spotify is bringing its Billboard display ad format to mobile

Spotify’s new mobile display ad called Overlay Mobile offers marketers a guarantee of 100% viewability.

By David Kirkpatrick • March 22, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Report: Yahoo looking to use Facebook's Audience Network for Tumblr ads

In an effort to make Tumblr more successful in generating revenue, according to The Information, Yahoo reportedly is in talks with Facebook to use its Audience Network for ad sales.

By David Kirkpatrick • March 21, 2016

Apple's mobile News app will soon feature native ads

The new ad format will allow for native ads resembling articles to appear alongside publisher aritcles in users' news feeds.

By Natalia Angulo • March 15, 2016

Google unveils series of ad formats to help developers monetize gamers

At Google’s Developer Day, the tech giant offered mobile game developers and marketers new options including search ads with 10-minute game trials.

By David Kirkpatrick • March 15, 2016

Taco Bell looks to target mobile moments for its breakfast menu campaign

A big part of Taco Bell’s new breakfast menu marketing campaign is built on mobile targeting based around behaviors and data.

By David Kirkpatrick • March 15, 2016

BuzzFeed's new ad format gives marketers reach into its social platforms

BuzzFeed announced a new ad format called Swarm that allows marketers to run campaigns that reach all of its web and mobile outlets as well as six of its social media platforms.

By David Kirkpatrick • March 15, 2016

Why marketers can't ignore mobile – and how they can integrate it into their strategies

A recent Cisco white paper on the mobile sector paints a rosy future for the category and drops some eye-catching stats – such as that mobile traffic has grown 4,000 times over last 10 years – showing mobile marketing is only just taking off.

By David Kirkpatrick • March 14, 2016

Trinity Mirror goes mobile to make up for print losses

The UK’s Trinity Mirror Group has been very active in the mobile space with 14 apps across its titles, including the Daily Mirror.

By David Kirkpatrick • March 14, 2016

Verizon to pay $1.35M FCC fine for 'supercookie' violation

Verizon began using so called “supercookies” to track users at the end of 2012, but didn’t disclose that tracking or give consumers an opt-out option until a year ago.

By David Kirkpatrick • March 14, 2016

AOL: Mobile video strategy helps Bernie Sanders to surprise Michigan win

Revolution Messaging used mobile video via AOL to target 24-45 year olds in Michigan for the Bernie Sanders campaign and credit that tactic for the surprise win

By David Kirkpatrick • March 11, 2016

eMarketer: Digital ad spending will beat TV in 2017

A new report predicts digital spending will top TV for the first time.

By David Kirkpatrick • March 10, 2016