Yahoo study: Gen X is the most influential generation by spending power

Yahoo took a look at Gen X and found a multitasking, smartphone-using and brand-aware generation.

By David Kirkpatrick • March 1, 2016

Digital retailers turn to email to battle shopping cart abandonment

According to Listrak research, shopping cart abandonment email among top 100 retailers has steadily risen over the last five years, reaching over 35% last year.

By David Kirkpatrick • Feb. 29, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Snapchat sharpens its advertising strategy

The service has made recent moves that are turning the platform into a more typical social media advertising experience, including offering performance metrics.

By David Kirkpatrick • Feb. 29, 2016

Facebook launches Canvas, a full-screen mobile ad format

Its features include a full-screen immersive user experience and fast load times.

By David Kirkpatrick • Feb. 29, 2016

Instagram passes Twitter in active advertisers

The social platform says it now has over 200,000 active advertisers after rolling out numerous new ad formats over the last six months.

By David Kirkpatrick • Feb. 25, 2016

Under Armour shifts ad dollars from TV to digital

SVP of brand marketing Adrienne Lofton says the brand is moving from a 70-30 split of TV and digital ads to an even split.

By David Kirkpatrick • Feb. 25, 2016

Google, Yahoo, and ad blocking firm heatedly debate future of advertising

A Mobile World Congress panel on mobile advertising panelists did agree on one thing: Mobile advertising suffers from poor user experience and a lack of effective ads.

By David Kirkpatrick • Feb. 25, 2016

Facebook exec: 'Marketing,' not ads, coming to Messenger

Facebook Messenger users won’t be served ads, but brands will be able to use the platform to reach consumers. 

By David Kirkpatrick • Feb. 25, 2016

Report: Personalization one of the biggest trends in email marketing

Litmus asked 20 email marketing experts what the channel will look like in 2020 and increased personalization was one of the most cited trends. 

By David Kirkpatrick • Feb. 24, 2016

Video ads accelerate shift from desktop to mobile: Study

According to research from comScore Inc., Nielsen and ZenithOptimedia, 2015 was the first year that average daily time spent watching video on mobile devices surpassed desktop viewing.

By David Kirkpatrick • Feb. 23, 2016

Could surveys be the key to better personalization?

In theory, striking up conversations via surveys with consumers has never been easier.

By Natalia Angulo • Feb. 23, 2016

Foursquare's new tool connects in-store visits to digital ads

Foursquare's new tool can connect and measure digital ads – and not just Foursquare ads – to visits to brick-and-mortar locations.

By David Kirkpatrick • Feb. 23, 2016

AOL expands C-Suite with newly-minted Chief Mobile Officer spot

Mark Connon will be AOL’s first global chief mobile officer. Connon was previously evp of platform business for Millennial Media.

By David Kirkpatrick • Feb. 22, 2016

Shine is helping a British telecom institute network-level ad blocking

In a deal with Shine, British wireless carrier company Three Group will begin blocking ads at the network level to help save its customers data usage.

By David Kirkpatrick • Feb. 22, 2016

Snapchat will soon offer metrics on app install ads

In a move to remain competitive, Snapchat will use third-party app analytics firm Tune to provide performance metrics on app install ads.

By David Kirkpatrick • Feb. 22, 2016

Facebook is the top choice for app advertising: Study

Research from AppsFlyer found that Facebook led app installs across a wide range of metrics including geography, retention and type of app.

By David Kirkpatrick • Feb. 22, 2016

Get ready: Google Accelerated Mobile Pages launches this week

Google’s answer to Apple News and Facebook’s Instant Articles, Accelerated Mobile Pages, will launch this Wednesday, Ad Age reported.

By David Kirkpatrick • Feb. 22, 2016

App fraud: Marketing's $1B problem

App business intelligence company Adjust found that as high as more than 5% of app installs were fraudulent.

By David Kirkpatrick • Feb. 19, 2016

Ads are coming to Facebook Messenger

Facebook will begin serving ads in its Messenger app in Q2 2016, according to a report by TechCrunch.

By David Kirkpatrick • Feb. 19, 2016

Mobile rich media ads top completion and engagement rates: Study

Research from RhythmOne on mobile advertising in 2015 found interactive in-stream ads were next in completion rate.

By David Kirkpatrick • Feb. 18, 2016

Why the success of mobile apps begins at launch

Mobile app install ads are taking a more central role in the marketing world, and to ensure a new app succeeds, there are five key points to track from launch when marketing an app.

By David Kirkpatrick • Feb. 18, 2016

Facebook's exclusive Instant Articles is opening to all publishers in April

Facebook will open its previously closed Instant Articles garden to all publishers of any size around the world at its F8 conference in April.

By David Kirkpatrick • Feb. 18, 2016

Retailers are not taking advantage of real-time mobile promotions

Research from Accenture found that almost half of smartphone users globally "can’t wait to receive real-time promotions," but only 7% of retailers offer the service.

By David Kirkpatrick • Feb. 16, 2016

72% of people prefer email communication: Study

The 2016 State of Email Report from Litmus found almost three quarters of people prefer email communication over other channels, and a majority are opening those emails on mobile devices.

By David Kirkpatrick • Feb. 16, 2016

96% of sales professionals say sales training needs improvement: Study

Research from Allego on sales enablement and training found a strong majority of sales professionals think the current state of sales training needs an overhaul.

By David Kirkpatrick • Feb. 12, 2016