Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat partners with Oracle to prove its ads drive store sales

After a slow start in rolling out ad measurement options to the fast-growing social platform, Oracle now becomes Snapchat’s 10th measurement partner in the last 12 months. 

By David Kirkpatrick • June 16, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Facebook rolls out 360 degree photos in news feeds

The feature allows Facebook users to upload a series of photos that the platform will stitch into a 360 degree image.

By David Kirkpatrick • June 13, 2016

Study: 82% of mobile sharing is through 'dark social'

Dark social is considered email, messaging and texting and was given the moniker because it is social sharing, but the medium isn’t trackable for social marketing campaign purposes.

By David Kirkpatrick • June 10, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

Study: 94% of women actively engage with brands online

Research from Influenster found that women are active in online brand engagement with 31% engaging daily with brands on at least two social media platforms.

By David Kirkpatrick • June 9, 2016

PwC sees mobile ad growth outpacing all other channels

Mobile search and video advertising was seen as two particularly high growth areas in the PwC global entertainment and media outlook for 2016-2020.

By David Kirkpatrick • June 9, 2016

Pandora to focus on native video ads for mobile users

The music streaming service is shifting its mobile app advertising toward responsive display and video ads.

By David Kirkpatrick • June 9, 2016

Snapchat revamps Discover to boost publisher views

Design changes to the app include allowing users to subscribe to individual publishers on Discover and a fresh tiled look to the portal.

By David Kirkpatrick • June 8, 2016

Native ads come to chat app Viber

As chat apps continue to gain traction, what they will need to do to lure marketers is set themselves apart from the competition.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016

Twitter is testing carousel ads in promoted tweets

Carousel ads are a popular format on Instagram and Facebook, and now Twitter is getting into the act by letting marketers promote multiple tweets with one ad.

By David Kirkpatrick • June 6, 2016

AppNexus begins closed beta on free video viewability tool

Video has become a premiere content type, especially on mobile, and viewability has long been an issue for all digital ads. AppNexus’ new tool helps marketers tackle both areas.

By David Kirkpatrick • June 6, 2016

Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

Snapchat edges past Twitter in daily users

Driven by its active and young user base, Snapchat has moved from upstart to major player in social media.

By David Kirkpatrick • June 3, 2016

Gartner: In-app spending 24% higher than upfront app payments

A mobile app survey by Gartner found that consumers prefer making in-app payments over having to pay to download the app.

By David Kirkpatrick • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Fiksu: App user acquisition costs slipping

User acquisition costs for apps have traditionally dipped in the spring, a typical downtime for the industry, and April was no exception, down 22% since March.

By David Kirkpatrick • June 1, 2016

PageFair: 1-in-5 smartphone owners use ad blockers

As the ad blocking battle heats up, a new report by PageFair and Priori Data reveals the depth to which it has moved into mobile.

By Natalia Angulo • May 31, 2016

Facebook opens its Audience Network ad platform to non-logged in viewers

The social media giant is now allowing marketers to reach all viewers who visit websites in the Audience Network platform.

By David Kirkpatrick • May 31, 2016

How automated email marketing to millennials led Dormify to a 92% lift in revenue

Dormify’s target audience is Gen Z and millennials, and the brand is successfully using automated email marketing to drive impressive revenue increases.

By David Kirkpatrick • May 27, 2016

Fox's 'Empire' sees brand lift, tune-in intent bump with Snapchat Sponsored Lens

Using campaign measurement tools from Millward Brown, Fox found out its Snapchat Sponsored Lens campaign promoting its TV series "Empire" drove brand awareness by 16 points.

By David Kirkpatrick • May 26, 2016