GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Google launches AMP for ads and landing pages

Pages built in AMP HTML are designed to load significantly faster, improving the user experience.

By David Kirkpatrick • July 20, 2016

Mobile is 'dominant platform' for video consumption, but advertisers willing to pay premiums for traditional video ads

People spend more time watching video on smartphones and tablets than desktops or TVs, but ad spending on the latter still outpaces the former. 

By David Kirkpatrick • July 19, 2016

Facebook launches new app install ad format that targets users likely to take action

“[T]his means you can now deliver ads to people in your target audience who are not only likely to install your app, but also likely to take the specific action you value within your apps," Facebook wrote in a blog post. 

By David Kirkpatrick • July 19, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Report: Mobile makes up over 50% of connected devices in US homes

It’s a mobile-first world, but many marketers are finding the mobile channel to be a challenge.

By David Kirkpatrick • July 19, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By Davide Savenije , David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

Facebook brings Instant Articles to Messenger app

The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.

By David Kirkpatrick • July 15, 2016

Email produces strong ROI. Are marketers spending enough on it?

A study found marketing budgets don't always reflect the importance of email, suggesting that marketers could spend more on email and see a healthy return.

By David Kirkpatrick • July 14, 2016

Google's new feature allows users to search for products in local stores

Google's search listings for retail locations now include an option to view the products available at that particular store.

By David Kirkpatrick • July 14, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

Google launches new visual search ads for retailers

The new format will allow brands to reach users conducting broad product search queries with a range of products that match the category.

By David Kirkpatrick • July 13, 2016

Can native ads help solve the industry's ad blocking problem?

Marketers in Western Europe are expected to dramatically increase spending on native ads as consumers reject formats like banner ads and autoplay videos.

By David Kirkpatrick • July 12, 2016

Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

What marketers can learn from Pokémon Go

The mobile app has quickly become the viral sensation of the summer, bringing augmented reality into the mainstream.

By David Kirkpatrick, Daphne Howland • July 12, 2016

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Facebook is testing encrypted, disappearing messages

Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.

By David Kirkpatrick • July 11, 2016