The best way to beat ad blocking may be to give consumers control, says IAB UK

Almost four in five consumers accept that advertising funds free online content, but “they need to feel in control, particularly on mobile, and ad blocking is the way to gain control,” the study found.

By David Kirkpatrick • July 1, 2016

Research: Mobile ads take twice as long to load as desktop ads

The slow render of mobile ads means they shouldn't be counted as viewable until they have completely loaded, according to the Media Ratings Council.

By David Kirkpatrick • June 30, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Marketers use personalization tactics most on email

Email is particularly ripe for personalization because names in email subscriber lists often contain key data, such as transaction history or personal details.

By David Kirkpatrick • June 30, 2016

The value of human interaction: Why digital isn't always better

In the current digital climate, what does it take for brands to form long-lasting customer relationships?

By Natalia Angulo • June 29, 2016

Nielsen: 18-49-year-olds spend most time on digital, not live TV

Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.

By David Kirkpatrick • June 28, 2016

Report: Twitter close to announcing new live video deals

Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."

By David Kirkpatrick • June 27, 2016

YouTube brings live streaming video to mobile

In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.

By David Kirkpatrick • June 27, 2016

Instagram rolls out 'Picked for you' video recommendations

The new feature comes as an organizing algorithm on the “explore” tab.

By David Kirkpatrick • June 24, 2016

Publishers look to email to get around ad blockers

They are turning to a tried-and-true lead generation technique to reach ad-blocking website visitors.

By David Kirkpatrick • June 24, 2016

YouTube's Brand Partner Program ready to educate ad agencies

YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.

By David Kirkpatrick • June 24, 2016

Want to get an app installed? Understand your audience

That's the conclusion of research involving 10 billion mobile ad impressions.

By David Kirkpatrick • June 24, 2016

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016

FTC settles with mobile ad network over secret location tracking

The case was the FTC’s first action against a mobile ad network.

By David Kirkpatrick • June 23, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

comScore, xAd partner to connect mobile ads to store visits

As retailers struggle to track customers across devices and into stores, ad tech players are developing tools to help bridge the omnichannel gap.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016

Twitter, Vine extend video lengths to 140 seconds

It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.

By David Kirkpatrick • June 22, 2016

Yahoo announces Tiles, a new 360-degree image-focused mobile ad format

Yahoo used Cannes Lions as the platform to announce the new mobile ad format.

By David Kirkpatrick • June 22, 2016

ZenithOptimedia: Mobile ad spend to overtake desktop in 2017

The rapid expansion of mobile is happening at the expense of traditional display advertising. 

By David Kirkpatrick • June 21, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Facebook to start clearly marking branded Instant Articles as native ads

Native ad formats have blurred the line between branded and editorial content, and Facebook now hopes to better distinguish between those two types of content with this latest move.

By David Kirkpatrick • June 20, 2016

Facebook to launch new mobile tools for marketers

With the features launching at Cannes Lions this week, Facebook marketers will soon be able to create and launch ad campaigns with nothing more than a smartphone. 

By David Kirkpatrick • June 20, 2016

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016

Forecast: Native social ads are grabbing more mobile advertising dollars

Research from BIA/Kelsey found that native social ad spending is on the rise and its share of location-targeted mobile ads projected to increase from the current 20% to 28% by 2020.

By David Kirkpatrick • June 17, 2016

Pew Research: Mobile made up over 50% of digital ad revenue in 2015

The annual Pew report gives the industry a wide-ranging look at how people are consuming media. 

By David Kirkpatrick • June 17, 2016