Facebook is making it easier to move TV campaigns to mobile

As part of larger blog post on improving mobile video performance, Facebook offered detailed tips on taking TV creative and adapting it for mobile.

By David Kirkpatrick • April 21, 2016

Why hurdles still exist despite the rise in B2B digital sales

Research from Accenture Interactive found B2B companies are generating digital revenue, although still trailing B2C and B2B/B2C hybrid companies with online sales.

By David Kirkpatrick • April 20, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Shazam expands data, branded content options to lure marketers

In order to drive new advertising revenue, Shazam is offering marketers insights into music artists as well as new opportunities for sponsorship.

By David Kirkpatrick • April 20, 2016

How chatbots will recast customer service for brand marketers

Bots—software that automates everyday customer service tasks—are poised to transform how retailers communicate with consumers. But experts say the human touch remains vital to shopper satisfaction.

By Daphne Howland • April 19, 2016

Interactive video ads are coming to Facebook and Instagram

Interactive videos have become a popular ad format that allow viewers to get more information by taking action during the ad, and now, both Facebook and Instagram are offering the format.

By David Kirkpatrick • April 19, 2016

How American Apparel is boosting marketing creativity with data

Data has gotten flack in marketing for being tough to parse and for curtailing creativity. But for American Apparel, data allows them to humanize and personalize their marketing.

By Natalia Angulo • April 18, 2016

Apple is reportedly adding paid search to the App Store

The Apple App Store includes more than 1.5 million apps, and according to Bloomberg, developers are likely going to be able to buy paid search to get in front of users.

By David Kirkpatrick • April 18, 2016

Inside the rising star of live-streaming video marketing

From the rapid prominence of Facebook Live, to the NFL turning to Twitter to give online viewers access to live football, live streaming video is one of new darlings of the marketing world.

By David Kirkpatrick • April 14, 2016

Why omnichannel marketing is key in the 'connection economy'

Marketers at ClickZ Live said that to build strong consumer relationships, data-driven omnichannel marketing is key. 

By Natalia Angulo • April 13, 2016

Study: Only 22% of marketers are optimizing hyperlocal advertising

Research on mobile advertising from ClickZ and Search Optics found that no hyperlocal tactics are being used by at least 50% of brand- or agency-side respondents.

By David Kirkpatrick • April 13, 2016

Facebook bets big on chatbots in Messenger app

Highlights from Facebook's F8 developers conference include a live video API for all devices and sponsored chats on Messenger.

By David Kirkpatrick • April 13, 2016

IAB: Millennials prefer short video ads on mobile

Millennials have a shorter attention span for video ads, according to research, but the older demographic of 35-54 year olds prefers traditional 30-second video ads.

By David Kirkpatrick • April 12, 2016

SurveyMonkey launches comparative mobile analytics product

The company is offering users incentives to share all their mobile data, with an aim toward gaining greater insight into the modern consumer's mobile habits. 

By David Kirkpatrick • April 12, 2016

Millennials are increasingly using mobile coupons: eMarketer

Research from Valassis on mobile coupon use found millennials are becoming more likely to take advantage of paperless offerings than other demographics.

By David Kirkpatrick • April 11, 2016

BetterBrand launches chat app marketing platform

BetterBrand, a London-based startup company, launched a chat app marketing platform to help marketers tap into the trending communication channel.

By David Kirkpatrick • April 11, 2016

Facebook Messenger looking to connect brands with its 900M users

According to Facebook, 900 million people use Messenger every month, and more than a billion monthly messages are being sent between users and businesses.

By David Kirkpatrick • April 8, 2016

Kik launches chatbot shop for brands to connect with consumers

The popular messaging app will enable brands like Sephora and H&M to provide styling and product advice to customers, as well as the ability to purchase directly from within the app.

By Kelsey Lindsey • April 7, 2016

How personalization helped Z Gallerie boost engagement

Home goods retailer Z Gallerie teamed up with visual commerce platform Curalate for a campaign that used a quiz to personalize an omnichannel effort spanning both on- and offline.

By David Kirkpatrick • April 7, 2016

Facebook gives Live Video prime real estate on its mobile app

The new live video tab on Facebook’s mobile app takes up the center spot previously occupied by Messenger.

By David Kirkpatrick • April 7, 2016

Native ads expected to drive $53B of revenue by 2020: IHS

Native advertising makes up 83% of the ads on the Facebook Audience Network platform, and is expected to claim 63% of worldwide mobile display by 2020.

By David Kirkpatrick • April 7, 2016

Programmatic display ad spending to reach $22B, 67% of total spend

The latest report on programmatic from eMarketer finds both display ad spending and percentage of that total on a steady rise from 2014 to 2017.

By David Kirkpatrick • April 6, 2016

Microsoft wants to help users get an ad-free email experience

Via it's Outlook Premium service, which is expected to cost $3.99 per month, Microsoft will offer a number of features including an ad-free email experience.

By David Kirkpatrick • April 5, 2016

Live-stream video is at a marketing crossroads

From Periscope to Facebook Live video, marketers are beginning to appreciate the value of live video. Now the question is whether it's better to be authentic or tap into that audience through video ads.

By David Kirkpatrick • April 4, 2016

MRC is bringing viewability standards to mobile

Viewability standards for desktop ads may still be in question, but the Media Rating Council is putting its mobile viewability standard up for public comment.

By David Kirkpatrick • April 4, 2016

TubeMogul to reach TV audiences on Facebook via Nielsen data

TubeMogul’s programmatic platform has integrated with Facebook for targeted video ads based on Nielsen TV viewership data.

By David Kirkpatrick • April 1, 2016