Apptimize's 'Feature Flags' allow marketers to call the shots on app testing

Feature Flags let app marketers test within a subset of app users before rolling out changes to the entire app population

By David Kirkpatrick • March 23, 2016

Snapchat brings in new execs to help boost its measurement capability

Marketers have long complained about a lack of ad measurement on Snapchat – two new executive hires at the messaging company meet that issue head on.

By David Kirkpatrick • March 23, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Mobile expected to propel global ad spend past last year: ZenithOptimedia

ZenithOptimedia predicts advertising spending growth in 2016 will outpace spending in 2015 despite global economic uncertainty, with mobile spending trending rapidly higher.

By David Kirkpatrick • March 22, 2016

Spotify is bringing its Billboard display ad format to mobile

Spotify’s new mobile display ad called Overlay Mobile offers marketers a guarantee of 100% viewability.

By David Kirkpatrick • March 22, 2016

Pinterest is testing video ads

Pinterest’s foray into the popular video ad format is a test of promoted video pins among a small group of users.

By David Kirkpatrick • March 21, 2016

Report: Yahoo looking to use Facebook's Audience Network for Tumblr ads

In an effort to make Tumblr more successful in generating revenue, according to The Information, Yahoo reportedly is in talks with Facebook to use its Audience Network for ad sales.

By David Kirkpatrick • March 21, 2016

Apple's mobile News app will soon feature native ads

The new ad format will allow for native ads resembling articles to appear alongside publisher aritcles in users' news feeds.

By Natalia Angulo • March 15, 2016

Google unveils series of ad formats to help developers monetize gamers

At Google’s Developer Day, the tech giant offered mobile game developers and marketers new options including search ads with 10-minute game trials.

By David Kirkpatrick • March 15, 2016

Taco Bell looks to target mobile moments for its breakfast menu campaign

A big part of Taco Bell’s new breakfast menu marketing campaign is built on mobile targeting based around behaviors and data.

By David Kirkpatrick • March 15, 2016

BuzzFeed's new ad format gives marketers reach into its social platforms

BuzzFeed announced a new ad format called Swarm that allows marketers to run campaigns that reach all of its web and mobile outlets as well as six of its social media platforms.

By David Kirkpatrick • March 15, 2016

Why marketers can't ignore mobile – and how they can integrate it into their strategies

A recent Cisco white paper on the mobile sector paints a rosy future for the category and drops some eye-catching stats – such as that mobile traffic has grown 4,000 times over last 10 years – showing mobile marketing is only just taking off.

By David Kirkpatrick • March 14, 2016

Trinity Mirror goes mobile to make up for print losses

The UK’s Trinity Mirror Group has been very active in the mobile space with 14 apps across its titles, including the Daily Mirror.

By David Kirkpatrick • March 14, 2016

Verizon to pay $1.35M FCC fine for 'supercookie' violation

Verizon began using so called “supercookies” to track users at the end of 2012, but didn’t disclose that tracking or give consumers an opt-out option until a year ago.

By David Kirkpatrick • March 14, 2016

AOL: Mobile video strategy helps Bernie Sanders to surprise Michigan win

Revolution Messaging used mobile video via AOL to target 24-45 year olds in Michigan for the Bernie Sanders campaign and credit that tactic for the surprise win

By David Kirkpatrick • March 11, 2016

eMarketer: Digital ad spending will beat TV in 2017

A new report predicts digital spending will top TV for the first time.

By David Kirkpatrick • March 10, 2016

Instagram to roll out new Facebook-like features for advertisers

Instagram is adding new advertising options that will look very familiar to Facebook marketers.

By David Kirkpatrick • March 10, 2016

Study: 23% of consumers have smart home devices

As smart devices proliferate in the home, marketers are getting another valuable source of consumer data.

By David Kirkpatrick • March 9, 2016

New WordPress tools support Facebook Instant Articles

By offering WordPress users support for Facebook Instant Articles, small publishers will have easier access to the app’s readers.

By David Kirkpatrick • March 8, 2016

How to use real-time data for March Madness ad campaigns

Ubimo co-founder and CEO Ran Ben-Yair offers Marketing Dive readers tips for March Madness campaigns.

By David Kirkpatrick • March 8, 2016

Report: Facebook to open Messenger app to publishers

Facebook plans to allow publishers to distribute content through its mobile messaging app Messenger beginning in April, according to people familiar with the company's plans.

By David Kirkpatrick • March 7, 2016

Looking for a young audience? Try mobile messaging apps

Mobile messaging apps -- such as Facebook Messenger, Kik, and WhatsApp – are becoming an important marketing channel for reaching a young audience.

By David Kirkpatrick • March 7, 2016

Facebook Live Video to get priority in news feed

Facebook is now considering Live Video as a separate content type and will give it special consideration in the news feed algorithm.

By David Kirkpatrick • March 3, 2016

You can't change the weather, but AccuWeather sells it to marketers

The forecaster is providing weather data for real-time, geotargeted marketing campaigns.

By David Kirkpatrick • March 3, 2016

Survey: 57% of U.S. adults use ad blocking tech on desktops

Research from Retale found a majority of surveyed adults use ad blocking technology, with the highest use from millennials at 63%.

By David Kirkpatrick • March 2, 2016

Facebook testing lead generation for Instant Articles publishers

Select publishers are testing email newsletter signup forms at the bottom of published articles.

By David Kirkpatrick • March 2, 2016