Facebook bets big on chatbots in Messenger app

Highlights from Facebook's F8 developers conference include a live video API for all devices and sponsored chats on Messenger.

By David Kirkpatrick • April 13, 2016

IAB: Millennials prefer short video ads on mobile

Millennials have a shorter attention span for video ads, according to research, but the older demographic of 35-54 year olds prefers traditional 30-second video ads.

By David Kirkpatrick • April 12, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

SurveyMonkey launches comparative mobile analytics product

The company is offering users incentives to share all their mobile data, with an aim toward gaining greater insight into the modern consumer's mobile habits. 

By David Kirkpatrick • April 12, 2016

Millennials are increasingly using mobile coupons: eMarketer

Research from Valassis on mobile coupon use found millennials are becoming more likely to take advantage of paperless offerings than other demographics.

By David Kirkpatrick • April 11, 2016

BetterBrand launches chat app marketing platform

BetterBrand, a London-based startup company, launched a chat app marketing platform to help marketers tap into the trending communication channel.

By David Kirkpatrick • April 11, 2016

Facebook Messenger looking to connect brands with its 900M users

According to Facebook, 900 million people use Messenger every month, and more than a billion monthly messages are being sent between users and businesses.

By David Kirkpatrick • April 8, 2016

Kik launches chatbot shop for brands to connect with consumers

The popular messaging app will enable brands like Sephora and H&M to provide styling and product advice to customers, as well as the ability to purchase directly from within the app.

By Kelsey Lindsey • April 7, 2016

How personalization helped Z Gallerie boost engagement

Home goods retailer Z Gallerie teamed up with visual commerce platform Curalate for a campaign that used a quiz to personalize an omnichannel effort spanning both on- and offline.

By David Kirkpatrick • April 7, 2016

Facebook gives Live Video prime real estate on its mobile app

The new live video tab on Facebook’s mobile app takes up the center spot previously occupied by Messenger.

By David Kirkpatrick • April 7, 2016

Native ads expected to drive $53B of revenue by 2020: IHS

Native advertising makes up 83% of the ads on the Facebook Audience Network platform, and is expected to claim 63% of worldwide mobile display by 2020.

By David Kirkpatrick • April 7, 2016

Programmatic display ad spending to reach $22B, 67% of total spend

The latest report on programmatic from eMarketer finds both display ad spending and percentage of that total on a steady rise from 2014 to 2017.

By David Kirkpatrick • April 6, 2016

Microsoft wants to help users get an ad-free email experience

Via it's Outlook Premium service, which is expected to cost $3.99 per month, Microsoft will offer a number of features including an ad-free email experience.

By David Kirkpatrick • April 5, 2016

Live-stream video is at a marketing crossroads

From Periscope to Facebook Live video, marketers are beginning to appreciate the value of live video. Now the question is whether it's better to be authentic or tap into that audience through video ads.

By David Kirkpatrick • April 4, 2016

MRC is bringing viewability standards to mobile

Viewability standards for desktop ads may still be in question, but the Media Rating Council is putting its mobile viewability standard up for public comment.

By David Kirkpatrick • April 4, 2016

TubeMogul to reach TV audiences on Facebook via Nielsen data

TubeMogul’s programmatic platform has integrated with Facebook for targeted video ads based on Nielsen TV viewership data.

By David Kirkpatrick • April 1, 2016

Majority of digital ad spending will go to mobile this year: eMarketer

In a year where digital spending is expected to close within a percentage point of TV spending, mobile will be accounting for a large majority of those ad dollars.

By David Kirkpatrick • March 31, 2016

Snapchat's user policy changes stand to benefit advertisers

Snapchat’s updated user policies clarify the information it collects, which now includes ads that the platform can use customer data to offer.

By David Kirkpatrick • March 31, 2016

Customer journey should be marketers' focus: Salesforce

Salesforce released its "2016 State of Marketing Report" and found that a majority of high-performing marketing teams have adopted a customer journey-centric approach.

By David Kirkpatrick • March 30, 2016

Forget B2B and B2C—marketing is a 'Business-to-Human' endeavor

At The Economist's Marketing Unbound event, executives agreed long-lasting consumer relationships are missing in marketing.

By Natalia Angulo • March 29, 2016

Google revamps AdWords for a mobile-first marketing world

After 15 years, Google is making changes to AdWords to take into consideration people use multiple devices and visiting more websites and apps.

By David Kirkpatrick • March 29, 2016

Instagram best platform for social amplification: RhythmOne

Influencer marketing is going strong, and research from RhythmOne has found that its influencer programs had an overall influencer engagement rate of 1.5% last year.

By David Kirkpatrick • March 29, 2016

Emoji use in marketing up 775% year-over-year: Study

Research from mobile marketing automation vendor Appboy on emojis in marketing found that use is soaring, with five billion emoji-filled messages sent by its clients in 2015.

By David Kirkpatrick • March 28, 2016

Facebook is upgrading Live Video, adding studio-quality capability

Facebook is bringing the ability to create broadcast-quality live video streams to its Live Video feature with the capability to include multiple cameras and other options.

By David Kirkpatrick • March 28, 2016

Ad spending to increase 5.1% in 2016: eMarketer

The latest report from eMarketer on U.S. ad spending forecasts an increase of 5.1% this year, helped by the upcoming Summer Olympics and the ongoing presidential election.

By David Kirkpatrick • March 28, 2016

How different demographics 'really feel about ads'

New research on emerging ad formats finds 75% of ad clicks are unintentional.

By David Kirkpatrick • March 24, 2016