Gmail is rolling out automated responsive design

Google is making it easier for marketers to create responsive design email.

By David Kirkpatrick • Sept. 19, 2016

Pandora broadcasts new paid service; legacy platform to better integrate ads

The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model. 

By David Kirkpatrick • Sept. 16, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Google, P&G, industry groups try to repair broken consumer trust in online ads

Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.

By Chantal Tode • Sept. 16, 2016

Domino's rolls out pizza ordering via new Facebook Messenger bot

Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.

By David Kirkpatrick • Sept. 16, 2016

Google's Universal App Campaigns can now target for in-app actions

The updates are intended to help advertisers capture more easily engaged users in their mobile apps.

By Peter Adams • Sept. 15, 2016

YouTube's TrueView opens actionable ads to more marketers

Google continues to widen the appeal of its video ads with actionable, performance-based options.

By Chantal Tode • Sept. 15, 2016

Study: UK consumers have strongest negative perceptions of digital ads

About 27% of U.K. consumers believe digital ads have worsened over the past three years, outpacing negative views from consumers in France, Germany and the U.S.

By David Kirkpatrick • Sept. 15, 2016

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Forecast: Mobile ad spend overtaking desktop faster than expected

ZenithOptimedia expects mobile to make up 60% of all online advertising by 2018.

By David Kirkpatrick • Sept. 13, 2016

Google: 92% who search for products on mobile make purchase within a day

The research found consumers are primarily using mobile for their daily needs.

By David Kirkpatrick • Sept. 13, 2016

Facebook launches in-app payments for Messenger

The social media giant is making its signature messaging app more friendly for marketers and brands.

By David Kirkpatrick • Sept. 13, 2016

Study: Increasing engagement is top goal for email marketers

The latest research from Ascend2 uncovered that most marketers feel successful using the channel and find list segmentation to be an effective tactic.

By David Kirkpatrick • Sept. 13, 2016

Google: 53% of mobile users abandon sites that take over 3 seconds to load

The average load time for mobile websites on a 3G connection is 19 seconds.

By David Kirkpatrick • Sept. 12, 2016

Apple plans app store for iMessage

The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.

By David Kirkpatrick • Sept. 9, 2016

Apple announces iPhone 7, Pokemon Go coming to Apple Watch

The product announcement was made to relatively little fanfare, but the news that Pokemon Go is coming to the Apple Watch could open up new opportunities for marketers.

By David Kirkpatrick • Sept. 8, 2016

Snapchat cuts daily local Stories for cities, shifts focus to live events

A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.

By David Kirkpatrick • Sept. 8, 2016

Study: 63% of mobile pageviews are impacted by ad blocking

The latest report from Blockmetry reveals the ad blocking issue is particularly pervasive on mobile devices.

By David Kirkpatrick • Sept. 7, 2016

eMarketer predicts Snapchat ad revenue will nearly triple next year

Recent moves to attract advertisers are set to pay off for Snapchat. 

By David Kirkpatrick • Sept. 7, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Report: Ad fraud is top worry for marketers and agencies

Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys. 

By David Kirkpatrick • Sept. 6, 2016

ComScore: Smartphone apps make up 50% of time spent on digital devices

Whether someone is checking their email, looking up a sports score, or going on social media, they're probably doing it on a smartphone app. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016

Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Study: 52% of retailers' digital ad budgets go to mobile

New research finds retailers are betting big on mobile shopping, but cart abandonment remains a major challenge. 

By David Kirkpatrick • Sept. 2, 2016

Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016