How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By Davide Savenije , David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

Facebook brings Instant Articles to Messenger app

The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.

By David Kirkpatrick • July 15, 2016

Email produces strong ROI. Are marketers spending enough on it?

A study found marketing budgets don't always reflect the importance of email, suggesting that marketers could spend more on email and see a healthy return.

By David Kirkpatrick • July 14, 2016

Google's new feature allows users to search for products in local stores

Google's search listings for retail locations now include an option to view the products available at that particular store.

By David Kirkpatrick • July 14, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

Google launches new visual search ads for retailers

The new format will allow brands to reach users conducting broad product search queries with a range of products that match the category.

By David Kirkpatrick • July 13, 2016

Can native ads help solve the industry's ad blocking problem?

Marketers in Western Europe are expected to dramatically increase spending on native ads as consumers reject formats like banner ads and autoplay videos.

By David Kirkpatrick • July 12, 2016

Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

What marketers can learn from Pokémon Go

The mobile app has quickly become the viral sensation of the summer, bringing augmented reality into the mainstream.

By David Kirkpatrick, Daphne Howland • July 12, 2016

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Facebook is testing encrypted, disappearing messages

Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.

By David Kirkpatrick • July 11, 2016

Study: 40% of US mobile users are on Facebook Messenger

Facebook has become active in bringing marketing to Messenger with chatbots. 

By David Kirkpatrick • July 8, 2016

Twitter debuts first live stream broadcast

In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.

By David Kirkpatrick • July 7, 2016

Snapchat's new 'Memories' feature allows users to save Snaps

While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.

By David Kirkpatrick • July 7, 2016

Research: Only 1% of Fortune 500 brands' Instagram interactions are comments

Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.

By David Kirkpatrick • July 7, 2016

Mobile video ads are punching through the noise, new research indicates

In an increasingly mobile-first world, video is making major inroads. 

By David Kirkpatrick • July 6, 2016

Smartphone penetration nears 75% for teens

New research says the number is even higher for 18-to-24-year-olds, reaching 95% this year.

By Randy Lilleston • July 5, 2016

eMarketer: 32% of world will regularly use social media in 2016

Social media use is projected to continue its rapid growth, thanks to mobile adoption in developing regions. 

By David Kirkpatrick • July 1, 2016

Google brings Accelerated Mobile Pages to e-commerce with eBay partnership

The AMP project is moving beyond publishers, with plans to add elements such as smart buttons, advanced tracking and A/B testing. 

By David Kirkpatrick • July 1, 2016