Facebook opens its Audience Network ad platform to non-logged in viewers

The social media giant is now allowing marketers to reach all viewers who visit websites in the Audience Network platform.

By David Kirkpatrick • May 31, 2016

How automated email marketing to millennials led Dormify to a 92% lift in revenue

Dormify’s target audience is Gen Z and millennials, and the brand is successfully using automated email marketing to drive impressive revenue increases.

By David Kirkpatrick • May 27, 2016

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Fox's 'Empire' sees brand lift, tune-in intent bump with Snapchat Sponsored Lens

Using campaign measurement tools from Millward Brown, Fox found out its Snapchat Sponsored Lens campaign promoting its TV series "Empire" drove brand awareness by 16 points.

By David Kirkpatrick • May 26, 2016

Why data remains a marketing challenge – and how to tame it

The DMA’s 2016 Statistical Factbook found that data still confounds many marketers, and perhaps the best way to meet the challenge, experts say, is by thinking about training.

By David Kirkpatrick • May 26, 2016

Facebook is axing its FBX retargeting ad exchange

The move to end Facebook’s FBX ad exchange, which retargets audiences on non-Facebook sites, stems from limited utility offered by the desktop-only exchange.

By David Kirkpatrick • May 26, 2016

Appboy: Less than 25% of users return to app on day two

Research from Appboy found that app retention is a challenge, but there isn’t a clear trend that fits any vertical as each app sees unique user retention trends.

By David Kirkpatrick • May 25, 2016

Instagram possibly going to offer an option to bump up posts

According to TechCrunch, the latest version of the Instagram app code indicates it has plans to roll out an option to pay to elevate posts on the platform.

By David Kirkpatrick • May 24, 2016

Voice-driven search marketing could pose a challenge, even for Google

Google’s profits are built on search and display advertising, but chatbots and messaging apps are presenting a challenge for the internet giant trying to tap into those channels.

By David Kirkpatrick • May 23, 2016

Washington Post rolls out new ad unit in fight against ad blocking

The new ad tech ad unit, Fuse, is designed to help ads instantly render on mobile devices or desktops when users click on them.

By David Kirkpatrick • May 23, 2016

Nanigans: Facebook Audience Network drives 26% hike in app installs

For marketers conducting app-install advertising on Facebook, research from Nanigans found that the Facebook Audience Network gets 65% higher CTR over native Facebook ads for mobile app-installs.

By David Kirkpatrick • May 23, 2016

How chatbots can drive consumer engagement

Bots have been around for decades and have become ubiquitous in places like China. As the technology gains traction in the U.S., experts warn that developing a customer-centric chatbot strategy is critical.

By David Kirkpatrick • May 23, 2016

What marketers can learn from A/B testing 'losses'

Earlier this week, Marketing Dive wrote about an A/B testing program implemented by a dating app. Here, we take a look at how a different news app turned less-than-stellar testing results into a valuable lesson about its users.

By David Kirkpatrick • May 20, 2016

Study: Most iOS mobile app users see ads weekday evenings

According to cross-device identity company Drawbridge, mobile in-app ad requests are most common from 7 a.m. to 10 p.m. worldwide, with iOS showing greater variation than Android.

By David Kirkpatrick • May 20, 2016

Google's app install ad program has already driven 2B downloads

The tech giant also announced at its I/O conference that it is allowing iOS apps to take advantage of its Universal App Campaigns for app-install ads for the first time.

By David Kirkpatrick • May 19, 2016

Report: Mobile campaign performance sees 283% boost year-over-year

Research from Rakuten Marketing on mobile advertising found spending and revenue from campaigns are surging, and apparel and accessory brands are the verticals seeing the most benefit.

By David Kirkpatrick • May 19, 2016

Twitter tests integrating MoPub ads in Twitter Kit timelines

The test means the microblogging site will now allow marketers to directly reach non-Twitter users with tweet ads in third-party apps.

By David Kirkpatrick • May 18, 2016

Google is including ads in image searches for mobile shoppers

Recognizing the rise of mobile e-commerce, Google is now allowing for ads to show up in image searches to offer retailers a new way to reach audiences.

By David Kirkpatrick • May 17, 2016

Facebook plans to sell video ads for other companies

The social network rolled out pre-, mid- and post-roll video ads on third-party publishers, pitting it in direct competition with Google in that space.

By David Kirkpatrick • May 17, 2016

Why marketers should be A/B testing mobile apps

Mobile apps are such a new tactic that marketers are still figuring out how to best handle the advertising asset. One new dating app has turned to mobile in-app testing to find the answer.

By David Kirkpatrick • May 16, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

Study: 32% of marketers don't run campaigns on their own mobile apps

According to new research from Apptimize, the reason might be tied to a lack of resources and technical know-how.

By David Kirkpatrick • May 13, 2016

Why marketers are spending more time and money on email

Email on Acid’s latest research on trending topics in email marketing found a robust ecosystem that is still adjusting to the new mobile-first marketing world.

By David Kirkpatrick • May 12, 2016

Mobile SEO tips: What marketers can do to optimize their websites for mobile

Conde Nast's VP of SEO has three pieces of advice for mobile search marketers.

By Natalia Angulo • May 12, 2016

Taco Bell's Cinco de Mayo Snapchat lens sets record with 224M views

Snapchat Lens campaigns cost as much as $750,000 for holidays and events such as the Super Bowl, although it's unclear how much Taco Bell shelled out for its Cinco de Mayo campaign.

By David Kirkpatrick • May 12, 2016

Study: Mobile ad block use up, but fewer users turning limit ad tracking on

The limit ad tracking feature is a privacy tool that limits the amount of data advertisers can use about individuals' ad viewing and interactions.

By David Kirkpatrick • May 12, 2016