Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

What marketers can learn from Pokémon Go

The mobile app has quickly become the viral sensation of the summer, bringing augmented reality into the mainstream.

By David Kirkpatrick, Daphne Howland • July 12, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Facebook is testing encrypted, disappearing messages

Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.

By David Kirkpatrick • July 11, 2016

Study: 40% of US mobile users are on Facebook Messenger

Facebook has become active in bringing marketing to Messenger with chatbots. 

By David Kirkpatrick • July 8, 2016

Twitter debuts first live stream broadcast

In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.

By David Kirkpatrick • July 7, 2016

Snapchat's new 'Memories' feature allows users to save Snaps

While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.

By David Kirkpatrick • July 7, 2016

Research: Only 1% of Fortune 500 brands' Instagram interactions are comments

Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.

By David Kirkpatrick • July 7, 2016

Mobile video ads are punching through the noise, new research indicates

In an increasingly mobile-first world, video is making major inroads. 

By David Kirkpatrick • July 6, 2016

Smartphone penetration nears 75% for teens

New research says the number is even higher for 18-to-24-year-olds, reaching 95% this year.

By Randy Lilleston • July 5, 2016

eMarketer: 32% of world will regularly use social media in 2016

Social media use is projected to continue its rapid growth, thanks to mobile adoption in developing regions. 

By David Kirkpatrick • July 1, 2016

Google brings Accelerated Mobile Pages to e-commerce with eBay partnership

The AMP project is moving beyond publishers, with plans to add elements such as smart buttons, advanced tracking and A/B testing. 

By David Kirkpatrick • July 1, 2016

The best way to beat ad blocking may be to give consumers control, says IAB UK

Almost four in five consumers accept that advertising funds free online content, but “they need to feel in control, particularly on mobile, and ad blocking is the way to gain control,” the study found.

By David Kirkpatrick • July 1, 2016

Research: Mobile ads take twice as long to load as desktop ads

The slow render of mobile ads means they shouldn't be counted as viewable until they have completely loaded, according to the Media Ratings Council.

By David Kirkpatrick • June 30, 2016

Study: Marketers use personalization tactics most on email

Email is particularly ripe for personalization because names in email subscriber lists often contain key data, such as transaction history or personal details.

By David Kirkpatrick • June 30, 2016

The value of human interaction: Why digital isn't always better

In the current digital climate, what does it take for brands to form long-lasting customer relationships?

By Natalia Angulo • June 29, 2016

Nielsen: 18-49-year-olds spend most time on digital, not live TV

Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.

By David Kirkpatrick • June 28, 2016

Report: Twitter close to announcing new live video deals

Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."

By David Kirkpatrick • June 27, 2016

YouTube brings live streaming video to mobile

In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.

By David Kirkpatrick • June 27, 2016

Instagram rolls out 'Picked for you' video recommendations

The new feature comes as an organizing algorithm on the “explore” tab.

By David Kirkpatrick • June 24, 2016

Publishers look to email to get around ad blockers

They are turning to a tried-and-true lead generation technique to reach ad-blocking website visitors.

By David Kirkpatrick • June 24, 2016

YouTube's Brand Partner Program ready to educate ad agencies

YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.

By David Kirkpatrick • June 24, 2016

Want to get an app installed? Understand your audience

That's the conclusion of research involving 10 billion mobile ad impressions.

By David Kirkpatrick • June 24, 2016

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016