Study: Most iOS mobile app users see ads weekday evenings

According to cross-device identity company Drawbridge, mobile in-app ad requests are most common from 7 a.m. to 10 p.m. worldwide, with iOS showing greater variation than Android.

By David Kirkpatrick • May 20, 2016

Google's app install ad program has already driven 2B downloads

The tech giant also announced at its I/O conference that it is allowing iOS apps to take advantage of its Universal App Campaigns for app-install ads for the first time.

By David Kirkpatrick • May 19, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Report: Mobile campaign performance sees 283% boost year-over-year

Research from Rakuten Marketing on mobile advertising found spending and revenue from campaigns are surging, and apparel and accessory brands are the verticals seeing the most benefit.

By David Kirkpatrick • May 19, 2016

Twitter tests integrating MoPub ads in Twitter Kit timelines

The test means the microblogging site will now allow marketers to directly reach non-Twitter users with tweet ads in third-party apps.

By David Kirkpatrick • May 18, 2016

Google is including ads in image searches for mobile shoppers

Recognizing the rise of mobile e-commerce, Google is now allowing for ads to show up in image searches to offer retailers a new way to reach audiences.

By David Kirkpatrick • May 17, 2016

Facebook plans to sell video ads for other companies

The social network rolled out pre-, mid- and post-roll video ads on third-party publishers, pitting it in direct competition with Google in that space.

By David Kirkpatrick • May 17, 2016

Why marketers should be A/B testing mobile apps

Mobile apps are such a new tactic that marketers are still figuring out how to best handle the advertising asset. One new dating app has turned to mobile in-app testing to find the answer.

By David Kirkpatrick • May 16, 2016

EMarketer: Retailers will spend the most on digital ads through 2020

According to eMarketer research, the retail sector will increase its digital ad spending 15% this year and account for 22% of U.S. digital advertising.

By David Kirkpatrick • May 13, 2016

Study: 32% of marketers don't run campaigns on their own mobile apps

According to new research from Apptimize, the reason might be tied to a lack of resources and technical know-how.

By David Kirkpatrick • May 13, 2016

Why marketers are spending more time and money on email

Email on Acid’s latest research on trending topics in email marketing found a robust ecosystem that is still adjusting to the new mobile-first marketing world.

By David Kirkpatrick • May 12, 2016

Mobile SEO tips: What marketers can do to optimize their websites for mobile

Conde Nast's VP of SEO has three pieces of advice for mobile search marketers.

By Natalia Angulo • May 12, 2016

Taco Bell's Cinco de Mayo Snapchat lens sets record with 224M views

Snapchat Lens campaigns cost as much as $750,000 for holidays and events such as the Super Bowl, although it's unclear how much Taco Bell shelled out for its Cinco de Mayo campaign.

By David Kirkpatrick • May 12, 2016

Study: Mobile ad block use up, but fewer users turning limit ad tracking on

The limit ad tracking feature is a privacy tool that limits the amount of data advertisers can use about individuals' ad viewing and interactions.

By David Kirkpatrick • May 12, 2016

Facebook adds its Dynamic Ads product to Instagram

Advertisers now can run retargeting campaigns on Instagram via Facebook’s Dynamic Ads product.

By David Kirkpatrick • May 11, 2016

How Google's AMP stands to impact SEO marketers

Research from SEO PowerSuite on Google’s Accelerated Mobile Pages project found that 75% of SEO practitioners are aware of the project and half expect AMP to significantly impact page rankings.

By David Kirkpatrick • May 11, 2016

Study: Mobile is the fastest growing channel for customer interaction

Research by Kitewheel that looked at data from more than one billion interactions found that although social media leads customer interactions, mobile apps are the fastest growing interaction channel.

By David Kirkpatrick • May 11, 2016

Periscope now lets users live stream via drones

As part of a series of updates, Twitter's Periscope also now allows users to search for and save live streams.

By David Kirkpatrick • May 10, 2016

Moat, AerServ team up to help brands track video attention metrics

AerServ, a mobile-first video mediation platform, announced a partnership with Moat to measure attention and viewability across digital advertising programs.

By David Kirkpatrick • May 10, 2016

Study: 41% of brands report not having a mobile strategy

Research on mobile marketing by Sitecore found that even though marketing is heading toward "mobile everything," a majority of brands aren’t currently ready to deliver a mobile strategy.

By David Kirkpatrick • May 10, 2016

BotRevenue.com is looking to monetize chatbots

Venture Beat uncovered a website called Botrevenue.com that it says will allow chatbots to create referral traffic with other bots.

By David Kirkpatrick • May 9, 2016

Study: Branded content more engaging on mobile devices than desktops

The new research from Polar also finds that smartphones get 127% higher clickthrough rates.

By David Kirkpatrick • May 9, 2016

Why the 'pay to play' solution to ad blocking isn't the answer

For publishers looking to use a type of "pay-to-play" model to address ad blocking, a new study has found that a majority of consumers aren't willing to even pay $1 to not see ads.

By David Kirkpatrick • May 9, 2016

Appboy gets $20M cash infusion to facilitate global rollout

The mobile marketing automation firm is focused on building out tech tools that support data-driven marketing.

By David Kirkpatrick • May 6, 2016

Twitter's logged-out ads coming to mobile in Q2

The micro-blogging social network began serving ads to logged-out visitors on desktop last December. 

By David Kirkpatrick • May 5, 2016

EMarketer: Facebook's time spent growth slowing to a crawl

Emarketer projects average daily time spent on the social network will only increase by a minute by 2018.

By David Kirkpatrick • May 4, 2016