Facebook plans to enter search advertising business

With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google. 

By David Kirkpatrick • Aug. 1, 2016

Study: 80% of marketers don't have mobile strategy for next 12 months

It may be a mobile-first world, but most marketers are lagging behind.

By David Kirkpatrick • Aug. 1, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

In Alphabet earnings, mobile drives growth for Google's ads business

The impressive earnings report, which surpassed Wall Street forecasts, showcased the importance of mobile for the company.

By David Kirkpatrick • July 29, 2016

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Google rolls out major AdWords updates for mobile

The latest features coming to AdWords are yet another indication of Google's focus on mobile first. 

By David Kirkpatrick • July 27, 2016

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016

Snapchat adds Bitmoji support for snaps and chats

After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation. 

By David Kirkpatrick • July 22, 2016

Investment in virtual and augmented reality topped $1B in Q1 this year

The amount of investor dollars going toward virtual and augmented reality has risen dramatically over the last year, pointing to a potentially imminent boom in the technology. 

By David Kirkpatrick • July 21, 2016

Facebook Messenger hits 1B monthly active users

Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.

By David Kirkpatrick • July 21, 2016

GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Google launches AMP for ads and landing pages

Pages built in AMP HTML are designed to load significantly faster, improving the user experience.

By David Kirkpatrick • July 20, 2016

Mobile is 'dominant platform' for video consumption, but advertisers willing to pay premiums for traditional video ads

People spend more time watching video on smartphones and tablets than desktops or TVs, but ad spending on the latter still outpaces the former. 

By David Kirkpatrick • July 19, 2016

Facebook launches new app install ad format that targets users likely to take action

“[T]his means you can now deliver ads to people in your target audience who are not only likely to install your app, but also likely to take the specific action you value within your apps," Facebook wrote in a blog post. 

By David Kirkpatrick • July 19, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Report: Mobile makes up over 50% of connected devices in US homes

It’s a mobile-first world, but many marketers are finding the mobile channel to be a challenge.

By David Kirkpatrick • July 19, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By Davide Savenije , David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016