Mobile: Page 289
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Facebook launches in-app payments for Messenger
The social media giant is making its signature messaging app more friendly for marketers and brands.
By David Kirkpatrick • Sept. 13, 2016 -
Study: Increasing engagement is top goal for email marketers
The latest research from Ascend2 uncovered that most marketers feel successful using the channel and find list segmentation to be an effective tactic.
By David Kirkpatrick • Sept. 13, 2016 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Google: 53% of mobile users abandon sites that take over 3 seconds to load
The average load time for mobile websites on a 3G connection is 19 seconds.
By David Kirkpatrick • Sept. 12, 2016 -
Apple plans app store for iMessage
The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.
By David Kirkpatrick • Sept. 9, 2016 -
Apple announces iPhone 7, Pokemon Go coming to Apple Watch
The product announcement was made to relatively little fanfare, but the news that Pokemon Go is coming to the Apple Watch could open up new opportunities for marketers.
By David Kirkpatrick • Sept. 8, 2016 -
Snapchat cuts daily local Stories for cities, shifts focus to live events
A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.
By David Kirkpatrick • Sept. 8, 2016 -
Study: 63% of mobile pageviews are impacted by ad blocking
The latest report from Blockmetry reveals the ad blocking issue is particularly pervasive on mobile devices.
By David Kirkpatrick • Sept. 7, 2016 -
eMarketer predicts Snapchat ad revenue will nearly triple next year
Recent moves to attract advertisers are set to pay off for Snapchat.
By David Kirkpatrick • Sept. 7, 2016 -
Report: 66% of social video advertisers plan to run campaigns on Facebook
Facebook appears to be winning the battle for video advertisers with its social competitors.
By David Kirkpatrick • Sept. 7, 2016 -
Report: Ad fraud is top worry for marketers and agencies
Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys.
By David Kirkpatrick • Sept. 6, 2016 -
ComScore: Smartphone apps make up 50% of time spent on digital devices
Whether someone is checking their email, looking up a sports score, or going on social media, they're probably doing it on a smartphone app.
By David Kirkpatrick • Sept. 6, 2016 -
Twitter enables brands to partner with live video creators
Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action.
By David Kirkpatrick • Sept. 6, 2016 -
Vertical video ads for mobile go live on Facebook
For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.
By David Kirkpatrick • Sept. 6, 2016 -
Study: 52% of retailers' digital ad budgets go to mobile
New research finds retailers are betting big on mobile shopping, but cart abandonment remains a major challenge.
By David Kirkpatrick • Sept. 2, 2016 -
Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams
Twitter and Facebook are bring TV-like elements to live streaming video on social media.
By David Kirkpatrick • Sept. 2, 2016 -
Facebook will pre-load mobile content, warns advertisers to optimize their sites
The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections.
By David Kirkpatrick • Sept. 2, 2016 -
Japanese mobile carrier turns stores into Pokemon Go locations
About 3,700 of SoftBank's stores will become PokeStops and PokeGyms in the game.
By David Kirkpatrick • Sept. 2, 2016 -
Instagram rolls out long-desired pinch-and-zoom capability
After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.
By David Kirkpatrick • Sept. 1, 2016 -
Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'
While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials.
By David Kirkpatrick • Sept. 1, 2016 -
Only 7% of agency employees say they are exceeding client expectations for digital ad work
A new report calls attention to the growing digital skills gap in the advertising world.
By David Kirkpatrick • Sept. 1, 2016 -
Study: Gen Z prefers to watch video on mobile devices
Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.
By David Kirkpatrick • Sept. 1, 2016 -
Gatorade runs video game ad on Snapchat
The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.
By David Kirkpatrick • Aug. 31, 2016 -
Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature
Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.
By David Kirkpatrick • Aug. 31, 2016 -
Twitter's new program pays creators to make videos
Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators.
By Davide Savenije , David Kirkpatrick • Aug. 31, 2016 -
Facebook updates its Offers coupon feature for brands and users
After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons.
By David Kirkpatrick • Aug. 31, 2016
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