PwC sees mobile ad growth outpacing all other channels

Mobile search and video advertising was seen as two particularly high growth areas in the PwC global entertainment and media outlook for 2016-2020.

By David Kirkpatrick • June 9, 2016

Pandora to focus on native video ads for mobile users

The music streaming service is shifting its mobile app advertising toward responsive display and video ads.

By David Kirkpatrick • June 9, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Snapchat revamps Discover to boost publisher views

Design changes to the app include allowing users to subscribe to individual publishers on Discover and a fresh tiled look to the portal.

By David Kirkpatrick • June 8, 2016

Native ads come to chat app Viber

As chat apps continue to gain traction, what they will need to do to lure marketers is set themselves apart from the competition.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016

Twitter is testing carousel ads in promoted tweets

Carousel ads are a popular format on Instagram and Facebook, and now Twitter is getting into the act by letting marketers promote multiple tweets with one ad.

By David Kirkpatrick • June 6, 2016

AppNexus begins closed beta on free video viewability tool

Video has become a premiere content type, especially on mobile, and viewability has long been an issue for all digital ads. AppNexus’ new tool helps marketers tackle both areas.

By David Kirkpatrick • June 6, 2016

Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

Snapchat edges past Twitter in daily users

Driven by its active and young user base, Snapchat has moved from upstart to major player in social media.

By David Kirkpatrick • June 3, 2016

Gartner: In-app spending 24% higher than upfront app payments

A mobile app survey by Gartner found that consumers prefer making in-app payments over having to pay to download the app.

By David Kirkpatrick • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Fiksu: App user acquisition costs slipping

User acquisition costs for apps have traditionally dipped in the spring, a typical downtime for the industry, and April was no exception, down 22% since March.

By David Kirkpatrick • June 1, 2016

PageFair: 1-in-5 smartphone owners use ad blockers

As the ad blocking battle heats up, a new report by PageFair and Priori Data reveals the depth to which it has moved into mobile.

By Natalia Angulo • May 31, 2016

Facebook opens its Audience Network ad platform to non-logged in viewers

The social media giant is now allowing marketers to reach all viewers who visit websites in the Audience Network platform.

By David Kirkpatrick • May 31, 2016

How automated email marketing to millennials led Dormify to a 92% lift in revenue

Dormify’s target audience is Gen Z and millennials, and the brand is successfully using automated email marketing to drive impressive revenue increases.

By David Kirkpatrick • May 27, 2016

Fox's 'Empire' sees brand lift, tune-in intent bump with Snapchat Sponsored Lens

Using campaign measurement tools from Millward Brown, Fox found out its Snapchat Sponsored Lens campaign promoting its TV series "Empire" drove brand awareness by 16 points.

By David Kirkpatrick • May 26, 2016

Why data remains a marketing challenge – and how to tame it

The DMA’s 2016 Statistical Factbook found that data still confounds many marketers, and perhaps the best way to meet the challenge, experts say, is by thinking about training.

By David Kirkpatrick • May 26, 2016

Facebook is axing its FBX retargeting ad exchange

The move to end Facebook’s FBX ad exchange, which retargets audiences on non-Facebook sites, stems from limited utility offered by the desktop-only exchange.

By David Kirkpatrick • May 26, 2016

Appboy: Less than 25% of users return to app on day two

Research from Appboy found that app retention is a challenge, but there isn’t a clear trend that fits any vertical as each app sees unique user retention trends.

By David Kirkpatrick • May 25, 2016

Instagram possibly going to offer an option to bump up posts

According to TechCrunch, the latest version of the Instagram app code indicates it has plans to roll out an option to pay to elevate posts on the platform.

By David Kirkpatrick • May 24, 2016

Voice-driven search marketing could pose a challenge, even for Google

Google’s profits are built on search and display advertising, but chatbots and messaging apps are presenting a challenge for the internet giant trying to tap into those channels.

By David Kirkpatrick • May 23, 2016

Washington Post rolls out new ad unit in fight against ad blocking

The new ad tech ad unit, Fuse, is designed to help ads instantly render on mobile devices or desktops when users click on them.

By David Kirkpatrick • May 23, 2016

Nanigans: Facebook Audience Network drives 26% hike in app installs

For marketers conducting app-install advertising on Facebook, research from Nanigans found that the Facebook Audience Network gets 65% higher CTR over native Facebook ads for mobile app-installs.

By David Kirkpatrick • May 23, 2016

How chatbots can drive consumer engagement

Bots have been around for decades and have become ubiquitous in places like China. As the technology gains traction in the U.S., experts warn that developing a customer-centric chatbot strategy is critical.

By David Kirkpatrick • May 23, 2016

What marketers can learn from A/B testing 'losses'

Earlier this week, Marketing Dive wrote about an A/B testing program implemented by a dating app. Here, we take a look at how a different news app turned less-than-stellar testing results into a valuable lesson about its users.

By David Kirkpatrick • May 20, 2016