NBC gets an Olympic-sized brand recognition bounce

According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..

By David Kirkpatrick • Aug. 18, 2016

Snapchat seeks TV content for Discover portal

Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app. 

By David Kirkpatrick • Aug. 17, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Google announces new apps for video calling and chat

Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis. 

By David Kirkpatrick • Aug. 17, 2016

Report: Snapchat in talks to buy mobile search app Vurb

The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.

By David Kirkpatrick • Aug. 17, 2016

Facebook puts 24-hour window on promotional Messenger bot messaging

Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.

By David Kirkpatrick • Aug. 16, 2016

Rio Olympics' digital streams surpass combined total of last two games

While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.

By David Kirkpatrick • Aug. 15, 2016

Google introduces AMP for ad landing pages

Accelerated Mobile Pages was started to help publishers optimize mobile content, but is rapidly expanding into mobile marketing.

By David Kirkpatrick • Aug. 15, 2016

Facebook rolls out new video metrics

The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.

By David Kirkpatrick • Aug. 15, 2016

Report: Instagram's direct response ads haven't fully taken off with marketers

Facebook's dominance in the space has cast a long shadow over Instagram's efforts. 

By David Kirkpatrick • Aug. 12, 2016

How Apple's new privacy settings in iOS 10 will impact mobile advertising

The tech company's iOS 10 update gives users more control over what data advertisers can see and use. 

By David Kirkpatrick • Aug. 11, 2016

Snapchat increases number of ads users will see in Stories

While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.

By David Kirkpatrick • Aug. 11, 2016

Pokemon Go led to over 1B interactions on Facebook and Instagram in July

The mobile augmented reality game and viral sensation dominated social chatter over the last month. 

By David Kirkpatrick • Aug. 10, 2016

Study: Lead quality is most important goal and biggest challenge for lead generation

Ascend2's research shows that marketers value lead quality over lead quantity. 

By David Kirkpatrick • Aug. 10, 2016

NBCUniversal plans mini-TV shows for Snapchat

The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.

By David Kirkpatrick • Aug. 9, 2016

Study: 76% of 13-24 year-olds are 'addicted' to digital devices

Younger generations are growing up as digital natives, with higher rates of addiction to digital devices.

By David Kirkpatrick • Aug. 8, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Facebook to offer new 'shop' section on brand Pages

New sections are expected to be available for all brands in the coming weeks.

By David Kirkpatrick • Aug. 5, 2016

Report: Google plans to give AMP pages higher priority in search results

Google will begin serving mobile searches with a “live ticker” that appears above “top stories” on search results pages, according to reporting by Digiday. 

By David Kirkpatrick • Aug. 5, 2016

Report: Snapchat influencers start disclosing sponsored posts

While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.

By David Kirkpatrick • Aug. 4, 2016

NFL becomes first pro sports league to get Snapchat Discover channel

Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.

By David Kirkpatrick • Aug. 4, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

Google to expand AMP pages to organic mobile search results

The internet giant says AMP pages won’t get preferential treatment in search rankings, but load time and page speed both influence mobile search rankings.

By David Kirkpatrick • Aug. 3, 2016

Why ad blocking is coming soon to a mobile device near you

New reports reveal mobile ad blocking is growing fast worldwide, but penetration remains lowest in North America and Europe, suggesting there's plenty of room to grow.

By David Kirkpatrick • Aug. 2, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016