Mobile: Page 287
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Facebook launches new app install ad format that targets users likely to take action
“[T]his means you can now deliver ads to people in your target audience who are not only likely to install your app, but also likely to take the specific action you value within your apps," Facebook wrote in a blog post.
By David Kirkpatrick • July 19, 2016 -
Report: Snapchat wants to bring TV networks, NFL onto Discover platform
Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms.
By David Kirkpatrick • July 19, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Report: Mobile makes up over 50% of connected devices in US homes
It’s a mobile-first world, but many marketers are finding the mobile channel to be a challenge.
By David Kirkpatrick • July 19, 2016 -
Deep Dive
How brands can leverage the Pokemon Go craze—and what they can learn from it
The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.
By Davide Savenije , David Kirkpatrick • July 19, 2016 -
Study: Publishers' native Facebook videos get 268% more shares than article links
Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers.
By David Kirkpatrick • July 18, 2016 -
New patent reveals Snapchat may use image recognition technology for ad targeting
The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.
By David Kirkpatrick • July 18, 2016 -
Facebook gives live video streamers the power to restrict their audience
Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.
By David Kirkpatrick • July 18, 2016 -
Deep Dive
After Pokemon Go: What marketers need to know about augmented and virtual reality
The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.
By David Kirkpatrick • July 15, 2016 -
Facebook brings Instant Articles to Messenger app
The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.
By David Kirkpatrick • July 15, 2016 -
Email produces strong ROI. Are marketers spending enough on it?
A study found marketing budgets don't always reflect the importance of email, suggesting that marketers could spend more on email and see a healthy return.
By David Kirkpatrick • July 14, 2016 -
Google's new feature allows users to search for products in local stores
Google's search listings for retail locations now include an option to view the products available at that particular store.
By David Kirkpatrick • July 14, 2016 -
Study: 63% of marketers plan to spend more on video in 2017
Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.
By David Kirkpatrick • July 14, 2016 -
Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook
Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.
By David Kirkpatrick • July 14, 2016 -
Google launches new visual search ads for retailers
The new format will allow brands to reach users conducting broad product search queries with a range of products that match the category.
By David Kirkpatrick • July 13, 2016 -
Can native ads help solve the industry's ad blocking problem?
Marketers in Western Europe are expected to dramatically increase spending on native ads as consumers reject formats like banner ads and autoplay videos.
By David Kirkpatrick • July 12, 2016 -
Twitter reaches deal to live stream Democratic, Republican conventions
With the CBS News deal, Twitter continues to bolster its presence in live video streaming.
By David Kirkpatrick • July 12, 2016 -
What marketers can learn from Pokémon Go
The mobile app has quickly become the viral sensation of the summer, bringing augmented reality into the mainstream.
By David Kirkpatrick, Daphne Howland • July 12, 2016 -
Do you need sound for videos on social media?
Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively.
By David Kirkpatrick • July 11, 2016 -
Report: After NFL deal, Twitter in talks for more live sports video streams
After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode.
By David Kirkpatrick • July 11, 2016 -
Facebook is testing encrypted, disappearing messages
Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.
By David Kirkpatrick • July 11, 2016 -
Study: 40% of US mobile users are on Facebook Messenger
Facebook has become active in bringing marketing to Messenger with chatbots.
By David Kirkpatrick • July 8, 2016 -
Twitter debuts first live stream broadcast
In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.
By David Kirkpatrick • July 7, 2016 -
Snapchat's new 'Memories' feature allows users to save Snaps
While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.
By David Kirkpatrick • July 7, 2016 -
Research: Only 1% of Fortune 500 brands' Instagram interactions are comments
Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.
By David Kirkpatrick • July 7, 2016 -
Mobile video ads are punching through the noise, new research indicates
In an increasingly mobile-first world, video is making major inroads.
By David Kirkpatrick • July 6, 2016
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