Vertical video ads for mobile go live on Facebook

For one ad, a digital agency found engagement rates with the vertical format are three times higher than for square video ads.

By David Kirkpatrick • Sept. 6, 2016

Study: 52% of retailers' digital ad budgets go to mobile

New research finds retailers are betting big on mobile shopping, but cart abandonment remains a major challenge. 

By David Kirkpatrick • Sept. 2, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Matching Facebook Live, Twitter's Periscope tests pre-recorded video in live streams

Twitter and Facebook are bring TV-like elements to live streaming video on social media.

By David Kirkpatrick • Sept. 2, 2016

Facebook will pre-load mobile content, warns advertisers to optimize their sites

The social network is cautioning advertisers to make sure their sites are mobile-friendly or risk not reaching mobile users with slower connections. 

By David Kirkpatrick • Sept. 2, 2016

Japanese mobile carrier turns stores into Pokemon Go locations

About 3,700 of SoftBank's stores will become PokeStops and PokeGyms in the game.

By David Kirkpatrick • Sept. 2, 2016

Instagram rolls out long-desired pinch-and-zoom capability

After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.

By David Kirkpatrick • Sept. 1, 2016

Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'

While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials. 

By David Kirkpatrick • Sept. 1, 2016

Only 7% of agency employees say they are exceeding client expectations for digital ad work

A new report calls attention to the growing digital skills gap in the advertising world. 

By David Kirkpatrick • Sept. 1, 2016

Study: Gen Z prefers to watch video on mobile devices

Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.

By David Kirkpatrick • Sept. 1, 2016

Gatorade runs video game ad on Snapchat

The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.

By David Kirkpatrick • Aug. 31, 2016

Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature

Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.

By David Kirkpatrick • Aug. 31, 2016

Twitter's new program pays creators to make videos

Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators. 

By Davide Savenije , David Kirkpatrick • Aug. 31, 2016

Facebook updates its Offers coupon feature for brands and users

After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons. 

By David Kirkpatrick • Aug. 31, 2016

Study: One-third of native ads violate FTC disclosure guidelines

While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.

By David Kirkpatrick • Aug. 30, 2016

WhatsApp's data-sharing with Facebook raises privacy concerns

After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.

By David Kirkpatrick • Aug. 30, 2016

Report: Snapchat plans to offer behavioral ad targeting

While Snapchat is careful to protect its user base from intrusive ads, the app has been making moves to attract advertisers by improving targeting and measurement capabilities.

By David Kirkpatrick • Aug. 29, 2016

Facebook embraces vertical video in mobile news feeds

Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile. 

By David Kirkpatrick • Aug. 29, 2016

Imgur rolls out new native ad format

Imgur’s audience of geeky millennial males is highly desirable to marketers, but it's challenging to figure out what that demographic will find cool or fun.

By David Kirkpatrick • Aug. 26, 2016

Facebook testing autoplay mobile video with sound on

Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.

By David Kirkpatrick • Aug. 25, 2016

NBC's Olympics TV ratings down 21%, but digital streams are a hit

The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.

By David Kirkpatrick • Aug. 24, 2016

Marketers can now create Facebook Slideshow ads on mobile

The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.

By David Kirkpatrick • Aug. 24, 2016

Google plans to come after 'intrusive' interstitials in 2017

The search giant will start penalizing sites that use certain types of interstitials in mobile search rankings after January 10.

By David Kirkpatrick • Aug. 24, 2016

Email should lead the pack on all-in-one marketing platforms

In an all-in-one platform email should not be just one tool in a suite of others.

Aug. 23, 2016

Report: Key metrics show Pokemon Go craze is beginning to wane

While the game's immense popularity may not last, its impact on marketing, mobile and gaming could resonate for years to come. 

By David Kirkpatrick • Aug. 23, 2016

Study: Consumers prefer SMS for loyalty messaging, but few marketers use it

Loyalty programs provide marketers with valuable insights that can be used to personalize the messages sent to customers.

By David Kirkpatrick • Aug. 22, 2016