Facebook expands monetization options for Instant Articles

Giving publishers more flexibility and features could be an effort to keep up with Google AMP.

By David Kirkpatrick • Oct. 13, 2016

Chipotle's successful animated short extends to spin-off game

"A Love Story," which has been viewed 61 million times since July, is now paired with a memory skills test that offers coupons to players.

By David Kirkpatrick • Oct. 12, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Facebook, Instagram and Twitter suspend geolocation firm Geofeedia

At issue is the service's sharing of real-time social media data with law enforcement. 

By David Kirkpatrick • Oct. 12, 2016

Time Inc. serves up tablet content at 3,000 restaurants

The new partnership with Ziosk allows patrons at chains like Chili’s to read People and other content while waiting to be served.

By David Kirkpatrick • Oct. 11, 2016

Can Snapchat be marketer friendly?

Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

By David Kirkpatrick • Oct. 10, 2016

Facebook seeks invite to nearby recommendations party

The new standalone Events app helps users discover local fairs, nightlife and other goings-on.

By Chantal Tode • Oct. 10, 2016

Study: Tapping Twitter for customer service results in up to 20% more consumer spend

The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.  

By Peter Adams • Oct. 7, 2016

Samsung buys AI system built by Siri creators

The company's new assistant is called Viv, and was designed to be the next generation version of Siri.  

By David Kirkpatrick • Oct. 7, 2016

NYT dropping banner ads for native

The New York Times expands its dynamic native display format Flex Frame to all devices. 

By David Kirkpatrick • Oct. 7, 2016

Google announces Academy for Ads education platform

The company is looking to educate marketers on how to best make use of its ad products in a mobile-first world.

By David Kirkpatrick • Oct. 6, 2016

Study: Early morning best time for video ads

YuMe's research found time of day was a significant factor in video ad performance.

By David Kirkpatrick • Oct. 6, 2016

Facebook Messenger has its 'Day' with Snapchat-aping feature

The tech company is experimenting with its own 24-hour multimedia feed.

By David Kirkpatrick • Oct. 3, 2016

Google enters the ride-sharing race

Alphabet Inc. has slowly introduced the Waze Rider app in San Francisco, and it has a few key differences from competitors like Uber and Lyft.

By David Kirkpatrick • Oct. 3, 2016

Hyundai has Facebook users put their profile 'on the line' during NFL games

The interactive effort is also running Twitter sweepstakes based on NFL announcers’ calls.

By David Kirkpatrick • Sept. 30, 2016

Android smartwatch adds app store, delays software update

Developer requests for better app searchability on Android Wear 2.0 are reportedly met, just don't expect wide availability this year. 

By David Kirkpatrick • Sept. 30, 2016

Kik eyes social shopping future with expanded bot support

Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.

By David Kirkpatrick • Sept. 30, 2016

Research: Conversion from paid Facebook campaigns rises for 68% of retailers

Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.

By David Kirkpatrick • Sept. 29, 2016

Two new neuroscience reports consider which mobile ads support affinity

The research from Kargo and MediaBrix measured user reactions to different ad formats. 

By David Kirkpatrick • Sept. 28, 2016

YouTube ramps up offline viewing via new Go app

The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.

By Chantal Tode • Sept. 28, 2016

Why September is prime time to acquire mobile shoppers for the holidays

Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.

By Jason Ankeny • Sept. 27, 2016

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Waze takes native-esque ads for a spin, with Dunkin' at the wheel

The popular navigational app is freeing up control over which brands users see, with the coffee chain leading the charge.

By Peter Adams • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes

The rapidly growing social media app introduced a set of connected "spectacles" and scannable promo codes to its platform, along with a name change.    

By Peter Adams • Sept. 26, 2016

Google pits YouTube impressions against TV with AdWords update

Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.  

By Peter Adams • Sept. 26, 2016