How Apple's new privacy settings in iOS 10 will impact mobile advertising

The tech company's iOS 10 update gives users more control over what data advertisers can see and use. 

By David Kirkpatrick • Aug. 11, 2016

Snapchat increases number of ads users will see in Stories

While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.

By David Kirkpatrick • Aug. 11, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Pokemon Go led to over 1B interactions on Facebook and Instagram in July

The mobile augmented reality game and viral sensation dominated social chatter over the last month. 

By David Kirkpatrick • Aug. 10, 2016

Study: Lead quality is most important goal and biggest challenge for lead generation

Ascend2's research shows that marketers value lead quality over lead quantity. 

By David Kirkpatrick • Aug. 10, 2016

NBCUniversal plans mini-TV shows for Snapchat

The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.

By David Kirkpatrick • Aug. 9, 2016

Study: 76% of 13-24 year-olds are 'addicted' to digital devices

Younger generations are growing up as digital natives, with higher rates of addiction to digital devices.

By David Kirkpatrick • Aug. 8, 2016

Publishers' organic reach on Facebook has dropped 52% since 2015

Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.

By David Kirkpatrick • Aug. 8, 2016

Facebook to offer new 'shop' section on brand Pages

New sections are expected to be available for all brands in the coming weeks.

By David Kirkpatrick • Aug. 5, 2016

Report: Google plans to give AMP pages higher priority in search results

Google will begin serving mobile searches with a “live ticker” that appears above “top stories” on search results pages, according to reporting by Digiday. 

By David Kirkpatrick • Aug. 5, 2016

Report: Snapchat influencers start disclosing sponsored posts

While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.

By David Kirkpatrick • Aug. 4, 2016

NFL becomes first pro sports league to get Snapchat Discover channel

Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.

By David Kirkpatrick • Aug. 4, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

Google to expand AMP pages to organic mobile search results

The internet giant says AMP pages won’t get preferential treatment in search rankings, but load time and page speed both influence mobile search rankings.

By David Kirkpatrick • Aug. 3, 2016

Why ad blocking is coming soon to a mobile device near you

New reports reveal mobile ad blocking is growing fast worldwide, but penetration remains lowest in North America and Europe, suggesting there's plenty of room to grow.

By David Kirkpatrick • Aug. 2, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Facebook plans to enter search advertising business

With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google. 

By David Kirkpatrick • Aug. 1, 2016

Study: 80% of marketers don't have mobile strategy for next 12 months

It may be a mobile-first world, but most marketers are lagging behind.

By David Kirkpatrick • Aug. 1, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

In Alphabet earnings, mobile drives growth for Google's ads business

The impressive earnings report, which surpassed Wall Street forecasts, showcased the importance of mobile for the company.

By David Kirkpatrick • July 29, 2016

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Google rolls out major AdWords updates for mobile

The latest features coming to AdWords are yet another indication of Google's focus on mobile first. 

By David Kirkpatrick • July 27, 2016

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016