YouTube's Brand Partner Program ready to educate ad agencies

YouTube’s Brand Partner Program is offering education on making the most of its platform for brand marketers and now adds a focus for agencies.

By David Kirkpatrick • June 24, 2016

Want to get an app installed? Understand your audience

That's the conclusion of research involving 10 billion mobile ad impressions.

By David Kirkpatrick • June 24, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook ready to test ads on streaming video

The company is looking for ways to help Facebook Live content producers monetize their efforts.

By David Kirkpatrick • June 24, 2016

FTC settles with mobile ad network over secret location tracking

The case was the FTC’s first action against a mobile ad network.

By David Kirkpatrick • June 23, 2016

Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

comScore, xAd partner to connect mobile ads to store visits

As retailers struggle to track customers across devices and into stores, ad tech players are developing tools to help bridge the omnichannel gap.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016

Twitter, Vine extend video lengths to 140 seconds

It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.

By David Kirkpatrick • June 22, 2016

Yahoo announces Tiles, a new 360-degree image-focused mobile ad format

Yahoo used Cannes Lions as the platform to announce the new mobile ad format.

By David Kirkpatrick • June 22, 2016

ZenithOptimedia: Mobile ad spend to overtake desktop in 2017

The rapid expansion of mobile is happening at the expense of traditional display advertising. 

By David Kirkpatrick • June 21, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Facebook to start clearly marking branded Instant Articles as native ads

Native ad formats have blurred the line between branded and editorial content, and Facebook now hopes to better distinguish between those two types of content with this latest move.

By David Kirkpatrick • June 20, 2016

Facebook to launch new mobile tools for marketers

With the features launching at Cannes Lions this week, Facebook marketers will soon be able to create and launch ad campaigns with nothing more than a smartphone. 

By David Kirkpatrick • June 20, 2016

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016

Forecast: Native social ads are grabbing more mobile advertising dollars

Research from BIA/Kelsey found that native social ad spending is on the rise and its share of location-targeted mobile ads projected to increase from the current 20% to 28% by 2020.

By David Kirkpatrick • June 17, 2016

Pew Research: Mobile made up over 50% of digital ad revenue in 2015

The annual Pew report gives the industry a wide-ranging look at how people are consuming media. 

By David Kirkpatrick • June 17, 2016

Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat partners with Oracle to prove its ads drive store sales

After a slow start in rolling out ad measurement options to the fast-growing social platform, Oracle now becomes Snapchat’s 10th measurement partner in the last 12 months. 

By David Kirkpatrick • June 16, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Facebook rolls out 360 degree photos in news feeds

The feature allows Facebook users to upload a series of photos that the platform will stitch into a 360 degree image.

By David Kirkpatrick • June 13, 2016

Study: 82% of mobile sharing is through 'dark social'

Dark social is considered email, messaging and texting and was given the moniker because it is social sharing, but the medium isn’t trackable for social marketing campaign purposes.

By David Kirkpatrick • June 10, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

Study: 94% of women actively engage with brands online

Research from Influenster found that women are active in online brand engagement with 31% engaging daily with brands on at least two social media platforms.

By David Kirkpatrick • June 9, 2016