Mobile: Page 286
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Report: Snapchat influencers start disclosing sponsored posts
While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.
By David Kirkpatrick • Aug. 4, 2016 -
NFL becomes first pro sports league to get Snapchat Discover channel
Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.
By David Kirkpatrick • Aug. 4, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Google aims to be Olympics' digital hub with search results, event highlights, and live streams
People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.
By David Kirkpatrick • Aug. 3, 2016 -
Google to expand AMP pages to organic mobile search results
The internet giant says AMP pages won’t get preferential treatment in search rankings, but load time and page speed both influence mobile search rankings.
By David Kirkpatrick • Aug. 3, 2016 -
Deep Dive
Why ad blocking is coming soon to a mobile device near you
New reports reveal mobile ad blocking is growing fast worldwide, but penetration remains lowest in North America and Europe, suggesting there's plenty of room to grow.
By David Kirkpatrick • Aug. 2, 2016 -
Study: 71% of marketers to run video ads on social media in next year
Video is becoming an increasingly important format on mobile and social.
By David Kirkpatrick • Aug. 2, 2016 -
Facebook, Twitter court YouTube influencers to boost live video offerings
Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along.
By David Kirkpatrick • Aug. 2, 2016 -
Facebook plans to enter search advertising business
With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google.
By David Kirkpatrick • Aug. 1, 2016 -
Study: 80% of marketers don't have mobile strategy for next 12 months
It may be a mobile-first world, but most marketers are lagging behind.
By David Kirkpatrick • Aug. 1, 2016 -
Facebook partners with NBC to live stream exclusive content from Olympics
Facebook and Instagram will post Olympic highlights, recaps and interviews.
By David Kirkpatrick • Aug. 1, 2016 -
In Alphabet earnings, mobile drives growth for Google's ads business
The impressive earnings report, which surpassed Wall Street forecasts, showcased the importance of mobile for the company.
By David Kirkpatrick • July 29, 2016 -
Facebook testing new video features on mobile app
The new features would bring the Facebook mobile video experience more in line with YouTube's.
By David Kirkpatrick • July 28, 2016 -
Mobile ads and user growth drive impressive Facebook earnings
The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.
By David Kirkpatrick • July 28, 2016 -
Google rolls out major AdWords updates for mobile
The latest features coming to AdWords are yet another indication of Google's focus on mobile first.
By David Kirkpatrick • July 27, 2016 -
Twitter shares fall on bleak earnings outlook
Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.
By David Kirkpatrick • July 27, 2016 -
Report: Retailers' ROI on Facebook ads grew 75% over last year
Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.
By David Kirkpatrick • July 26, 2016 -
Twitter adds MLB and NHL games to live streaming video lineup
Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV.
By David Kirkpatrick • July 26, 2016 -
Snapchat adds Bitmoji support for snaps and chats
After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation.
By David Kirkpatrick • July 22, 2016 -
Investment in virtual and augmented reality topped $1B in Q1 this year
The amount of investor dollars going toward virtual and augmented reality has risen dramatically over the last year, pointing to a potentially imminent boom in the technology.
By David Kirkpatrick • July 21, 2016 -
Facebook Messenger hits 1B monthly active users
Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.
By David Kirkpatrick • July 21, 2016 -
GameStop sales double thanks to Pokemon Go craze
The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.
By Dan O'Shea • July 20, 2016 -
McDonald's goes for Pokemon Go sponsorship in Japan
The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.
By Dan O'Shea • July 20, 2016 -
Facebook: 80% of holiday shopping season posts are on mobile
The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.
By David Kirkpatrick • July 20, 2016 -
Google launches AMP for ads and landing pages
Pages built in AMP HTML are designed to load significantly faster, improving the user experience.
By David Kirkpatrick • July 20, 2016 -
Mobile is 'dominant platform' for video consumption, but advertisers willing to pay premiums for traditional video ads
People spend more time watching video on smartphones and tablets than desktops or TVs, but ad spending on the latter still outpaces the former.
By David Kirkpatrick • July 19, 2016
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