Is Snapchat's elimination of autoplay hurting marketers?

The app cut the feature a couple of weeks ago following user complaints. 

By David Kirkpatrick • Oct. 27, 2016

Augmented reality gives brands some new tricks for Halloween

A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.

By Peter Adams • Oct. 27, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

Apple sees 'greater' opportunity for digital assistants on phones, not home hubs

With Amazon and Google forging ahead with home digital assistants, Apple claims to have shipped more assistant-enabled devices than anyone else. 

By Chantal Tode • Oct. 26, 2016

The Walking Dead more tightly integrates mobile game with TV

Next Games will continually update 'No Man's Land' to reflect developments on the cable series.

By David Kirkpatrick • Oct. 26, 2016

PayPal extends options on Facebook, Messenger

The payments service wants a bigger role across the social media space. 

By David Kirkpatrick • Oct. 25, 2016

Does Zelle stand a chance against Venmo, others?

The bank-backed app is finally arriving on the P2P money transfer market, but it might be too little, too late.

By Peter Adams • Oct. 25, 2016

Under Armour goes digital-first for new Curry 3 shoe campaign

The effort taps Snapchat and YouTube for pivotal roles in content distribution.

By David Kirkpatrick • Oct. 25, 2016

Smartwatch marketplace plummets as use case remains elusive

The International Data Corporation reported that shipment volume dropped 51.6% in Q3 over last year.

By David Kirkpatrick • Oct. 25, 2016

With Time Warner deal, AT&T aims to be mobile entertainment powerhouse

The proposed $85 billion merger is likely to face scrutiny over antitrust concerns. 

By Chantal Tode • Oct. 24, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 24, 2016

Report: AT&T spoke with Time Warner about possible acquisition

While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry. 

By Chantal Tode • Oct. 21, 2016

PBS produces first-ever Snapchat-native documentaries

Two new shorts were created specifically for the app.

By David Kirkpatrick • Oct. 21, 2016

'Rocky Horror' goes live with TV Snap activations

The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.

By David Kirkpatrick • Oct. 21, 2016

Facebook boosts nearby recommendations to help users 'get things done'

New features include an improved Events bookmark and ways to transact with local businesses.

By David Kirkpatrick • Oct. 20, 2016

Facebook's push campaigns come out of beta

Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications. 

By David Kirkpatrick • Oct. 19, 2016

Facebook Live adds audience-building tools

The new API is a response to publisher demands for a better way to reach viewers. 

By David Kirkpatrick • Oct. 19, 2016

EBay tests Facebook Messenger commerce bot

ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn." 

By David Kirkpatrick • Oct. 19, 2016

Google's answer to chatbots? Click-to-message ads

The search giant’s new Adwords extension supports SMS-enabled brand engagements. 

By Chantal Tode • Oct. 18, 2016

Google struggles with accreditation for mobile web metrics

Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem. 

By David Kirkpatrick • Oct. 17, 2016

Facebook plugs into TV streaming

New tech will allow users to stream the social media company's video directly onto their televisions.

By David Kirkpatrick • Oct. 17, 2016

Branded Moments bring vertical video ads to Spotify

Bacardi, Bose and Gatorade are already serving spots through the new native program.    

By Peter Adams • Oct. 17, 2016

Google AMP drives mobile traffic for publishers

Since its launch in February, open-source Accelerated Mobile Pages has gained strength. 

By David Kirkpatrick • Oct. 17, 2016

Mobile-first search index from Google is coming soon

A new report says Google is splitting its search efforts into two — an unprecedented move the company first started experimenting with a year ago.

By Chantal Tode • Oct. 14, 2016