Mobile: Page 286
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Martin Sorrell talks Twitter past, present and future with Jack Dorsey
The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.
By Peter Adams • Sept. 19, 2016 -
Fandango tests Facebook box office as mobile ticketing heats up
In a move that makes mobile commerce even more social media friendly, Fandango is allowing people to buy movie tickets through the Facebook app.
By David Kirkpatrick • Sept. 19, 2016 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Google boosts Maps' analytics with Urban Engines deal
The company’s tech includes an “urban OS,” described as an intelligent software overlay for the real world.
By David Kirkpatrick • Sept. 19, 2016 -
Gmail is rolling out automated responsive design
Google is making it easier for marketers to create responsive design email.
By David Kirkpatrick • Sept. 19, 2016 -
Pandora broadcasts new paid service; legacy platform to better integrate ads
The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model.
By David Kirkpatrick • Sept. 16, 2016 -
Google, P&G, industry groups try to repair broken consumer trust in online ads
Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.
By Chantal Tode • Sept. 16, 2016 -
Domino's rolls out pizza ordering via new Facebook Messenger bot
Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.
By David Kirkpatrick • Sept. 16, 2016 -
Google's Universal App Campaigns can now target for in-app actions
The updates are intended to help advertisers capture more easily engaged users in their mobile apps.
By Peter Adams • Sept. 15, 2016 -
YouTube's TrueView opens actionable ads to more marketers
Google continues to widen the appeal of its video ads with actionable, performance-based options.
By Chantal Tode • Sept. 15, 2016 -
Study: UK consumers have strongest negative perceptions of digital ads
About 27% of U.K. consumers believe digital ads have worsened over the past three years, outpacing negative views from consumers in France, Germany and the U.S.
By David Kirkpatrick • Sept. 15, 2016 -
YouTube launches Community tab for creators
The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators.
By David Kirkpatrick • Sept. 14, 2016 -
Forecast: Mobile ad spend overtaking desktop faster than expected
ZenithOptimedia expects mobile to make up 60% of all online advertising by 2018.
By David Kirkpatrick • Sept. 13, 2016 -
Google: 92% who search for products on mobile make purchase within a day
The research found consumers are primarily using mobile for their daily needs.
By David Kirkpatrick • Sept. 13, 2016 -
Facebook launches in-app payments for Messenger
The social media giant is making its signature messaging app more friendly for marketers and brands.
By David Kirkpatrick • Sept. 13, 2016 -
Study: Increasing engagement is top goal for email marketers
The latest research from Ascend2 uncovered that most marketers feel successful using the channel and find list segmentation to be an effective tactic.
By David Kirkpatrick • Sept. 13, 2016 -
Google: 53% of mobile users abandon sites that take over 3 seconds to load
The average load time for mobile websites on a 3G connection is 19 seconds.
By David Kirkpatrick • Sept. 12, 2016 -
Apple plans app store for iMessage
The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.
By David Kirkpatrick • Sept. 9, 2016 -
Apple announces iPhone 7, Pokemon Go coming to Apple Watch
The product announcement was made to relatively little fanfare, but the news that Pokemon Go is coming to the Apple Watch could open up new opportunities for marketers.
By David Kirkpatrick • Sept. 8, 2016 -
Snapchat cuts daily local Stories for cities, shifts focus to live events
A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.
By David Kirkpatrick • Sept. 8, 2016 -
Study: 63% of mobile pageviews are impacted by ad blocking
The latest report from Blockmetry reveals the ad blocking issue is particularly pervasive on mobile devices.
By David Kirkpatrick • Sept. 7, 2016 -
eMarketer predicts Snapchat ad revenue will nearly triple next year
Recent moves to attract advertisers are set to pay off for Snapchat.
By David Kirkpatrick • Sept. 7, 2016 -
Report: 66% of social video advertisers plan to run campaigns on Facebook
Facebook appears to be winning the battle for video advertisers with its social competitors.
By David Kirkpatrick • Sept. 7, 2016 -
Report: Ad fraud is top worry for marketers and agencies
Click fraud, bot traffic, and ad viewability are all top-of-mind issues for those making digital media buys.
By David Kirkpatrick • Sept. 6, 2016 -
ComScore: Smartphone apps make up 50% of time spent on digital devices
Whether someone is checking their email, looking up a sports score, or going on social media, they're probably doing it on a smartphone app.
By David Kirkpatrick • Sept. 6, 2016 -
Twitter enables brands to partner with live video creators
Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action.
By David Kirkpatrick • Sept. 6, 2016
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