Mobile: Page 286
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Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook
Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.
By David Kirkpatrick • July 14, 2016 -
Google launches new visual search ads for retailers
The new format will allow brands to reach users conducting broad product search queries with a range of products that match the category.
By David Kirkpatrick • July 13, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Can native ads help solve the industry's ad blocking problem?
Marketers in Western Europe are expected to dramatically increase spending on native ads as consumers reject formats like banner ads and autoplay videos.
By David Kirkpatrick • July 12, 2016 -
Twitter reaches deal to live stream Democratic, Republican conventions
With the CBS News deal, Twitter continues to bolster its presence in live video streaming.
By David Kirkpatrick • July 12, 2016 -
What marketers can learn from Pokémon Go
The mobile app has quickly become the viral sensation of the summer, bringing augmented reality into the mainstream.
By David Kirkpatrick, Daphne Howland • July 12, 2016 -
Do you need sound for videos on social media?
Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively.
By David Kirkpatrick • July 11, 2016 -
Report: After NFL deal, Twitter in talks for more live sports video streams
After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode.
By David Kirkpatrick • July 11, 2016 -
Facebook is testing encrypted, disappearing messages
Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.
By David Kirkpatrick • July 11, 2016 -
Study: 40% of US mobile users are on Facebook Messenger
Facebook has become active in bringing marketing to Messenger with chatbots.
By David Kirkpatrick • July 8, 2016 -
Twitter debuts first live stream broadcast
In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.
By David Kirkpatrick • July 7, 2016 -
Snapchat's new 'Memories' feature allows users to save Snaps
While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.
By David Kirkpatrick • July 7, 2016 -
Research: Only 1% of Fortune 500 brands' Instagram interactions are comments
Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.
By David Kirkpatrick • July 7, 2016 -
Mobile video ads are punching through the noise, new research indicates
In an increasingly mobile-first world, video is making major inroads.
By David Kirkpatrick • July 6, 2016 -
Smartphone penetration nears 75% for teens
New research says the number is even higher for 18-to-24-year-olds, reaching 95% this year.
By Randy Lilleston • July 5, 2016 -
eMarketer: 32% of world will regularly use social media in 2016
Social media use is projected to continue its rapid growth, thanks to mobile adoption in developing regions.
By David Kirkpatrick • July 1, 2016 -
Google brings Accelerated Mobile Pages to e-commerce with eBay partnership
The AMP project is moving beyond publishers, with plans to add elements such as smart buttons, advanced tracking and A/B testing.
By David Kirkpatrick • July 1, 2016 -
The best way to beat ad blocking may be to give consumers control, says IAB UK
Almost four in five consumers accept that advertising funds free online content, but “they need to feel in control, particularly on mobile, and ad blocking is the way to gain control,” the study found.
By David Kirkpatrick • July 1, 2016 -
Research: Mobile ads take twice as long to load as desktop ads
The slow render of mobile ads means they shouldn't be counted as viewable until they have completely loaded, according to the Media Ratings Council.
By David Kirkpatrick • June 30, 2016 -
Study: Marketers use personalization tactics most on email
Email is particularly ripe for personalization because names in email subscriber lists often contain key data, such as transaction history or personal details.
By David Kirkpatrick • June 30, 2016 -
Deep Dive
The value of human interaction: Why digital isn't always better
In the current digital climate, what does it take for brands to form long-lasting customer relationships?
By Natalia Angulo • June 29, 2016 -
Nielsen: 18-49-year-olds spend most time on digital, not live TV
Live TV tops time spent for all users, but digital is gaining quickly, especially among younger users.
By David Kirkpatrick • June 28, 2016 -
Report: Twitter close to announcing new live video deals
Not to be overshadowed by Facebook Live, Twitter has been making moves to bolster its live stream offerings and become a "first screen."
By David Kirkpatrick • June 27, 2016 -
YouTube brings live streaming video to mobile
In a bid to catch up with Facebook and Twitter, YouTube is now letting users live stream video from their mobile devices.
By David Kirkpatrick • June 27, 2016 -
Instagram rolls out 'Picked for you' video recommendations
The new feature comes as an organizing algorithm on the “explore” tab.
By David Kirkpatrick • June 24, 2016 -
Publishers look to email to get around ad blockers
They are turning to a tried-and-true lead generation technique to reach ad-blocking website visitors.
By David Kirkpatrick • June 24, 2016
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