Mobile: Page 285
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Facebook testing autoplay mobile video with sound on
Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.
By David Kirkpatrick • Aug. 25, 2016 -
NBC's Olympics TV ratings down 21%, but digital streams are a hit
The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.
By David Kirkpatrick • Aug. 24, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Marketers can now create Facebook Slideshow ads on mobile
The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.
By David Kirkpatrick • Aug. 24, 2016 -
Google plans to come after 'intrusive' interstitials in 2017
The search giant will start penalizing sites that use certain types of interstitials in mobile search rankings after January 10.
By David Kirkpatrick • Aug. 24, 2016 -
Sponsored by Adestra
Email should lead the pack on all-in-one marketing platforms
In an all-in-one platform email should not be just one tool in a suite of others.
Aug. 23, 2016 -
Report: Key metrics show Pokemon Go craze is beginning to wane
While the game's immense popularity may not last, its impact on marketing, mobile and gaming could resonate for years to come.
By David Kirkpatrick • Aug. 23, 2016 -
Study: Consumers prefer SMS for loyalty messaging, but few marketers use it
Loyalty programs provide marketers with valuable insights that can be used to personalize the messages sent to customers.
By David Kirkpatrick • Aug. 22, 2016 -
NBC gets an Olympic-sized brand recognition bounce
According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..
By David Kirkpatrick • Aug. 18, 2016 -
Snapchat seeks TV content for Discover portal
Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app.
By David Kirkpatrick • Aug. 17, 2016 -
Google announces new apps for video calling and chat
Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis.
By David Kirkpatrick • Aug. 17, 2016 -
Report: Snapchat in talks to buy mobile search app Vurb
The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.
By David Kirkpatrick • Aug. 17, 2016 -
Facebook puts 24-hour window on promotional Messenger bot messaging
Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.
By David Kirkpatrick • Aug. 16, 2016 -
Rio Olympics' digital streams surpass combined total of last two games
While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.
By David Kirkpatrick • Aug. 15, 2016 -
Google introduces AMP for ad landing pages
Accelerated Mobile Pages was started to help publishers optimize mobile content, but is rapidly expanding into mobile marketing.
By David Kirkpatrick • Aug. 15, 2016 -
Facebook rolls out new video metrics
The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.
By David Kirkpatrick • Aug. 15, 2016 -
Report: Instagram's direct response ads haven't fully taken off with marketers
Facebook's dominance in the space has cast a long shadow over Instagram's efforts.
By David Kirkpatrick • Aug. 12, 2016 -
How Apple's new privacy settings in iOS 10 will impact mobile advertising
The tech company's iOS 10 update gives users more control over what data advertisers can see and use.
By David Kirkpatrick • Aug. 11, 2016 -
Snapchat increases number of ads users will see in Stories
While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.
By David Kirkpatrick • Aug. 11, 2016 -
Pokemon Go led to over 1B interactions on Facebook and Instagram in July
The mobile augmented reality game and viral sensation dominated social chatter over the last month.
By David Kirkpatrick • Aug. 10, 2016 -
Study: Lead quality is most important goal and biggest challenge for lead generation
Ascend2's research shows that marketers value lead quality over lead quantity.
By David Kirkpatrick • Aug. 10, 2016 -
NBCUniversal plans mini-TV shows for Snapchat
The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.
By David Kirkpatrick • Aug. 9, 2016 -
Study: 76% of 13-24 year-olds are 'addicted' to digital devices
Younger generations are growing up as digital natives, with higher rates of addiction to digital devices.
By David Kirkpatrick • Aug. 8, 2016 -
Publishers' organic reach on Facebook has dropped 52% since 2015
Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.
By David Kirkpatrick • Aug. 8, 2016 -
Facebook to offer new 'shop' section on brand Pages
New sections are expected to be available for all brands in the coming weeks.
By David Kirkpatrick • Aug. 5, 2016 -
Report: Google plans to give AMP pages higher priority in search results
Google will begin serving mobile searches with a “live ticker” that appears above “top stories” on search results pages, according to reporting by Digiday.
By David Kirkpatrick • Aug. 5, 2016
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