Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Google rolls out major AdWords updates for mobile

The latest features coming to AdWords are yet another indication of Google's focus on mobile first. 

By David Kirkpatrick • July 27, 2016

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016

Snapchat adds Bitmoji support for snaps and chats

After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation. 

By David Kirkpatrick • July 22, 2016

Investment in virtual and augmented reality topped $1B in Q1 this year

The amount of investor dollars going toward virtual and augmented reality has risen dramatically over the last year, pointing to a potentially imminent boom in the technology. 

By David Kirkpatrick • July 21, 2016

Facebook Messenger hits 1B monthly active users

Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.

By David Kirkpatrick • July 21, 2016

GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Google launches AMP for ads and landing pages

Pages built in AMP HTML are designed to load significantly faster, improving the user experience.

By David Kirkpatrick • July 20, 2016

Mobile is 'dominant platform' for video consumption, but advertisers willing to pay premiums for traditional video ads

People spend more time watching video on smartphones and tablets than desktops or TVs, but ad spending on the latter still outpaces the former. 

By David Kirkpatrick • July 19, 2016

Facebook launches new app install ad format that targets users likely to take action

“[T]his means you can now deliver ads to people in your target audience who are not only likely to install your app, but also likely to take the specific action you value within your apps," Facebook wrote in a blog post. 

By David Kirkpatrick • July 19, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Report: Mobile makes up over 50% of connected devices in US homes

It’s a mobile-first world, but many marketers are finding the mobile channel to be a challenge.

By David Kirkpatrick • July 19, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By Davide Savenije , David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

After Pokemon Go: What marketers need to know about augmented and virtual reality

The mainstream success of Pokemon Go shows how quickly—and powerfully—AR and VR applications could become marketing tools.

By David Kirkpatrick • July 15, 2016

Facebook brings Instant Articles to Messenger app

The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.

By David Kirkpatrick • July 15, 2016

Email produces strong ROI. Are marketers spending enough on it?

A study found marketing budgets don't always reflect the importance of email, suggesting that marketers could spend more on email and see a healthy return.

By David Kirkpatrick • July 14, 2016

Google's new feature allows users to search for products in local stores

Google's search listings for retail locations now include an option to view the products available at that particular store.

By David Kirkpatrick • July 14, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016