Google enters the ride-sharing race

Alphabet Inc. has slowly introduced the Waze Rider app in San Francisco, and it has a few key differences from competitors like Uber and Lyft.

By David Kirkpatrick • Oct. 3, 2016

Hyundai has Facebook users put their profile 'on the line' during NFL games

The interactive effort is also running Twitter sweepstakes based on NFL announcers’ calls.

By David Kirkpatrick • Sept. 30, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Android smartwatch adds app store, delays software update

Developer requests for better app searchability on Android Wear 2.0 are reportedly met, just don't expect wide availability this year. 

By David Kirkpatrick • Sept. 30, 2016

Kik eyes social shopping future with expanded bot support

Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.

By David Kirkpatrick • Sept. 30, 2016

Research: Conversion from paid Facebook campaigns rises for 68% of retailers

Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.

By David Kirkpatrick • Sept. 29, 2016

Two new neuroscience reports consider which mobile ads support affinity

The research from Kargo and MediaBrix measured user reactions to different ad formats. 

By David Kirkpatrick • Sept. 28, 2016

YouTube ramps up offline viewing via new Go app

The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.

By Chantal Tode • Sept. 28, 2016

Why September is prime time to acquire mobile shoppers for the holidays

Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.

By Jason Ankeny • Sept. 27, 2016

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Waze takes native-esque ads for a spin, with Dunkin' at the wheel

The popular navigational app is freeing up control over which brands users see, with the coffee chain leading the charge.

By Peter Adams • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes

The rapidly growing social media app introduced a set of connected "spectacles" and scannable promo codes to its platform, along with a name change.    

By Peter Adams • Sept. 26, 2016

Google pits YouTube impressions against TV with AdWords update

Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.  

By Peter Adams • Sept. 26, 2016

Snaplytics automates Snapchat influencer tracking via new platform

Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.

By David Kirkpatrick • Sept. 23, 2016

Twitter rolls out native app install ads

The new format is available to marketers through the Twitter Audience Platform.

By David Kirkpatrick • Sept. 23, 2016

Google releases AI-driven messaging app Allo

In its latest stab at messaging, Google’s new app has machine learning and AI-directed personal assistance built into its core.

By David Kirkpatrick • Sept. 22, 2016

Bing boosts search standing with CBS Interactive deal

The partnership seeks to strengthen consumer connections to brands on desktop, mobile search worldwide.

By David Kirkpatrick • Sept. 22, 2016

Report: Mobile devices account for more than half of online video views

New video research from Ooyala emphasizes the importance of "power user" engagement. 

By David Kirkpatrick • Sept. 22, 2016

Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world

Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.

By David Kirkpatrick • Sept. 21, 2016

Google adds AMP tag to all supported mobile search results

Smartphone users can now easily identify which results will load quickly and consume less data. 

By David Kirkpatrick • Sept. 21, 2016

Google starts chatbot chatter with API.ai acquistion

The startup’s popularity with developers significantly boosts the tech giant’s conversational play.   

By Peter Adams • Sept. 21, 2016

Facebook, Twitter square off on live streaming presidential debates

Each has brokered media deals to go live on Monday. 

By David Kirkpatrick • Sept. 21, 2016

Google's new Trips app aims to be one-stop travel shop

Users are provided with day plans, hotel reservations, things to do and food and drink suggestions. 

By David Kirkpatrick • Sept. 20, 2016

4A's threatens to expel agencies that violate new transparency standards

The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients. 

By Chantal Tode • Sept. 20, 2016

Urban Outfitters is among brands using Curalate's Tilt vertical video tech

Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.

By David Kirkpatrick • Sept. 20, 2016