Report: AT&T spoke with Time Warner about possible acquisition

While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry. 

By Chantal Tode • Oct. 21, 2016

PBS produces first-ever Snapchat-native documentaries

Two new shorts were created specifically for the app.

By David Kirkpatrick • Oct. 21, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

'Rocky Horror' goes live with TV Snap activations

The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.

By David Kirkpatrick • Oct. 21, 2016

Facebook boosts nearby recommendations to help users 'get things done'

New features include an improved Events bookmark and ways to transact with local businesses.

By David Kirkpatrick • Oct. 20, 2016

Facebook's push campaigns come out of beta

Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications. 

By David Kirkpatrick • Oct. 19, 2016

Facebook Live adds audience-building tools

The new API is a response to publisher demands for a better way to reach viewers. 

By David Kirkpatrick • Oct. 19, 2016

EBay tests Facebook Messenger commerce bot

ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn." 

By David Kirkpatrick • Oct. 19, 2016

Google's answer to chatbots? Click-to-message ads

The search giant’s new Adwords extension supports SMS-enabled brand engagements. 

By Chantal Tode • Oct. 18, 2016

Google struggles with accreditation for mobile web metrics

Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem. 

By David Kirkpatrick • Oct. 17, 2016

Facebook plugs into TV streaming

New tech will allow users to stream the social media company's video directly onto their televisions.

By David Kirkpatrick • Oct. 17, 2016

Branded Moments bring vertical video ads to Spotify

Bacardi, Bose and Gatorade are already serving spots through the new native program.    

By Peter Adams • Oct. 17, 2016

Google AMP drives mobile traffic for publishers

Since its launch in February, open-source Accelerated Mobile Pages has gained strength. 

By David Kirkpatrick • Oct. 17, 2016

Mobile-first search index from Google is coming soon

A new report says Google is splitting its search efforts into two — an unprecedented move the company first started experimenting with a year ago.

By Chantal Tode • Oct. 14, 2016

Facebook expands monetization options for Instant Articles

Giving publishers more flexibility and features could be an effort to keep up with Google AMP.

By David Kirkpatrick • Oct. 13, 2016

Chipotle's successful animated short extends to spin-off game

"A Love Story," which has been viewed 61 million times since July, is now paired with a memory skills test that offers coupons to players.

By David Kirkpatrick • Oct. 12, 2016

Facebook, Instagram and Twitter suspend geolocation firm Geofeedia

At issue is the service's sharing of real-time social media data with law enforcement. 

By David Kirkpatrick • Oct. 12, 2016

Time Inc. serves up tablet content at 3,000 restaurants

The new partnership with Ziosk allows patrons at chains like Chili’s to read People and other content while waiting to be served.

By David Kirkpatrick • Oct. 11, 2016

Can Snapchat be marketer friendly?

Challenges remain for brands trying to get in front of the app's users, even as the company works harder than ever to court them. Two experts outline which tactics are working. 

By David Kirkpatrick • Oct. 10, 2016

Facebook seeks invite to nearby recommendations party

The new standalone Events app helps users discover local fairs, nightlife and other goings-on.

By Chantal Tode • Oct. 10, 2016

Study: Tapping Twitter for customer service results in up to 20% more consumer spend

The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.  

By Peter Adams • Oct. 7, 2016

Samsung buys AI system built by Siri creators

The company's new assistant is called Viv, and was designed to be the next generation version of Siri.  

By David Kirkpatrick • Oct. 7, 2016

NYT dropping banner ads for native

The New York Times expands its dynamic native display format Flex Frame to all devices. 

By David Kirkpatrick • Oct. 7, 2016

Google announces Academy for Ads education platform

The company is looking to educate marketers on how to best make use of its ad products in a mobile-first world.

By David Kirkpatrick • Oct. 6, 2016

Study: Early morning best time for video ads

YuMe's research found time of day was a significant factor in video ad performance.

By David Kirkpatrick • Oct. 6, 2016

Facebook Messenger has its 'Day' with Snapchat-aping feature

The tech company is experimenting with its own 24-hour multimedia feed.

By David Kirkpatrick • Oct. 3, 2016