Waze takes native-esque ads for a spin, with Dunkin' at the wheel

The popular navigational app is freeing up control over which brands users see, with the coffee chain leading the charge.

By Peter Adams • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes

The rapidly growing social media app introduced a set of connected "spectacles" and scannable promo codes to its platform, along with a name change.    

By Peter Adams • Sept. 26, 2016

Google pits YouTube impressions against TV with AdWords update

Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.  

By Peter Adams • Sept. 26, 2016

Snaplytics automates Snapchat influencer tracking via new platform

Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.

By David Kirkpatrick • Sept. 23, 2016

Twitter rolls out native app install ads

The new format is available to marketers through the Twitter Audience Platform.

By David Kirkpatrick • Sept. 23, 2016

Google releases AI-driven messaging app Allo

In its latest stab at messaging, Google’s new app has machine learning and AI-directed personal assistance built into its core.

By David Kirkpatrick • Sept. 22, 2016

Bing boosts search standing with CBS Interactive deal

The partnership seeks to strengthen consumer connections to brands on desktop, mobile search worldwide.

By David Kirkpatrick • Sept. 22, 2016

Report: Mobile devices account for more than half of online video views

New video research from Ooyala emphasizes the importance of "power user" engagement. 

By David Kirkpatrick • Sept. 22, 2016

Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world

Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.

By David Kirkpatrick • Sept. 21, 2016

Google adds AMP tag to all supported mobile search results

Smartphone users can now easily identify which results will load quickly and consume less data. 

By David Kirkpatrick • Sept. 21, 2016

Google starts chatbot chatter with API.ai acquistion

The startup’s popularity with developers significantly boosts the tech giant’s conversational play.   

By Peter Adams • Sept. 21, 2016

Facebook, Twitter square off on live streaming presidential debates

Each has brokered media deals to go live on Monday. 

By David Kirkpatrick • Sept. 21, 2016

Google's new Trips app aims to be one-stop travel shop

Users are provided with day plans, hotel reservations, things to do and food and drink suggestions. 

By David Kirkpatrick • Sept. 20, 2016

4A's threatens to expel agencies that violate new transparency standards

The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients. 

By Chantal Tode • Sept. 20, 2016

Urban Outfitters is among brands using Curalate's Tilt vertical video tech

Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.

By David Kirkpatrick • Sept. 20, 2016

Martin Sorrell talks Twitter past, present and future with Jack Dorsey

The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.  

By Peter Adams • Sept. 19, 2016

Fandango tests Facebook box office as mobile ticketing heats up

In a move that makes mobile commerce even more social media friendly, Fandango is allowing people to buy movie tickets through the Facebook app.

By David Kirkpatrick • Sept. 19, 2016

Google boosts Maps' analytics with Urban Engines deal

The company’s tech includes an “urban OS,” described as an intelligent software overlay for the real world.

By David Kirkpatrick • Sept. 19, 2016

Gmail is rolling out automated responsive design

Google is making it easier for marketers to create responsive design email.

By David Kirkpatrick • Sept. 19, 2016

Pandora broadcasts new paid service; legacy platform to better integrate ads

The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model. 

By David Kirkpatrick • Sept. 16, 2016

Google, P&G, industry groups try to repair broken consumer trust in online ads

Reflecting a growing sense of urgency around ad blocking, stakeholders across the marketing landscape are uniting to improve the consumer ad experience. But it's unclear how the coalition plans to enforce its new standards for online ads.

By Chantal Tode • Sept. 16, 2016

Domino's rolls out pizza ordering via new Facebook Messenger bot

Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.

By David Kirkpatrick • Sept. 16, 2016

Google's Universal App Campaigns can now target for in-app actions

The updates are intended to help advertisers capture more easily engaged users in their mobile apps.

By Peter Adams • Sept. 15, 2016

YouTube's TrueView opens actionable ads to more marketers

Google continues to widen the appeal of its video ads with actionable, performance-based options.

By Chantal Tode • Sept. 15, 2016