IAB: Digital ads hit record spend in first half of 2016

A key takeaway for marketers is how much mobile is driving change in the media landscape. 

By David Kirkpatrick • Nov. 2, 2016

New Lenovo mobile device is first to Tango with Google's AR platform

The Phab 2 Pro is the first smartphone to market enabled with the tech giant's augmented reality system.

By David Kirkpatrick • Nov. 2, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

What Twitter's uncertain future means for marketers

Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings. 

By Peter Adams • Nov. 2, 2016

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016

Shoppable photos coming soon to Instagram

With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.

By Peter Adams • Nov. 1, 2016

Bud Light goes flat and AB InBev taps new marketing VP

The beer brand needs some marketing sizzle as an election-themed campaign fizzles and sales drop. 

By David Kirkpatrick • Nov. 1, 2016

Musical.ly is a rising star in short live video streaming

The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat. 

By David Kirkpatrick • Nov. 1, 2016

Why mobile marketing is harder than ever — and what you can do about it

From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

By Chantal Tode • Nov. 1, 2016

Forecast: 30% of CMOs will be canned in 2017

A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.

By Chantal Tode • Nov. 1, 2016

Research: Samsung takes a brand hit, but nothing permanent

The company could bounce back quickly from its Galaxy Note 7 problems.

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Forecast: 75% of internet use will be mobile next year

Marketers should be thinking in terms of consumer mobility, not just devices. 

By David Kirkpatrick • Oct. 31, 2016

Amazon extends Alexa to Fire tablets

The retail giant's digital assistant now offers text-based cards on tablets. 

By David Kirkpatrick • Oct. 28, 2016

Alphabet eyes digital's connected future to bolster inefficient mobile monetization

Google was hit with rising traffic acquisition costs and declining cost-per-click rates in Q3.

By Chantal Tode • Oct. 28, 2016

Apple unifies TV viewing experience with new app

Users can watch TV shows and movies from multiple sources in one place.

By Chantal Tode • Oct. 27, 2016

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

IBM and GM drive AI ads with OnStar Go

A new “cognitive mobility platform” that will allow drivers to connect with brands.

By David Kirkpatrick • Oct. 27, 2016

Is Snapchat's elimination of autoplay hurting marketers?

The app cut the feature a couple of weeks ago following user complaints. 

By David Kirkpatrick • Oct. 27, 2016

Augmented reality gives brands some new tricks for Halloween

A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.

By Peter Adams • Oct. 27, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

Apple sees 'greater' opportunity for digital assistants on phones, not home hubs

With Amazon and Google forging ahead with home digital assistants, Apple claims to have shipped more assistant-enabled devices than anyone else. 

By Chantal Tode • Oct. 26, 2016

The Walking Dead more tightly integrates mobile game with TV

Next Games will continually update 'No Man's Land' to reflect developments on the cable series.

By David Kirkpatrick • Oct. 26, 2016

PayPal extends options on Facebook, Messenger

The payments service wants a bigger role across the social media space. 

By David Kirkpatrick • Oct. 25, 2016

Does Zelle stand a chance against Venmo, others?

The bank-backed app is finally arriving on the P2P money transfer market, but it might be too little, too late.

By Peter Adams • Oct. 25, 2016

Under Armour goes digital-first for new Curry 3 shoe campaign

The effort taps Snapchat and YouTube for pivotal roles in content distribution.

By David Kirkpatrick • Oct. 25, 2016