Disney, The Weather Company team up for animated, hyper-local ads

The new film "Moana" is the first client for the mobile ad format.

By David Kirkpatrick • Nov. 21, 2016

Allrecipes, Food Network spice up holiday recipes with AI

Cooking content arrives on Amazon Alexa devices and Facebook Messenger bots.

By David Kirkpatrick • Nov. 21, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Airbnb launches a print magazine

Hearst is helping publish the new title, which will be filled with content from hosts. 

By David Kirkpatrick , Peter Adams • Nov. 21, 2016

Cheetos releases luxury holiday catalog, opens e-store

Product offerings for the holiday season include clothing and $20,000 jewelry.

By David Kirkpatrick , Peter Adams • Nov. 21, 2016

How to target mobile moments during the holidays

With consumers experiencing up to 200 mobile moments a day, the season is full of opportunities for brands.

By David Kirkpatrick • Nov. 21, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016

Airbnb sets up one-stop travel shop with Trips

The home-sharing service wants to become a total travel planner. 

By David Kirkpatrick • Nov. 18, 2016

Wrangler composes live music partnership with Universal Music

The jean maker is bringing country tunes to its online and mobile content platform.

By David Kirkpatrick • Nov. 17, 2016

Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016

How third-party apps are transforming brand partnerships

Marketers thinking outside the box are turning to trendy or tech-driven mobile apps for promotions — a tactic useful for event-based moments like the holidays and beyond. 

By David Kirkpatrick • Nov. 17, 2016

DoubleClick's new betas address mobile, video growth

Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance. 

By David Kirkpatrick • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

Snapchat, Foursquare team up for better targeted geofilters

The video messaging app can now sell ads that hone in on hyper-specific locations.

By David Kirkpatrick • Nov. 16, 2016

Facebook testing multi-product retail ads in news feeds

New ad formats show the social media site taking another step toward being an all-purpose shopping platform. 

By Dan O'Shea • Nov. 16, 2016

How marketers are wrapping up holiday mobile SEO

Experts offer their take on what's working for organic mobile search this holiday season.

By David Kirkpatrick • Nov. 16, 2016

xAD nabs WeatherBug for contextual mobile ads

The deal could increase the relevancy of engagement opportunities for brands. 

By David Kirkpatrick • Nov. 15, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Gmail responsive design looks cool, but content remains king for holidays

Experts say upgrades to the Gmail client aren't exactly a game changer for marketers, though they could drive creativity during the key seasonal push. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Instagram's Stories adds deep links, becomes more shareable

The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features. 

By David Kirkpatrick • Nov. 11, 2016

IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016