Mobile: Page 284
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Rio Olympics' digital streams surpass combined total of last two games
While the Olympics were once the domain of traditional TV, live streams and second screen activities have brought the games to digital.
By David Kirkpatrick • Aug. 15, 2016 -
Google introduces AMP for ad landing pages
Accelerated Mobile Pages was started to help publishers optimize mobile content, but is rapidly expanding into mobile marketing.
By David Kirkpatrick • Aug. 15, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook rolls out new video metrics
The new metrics provide marketers and publishers with deeper insight into video engagement on Facebook.
By David Kirkpatrick • Aug. 15, 2016 -
Report: Instagram's direct response ads haven't fully taken off with marketers
Facebook's dominance in the space has cast a long shadow over Instagram's efforts.
By David Kirkpatrick • Aug. 12, 2016 -
How Apple's new privacy settings in iOS 10 will impact mobile advertising
The tech company's iOS 10 update gives users more control over what data advertisers can see and use.
By David Kirkpatrick • Aug. 11, 2016 -
Snapchat increases number of ads users will see in Stories
While opening up its platform to more advertising, Snapchat aims to avoid frustrating users by capping the number of ads they see at three per day.
By David Kirkpatrick • Aug. 11, 2016 -
Pokemon Go led to over 1B interactions on Facebook and Instagram in July
The mobile augmented reality game and viral sensation dominated social chatter over the last month.
By David Kirkpatrick • Aug. 10, 2016 -
Study: Lead quality is most important goal and biggest challenge for lead generation
Ascend2's research shows that marketers value lead quality over lead quantity.
By David Kirkpatrick • Aug. 10, 2016 -
NBCUniversal plans mini-TV shows for Snapchat
The media company wants to reach Snapchat’s mobile audience and reimagine its TV franchises for the digital generation.
By David Kirkpatrick • Aug. 9, 2016 -
Study: 76% of 13-24 year-olds are 'addicted' to digital devices
Younger generations are growing up as digital natives, with higher rates of addiction to digital devices.
By David Kirkpatrick • Aug. 8, 2016 -
Publishers' organic reach on Facebook has dropped 52% since 2015
Facebook has made recent changes to its algorithm to boost user content — and publishers are finding themselves on the losing end.
By David Kirkpatrick • Aug. 8, 2016 -
Facebook to offer new 'shop' section on brand Pages
New sections are expected to be available for all brands in the coming weeks.
By David Kirkpatrick • Aug. 5, 2016 -
Report: Google plans to give AMP pages higher priority in search results
Google will begin serving mobile searches with a “live ticker” that appears above “top stories” on search results pages, according to reporting by Digiday.
By David Kirkpatrick • Aug. 5, 2016 -
Report: Snapchat influencers start disclosing sponsored posts
While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.
By David Kirkpatrick • Aug. 4, 2016 -
NFL becomes first pro sports league to get Snapchat Discover channel
Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.
By David Kirkpatrick • Aug. 4, 2016 -
Google aims to be Olympics' digital hub with search results, event highlights, and live streams
People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.
By David Kirkpatrick • Aug. 3, 2016 -
Google to expand AMP pages to organic mobile search results
The internet giant says AMP pages won’t get preferential treatment in search rankings, but load time and page speed both influence mobile search rankings.
By David Kirkpatrick • Aug. 3, 2016 -
Deep Dive
Why ad blocking is coming soon to a mobile device near you
New reports reveal mobile ad blocking is growing fast worldwide, but penetration remains lowest in North America and Europe, suggesting there's plenty of room to grow.
By David Kirkpatrick • Aug. 2, 2016 -
Study: 71% of marketers to run video ads on social media in next year
Video is becoming an increasingly important format on mobile and social.
By David Kirkpatrick • Aug. 2, 2016 -
Facebook, Twitter court YouTube influencers to boost live video offerings
Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along.
By David Kirkpatrick • Aug. 2, 2016 -
Facebook plans to enter search advertising business
With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google.
By David Kirkpatrick • Aug. 1, 2016 -
Study: 80% of marketers don't have mobile strategy for next 12 months
It may be a mobile-first world, but most marketers are lagging behind.
By David Kirkpatrick • Aug. 1, 2016 -
Facebook partners with NBC to live stream exclusive content from Olympics
Facebook and Instagram will post Olympic highlights, recaps and interviews.
By David Kirkpatrick • Aug. 1, 2016 -
In Alphabet earnings, mobile drives growth for Google's ads business
The impressive earnings report, which surpassed Wall Street forecasts, showcased the importance of mobile for the company.
By David Kirkpatrick • July 29, 2016 -
Facebook testing new video features on mobile app
The new features would bring the Facebook mobile video experience more in line with YouTube's.
By David Kirkpatrick • July 28, 2016
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