Mobile: Page 283
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Instagram rolls out long-desired pinch-and-zoom capability
After users cried out for a pinch-and-zoom feature on the app, Instagram finally decided to give them what they want.
By David Kirkpatrick • Sept. 1, 2016 -
Promotional emails influence 48% of millennials' purchase decisions at least 'some of the time'
While recent research has questioned the effectiveness of email marketing to younger demographics, Fluent found email is the most effective promotional channel for millennials.
By David Kirkpatrick • Sept. 1, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Only 7% of agency employees say they are exceeding client expectations for digital ad work
A new report calls attention to the growing digital skills gap in the advertising world.
By David Kirkpatrick • Sept. 1, 2016 -
Study: Gen Z prefers to watch video on mobile devices
Research by Sharethrough found that Gen Z prefers to watch video, including TV, on smartphones over other devices.
By David Kirkpatrick • Sept. 1, 2016 -
Gatorade runs video game ad on Snapchat
The video game, which is running on ESPN’s Snapchat Discover channel, opens when users swipe the ad in the app.
By David Kirkpatrick • Aug. 31, 2016 -
Differentiating from Snapchat, Instagram brings personalized suggestions to Stories feature
Widely seen as a Snapchat copycat feature when it was first launched, Instagram's new Stories feature now boasts a major difference.
By David Kirkpatrick • Aug. 31, 2016 -
Twitter's new program pays creators to make videos
Twitter's 70-30 revenue split gives the platform a boost in competing for star video creators with YouTube, which only shares 55% of the revenue with its content creators.
By Davide Savenije , David Kirkpatrick • Aug. 31, 2016 -
Facebook updates its Offers coupon feature for brands and users
After four-plus years as an afterthought on the platform, Facebook is putting more weight behind its version of coupons.
By David Kirkpatrick • Aug. 31, 2016 -
Study: One-third of native ads violate FTC disclosure guidelines
While many publishers and advertisers find native ads to be effective, there are growing concerns over how they are presented to consumers.
By David Kirkpatrick • Aug. 30, 2016 -
WhatsApp's data-sharing with Facebook raises privacy concerns
After WhatsApp announced it would share mobile data with Facebook for ad targeting, consumer privacy groups filed complaints with the FTC.
By David Kirkpatrick • Aug. 30, 2016 -
Report: Snapchat plans to offer behavioral ad targeting
While Snapchat is careful to protect its user base from intrusive ads, the app has been making moves to attract advertisers by improving targeting and measurement capabilities.
By David Kirkpatrick • Aug. 29, 2016 -
Facebook embraces vertical video in mobile news feeds
Taking another page from the Snapchat playbook, Facebook is bringing more vertical video to mobile.
By David Kirkpatrick • Aug. 29, 2016 -
Imgur rolls out new native ad format
Imgur’s audience of geeky millennial males is highly desirable to marketers, but it's challenging to figure out what that demographic will find cool or fun.
By David Kirkpatrick • Aug. 26, 2016 -
Facebook testing autoplay mobile video with sound on
Taking a cue from Snapchat, Facebook is testing out the format on its mobile app.
By David Kirkpatrick • Aug. 25, 2016 -
NBC's Olympics TV ratings down 21%, but digital streams are a hit
The shift in consumer attention from traditional TV to digital live streams may change how advertisers approach the Olympics going forward.
By David Kirkpatrick • Aug. 24, 2016 -
Marketers can now create Facebook Slideshow ads on mobile
The Slideshow ad unit was initially introduced as a “video-light” format where a string of individual images could be combined to create a video-like multimedia experience.
By David Kirkpatrick • Aug. 24, 2016 -
Google plans to come after 'intrusive' interstitials in 2017
The search giant will start penalizing sites that use certain types of interstitials in mobile search rankings after January 10.
By David Kirkpatrick • Aug. 24, 2016 -
Sponsored by Adestra
Email should lead the pack on all-in-one marketing platforms
In an all-in-one platform email should not be just one tool in a suite of others.
Aug. 23, 2016 -
Report: Key metrics show Pokemon Go craze is beginning to wane
While the game's immense popularity may not last, its impact on marketing, mobile and gaming could resonate for years to come.
By David Kirkpatrick • Aug. 23, 2016 -
Study: Consumers prefer SMS for loyalty messaging, but few marketers use it
Loyalty programs provide marketers with valuable insights that can be used to personalize the messages sent to customers.
By David Kirkpatrick • Aug. 22, 2016 -
NBC gets an Olympic-sized brand recognition bounce
According to YouGov’s BrandIndex Word of Mouth Score, the network led in key consumer metrics after the first week of the games..
By David Kirkpatrick • Aug. 18, 2016 -
Snapchat seeks TV content for Discover portal
Even though most Discover channels feature more magazine-like content right now, Snapchat is looking to bring more TV-like content to its app.
By David Kirkpatrick • Aug. 17, 2016 -
Google announces new apps for video calling and chat
Seen as Google's successor to Hangouts for everyday consumers, Duo will allow iOS and Android consumers to video chat on a one-to-one basis.
By David Kirkpatrick • Aug. 17, 2016 -
Report: Snapchat in talks to buy mobile search app Vurb
The company's move to expand its features comes at a time when Facebook and Instagram are taking steps to replicate aspects of Snapchat’s user experience.
By David Kirkpatrick • Aug. 17, 2016 -
Facebook puts 24-hour window on promotional Messenger bot messaging
Facebook allows bot-based marketing messaging on its Messenger app, but is working to refine the user experience — and new changes to the format reflect that goal.
By David Kirkpatrick • Aug. 16, 2016
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