Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016

How third-party apps are transforming brand partnerships

Marketers thinking outside the box are turning to trendy or tech-driven mobile apps for promotions — a tactic useful for event-based moments like the holidays and beyond. 

By David Kirkpatrick • Nov. 17, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

DoubleClick's new betas address mobile, video growth

Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance. 

By David Kirkpatrick • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016

Snapchat, Foursquare team up for better targeted geofilters

The video messaging app can now sell ads that hone in on hyper-specific locations.

By David Kirkpatrick • Nov. 16, 2016

Facebook testing multi-product retail ads in news feeds

New ad formats show the social media site taking another step toward being an all-purpose shopping platform. 

By Dan O'Shea • Nov. 16, 2016

How marketers are wrapping up holiday mobile SEO

Experts offer their take on what's working for organic mobile search this holiday season.

By David Kirkpatrick • Nov. 16, 2016

xAD nabs WeatherBug for contextual mobile ads

The deal could increase the relevancy of engagement opportunities for brands. 

By David Kirkpatrick • Nov. 15, 2016

GroupM reorganizes, putting data at the core of targeting and buying

The new Platform Services practice is intended to help marketers find the right audience. 

By Chantal Tode • Nov. 15, 2016

Instagram is getting live video

After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content. 

By David Kirkpatrick • Nov. 14, 2016

Gmail responsive design looks cool, but content remains king for holidays

Experts say upgrades to the Gmail client aren't exactly a game changer for marketers, though they could drive creativity during the key seasonal push. 

By David Kirkpatrick • Nov. 14, 2016

Are Snapchat's Spectacles more than just a 'toy'?

The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.

By Peter Adams • Nov. 14, 2016

Instagram's Stories adds deep links, becomes more shareable

The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features. 

By David Kirkpatrick • Nov. 11, 2016

IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016

Snapchat extends AR capabilities through 'world lenses'

The platform's virtual filters move further beyond the selfie space.

By David Kirkpatrick • Nov. 9, 2016

Google to roll out Android Auto for all vehicles

The company stakes its ground in the auto space as competition accelerates. 

By David Kirkpatrick • Nov. 8, 2016

NBCU takes over ad sales on Apple News

The partnership is the latest sign that the tech company is loosening control over ad sales to attract publishers. 

By David Kirkpatrick • Nov. 8, 2016

Report: Facebook Messenger toying with Instant Games

The app takes another step beyond just being a chat service. 

By David Kirkpatrick • Nov. 8, 2016

Study: Retailers abandon generic mobile coupons during the holidays

Shoppers could see fewer coupons and more targeted ads this gift-giving season.

By David Kirkpatrick • Nov. 8, 2016

Apple Search Ads deliver strong mobile ROI in early results

The ad format has been out for around a month and diverges from other channels in some key ways. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

Study: Fake retailer apps bedevil mobile shoppers

Two out of every three retailers still don’t have an official Apple iOS or Google Android mobile application, leaving open an opportunity for fake retail apps to emerge.

By Dan O'Shea • Nov. 3, 2016