Shoppable photos coming soon to Instagram

With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.

By Peter Adams • Nov. 1, 2016

Bud Light goes flat and AB InBev taps new marketing VP

The beer brand needs some marketing sizzle as an election-themed campaign fizzles and sales drop. 

By David Kirkpatrick • Nov. 1, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Musical.ly is a rising star in short live video streaming

The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat. 

By David Kirkpatrick • Nov. 1, 2016

Why mobile marketing is harder than ever — and what you can do about it

From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

By Chantal Tode • Nov. 1, 2016

Forecast: 30% of CMOs will be canned in 2017

A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.

By Chantal Tode • Nov. 1, 2016

Research: Samsung takes a brand hit, but nothing permanent

The company could bounce back quickly from its Galaxy Note 7 problems.

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Forecast: 75% of internet use will be mobile next year

Marketers should be thinking in terms of consumer mobility, not just devices. 

By David Kirkpatrick • Oct. 31, 2016

Amazon extends Alexa to Fire tablets

The retail giant's digital assistant now offers text-based cards on tablets. 

By David Kirkpatrick • Oct. 28, 2016

Alphabet eyes digital's connected future to bolster inefficient mobile monetization

Google was hit with rising traffic acquisition costs and declining cost-per-click rates in Q3.

By Chantal Tode • Oct. 28, 2016

Apple unifies TV viewing experience with new app

Users can watch TV shows and movies from multiple sources in one place.

By Chantal Tode • Oct. 27, 2016

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

IBM and GM drive AI ads with OnStar Go

A new “cognitive mobility platform” that will allow drivers to connect with brands.

By David Kirkpatrick • Oct. 27, 2016

Is Snapchat's elimination of autoplay hurting marketers?

The app cut the feature a couple of weeks ago following user complaints. 

By David Kirkpatrick • Oct. 27, 2016

Augmented reality gives brands some new tricks for Halloween

A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.

By Peter Adams • Oct. 27, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

Apple sees 'greater' opportunity for digital assistants on phones, not home hubs

With Amazon and Google forging ahead with home digital assistants, Apple claims to have shipped more assistant-enabled devices than anyone else. 

By Chantal Tode • Oct. 26, 2016

The Walking Dead more tightly integrates mobile game with TV

Next Games will continually update 'No Man's Land' to reflect developments on the cable series.

By David Kirkpatrick • Oct. 26, 2016

PayPal extends options on Facebook, Messenger

The payments service wants a bigger role across the social media space. 

By David Kirkpatrick • Oct. 25, 2016

Does Zelle stand a chance against Venmo, others?

The bank-backed app is finally arriving on the P2P money transfer market, but it might be too little, too late.

By Peter Adams • Oct. 25, 2016

Under Armour goes digital-first for new Curry 3 shoe campaign

The effort taps Snapchat and YouTube for pivotal roles in content distribution.

By David Kirkpatrick • Oct. 25, 2016

Smartwatch marketplace plummets as use case remains elusive

The International Data Corporation reported that shipment volume dropped 51.6% in Q3 over last year.

By David Kirkpatrick • Oct. 25, 2016

With Time Warner deal, AT&T aims to be mobile entertainment powerhouse

The proposed $85 billion merger is likely to face scrutiny over antitrust concerns. 

By Chantal Tode • Oct. 24, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 24, 2016