Alphabet eyes digital's connected future to bolster inefficient mobile monetization

Google was hit with rising traffic acquisition costs and declining cost-per-click rates in Q3.

By Chantal Tode • Oct. 28, 2016

Apple unifies TV viewing experience with new app

Users can watch TV shows and movies from multiple sources in one place.

By Chantal Tode • Oct. 27, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Vine withers as Twitter shuts down video-looping app

The six-second video-looping service, used by many marketers, has watched competition heat up. 

By Chantal Tode • Oct. 27, 2016

IBM and GM drive AI ads with OnStar Go

A new “cognitive mobility platform” that will allow drivers to connect with brands.

By David Kirkpatrick • Oct. 27, 2016

Is Snapchat's elimination of autoplay hurting marketers?

The app cut the feature a couple of weeks ago following user complaints. 

By David Kirkpatrick • Oct. 27, 2016

Augmented reality gives brands some new tricks for Halloween

A mobile cash hunt and Pokemon Go’s first-ever in-game event are set to spice up the holiday.

By Peter Adams • Oct. 27, 2016

Live streaming video: How marketers can pick the right platform

In the first entry of a two-part series, Marketing Dive compares the biggest live streaming video options out there for brands, from YouTube to Ustream.

By David Kirkpatrick • Oct. 26, 2016

Apple sees 'greater' opportunity for digital assistants on phones, not home hubs

With Amazon and Google forging ahead with home digital assistants, Apple claims to have shipped more assistant-enabled devices than anyone else. 

By Chantal Tode • Oct. 26, 2016

The Walking Dead more tightly integrates mobile game with TV

Next Games will continually update 'No Man's Land' to reflect developments on the cable series.

By David Kirkpatrick • Oct. 26, 2016

PayPal extends options on Facebook, Messenger

The payments service wants a bigger role across the social media space. 

By David Kirkpatrick • Oct. 25, 2016

Does Zelle stand a chance against Venmo, others?

The bank-backed app is finally arriving on the P2P money transfer market, but it might be too little, too late.

By Peter Adams • Oct. 25, 2016

Under Armour goes digital-first for new Curry 3 shoe campaign

The effort taps Snapchat and YouTube for pivotal roles in content distribution.

By David Kirkpatrick • Oct. 25, 2016

Smartwatch marketplace plummets as use case remains elusive

The International Data Corporation reported that shipment volume dropped 51.6% in Q3 over last year.

By David Kirkpatrick • Oct. 25, 2016

With Time Warner deal, AT&T aims to be mobile entertainment powerhouse

The proposed $85 billion merger is likely to face scrutiny over antitrust concerns. 

By Chantal Tode • Oct. 24, 2016

Is Instagram getting live streaming video?

The move wouldn’t be a surprise given parent company Facebook's recent investments in the space. 

By David Kirkpatrick • Oct. 24, 2016

The home advantage: Can Google catch up to Amazon in digital assistants?

Digital home assistants are shaping up to be next year’s breakthrough technology product — and whoever wins the category will be well-positioned to mediate relationships between consumers and brands. 

By Chantal Tode • Oct. 24, 2016

Report: AT&T spoke with Time Warner about possible acquisition

While no formal offer has been made, the telecommunications company is auditioning for a role in the entertainment industry. 

By Chantal Tode • Oct. 21, 2016

PBS produces first-ever Snapchat-native documentaries

Two new shorts were created specifically for the app.

By David Kirkpatrick • Oct. 21, 2016

'Rocky Horror' goes live with TV Snap activations

The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.

By David Kirkpatrick • Oct. 21, 2016

Facebook boosts nearby recommendations to help users 'get things done'

New features include an improved Events bookmark and ways to transact with local businesses.

By David Kirkpatrick • Oct. 20, 2016

Facebook's push campaigns come out of beta

Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications. 

By David Kirkpatrick • Oct. 19, 2016

Facebook Live adds audience-building tools

The new API is a response to publisher demands for a better way to reach viewers. 

By David Kirkpatrick • Oct. 19, 2016

EBay tests Facebook Messenger commerce bot

ShopBot will assist users in finding the best purchases from the site's billion listings, but it's still in beta and "has a lot to learn." 

By David Kirkpatrick • Oct. 19, 2016

Google's answer to chatbots? Click-to-message ads

The search giant’s new Adwords extension supports SMS-enabled brand engagements. 

By Chantal Tode • Oct. 18, 2016

Google struggles with accreditation for mobile web metrics

Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem. 

By David Kirkpatrick • Oct. 17, 2016