Snapchat expands STATS partnership to bring more data points to sports fans

Additional stats will now be provided on top of shareable sports scores. 

By David Kirkpatrick • Dec. 1, 2016

Accenture nabs UK digital agency Karmarama

The acquisition brings additional marketing capabilities to the consultancy.

By David Kirkpatrick • Nov. 30, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook Messenger builds virtual arcade with Instant Games

Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers. 

By David Kirkpatrick • Nov. 30, 2016

Facebook rolls out mobile Creative Hub for all marketers

Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.

By David Kirkpatrick • Nov. 30, 2016

Microsoft censors its Chinese-language chatbot

The tech company confirmed it's restricting topics, but wouldn’t admit some are politically sensitive for the government.

By David Kirkpatrick • Nov. 29, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

Two sets of data reinforce shopping’s omnichannel evolution. 

By Chantal Tode • Nov. 29, 2016

Snapchat users cut short video ad views

Interstitial spots on the platform average less than 3 seconds a view. 

By David Kirkpatrick • Nov. 29, 2016

The winners and losers of Black Friday 2016

Online shopping scaled new highs, and civility plunged to new lows. Here's what you need to know.

By Jason Ankeny • Nov. 28, 2016

Why marketers must make an emotional connection in an era of discontent

As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.

By Chantal Tode • Nov. 28, 2016

Report: Ad targeting on mobile reaches parity with desktop

Gains in engaging specific smartphone audiences could drive higher media spending. 

By Chantal Tode • Nov. 23, 2016

Customer service chatbots: Holiday helper or nightmare 'employee'?

AI conversational tech is hyped for its potential in automating business, but experts say bots aren’t ready to act as little workshop elves just yet.

By Peter Adams • Nov. 22, 2016

Instagram Stories integrates live video

Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth  

By Peter Adams • Nov. 21, 2016

Disney, The Weather Company team up for animated, hyper-local ads

The new film "Moana" is the first client for the mobile ad format.

By David Kirkpatrick • Nov. 21, 2016

Allrecipes, Food Network spice up holiday recipes with AI

Cooking content arrives on Amazon Alexa devices and Facebook Messenger bots.

By David Kirkpatrick • Nov. 21, 2016

Airbnb launches a print magazine

Hearst is helping publish the new title, which will be filled with content from hosts. 

By David Kirkpatrick , Peter Adams • Nov. 21, 2016

Cheetos releases luxury holiday catalog, opens e-store

Product offerings for the holiday season include clothing and $20,000 jewelry.

By David Kirkpatrick , Peter Adams • Nov. 21, 2016

How to target mobile moments during the holidays

With consumers experiencing up to 200 mobile moments a day, the season is full of opportunities for brands.

By David Kirkpatrick • Nov. 21, 2016

Facebook winds down ad serving on Atlas, will boost measurement focus

The move reduces competition for Google’s DoubleClick. 

By Chantal Tode • Nov. 18, 2016

Airbnb sets up one-stop travel shop with Trips

The home-sharing service wants to become a total travel planner. 

By David Kirkpatrick • Nov. 18, 2016

Wrangler composes live music partnership with Universal Music

The jean maker is bringing country tunes to its online and mobile content platform.

By David Kirkpatrick • Nov. 17, 2016

Report: Ad quality push fails to recognize urgent need for more systemic change

The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.

By Chantal Tode • Nov. 17, 2016

How third-party apps are transforming brand partnerships

Marketers thinking outside the box are turning to trendy or tech-driven mobile apps for promotions — a tactic useful for event-based moments like the holidays and beyond. 

By David Kirkpatrick • Nov. 17, 2016

DoubleClick's new betas address mobile, video growth

Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance. 

By David Kirkpatrick • Nov. 16, 2016

Twitter NBA live programming nets first big advertisers

Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.   

By Peter Adams • Nov. 16, 2016