IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion

The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones. 

By Chantal Tode • Nov. 11, 2016

Facebook's new Flash video app is latest attempt to copy Snapchat

The standalone ephemeral video messenger launched in Brazil, with a few distinct features. 

By David Kirkpatrick • Nov. 10, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook introduces News Feed ads and sponsored messages for Messenger

Marketers will be able to tie the main platform directly to conversations with chatbots.

By David Kirkpatrick • Nov. 9, 2016

Facebook's AI push brings real-time image processing onto phones

The Caffe2Go platform could take user-generated content to a new level.

By Chantal Tode • Nov. 9, 2016

Snapchat extends AR capabilities through 'world lenses'

The platform's virtual filters move further beyond the selfie space.

By David Kirkpatrick • Nov. 9, 2016

Google to roll out Android Auto for all vehicles

The company stakes its ground in the auto space as competition accelerates. 

By David Kirkpatrick • Nov. 8, 2016

NBCU takes over ad sales on Apple News

The partnership is the latest sign that the tech company is loosening control over ad sales to attract publishers. 

By David Kirkpatrick • Nov. 8, 2016

Report: Facebook Messenger toying with Instant Games

The app takes another step beyond just being a chat service. 

By David Kirkpatrick • Nov. 8, 2016

Study: Retailers abandon generic mobile coupons during the holidays

Shoppers could see fewer coupons and more targeted ads this gift-giving season.

By David Kirkpatrick • Nov. 8, 2016

Apple Search Ads deliver strong mobile ROI in early results

The ad format has been out for around a month and diverges from other channels in some key ways. 

By David Kirkpatrick • Nov. 4, 2016

Facebook eclipses 1B daily active users on mobile

Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.

By David Kirkpatrick • Nov. 3, 2016

Study: Fake retailer apps bedevil mobile shoppers

Two out of every three retailers still don’t have an official Apple iOS or Google Android mobile application, leaving open an opportunity for fake retail apps to emerge.

By Dan O'Shea • Nov. 3, 2016

IAB: Digital ads hit record spend in first half of 2016

A key takeaway for marketers is how much mobile is driving change in the media landscape. 

By David Kirkpatrick • Nov. 2, 2016

New Lenovo mobile device is first to Tango with Google's AR platform

The Phab 2 Pro is the first smartphone to market enabled with the tech giant's augmented reality system.

By David Kirkpatrick • Nov. 2, 2016

What Twitter's uncertain future means for marketers

Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings. 

By Peter Adams • Nov. 2, 2016

Twitter launches two new chatbot services

Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now. 

By Peter Adams • Nov. 1, 2016

Shoppable photos coming soon to Instagram

With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.

By Peter Adams • Nov. 1, 2016

Bud Light goes flat and AB InBev taps new marketing VP

The beer brand needs some marketing sizzle as an election-themed campaign fizzles and sales drop. 

By David Kirkpatrick • Nov. 1, 2016

Musical.ly is a rising star in short live video streaming

The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat. 

By David Kirkpatrick • Nov. 1, 2016

Why mobile marketing is harder than ever — and what you can do about it

From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users. 

By Chantal Tode • Nov. 1, 2016

Forecast: 30% of CMOs will be canned in 2017

A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.

By Chantal Tode • Nov. 1, 2016

Research: Samsung takes a brand hit, but nothing permanent

The company could bounce back quickly from its Galaxy Note 7 problems.

By David Kirkpatrick • Oct. 31, 2016

What's Facebook dressing up as for Halloween? Snapchat, apparently

New video features on the platform — including virtual 'Masks' — look spookily familiar.

By Peter Adams • Oct. 31, 2016

Forecast: 75% of internet use will be mobile next year

Marketers should be thinking in terms of consumer mobility, not just devices. 

By David Kirkpatrick • Oct. 31, 2016

Amazon extends Alexa to Fire tablets

The retail giant's digital assistant now offers text-based cards on tablets. 

By David Kirkpatrick • Oct. 28, 2016