Mobile: Page 281
-
Universal Studios lets fans 'Sing' with Lumyer AR app experience
Promoting Universal's upcoming film, the campaign overlays music and animated characters to user selfies and videos.
By David Kirkpatrick • Dec. 20, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick and Chantal Tode • Dec. 20, 2016 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing
As location data becomes more essential during key moments, brands are staking out their territory.
By David Kirkpatrick • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Facebook prohibits 'disputed' posts from being promoted or made into ads
Posts deemed fake by third-party fact-checkers will be flagged.
By Chantal Tode • Dec. 15, 2016 -
IAB addresses gap between marketing opportunities, know-how for messaging apps
Several key trends in digital marketing are driving the interest in messaging.
By Chantal Tode • Dec. 15, 2016 -
Twitter finally debuts live video for users
Broadcasting immersive video in real-time from the platform’s apps is now possible.
By Chantal Tode • Dec. 14, 2016 -
CMO Council: Nearly half of marketers have trouble bridging digital, physical efforts
Digital engagements are on the rise, but new research finds aligning those with physical marketing remains a concern.
By David Kirkpatrick • Dec. 14, 2016 -
Bacardi spins interactive DJ campaign on Instagram Stories
The effort, in partnership with hip-hop artist Swizz Beatz, puts users at the virtual turntables.
By David Kirkpatrick • Dec. 14, 2016 -
Google beefs up Android IoT capabilities
By making it easier to build smart devices, the tech giant hopes to support the development of a far-reaching IoT ecosystem.
By David Kirkpatrick • Dec. 14, 2016 -
Facebook splits Oculus into 2 teams as VR tech accelerates
CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.
By David Kirkpatrick , Peter Adams • Dec. 14, 2016 -
Shazam brings music ID ability directly to Snapchat
Users can now identify and share music in-app as Snap looks to expand its reach.
By David Kirkpatrick • Dec. 14, 2016 -
Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Nielsen, Foursquare team up for in-store measurement
The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.
By David Kirkpatrick • Dec. 12, 2016 -
Twitter to kill off lead generation campaigns early next year
The company will shift its focus to improving other performance offerings.
By Chantal Tode • Dec. 9, 2016 -
Facebook rolls out app marketing tools for the holidays
With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.
By David Kirkpatrick • Dec. 9, 2016 -
NBC News' Twitter-driven Breaking News app is shutting down
Making money proved elusive, as several other news apps have also discovered.
By Chantal Tode • Dec. 9, 2016 -
FCC under Trump could roll back some internet oversight
The Federal Communications Commission may take a radically different stance toward internet regulation starting next year.
By David Kirkpatrick • Dec. 8, 2016 -
Starbucks bets on social gifting, AI and personalized email
The coffee company's five-year growth plan includes a double shot of emerging digital opportunities.
By David Kirkpatrick • Dec. 8, 2016 -
Can Sprint revitalize Pokemon Go as first US partner?
The mobile carrier and the Nintendo/Niantic app team up, but the craze may be over already.
By David Kirkpatrick • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
IAB: New native ad formats will include virtual reality
Marketers can also expect more organic options in messaging apps next year.
By David Kirkpatrick • Dec. 6, 2016 -
Report: Facebook Collections designed to curate news similar to Snapchat Discover
The new feature is the social network's latest attempt to address the growth in viral fake content.
By Chantal Tode • Dec. 5, 2016
Previous
