Mobile: Page 281
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Two new neuroscience reports consider which mobile ads support affinity
The research from Kargo and MediaBrix measured user reactions to different ad formats.
By David Kirkpatrick • Sept. 28, 2016 -
YouTube ramps up offline viewing via new Go app
The Google division has overhauled its smartphone experience to eliminate connectivity as a barrier for users.
By Chantal Tode • Sept. 28, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Why September is prime time to acquire mobile shoppers for the holidays
Back-to-school shopping season just ended, and the holidays are on the horizon. This quiet period is the perfect time for retailers to make noise on mobile.
By Jason Ankeny • Sept. 27, 2016 -
IAB overhauls ad guidelines to address autoplay video, emerging formats
The organization wants to make digital ads less invasive and more flexible across screens.
By Chantal Tode • Sept. 27, 2016 -
Waze takes native-esque ads for a spin, with Dunkin' at the wheel
The popular navigational app is freeing up control over which brands users see, with the coffee chain leading the charge.
By Peter Adams • Sept. 27, 2016 -
Facebook Canvas ads get 360-degree video treatment
The social media platform is also letting marketers link ads together to create ongoing brand stories.
By David Kirkpatrick • Sept. 27, 2016 -
Snapchat — or Snap Inc. — rebrands with eyewear, scannable codes
The rapidly growing social media app introduced a set of connected "spectacles" and scannable promo codes to its platform, along with a name change.
By Peter Adams • Sept. 26, 2016 -
Google pits YouTube impressions against TV with AdWords update
Leading up to the start of Advertising Week Monday, the tech company detailed several tweaks that position its advertising solutions as a superior method of consumer engagement over traditional television spots.
By Peter Adams • Sept. 26, 2016 -
Snaplytics automates Snapchat influencer tracking via new platform
Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.
By David Kirkpatrick • Sept. 23, 2016 -
Twitter rolls out native app install ads
The new format is available to marketers through the Twitter Audience Platform.
By David Kirkpatrick • Sept. 23, 2016 -
Google releases AI-driven messaging app Allo
In its latest stab at messaging, Google’s new app has machine learning and AI-directed personal assistance built into its core.
By David Kirkpatrick • Sept. 22, 2016 -
Bing boosts search standing with CBS Interactive deal
The partnership seeks to strengthen consumer connections to brands on desktop, mobile search worldwide.
By David Kirkpatrick • Sept. 22, 2016 -
Report: Mobile devices account for more than half of online video views
New video research from Ooyala emphasizes the importance of "power user" engagement.
By David Kirkpatrick • Sept. 22, 2016 -
Forrester: IoT, intelligent agents, AR, hybrid wireless could change the world
Analytics, data and the ability to make the most use of both top Forrester’s tech outlook.
By David Kirkpatrick • Sept. 21, 2016 -
Google adds AMP tag to all supported mobile search results
Smartphone users can now easily identify which results will load quickly and consume less data.
By David Kirkpatrick • Sept. 21, 2016 -
Google starts chatbot chatter with API.ai acquistion
The startup’s popularity with developers significantly boosts the tech giant’s conversational play.
By Peter Adams • Sept. 21, 2016 -
Facebook, Twitter square off on live streaming presidential debates
Each has brokered media deals to go live on Monday.
By David Kirkpatrick • Sept. 21, 2016 -
Google's new Trips app aims to be one-stop travel shop
Users are provided with day plans, hotel reservations, things to do and food and drink suggestions.
By David Kirkpatrick • Sept. 20, 2016 -
4A's threatens to expel agencies that violate new transparency standards
The association is adopting a tougher stance on transparency in the wake of a bombshell report that found agencies are not disclosing media rebates to clients.
By Chantal Tode • Sept. 20, 2016 -
Urban Outfitters is among brands using Curalate's Tilt vertical video tech
Vertical video is a popular format for mobile users, particularly younger demographics such as Gen Z and millennials.
By David Kirkpatrick • Sept. 20, 2016 -
Martin Sorrell talks Twitter past, present and future with Jack Dorsey
The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.
By Peter Adams • Sept. 19, 2016 -
Fandango tests Facebook box office as mobile ticketing heats up
In a move that makes mobile commerce even more social media friendly, Fandango is allowing people to buy movie tickets through the Facebook app.
By David Kirkpatrick • Sept. 19, 2016 -
Google boosts Maps' analytics with Urban Engines deal
The company’s tech includes an “urban OS,” described as an intelligent software overlay for the real world.
By David Kirkpatrick • Sept. 19, 2016 -
Gmail is rolling out automated responsive design
Google is making it easier for marketers to create responsive design email.
By David Kirkpatrick • Sept. 19, 2016 -
Pandora broadcasts new paid service; legacy platform to better integrate ads
The internet radio provider announces ad-free Pandora Plus channel and opens more advertiser options on free model.
By David Kirkpatrick • Sept. 16, 2016
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