Torture video might raise questions for marketers on Facebook Live

An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.  

By Peter Adams • Jan. 6, 2017

Forecast: Smartphone sales to recover after down year

Improved features and falling prices are expected to drive sales. 

By David Kirkpatrick • Jan. 5, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Ford, Toyota team up to standardize in-auto apps

The automakers created the SmartDeviceLink Consortium, a non-profit dedicated to open-source software for smartphone app development.

By David Kirkpatrick • Jan. 5, 2017

How marketers can level-up their gamification strategies

Gamification can drive results, but a clear approach to strategy is essential before diving in.

By Shalina Chatlani • Jan. 5, 2017

Pandora launches mobile muted video, responsive display ads

The new formats will be available to all advertisers starting Jan. 19. 

By David Kirkpatrick , Peter Adams • Jan. 5, 2017

Forbes previews '30 under 30' on Snapchat popup channel

In a first, the publisher released content from one of its signature lists on a platform other than its own.

By David Kirkpatrick • Jan. 4, 2017

What 4 of last year's buzziest industry forecasts portend for 2017 and beyond

Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.

By Peter Adams • Jan. 4, 2017

Wendy's, Spotify cook up Branded Moments burger promotions

Music is shown to drive emotional engagement, but can it whet consumer appetites?

By Peter Adams • Jan. 4, 2017

25K bars, restaurants get beacons for hyper-contextual ads

The network, powered by inMarket and AMI Entertainment, will give marketers a way to engage with patrons via their smartphones. 

By David Kirkpatrick • Jan. 3, 2017

10 ways digital marketing will evolve in 2017

As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due. 

By Chantal Tode • Jan. 3, 2017

IAB: US digital ad spend hits highest Q3 on record

Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.

By Peter Adams • Dec. 28, 2016

Report: Snapchat acquires augmented reality startup Cimagine

The deal brings with it technology that overlays 3-D product images onto real-time video. 

By Chantal Tode • Dec. 27, 2016

Study: Facebook ads key for 33% of SMB marketers this holiday

A survey from GetResponse also found that 60% have increased their holiday marketing budgets. 

By David Kirkpatrick • Dec. 23, 2016

Uber, Snapchat partner on custom filters

Riders can now add an arrival time filter to snaps along with other options.

By David Kirkpatrick • Dec. 22, 2016

Disney to create original shows for Snapchat

An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road. 

By David Kirkpatrick , Peter Adams • Dec. 22, 2016

Facebook's Mentions app updates live streaming video tools for celebrities

Enhanced control over comments and quality arrive for notable figures. 

By David Kirkpatrick • Dec. 22, 2016

The long view on video: Why 2017 will be even more exciting

Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike. 

By David Kirkpatrick • Dec. 22, 2016

Growth outlook for wearables cut dramatically

Beyond early adopters, the technology has seen almost no traction.

By David Kirkpatrick • Dec. 22, 2016

Facebook voices commitment to audio with new live service

BBC World Service and Harper Collins are among the first to test Live Audio on the social platform. 

By Chantal Tode • Dec. 21, 2016

Yahoo dumps travel assistant chatbot after just 6 months

Yahoo Radar launched over the summer as a competitor to services like Kayak, but the company is now urging users to delete the app.

By David Kirkpatrick • Dec. 21, 2016

Mobile marketing's recent growing pains promise more seasoned strategies in 2017

The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential. 

By Chantal Tode • Dec. 21, 2016

Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile

The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.

By David Kirkpatrick • Dec. 21, 2016

Universal Studios lets fans 'Sing' with Lumyer AR app experience

Promoting Universal's upcoming film, the campaign overlays music and animated characters to user selfies and videos.

By David Kirkpatrick • Dec. 20, 2016

Wal-Mart holiday videos hit more than 75M views on YouTube

Paid media and a holiday-themed channel are driving views for the retailer. 

By David Kirkpatrick and Chantal Tode • Dec. 20, 2016

Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing

As location data becomes more essential during key moments, brands are staking out their territory. 

By David Kirkpatrick • Dec. 19, 2016