Facebook splits Oculus into 2 teams as VR tech accelerates

CEO Brendan Iribe steps down to take over the PC VR division while the other side will focus on mobile.

By David Kirkpatrick , Peter Adams • Dec. 14, 2016

Shazam brings music ID ability directly to Snapchat

Users can now identify and share music in-app as Snap looks to expand its reach.  

By David Kirkpatrick • Dec. 14, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook combines live, 360-degree video for more immersive real-time viewing

National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station. 

By Chantal Tode • Dec. 12, 2016

Nielsen, Foursquare team up for in-store measurement

The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.

By David Kirkpatrick • Dec. 12, 2016

Twitter to kill off lead generation campaigns early next year

The company will shift its focus to improving other performance offerings. 

By Chantal Tode • Dec. 9, 2016

Facebook rolls out app marketing tools for the holidays

With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.

By David Kirkpatrick • Dec. 9, 2016

NBC News' Twitter-driven Breaking News app is shutting down

Making money proved elusive, as several other news apps have also discovered. 

By Chantal Tode • Dec. 9, 2016

FCC under Trump could roll back some internet oversight

The Federal Communications Commission may take a radically different stance toward internet regulation starting next year. 

By David Kirkpatrick • Dec. 8, 2016

Starbucks bets on social gifting, AI and personalized email

The coffee company's five-year growth plan includes a double shot of emerging digital opportunities. 

By David Kirkpatrick • Dec. 8, 2016

Can Sprint revitalize Pokemon Go as first US partner?

The mobile carrier and the Nintendo/Niantic app team up, but the craze may be over already. 

By David Kirkpatrick • Dec. 8, 2016

Digital marketing's biggest wins and losses in 2016

This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.

By Chantal Tode • Dec. 8, 2016

IAB: New native ad formats will include virtual reality

Marketers can also expect more organic options in messaging apps next year. 

By David Kirkpatrick • Dec. 6, 2016

Report: Facebook Collections designed to curate news similar to Snapchat Discover

The new feature is the social network's latest attempt to address the growth in viral fake content.

By Chantal Tode • Dec. 5, 2016

Report: Google AMP mobile webpages outperform

AMP HTML optimizes the mobile browsing experience with increases in click-through, completion rates and ad appearances.

By David Kirkpatrick • Dec. 5, 2016

Twitter's role as second-screen leader is under attack

Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social. 

By David Kirkpatrick and Chantal Tode • Dec. 5, 2016

Report: Fitbit to acquire Pebble and shut down brand

The news is the latest sign that the wearables market is struggling.

By David Kirkpatrick • Dec. 2, 2016

Snapchat expands STATS partnership to bring more data points to sports fans

Additional stats will now be provided on top of shareable sports scores. 

By David Kirkpatrick • Dec. 1, 2016

Accenture nabs UK digital agency Karmarama

The acquisition brings additional marketing capabilities to the consultancy.

By David Kirkpatrick • Nov. 30, 2016

Facebook Messenger builds virtual arcade with Instant Games

Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers. 

By David Kirkpatrick • Nov. 30, 2016

Facebook rolls out mobile Creative Hub for all marketers

Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.

By David Kirkpatrick • Nov. 30, 2016

Microsoft censors its Chinese-language chatbot

The tech company confirmed it's restricting topics, but wouldn’t admit some are politically sensitive for the government.

By David Kirkpatrick • Nov. 29, 2016

The 2016 Dive Awards for marketing

From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.

By Chantal Tode • Nov. 29, 2016

Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting

Two sets of data reinforce shopping’s omnichannel evolution. 

By Chantal Tode • Nov. 29, 2016

Snapchat users cut short video ad views

Interstitial spots on the platform average less than 3 seconds a view. 

By David Kirkpatrick • Nov. 29, 2016

The winners and losers of Black Friday 2016

Online shopping scaled new highs, and civility plunged to new lows. Here's what you need to know.

By Jason Ankeny • Nov. 28, 2016