Twitter integrates Vine's video-looping capabilties

The standalone app is no more, but marketers can still get their fix for short videos on Twitter. 

By David Kirkpatrick , Peter Adams • Jan. 18, 2017

Study: Combining desktop, mobile and offline channels lifts brand impact metrics

The findings come from an IAB study comparing cross-media campaigns against traditional offline media efforts alone.

By David Kirkpatrick • Jan. 17, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Amazon plans test of experimental wireless tech

Government filings suggest a new smartphone may be on the horizon. 

By David Kirkpatrick • Jan. 17, 2017

Why holiday marketing sparkled a little less brightly in 2016

Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection. 

By Chantal Tode • Jan. 17, 2017

Snapchat debuts universal search bar in big enhancement to user experience

The update promises to simplify navigation and drive growth.  

By Chantal Tode • Jan. 13, 2017

Facebook Audience Network ads reach 1B people monthly

An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

Pre-IPO, how does Snapchat's value hold up?

CNBC outlines potential obstacles facing the app as parent company Snap heads into its initial public stock offering.

By David Kirkpatrick , Peter Adams • Jan. 13, 2017

Moat, Emogi partner for metrics around emoji, stickers and GIFs

The deal will help marketers understand the contextual use of visual elements in messaging apps.

By David Kirkpatrick • Jan. 13, 2017

Google Maps streamlines Uber integration for a one-stop experience

Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform. 

By Chantal Tode • Jan. 13, 2017

Google begins penalizing mobile interstitials

A long-promised penalty for non-user friendly formats is now live. 

By David Kirkpatrick • Jan. 12, 2017

Report: 64% of brands are now on Snapchat

The adoption rate for the platform grew 50% from January to October 2016, according to L2.

By David Kirkpatrick • Jan. 12, 2017

Geico introduces virtual assistant 'Kate'

Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."

By David Kirkpatrick • Jan. 11, 2017

Snapchat tests deep linking, lead gen ads

As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.

By David Kirkpatrick • Jan. 11, 2017

Digital assistants, virtual reality gave breakthrough performances at CES 2017

The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike. 

By David Kirkpatrick • Jan. 11, 2017

Mountain Dew focuses on mobile with new global campaign

Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.

By David Kirkpatrick • Jan. 10, 2017

Google announces test of local numbers in AdWords location extensions

The imminent update might be a headache for local businesses. 

By David Kirkpatrick • Jan. 10, 2017

Facebook tests mid-roll ads to monetize growing video strategy

Despite being disruptive, the format typically has a high completion rate. 

By David Kirkpatrick • Jan. 10, 2017

Google's AR museum experiences hint at marketing potential

Tango technology is being used to enhance exhibits but could have broader retail integration.  

By Peter Adams • Jan. 10, 2017

Forecast: The future of enterprise wearables is body-worn devices

ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.

By David Kirkpatrick • Jan. 10, 2017

IAB Tech Lab assumes governance of open-source in-app measurability tool

Streamlining measurement across multiple partners is the tool's main purpose. 

By David Kirkpatrick • Jan. 9, 2017

Study: 59% of millennials only watch YouTube ads until they can skip

It's not all bad news, though, as 29% report viewing ads to completion.

By David Kirkpatrick • Jan. 9, 2017

L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet

Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.

By David Kirkpatrick • Jan. 9, 2017

Has Facebook gone too far copying Snapchat?

The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?

By David Kirkpatrick • Jan. 9, 2017

IBM, NYT launch museum-like 'Hidden Figures' AR experience

"Outthink Hidden" will be the first content offering for the publisher's new augmented reality app. 

By David Kirkpatrick • Jan. 6, 2017

Ford brings Alexa to cars

Drivers can access Amazon's digital assistant from inside their cars and homes.

By David Kirkpatrick • Jan. 6, 2017