Mobile: Page 278
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Instagram is getting live video
After months of speculation, the platform confirms it will join parent company Facebook in offering live streaming content.
By David Kirkpatrick • Nov. 14, 2016 -
Deep Dive
Gmail responsive design looks cool, but content remains king for holidays
Experts say upgrades to the Gmail client aren't exactly a game changer for marketers, though they could drive creativity during the key seasonal push.
By David Kirkpatrick • Nov. 14, 2016 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Are Snapchat's Spectacles more than just a 'toy'?
The video-integrated sunglasses are wowing some agencies and brands but also bear the marks of a novelty item.
By Peter Adams • Nov. 14, 2016 -
Instagram's Stories adds deep links, becomes more shareable
The service, which is often seen as a blatant Snapchat clone, becomes more distinctive through three new features.
By David Kirkpatrick • Nov. 11, 2016 -
IKEA calls Uber and influencers for hearty 'Friendsgiving' promotion
The retailer’s partnership with Uber suggests it's looking to reach the ride-sharing app’s urban customers where they are spending time — on their phones.
By Chantal Tode • Nov. 11, 2016 -
Facebook's new Flash video app is latest attempt to copy Snapchat
The standalone ephemeral video messenger launched in Brazil, with a few distinct features.
By David Kirkpatrick • Nov. 10, 2016 -
Facebook introduces News Feed ads and sponsored messages for Messenger
Marketers will be able to tie the main platform directly to conversations with chatbots.
By David Kirkpatrick • Nov. 9, 2016 -
Facebook's AI push brings real-time image processing onto phones
The Caffe2Go platform could take user-generated content to a new level.
By Chantal Tode • Nov. 9, 2016 -
Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Google to roll out Android Auto for all vehicles
The company stakes its ground in the auto space as competition accelerates.
By David Kirkpatrick • Nov. 8, 2016 -
NBCU takes over ad sales on Apple News
The partnership is the latest sign that the tech company is loosening control over ad sales to attract publishers.
By David Kirkpatrick • Nov. 8, 2016 -
Report: Facebook Messenger toying with Instant Games
The app takes another step beyond just being a chat service.
By David Kirkpatrick • Nov. 8, 2016 -
Study: Retailers abandon generic mobile coupons during the holidays
Shoppers could see fewer coupons and more targeted ads this gift-giving season.
By David Kirkpatrick • Nov. 8, 2016 -
Apple Search Ads deliver strong mobile ROI in early results
The ad format has been out for around a month and diverges from other channels in some key ways.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016 -
Study: Fake retailer apps bedevil mobile shoppers
Two out of every three retailers still don’t have an official Apple iOS or Google Android mobile application, leaving open an opportunity for fake retail apps to emerge.
By Dan O'Shea • Nov. 3, 2016 -
IAB: Digital ads hit record spend in first half of 2016
A key takeaway for marketers is how much mobile is driving change in the media landscape.
By David Kirkpatrick • Nov. 2, 2016 -
New Lenovo mobile device is first to Tango with Google's AR platform
The Phab 2 Pro is the first smartphone to market enabled with the tech giant's augmented reality system.
By David Kirkpatrick • Nov. 2, 2016 -
Deep Dive
What Twitter's uncertain future means for marketers
Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings.
By Peter Adams • Nov. 2, 2016 -
Twitter launches two new chatbot services
Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now.
By Peter Adams • Nov. 1, 2016 -
Shoppable photos coming soon to Instagram
With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.
By Peter Adams • Nov. 1, 2016 -
Bud Light goes flat and AB InBev taps new marketing VP
The beer brand needs some marketing sizzle as an election-themed campaign fizzles and sales drop.
By David Kirkpatrick • Nov. 1, 2016 -
Musical.ly is a rising star in short live video streaming
The lip-syncing app hopes to fill a void left by the exit of Vine and Meerkat.
By David Kirkpatrick • Nov. 1, 2016 -
Deep Dive
Why mobile marketing is harder than ever — and what you can do about it
From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.
By Chantal Tode • Nov. 1, 2016 -
Forecast: 30% of CMOs will be canned in 2017
A new Forrester report found CMO firings will be driven by a lack of skills required to achieve digital transformation.
By Chantal Tode • Nov. 1, 2016
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