The Washington Post brings experiential breaking news to Snapchat

The publisher has the first Discover channel to update multiple times each day with the latest news.

By David Kirkpatrick • Feb. 14, 2017

More than a gimmick? How emojis might find lasting marketing appeal

Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging. 

By David Kirkpatrick • Feb. 14, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook bows to pressure, commits to MRC verification

P&G recently made verification a condition of getting its business and now Facebook is falling in line.  

By Chantal Tode • Feb. 10, 2017

Study: VR device shipments to reach 110M by 2021

The fastest growing category is expected to be standalone devices with a 405% growth rate.

By David Kirkpatrick • Feb. 10, 2017

Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live

A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.

By David Kirkpatrick • Feb. 9, 2017

Oreo dunks itself in digital via mobile, social and in-person activations

A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel. 

By Chantal Tode • Feb. 9, 2017

VR view blurs as Oculus stations close, few advertisers dive in

The news suggests progression for the technology is moving slowly. 

By David Kirkpatrick • Feb. 9, 2017

YouTube rolls out mobile live streaming

The platform wants to help influencers make more money. 

By David Kirkpatrick • Feb. 8, 2017

Marriott brings swipeable experiences, real-time messaging to its app

The hotelier's mobile app dynamically reflects in-venue users' current needs.

By David Kirkpatrick • Feb. 8, 2017

Huffington Post's new storybook feature looks a lot like Snapchat

Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action? 

By David Kirkpatrick • Feb. 8, 2017

Google streamlines access to real-time info in Maps

Information on nearby restaurants, traffic and local transportation can now be accessed from home screen tabs without the need to open an app. 

By David Kirkpatrick • Feb. 7, 2017

Google changes AMP search links to publishers' URLs

The move comes after pushback suggesting Google's links were stealing traffic from publishers.

By David Kirkpatrick • Feb. 7, 2017

TV brands looking to extend reach, content turn to Snapchat

The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series. 

By David Kirkpatrick , Peter Adams • Feb. 7, 2017

8 digital marketing takeaways from Super Bowl LI

While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.

By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017

WhatsApp beta tests live location tracking

Facebook recently ended exact location sharing on its main platform. 

By David Kirkpatrick • Feb. 6, 2017

Toyota brought Snap Spectacles-wearing influencers to London event

It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign. 

By David Kirkpatrick • Feb. 6, 2017

Snap Inc. partners with IPG's R/GA Ventures accelerator program

Up to 10 startups that are innovating in the mobile marketing space will participate.

By David Kirkpatrick , Peter Adams • Feb. 3, 2017

Snap Inc. provides first real peek into monetization, strategy with SEC filing

Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising. 

By Chantal Tode • Feb. 3, 2017

Gatorade boosts Propel brand awareness with gyroscopic Pandora ads

An innovative campaign on the music streaming service targeted fitness enthusiasts during workout hours.

By David Kirkpatrick • Feb. 3, 2017

How Mazda's marketing evolved from company-centric to experience-driven

The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories. 

By Chantal Tode • Feb. 2, 2017

Facebook reports brands see a lift when optimizing video for mobile

With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens. 

By David Kirkpatrick • Feb. 2, 2017

Snapchat wants its Lenses to better recognize landscapes

Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.

By David Kirkpatrick • Feb. 2, 2017

Google, Cloudflare team up for faster, more secure AMP ads

A faster-loading ad option is likely to be welcomed by publishers. 

By David Kirkpatrick • Feb. 2, 2017

Snapchat rolls out Snapcodes that directly link to websites

The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties. 

By David Kirkpatrick • Feb. 1, 2017

Report: Location-targeted mobile ad spend to surpass $32B in 2021

Overall, mobile ad spend will reach $72 billion by 2021, according to the BIA/Kelsey Industry Watch report.

By David Kirkpatrick • Feb. 1, 2017