Google begins penalizing mobile interstitials

A long-promised penalty for non-user friendly formats is now live. 

By David Kirkpatrick • Jan. 12, 2017

Report: 64% of brands are now on Snapchat

The adoption rate for the platform grew 50% from January to October 2016, according to L2.

By David Kirkpatrick • Jan. 12, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Geico introduces virtual assistant 'Kate'

Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."

By David Kirkpatrick • Jan. 11, 2017

Snapchat tests deep linking, lead gen ads

As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.

By David Kirkpatrick • Jan. 11, 2017

Digital assistants, virtual reality gave breakthrough performances at CES 2017

The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike. 

By David Kirkpatrick • Jan. 11, 2017

Mountain Dew focuses on mobile with new global campaign

Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.

By David Kirkpatrick • Jan. 10, 2017

Google announces test of local numbers in AdWords location extensions

The imminent update might be a headache for local businesses. 

By David Kirkpatrick • Jan. 10, 2017

Facebook tests mid-roll ads to monetize growing video strategy

Despite being disruptive, the format typically has a high completion rate. 

By David Kirkpatrick • Jan. 10, 2017

Google's AR museum experiences hint at marketing potential

Tango technology is being used to enhance exhibits but could have broader retail integration.  

By Peter Adams • Jan. 10, 2017

Forecast: The future of enterprise wearables is body-worn devices

ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.

By David Kirkpatrick • Jan. 10, 2017

IAB Tech Lab assumes governance of open-source in-app measurability tool

Streamlining measurement across multiple partners is the tool's main purpose. 

By David Kirkpatrick • Jan. 9, 2017

Study: 59% of millennials only watch YouTube ads until they can skip

It's not all bad news, though, as 29% report viewing ads to completion.

By David Kirkpatrick • Jan. 9, 2017

L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet

Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.

By David Kirkpatrick • Jan. 9, 2017

Has Facebook gone too far copying Snapchat?

The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?

By David Kirkpatrick • Jan. 9, 2017

IBM, NYT launch museum-like 'Hidden Figures' AR experience

"Outthink Hidden" will be the first content offering for the publisher's new augmented reality app. 

By David Kirkpatrick • Jan. 6, 2017

Ford brings Alexa to cars

Drivers can access Amazon's digital assistant from inside their cars and homes.

By David Kirkpatrick • Jan. 6, 2017

Torture video might raise questions for marketers on Facebook Live

An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.  

By Peter Adams • Jan. 6, 2017

Forecast: Smartphone sales to recover after down year

Improved features and falling prices are expected to drive sales. 

By David Kirkpatrick • Jan. 5, 2017

Ford, Toyota team up to standardize in-auto apps

The automakers created the SmartDeviceLink Consortium, a non-profit dedicated to open-source software for smartphone app development.

By David Kirkpatrick • Jan. 5, 2017

How marketers can level-up their gamification strategies

Gamification can drive results, but a clear approach to strategy is essential before diving in.

By Shalina Chatlani • Jan. 5, 2017

Pandora launches mobile muted video, responsive display ads

The new formats will be available to all advertisers starting Jan. 19. 

By David Kirkpatrick , Peter Adams • Jan. 5, 2017

Forbes previews '30 under 30' on Snapchat popup channel

In a first, the publisher released content from one of its signature lists on a platform other than its own.

By David Kirkpatrick • Jan. 4, 2017

What 4 of last year's buzziest industry forecasts portend for 2017 and beyond

Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.

By Peter Adams • Jan. 4, 2017

Wendy's, Spotify cook up Branded Moments burger promotions

Music is shown to drive emotional engagement, but can it whet consumer appetites?

By Peter Adams • Jan. 4, 2017

25K bars, restaurants get beacons for hyper-contextual ads

The network, powered by inMarket and AMI Entertainment, will give marketers a way to engage with patrons via their smartphones. 

By David Kirkpatrick • Jan. 3, 2017