Mobile: Page 277
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Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 29, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
The winners and losers of Black Friday 2016
Online shopping scaled new highs, and civility plunged to new lows. Here's what you need to know.
By Jason Ankeny • Nov. 28, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Report: Ad targeting on mobile reaches parity with desktop
Gains in engaging specific smartphone audiences could drive higher media spending.
By Chantal Tode • Nov. 23, 2016 -
Deep Dive
Customer service chatbots: Holiday helper or nightmare 'employee'?
AI conversational tech is hyped for its potential in automating business, but experts say bots aren’t ready to act as little workshop elves just yet.
By Peter Adams • Nov. 22, 2016 -
Instagram Stories integrates live video
Streaming options arrive at a time when parent company Facebook is betting big on video to drive growth
By Peter Adams • Nov. 21, 2016 -
Disney, The Weather Company team up for animated, hyper-local ads
The new film "Moana" is the first client for the mobile ad format.
By David Kirkpatrick • Nov. 21, 2016 -
Allrecipes, Food Network spice up holiday recipes with AI
Cooking content arrives on Amazon Alexa devices and Facebook Messenger bots.
By David Kirkpatrick • Nov. 21, 2016 -
Airbnb launches a print magazine
Hearst is helping publish the new title, which will be filled with content from hosts.
By David Kirkpatrick , Peter Adams • Nov. 21, 2016 -
Cheetos releases luxury holiday catalog, opens e-store
Product offerings for the holiday season include clothing and $20,000 jewelry.
By David Kirkpatrick , Peter Adams • Nov. 21, 2016 -
Deep Dive
How to target mobile moments during the holidays
With consumers experiencing up to 200 mobile moments a day, the season is full of opportunities for brands.
By David Kirkpatrick • Nov. 21, 2016 -
Facebook winds down ad serving on Atlas, will boost measurement focus
The move reduces competition for Google’s DoubleClick.
By Chantal Tode • Nov. 18, 2016 -
Airbnb sets up one-stop travel shop with Trips
The home-sharing service wants to become a total travel planner.
By David Kirkpatrick • Nov. 18, 2016 -
Wrangler composes live music partnership with Universal Music
The jean maker is bringing country tunes to its online and mobile content platform.
By David Kirkpatrick • Nov. 17, 2016 -
Report: Ad quality push fails to recognize urgent need for more systemic change
The Online Trust Alliance insists recent self-regulatory attempts are not comprehensive enough to succeed.
By Chantal Tode • Nov. 17, 2016 -
Deep Dive
How third-party apps are transforming brand partnerships
Marketers thinking outside the box are turning to trendy or tech-driven mobile apps for promotions — a tactic useful for event-based moments like the holidays and beyond.
By David Kirkpatrick • Nov. 17, 2016 -
DoubleClick's new betas address mobile, video growth
Google's ad exchange looks to take advantage of the steady trend toward smartphone dominance.
By David Kirkpatrick • Nov. 16, 2016 -
Twitter NBA live programming nets first big advertisers
Deals with Amex and JBL Harman demonstrate the appeal of original Twitter content for brands.
By Peter Adams • Nov. 16, 2016 -
Snapchat, Foursquare team up for better targeted geofilters
The video messaging app can now sell ads that hone in on hyper-specific locations.
By David Kirkpatrick • Nov. 16, 2016 -
Facebook testing multi-product retail ads in news feeds
New ad formats show the social media site taking another step toward being an all-purpose shopping platform.
By Dan O'Shea • Nov. 16, 2016 -
Deep Dive
How marketers are wrapping up holiday mobile SEO
Experts offer their take on what's working for organic mobile search this holiday season.
By David Kirkpatrick • Nov. 16, 2016 -
xAD nabs WeatherBug for contextual mobile ads
The deal could increase the relevancy of engagement opportunities for brands.
By David Kirkpatrick • Nov. 15, 2016 -
GroupM reorganizes, putting data at the core of targeting and buying
The new Platform Services practice is intended to help marketers find the right audience.
By Chantal Tode • Nov. 15, 2016
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