Some Google Cardboard VR apps exceed 1M downloads

Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.     

By Chantal Tode • March 2, 2017

Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

Only 64 pairs of the connected footwear are being given away, however. 

By David Kirkpatrick , Peter Adams • March 2, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Google's new 'playables' format embeds apps inside of ads

A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.  

By Peter Adams • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

Olay taps AI for skin analysis, product recommendations platform

The global web-based beauty advisor purports to be the first to leverage deep learning. 

By Chantal Tode • Feb. 28, 2017

Google shares voice assistant across Android partners

The technology was previously only available on the company's own Pixel devices.

By David Kirkpatrick • Feb. 27, 2017

How Urban Outfitters leveraged location marketing for a 75% conversion gain

The retailer tapped five messaging tactics to drive results in a recent mobile campaign. 

By David Kirkpatrick • Feb. 27, 2017

YouTube, partner channels get new comScore mobile video measurements

With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected. 

By David Kirkpatrick , Peter Adams • Feb. 24, 2017

Twitter tries to humanize customer service interactions

Brand profiles now let users know when they are messaging with a person rather than a bot.

By David Kirkpatrick • Feb. 23, 2017

Instagram allows multiple images, videos in one post

The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through. 

By David Kirkpatrick • Feb. 23, 2017

Google expands Waze carpool feature in competitive move against Uber

The ride-hailing option will be added to additional cities following successful tests. 

By David Kirkpatrick • Feb. 23, 2017

Report: Snapchat IPO presentation gets chilly London reception

If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.

By Chantal Tode • Feb. 22, 2017

Study: Messaging apps on the rise while social, video use shrinks

While overall usage is down year-over-year, apps offering broad, practical capabilities like personal assistance are growing.

By David Kirkpatrick • Feb. 22, 2017

Oreo sponsors first Oscars live streaming party, launches cookies into space

Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.  

By David Kirkpatrick • Feb. 22, 2017

10 seconds or less: A primer on extra-short video marketing

As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds. 

By David Kirkpatrick • Feb. 22, 2017

What's WhatsApp up to? Cribbing from Snapchat

The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.

By David Kirkpatrick • Feb. 21, 2017

YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit

Google’s video arm is trying to boost the experience for viewers and marketers. 

By David Kirkpatrick , Chantal Tode • Feb. 21, 2017

Google Home is now shoppable

Past e-commerce efforts from the tech giant struggled to gain traction. 

By David Kirkpatrick • Feb. 17, 2017

Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs

The two recognizable series are arriving on the platform as it builds out its stable of TV-like content. 

By David Kirkpatrick • Feb. 17, 2017

Amazon, Google could turn digital assistants into phones

Both companies have voice-driven smart devices in homes already, but adding calling functionality comes with its own technology challenges.

By David Kirkpatrick • Feb. 16, 2017

ComScore gets MRC verified for mobile viewability across ad offerings

With the accreditation, the measurement firm aims to foster greater transparency and accuracy in cross-platform campaign planning.

By Peter Adams • Feb. 16, 2017

Snap Inc. aims for $22.2B valuation in IPO

New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut. 

By Chantal Tode • Feb. 16, 2017

Study: 87.5% of brand followers on Snapchat complete opened stories

As organic reach on the platform grows, brands are posting two times per week on average. 

By David Kirkpatrick • Feb. 15, 2017

Facebook's latest video push includes autoplay sound, TV app

Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow. 

By Chantal Tode • Feb. 15, 2017

Google rolls out shareable places lists in Maps

After finding local businesses in Maps, users can save them to a list and then share them with friends via text, email or social networks.

By David Kirkpatrick • Feb. 14, 2017