Mobile: Page 276
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Oreo dunks itself in digital via mobile, social and in-person activations
A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel.
By Chantal Tode • Feb. 9, 2017 -
VR view blurs as Oculus stations close, few advertisers dive in
The news suggests progression for the technology is moving slowly.
By David Kirkpatrick • Feb. 9, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
Marriott brings swipeable experiences, real-time messaging to its app
The hotelier's mobile app dynamically reflects in-venue users' current needs.
By David Kirkpatrick • Feb. 8, 2017 -
Huffington Post's new storybook feature looks a lot like Snapchat
Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action?
By David Kirkpatrick • Feb. 8, 2017 -
Google streamlines access to real-time info in Maps
Information on nearby restaurants, traffic and local transportation can now be accessed from home screen tabs without the need to open an app.
By David Kirkpatrick • Feb. 7, 2017 -
Google changes AMP search links to publishers' URLs
The move comes after pushback suggesting Google's links were stealing traffic from publishers.
By David Kirkpatrick • Feb. 7, 2017 -
TV brands looking to extend reach, content turn to Snapchat
The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series.
By David Kirkpatrick , Peter Adams • Feb. 7, 2017 -
Deep Dive
8 digital marketing takeaways from Super Bowl LI
While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017 -
WhatsApp beta tests live location tracking
Facebook recently ended exact location sharing on its main platform.
By David Kirkpatrick • Feb. 6, 2017 -
Toyota brought Snap Spectacles-wearing influencers to London event
It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign.
By David Kirkpatrick • Feb. 6, 2017 -
Snap Inc. partners with IPG's R/GA Ventures accelerator program
Up to 10 startups that are innovating in the mobile marketing space will participate.
By David Kirkpatrick , Peter Adams • Feb. 3, 2017 -
Deep Dive
Snap Inc. provides first real peek into monetization, strategy with SEC filing
Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising.
By Chantal Tode • Feb. 3, 2017 -
Gatorade boosts Propel brand awareness with gyroscopic Pandora ads
An innovative campaign on the music streaming service targeted fitness enthusiasts during workout hours.
By David Kirkpatrick • Feb. 3, 2017 -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat wants its Lenses to better recognize landscapes
Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.
By David Kirkpatrick • Feb. 2, 2017 -
Google, Cloudflare team up for faster, more secure AMP ads
A faster-loading ad option is likely to be welcomed by publishers.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat rolls out Snapcodes that directly link to websites
The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties.
By David Kirkpatrick • Feb. 1, 2017 -
Report: Location-targeted mobile ad spend to surpass $32B in 2021
Overall, mobile ad spend will reach $72 billion by 2021, according to the BIA/Kelsey Industry Watch report.
By David Kirkpatrick • Feb. 1, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Kia to debut Super Bowl ad on Facebook Messenger
As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.
By David Kirkpatrick • Jan. 31, 2017 -
Snapchat parent company expected to publicly file for IPO this week
The move would put the startup on track for a planned initial public offering of stock in March.
By David Kirkpatrick • Jan. 30, 2017 -
Nielsen: Gen X more active than millennials on social media
New research goes against the going wisdom that younger users are more glued to their screens.
By David Kirkpatrick • Jan. 30, 2017 -
Deep Dive
For Facebook and Google, local search marketing is no competition
Despite Facebook's recent inroads, experts insist the platforms' offerings serve distinctly different purposes and can actually complement each other when leveraged well.
By David Kirkpatrick • Jan. 30, 2017
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