Mobile: Page 275
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Forbes previews '30 under 30' on Snapchat popup channel
In a first, the publisher released content from one of its signature lists on a platform other than its own.
By David Kirkpatrick • Jan. 4, 2017 -
Deep Dive
What 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Wendy's, Spotify cook up Branded Moments burger promotions
Music is shown to drive emotional engagement, but can it whet consumer appetites?
By Peter Adams • Jan. 4, 2017 -
25K bars, restaurants get beacons for hyper-contextual ads
The network, powered by inMarket and AMI Entertainment, will give marketers a way to engage with patrons via their smartphones.
By David Kirkpatrick • Jan. 3, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
IAB: US digital ad spend hits highest Q3 on record
Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.
By Peter Adams • Dec. 28, 2016 -
Report: Snapchat acquires augmented reality startup Cimagine
The deal brings with it technology that overlays 3-D product images onto real-time video.
By Chantal Tode • Dec. 27, 2016 -
Study: Facebook ads key for 33% of SMB marketers this holiday
A survey from GetResponse also found that 60% have increased their holiday marketing budgets.
By David Kirkpatrick • Dec. 23, 2016 -
Uber, Snapchat partner on custom filters
Riders can now add an arrival time filter to snaps along with other options.
By David Kirkpatrick • Dec. 22, 2016 -
Disney to create original shows for Snapchat
An after-show for ABC's “The Bachelor” will be the first offering, with more episodic content expected further down the road.
By David Kirkpatrick , Peter Adams • Dec. 22, 2016 -
Facebook's Mentions app updates live streaming video tools for celebrities
Enhanced control over comments and quality arrive for notable figures.
By David Kirkpatrick • Dec. 22, 2016 -
Deep Dive
The long view on video: Why 2017 will be even more exciting
Video became inexorably intertwined with mobile in 2016, helping transform it into the go-to communication method for consumers, media companies and brands alike.
By David Kirkpatrick • Dec. 22, 2016 -
Growth outlook for wearables cut dramatically
Beyond early adopters, the technology has seen almost no traction.
By David Kirkpatrick • Dec. 22, 2016 -
Facebook voices commitment to audio with new live service
BBC World Service and Harper Collins are among the first to test Live Audio on the social platform.
By Chantal Tode • Dec. 21, 2016 -
Yahoo dumps travel assistant chatbot after just 6 months
Yahoo Radar launched over the summer as a competitor to services like Kayak, but the company is now urging users to delete the app.
By David Kirkpatrick • Dec. 21, 2016 -
Deep Dive
Mobile marketing's recent growing pains promise more seasoned strategies in 2017
The year’s few successes included commerce and interactive content, but brands are still struggling to unlock mobile’s full potential.
By Chantal Tode • Dec. 21, 2016 -
Sony Pictures skips theaters, debuts trailer for The Emoji Movie on mobile
The vertical video spot was created specifically for mobile users, and in-theater audiences had to wait an extra 24 hours before viewing it.
By David Kirkpatrick • Dec. 21, 2016 -
Universal Studios lets fans 'Sing' with Lumyer AR app experience
Promoting Universal's upcoming film, the campaign overlays music and animated characters to user selfies and videos.
By David Kirkpatrick • Dec. 20, 2016 -
Wal-Mart holiday videos hit more than 75M views on YouTube
Paid media and a holiday-themed channel are driving views for the retailer.
By David Kirkpatrick and Chantal Tode • Dec. 20, 2016 -
Starbucks, Walgreens use Promoted Places on Google Maps for holiday marketing
As location data becomes more essential during key moments, brands are staking out their territory.
By David Kirkpatrick • Dec. 19, 2016 -
Forrester: Brands should embrace third parties for content marketing
While in-house content programs have been a trend this year, new research shows only 9% of marketers currently plan to go this route.
By Chantal Tode • Dec. 19, 2016 -
Report: Snapchat pricing $5M Super Bowl ad packages
Ad Age reported on a leaked sales deck suggesting Snapchat could score a big game touchdown with advertisers
By David Kirkpatrick • Dec. 16, 2016 -
Facebook Messenger debuts Snapchat-like camera, tests new AI features
Besides continuing to mimic Snapchat, the platform wants to bolster its early lead in chatbots.
By Peter Adams • Dec. 16, 2016 -
Facebook prohibits 'disputed' posts from being promoted or made into ads
Posts deemed fake by third-party fact-checkers will be flagged.
By Chantal Tode • Dec. 15, 2016 -
IAB addresses gap between marketing opportunities, know-how for messaging apps
Several key trends in digital marketing are driving the interest in messaging.
By Chantal Tode • Dec. 15, 2016
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