Mobile: Page 275
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Google makes users' search data available for targeting on YouTube
Helping marketers measure campaigns and reach audiences across screens is a key goal of the AdWords upgrade.
By David Kirkpatrick • Jan. 23, 2017 -
Forrester: Marketing and sales lead nearly 50% of AI initiatives
More than half of companies plan to invest in the transformative technology in the coming year.
By Chantal Tode • Jan. 20, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
YouTube to showcase 6-second ad format at Sundance
A variety of creative agencies are teaming up with the platform to extol the virtues of short-form video content.
By David Kirkpatrick , Peter Adams • Jan. 20, 2017 -
Deep Dive
Why are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Google buys Twitter's mobile app developer platform, other tech properties
Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.
By David Kirkpatrick • Jan. 19, 2017 -
Twitter to drop 'Buy' button in social commerce rollback
It’s long been suspected the feature would be nixed as it saw little use from businesses, consumers and Twitter.
By Peter Adams • Jan. 18, 2017 -
Forrester: Marketers need more active media planning role to address fake news
Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations.
By Chantal Tode • Jan. 18, 2017 -
Twitter integrates Vine's video-looping capabilties
The standalone app is no more, but marketers can still get their fix for short videos on Twitter.
By David Kirkpatrick , Peter Adams • Jan. 18, 2017 -
Study: Combining desktop, mobile and offline channels lifts brand impact metrics
The findings come from an IAB study comparing cross-media campaigns against traditional offline media efforts alone.
By David Kirkpatrick • Jan. 17, 2017 -
Amazon plans test of experimental wireless tech
Government filings suggest a new smartphone may be on the horizon.
By David Kirkpatrick • Jan. 17, 2017 -
Deep Dive
Why holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 17, 2017 -
Snapchat debuts universal search bar in big enhancement to user experience
The update promises to simplify navigation and drive growth.
By Chantal Tode • Jan. 13, 2017 -
Facebook Audience Network ads reach 1B people monthly
An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Pre-IPO, how does Snapchat's value hold up?
CNBC outlines potential obstacles facing the app as parent company Snap heads into its initial public stock offering.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Moat, Emogi partner for metrics around emoji, stickers and GIFs
The deal will help marketers understand the contextual use of visual elements in messaging apps.
By David Kirkpatrick • Jan. 13, 2017 -
Google Maps streamlines Uber integration for a one-stop experience
Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform.
By Chantal Tode • Jan. 13, 2017 -
Google begins penalizing mobile interstitials
A long-promised penalty for non-user friendly formats is now live.
By David Kirkpatrick • Jan. 12, 2017 -
Report: 64% of brands are now on Snapchat
The adoption rate for the platform grew 50% from January to October 2016, according to L2.
By David Kirkpatrick • Jan. 12, 2017 -
Geico introduces virtual assistant 'Kate'
Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."
By David Kirkpatrick • Jan. 11, 2017 -
Snapchat tests deep linking, lead gen ads
As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.
By David Kirkpatrick • Jan. 11, 2017 -
Deep Dive
Digital assistants, virtual reality gave breakthrough performances at CES 2017
The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike.
By David Kirkpatrick • Jan. 11, 2017 -
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Google announces test of local numbers in AdWords location extensions
The imminent update might be a headache for local businesses.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Google's AR museum experiences hint at marketing potential
Tango technology is being used to enhance exhibits but could have broader retail integration.
By Peter Adams • Jan. 10, 2017
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