Google streamlines access to real-time info in Maps

Information on nearby restaurants, traffic and local transportation can now be accessed from home screen tabs without the need to open an app. 

By David Kirkpatrick • Feb. 7, 2017

Google changes AMP search links to publishers' URLs

The move comes after pushback suggesting Google's links were stealing traffic from publishers.

By David Kirkpatrick • Feb. 7, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

TV brands looking to extend reach, content turn to Snapchat

The Grammys and BBC's "Planet Earth II" are leveraging the youth-centric app for exclusive series. 

By David Kirkpatrick , Peter Adams • Feb. 7, 2017

8 digital marketing takeaways from Super Bowl LI

While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.

By David Kirkpatrick , Peter Adams , Chantal Tode • Feb. 7, 2017

WhatsApp beta tests live location tracking

Facebook recently ended exact location sharing on its main platform. 

By David Kirkpatrick • Feb. 6, 2017

Toyota brought Snap Spectacles-wearing influencers to London event

It was reportedly the first time a car brand has tapped the wearable tech for a marketing campaign. 

By David Kirkpatrick • Feb. 6, 2017

Snap Inc. partners with IPG's R/GA Ventures accelerator program

Up to 10 startups that are innovating in the mobile marketing space will participate.

By David Kirkpatrick , Peter Adams • Feb. 3, 2017

Snap Inc. provides first real peek into monetization, strategy with SEC filing

Snapchat’s parent revealed it generated $404.5 million in revenue last year, the vast majority of it from advertising. 

By Chantal Tode • Feb. 3, 2017

Gatorade boosts Propel brand awareness with gyroscopic Pandora ads

An innovative campaign on the music streaming service targeted fitness enthusiasts during workout hours.

By David Kirkpatrick • Feb. 3, 2017

How Mazda's marketing evolved from company-centric to experience-driven

The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories. 

By Chantal Tode • Feb. 2, 2017

Facebook reports brands see a lift when optimizing video for mobile

With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens. 

By David Kirkpatrick • Feb. 2, 2017

Snapchat wants its Lenses to better recognize landscapes

Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.

By David Kirkpatrick • Feb. 2, 2017

Google, Cloudflare team up for faster, more secure AMP ads

A faster-loading ad option is likely to be welcomed by publishers. 

By David Kirkpatrick • Feb. 2, 2017

Snapchat rolls out Snapcodes that directly link to websites

The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties. 

By David Kirkpatrick • Feb. 1, 2017

Report: Location-targeted mobile ad spend to surpass $32B in 2021

Overall, mobile ad spend will reach $72 billion by 2021, according to the BIA/Kelsey Industry Watch report.

By David Kirkpatrick • Feb. 1, 2017

P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere

If marketing partners don't comply with new transparency requirements, the company will find others who do.   

By Chantal Tode • Jan. 31, 2017

Kia to debut Super Bowl ad on Facebook Messenger

As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.  

By David Kirkpatrick • Jan. 31, 2017

Snapchat parent company expected to publicly file for IPO this week

The move would put the startup on track for a planned initial public offering of stock in March.

By David Kirkpatrick • Jan. 30, 2017

Nielsen: Gen X more active than millennials on social media

New research goes against the going wisdom that younger users are more glued to their screens. 

By David Kirkpatrick • Jan. 30, 2017

For Facebook and Google, local search marketing is no competition

Despite Facebook's recent inroads, experts insist the platforms' offerings serve distinctly different purposes and can actually complement each other when leveraged well.

By David Kirkpatrick • Jan. 30, 2017

Report: FCC chairman Pai looks to reclassify net neutrality rules; Republicans open to compromise

Regulators could prioritize walking back reclassification of internet service providers while preserving other parts of an open internet. 

By Chantal Tode • Jan. 30, 2017

Twitter's new Explore tab puts emphasis on live video

Moments is being folded into the new mobile app feature, where users can more easily search for trends and news. 

By David Kirkpatrick • Jan. 27, 2017

McDonald's taps iMessage app, social media to give away secret sauce

Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment. 

By David Kirkpatrick • Jan. 27, 2017

Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings

While Google's parent company fell slightly short of Wall Street's expectations, its horizons continued to move beyond its core search business. 

By Peter Adams • Jan. 27, 2017

Study: Video ads get 50% lift with tactile add-ons

A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.

By David Kirkpatrick • Jan. 26, 2017