Mobile: Page 274
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Facebook Audience Network ads reach 1B people monthly
An announcement for the milestone touted the platform's ability to reach 16% more people than advertising on Facebook and Instagram alone.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Pre-IPO, how does Snapchat's value hold up?
CNBC outlines potential obstacles facing the app as parent company Snap heads into its initial public stock offering.
By David Kirkpatrick , Peter Adams • Jan. 13, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Moat, Emogi partner for metrics around emoji, stickers and GIFs
The deal will help marketers understand the contextual use of visual elements in messaging apps.
By David Kirkpatrick • Jan. 13, 2017 -
Google Maps streamlines Uber integration for a one-stop experience
Users will be able to book and pay for rides as well as see information about their destination without leaving the Maps platform.
By Chantal Tode • Jan. 13, 2017 -
Google begins penalizing mobile interstitials
A long-promised penalty for non-user friendly formats is now live.
By David Kirkpatrick • Jan. 12, 2017 -
Report: 64% of brands are now on Snapchat
The adoption rate for the platform grew 50% from January to October 2016, according to L2.
By David Kirkpatrick • Jan. 12, 2017 -
Geico introduces virtual assistant 'Kate'
Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."
By David Kirkpatrick • Jan. 11, 2017 -
Snapchat tests deep linking, lead gen ads
As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.
By David Kirkpatrick • Jan. 11, 2017 -
Deep Dive
Digital assistants, virtual reality gave breakthrough performances at CES 2017
The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike.
By David Kirkpatrick • Jan. 11, 2017 -
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Google announces test of local numbers in AdWords location extensions
The imminent update might be a headache for local businesses.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Google's AR museum experiences hint at marketing potential
Tango technology is being used to enhance exhibits but could have broader retail integration.
By Peter Adams • Jan. 10, 2017 -
Forecast: The future of enterprise wearables is body-worn devices
ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.
By David Kirkpatrick • Jan. 10, 2017 -
IAB Tech Lab assumes governance of open-source in-app measurability tool
Streamlining measurement across multiple partners is the tool's main purpose.
By David Kirkpatrick • Jan. 9, 2017 -
Study: 59% of millennials only watch YouTube ads until they can skip
It's not all bad news, though, as 29% report viewing ads to completion.
By David Kirkpatrick • Jan. 9, 2017 -
L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet
Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.
By David Kirkpatrick • Jan. 9, 2017 -
Deep Dive
Has Facebook gone too far copying Snapchat?
The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?
By David Kirkpatrick • Jan. 9, 2017 -
IBM, NYT launch museum-like 'Hidden Figures' AR experience
"Outthink Hidden" will be the first content offering for the publisher's new augmented reality app.
By David Kirkpatrick • Jan. 6, 2017 -
Ford brings Alexa to cars
Drivers can access Amazon's digital assistant from inside their cars and homes.
By David Kirkpatrick • Jan. 6, 2017 -
Torture video might raise questions for marketers on Facebook Live
An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.
By Peter Adams • Jan. 6, 2017 -
Forecast: Smartphone sales to recover after down year
Improved features and falling prices are expected to drive sales.
By David Kirkpatrick • Jan. 5, 2017 -
Ford, Toyota team up to standardize in-auto apps
The automakers created the SmartDeviceLink Consortium, a non-profit dedicated to open-source software for smartphone app development.
By David Kirkpatrick • Jan. 5, 2017 -
Deep Dive
How marketers can level-up their gamification strategies
Gamification can drive results, but a clear approach to strategy is essential before diving in.
By Shalina Chatlani • Jan. 5, 2017 -
Pandora launches mobile muted video, responsive display ads
The new formats will be available to all advertisers starting Jan. 19.
By David Kirkpatrick , Peter Adams • Jan. 5, 2017
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