Report: Facebook broaches business chat for WhatsApp

Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it. 

By David Kirkpatrick • March 10, 2017

Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature

The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day. 

By Chantal Tode • March 9, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Starbucks gamifies mobile rewards with Bonus Star Bingo

The coffee-centric chain's take on the popular game is already seeing big buzz on social media. 

By David Kirkpatrick • March 9, 2017

Facebook rolls out 360 for Gear VR app

The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.

By David Kirkpatrick • March 9, 2017

Google AMP's audience grows by 1B with Asia Pacific expansion

Mobile-optimized pages from publishers now appear in search results on Baidu, Sogou and Yahoo Japan. 

By David Kirkpatrick • March 8, 2017

Instagram adds context to Stories with location-based stickers

The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements. 

By Chantal Tode • March 8, 2017

Forbes takes a page from Snapchat Stories in mobile redesign

The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.

By David Kirkpatrick • March 8, 2017

Digital video: The challenge of the opening seconds

Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression. 

By David Kirkpatrick , Chantal Tode • March 8, 2017

Shazam rolls out augmented reality platform for brands

Users can unlock AR experiences such as 3-D animations and mini-games by scanning unique Shazam Codes.

By David Kirkpatrick • March 7, 2017

Snap comes back down to earth as stock price dips again

Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better. 

By David Kirkpatrick • March 7, 2017

Facebook tests reactions in Messenger

Apps continue to find new ways to add nuance and richer context to messages. 

By David Kirkpatrick • March 6, 2017

Report: Revenue declines for agency holding groups as marketers look elsewhere

On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.

By Chantal Tode • March 6, 2017

Study: 73% of economy hotel searches happen on mobile

A new report shines a light on the increasingly complex path-to-purchase for travelers. 

By David Kirkpatrick • March 3, 2017

Denny's cooks up Twitter meme, gets viral smash

Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.

By Peter Adams • March 3, 2017

Facebook Messenger update gives bot developers new tools

A persistent menu and more sharing capabilities are designed to enhance navigation and engagement. 

By David Kirkpatrick • March 3, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

Foursquare puts its location-based technology into brands' own apps

Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide. 

By David Kirkpatrick , Chantal Tode • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

Everlane ends Facebook Messenger notifications

In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.

By David Kirkpatrick • March 2, 2017

Some Google Cardboard VR apps exceed 1M downloads

Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.     

By Chantal Tode • March 2, 2017

Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

Only 64 pairs of the connected footwear are being given away, however. 

By David Kirkpatrick , Peter Adams • March 2, 2017

Google's new 'playables' format embeds apps inside of ads

A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.  

By Peter Adams • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

Olay taps AI for skin analysis, product recommendations platform

The global web-based beauty advisor purports to be the first to leverage deep learning. 

By Chantal Tode • Feb. 28, 2017

Google shares voice assistant across Android partners

The technology was previously only available on the company's own Pixel devices.

By David Kirkpatrick • Feb. 27, 2017