Google expands Waze carpool feature in competitive move against Uber

The ride-hailing option will be added to additional cities following successful tests. 

By David Kirkpatrick • Feb. 23, 2017

Report: Snapchat IPO presentation gets chilly London reception

If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.

By Chantal Tode • Feb. 22, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Messaging apps on the rise while social, video use shrinks

While overall usage is down year-over-year, apps offering broad, practical capabilities like personal assistance are growing.

By David Kirkpatrick • Feb. 22, 2017

Oreo sponsors first Oscars live streaming party, launches cookies into space

Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.  

By David Kirkpatrick • Feb. 22, 2017

10 seconds or less: A primer on extra-short video marketing

As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds. 

By David Kirkpatrick • Feb. 22, 2017

What's WhatsApp up to? Cribbing from Snapchat

The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.

By David Kirkpatrick • Feb. 21, 2017

YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit

Google’s video arm is trying to boost the experience for viewers and marketers. 

By David Kirkpatrick , Chantal Tode • Feb. 21, 2017

Google Home is now shoppable

Past e-commerce efforts from the tech giant struggled to gain traction. 

By David Kirkpatrick • Feb. 17, 2017

Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs

The two recognizable series are arriving on the platform as it builds out its stable of TV-like content. 

By David Kirkpatrick • Feb. 17, 2017

Amazon, Google could turn digital assistants into phones

Both companies have voice-driven smart devices in homes already, but adding calling functionality comes with its own technology challenges.

By David Kirkpatrick • Feb. 16, 2017

ComScore gets MRC verified for mobile viewability across ad offerings

With the accreditation, the measurement firm aims to foster greater transparency and accuracy in cross-platform campaign planning.

By Peter Adams • Feb. 16, 2017

Snap Inc. aims for $22.2B valuation in IPO

New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut. 

By Chantal Tode • Feb. 16, 2017

Study: 87.5% of brand followers on Snapchat complete opened stories

As organic reach on the platform grows, brands are posting two times per week on average. 

By David Kirkpatrick • Feb. 15, 2017

Facebook's latest video push includes autoplay sound, TV app

Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow. 

By Chantal Tode • Feb. 15, 2017

Google rolls out shareable places lists in Maps

After finding local businesses in Maps, users can save them to a list and then share them with friends via text, email or social networks.

By David Kirkpatrick • Feb. 14, 2017

The Washington Post brings experiential breaking news to Snapchat

The publisher has the first Discover channel to update multiple times each day with the latest news.

By David Kirkpatrick • Feb. 14, 2017

More than a gimmick? How emojis might find lasting marketing appeal

Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging. 

By David Kirkpatrick • Feb. 14, 2017

Facebook bows to pressure, commits to MRC verification

P&G recently made verification a condition of getting its business and now Facebook is falling in line.  

By Chantal Tode • Feb. 10, 2017

Study: VR device shipments to reach 110M by 2021

The fastest growing category is expected to be standalone devices with a 405% growth rate.

By David Kirkpatrick • Feb. 10, 2017

Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live

A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.

By David Kirkpatrick • Feb. 9, 2017

Oreo dunks itself in digital via mobile, social and in-person activations

A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel. 

By Chantal Tode • Feb. 9, 2017

VR view blurs as Oculus stations close, few advertisers dive in

The news suggests progression for the technology is moving slowly. 

By David Kirkpatrick • Feb. 9, 2017

YouTube rolls out mobile live streaming

The platform wants to help influencers make more money. 

By David Kirkpatrick • Feb. 8, 2017

Marriott brings swipeable experiences, real-time messaging to its app

The hotelier's mobile app dynamically reflects in-venue users' current needs.

By David Kirkpatrick • Feb. 8, 2017

Huffington Post's new storybook feature looks a lot like Snapchat

Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action? 

By David Kirkpatrick • Feb. 8, 2017