Mobile: Page 274
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Welcome to the new Mobile Marketer
Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.
By Chantal Tode • March 24, 2017 -
MillerCoors, IPG launch beer home-delivery service
The Miller Lite On-Demand program enables consumers to order beer via connected devices and have it delivered right away.
By David Kirkpatrick • March 24, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Retrieved from Coca-Cola on January 19, 2016
Coca-Cola's CMO retires as role is eliminated in restructuring
The 35-year veteran's exit coincides with the naming of a new chief growth officer overseeing marketing, customer and commercial leadership and strategy.
By David Kirkpatrick • March 24, 2017 -
Marriott tests Alexa, Siri for voice-controlled hotel rooms
The world’s largest hotelier is considering how digital assistants could enhance the guest experience.
By David Kirkpatrick • March 23, 2017 -
Facebook brings mobile header bidding to its ad platform
The move could drive up the cost of mobile website ads as the bidding process becomes more competitive.
By David Kirkpatrick • March 23, 2017 -
Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles
The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.
By Dan O'Shea • March 22, 2017 -
Instagram expands shoppability after promising test
Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.
By Daphne Howland • March 22, 2017 -
Snapchat lines up first live video ad, major studio partnership
A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.
By David Kirkpatrick , Peter Adams • March 22, 2017 -
Google redesigns mobile search with tappable shortcuts
The new look helps users quickly find information for specific interest areas.
By David Kirkpatrick • March 22, 2017 -
Retrieved from Apple on March 21, 2017
Apple joins Snapchat cloning craze with Clips
The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in.
By Peter Adams • March 22, 2017 -
Williams-Sonoma unveils augmented reality app for Pottery Barn brands
For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.
By Dan O'Shea • March 21, 2017 -
Study: Paid social continues to grow across major platforms
Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.
By David Kirkpatrick • March 21, 2017 -
Study: Snapchat faces new challenges as monthly sign-ups slow
Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.
By David Kirkpatrick • March 21, 2017 -
AccuWeather's new app presents forecasts in VR
Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes.
By David Kirkpatrick • March 20, 2017 -
Amazon's 'Outfit Compare' mobile feature tells users what to wear
The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.
By Dan O'Shea • March 19, 2017 -
Retrieved from Amazon on March 17, 2017
Alexa arrives on Amazon's main mobile app
IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills."
By David Kirkpatrick • March 17, 2017 -
Adidas ditching TV ads to reach Generation Z on mobile
The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.
By Daphne Howland • March 16, 2017 -
Coca-Cola taps Google tech for digital signage
In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.
By David Kirkpatrick • March 16, 2017 -
Skechers places over 40 Snapchat geofilters across LA Marathon
The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.
By David Kirkpatrick • March 16, 2017 -
Facebook Stories — another Snapchat clone — sees broader rollout
The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.
By Peter Adams • March 16, 2017 -
Study: Netflix debuts on list of highest-earning apps
Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.
By David Kirkpatrick • March 15, 2017 -
Spotify, Waze cross-promote core app features
The Waze-Spotify synergy echoes a similar partnership recently struck between Snapchat and Uber.
By David Kirkpatrick , Peter Adams • March 15, 2017 -
Retrieved from Coca-Cola on March 14, 2017
Coca-Cola's new loyalty program scores March Madness scan-and-earn game
Sponsorship activations for this year’s tournament also include limited-edition team bottles sold online.
By Chantal Tode • March 15, 2017 -
Deep Dive
As consumers go online, food brands crave social media exposure
Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.
By Christopher Doering • March 15, 2017
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