Mobile: Page 274
-
Gatorade boosts Propel brand awareness with gyroscopic Pandora ads
An innovative campaign on the music streaming service targeted fitness enthusiasts during workout hours.
By David Kirkpatrick • Feb. 3, 2017 -
Deep Dive
How Mazda's marketing evolved from company-centric to experience-driven
The brand's VP of Marketing is bullish on digital's ability to help it tell engaging stories.
By Chantal Tode • Feb. 2, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook reports brands see a lift when optimizing video for mobile
With the latest quarterly results showing another boost for mobile, marketers must prioritize tailoring content for small screens.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat wants its Lenses to better recognize landscapes
Pushing past its well-known selfie filters, the app's AR technology might be able to create virtual objects that interact with the real world.
By David Kirkpatrick • Feb. 2, 2017 -
Google, Cloudflare team up for faster, more secure AMP ads
A faster-loading ad option is likely to be welcomed by publishers.
By David Kirkpatrick • Feb. 2, 2017 -
Snapchat rolls out Snapcodes that directly link to websites
The app's QR code feature gives publishers and businesses a URL-free option for connecting web properties.
By David Kirkpatrick • Feb. 1, 2017 -
Report: Location-targeted mobile ad spend to surpass $32B in 2021
Overall, mobile ad spend will reach $72 billion by 2021, according to the BIA/Kelsey Industry Watch report.
By David Kirkpatrick • Feb. 1, 2017 -
Deep Dive
P&G's Pritchard challenges ad vendors: Clean up media supply chain or we'll invest elsewhere
If marketing partners don't comply with new transparency requirements, the company will find others who do.
By Chantal Tode • Jan. 31, 2017 -
Kia to debut Super Bowl ad on Facebook Messenger
As marketers search out digital ways to build pre-game hype, Kia aims to become the first brand to launch a Super Bowl spot via the messaging platform.
By David Kirkpatrick • Jan. 31, 2017 -
Snapchat parent company expected to publicly file for IPO this week
The move would put the startup on track for a planned initial public offering of stock in March.
By David Kirkpatrick • Jan. 30, 2017 -
Nielsen: Gen X more active than millennials on social media
New research goes against the going wisdom that younger users are more glued to their screens.
By David Kirkpatrick • Jan. 30, 2017 -
Deep Dive
For Facebook and Google, local search marketing is no competition
Despite Facebook's recent inroads, experts insist the platforms' offerings serve distinctly different purposes and can actually complement each other when leveraged well.
By David Kirkpatrick • Jan. 30, 2017 -
Report: FCC chairman Pai looks to reclassify net neutrality rules; Republicans open to compromise
Regulators could prioritize walking back reclassification of internet service providers while preserving other parts of an open internet.
By Chantal Tode • Jan. 30, 2017 -
Twitter's new Explore tab puts emphasis on live video
Moments is being folded into the new mobile app feature, where users can more easily search for trends and news.
By David Kirkpatrick • Jan. 27, 2017 -
McDonald's taps iMessage app, social media to give away secret sauce
Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment.
By David Kirkpatrick • Jan. 27, 2017 -
Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings
While Google's parent company fell slightly short of Wall Street's expectations, its horizons continued to move beyond its core search business.
By Peter Adams • Jan. 27, 2017 -
Study: Video ads get 50% lift with tactile add-ons
A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.
By David Kirkpatrick • Jan. 26, 2017 -
Pizza Hut, Yahoo Sports partner for Super Bowl digital scoring grid game
Squares Pick 'Em offers Pizza Hut a way to get in front of an engaged audience on what's usually its busiest day of the year.
By David Kirkpatrick • Jan. 26, 2017 -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Facebook's Trending topics shift from viral to corroborated news
Will users look elsewhere for their daily dose of sensational content?
By Chantal Tode • Jan. 26, 2017 -
Chipotle rolls out football-themed game
The online game, in partnership with Avocados from Mexico, is called "Cado Crusher" and has a football party twist.
By David Kirkpatrick • Jan. 25, 2017 -
PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Live Snapchat content and a new branded series are just part of the massive rollout.
By Peter Adams • Jan. 24, 2017 -
Warner Bros. first to tap Snapchat's puzzle-game lens
Selfie filters for the upcoming "King Arthur: Legend of the Sword" feature a timed puzzle game.
By David Kirkpatrick • Jan. 24, 2017 -
Google tests first Instant Apps with BuzzFeed, Periscope and others
Users will be able to access content and services without having to download an app.
By Chantal Tode • Jan. 24, 2017 -
Time Inc. is buying programmatic platform Adelphic
The publisher wants to build a cookie-less cross-channel ad marketplace.
By David Kirkpatrick • Jan. 24, 2017
Previous
