Mobile: Page 273
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Report: FCC chairman Pai looks to reclassify net neutrality rules; Republicans open to compromise
Regulators could prioritize walking back reclassification of internet service providers while preserving other parts of an open internet.
By Chantal Tode • Jan. 30, 2017 -
Twitter's new Explore tab puts emphasis on live video
Moments is being folded into the new mobile app feature, where users can more easily search for trends and news.
By David Kirkpatrick • Jan. 27, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
McDonald's taps iMessage app, social media to give away secret sauce
Big Mac lovers on Facebook Live, Instagram, Twitter and iMessage had a chance to score a bottle of the burger's signature condiment.
By David Kirkpatrick • Jan. 27, 2017 -
Alphabet highlights YouTube, ad strategy beyond search in Q4 earnings
While Google's parent company fell slightly short of Wall Street's expectations, its horizons continued to move beyond its core search business.
By Peter Adams • Jan. 27, 2017 -
Study: Video ads get 50% lift with tactile add-ons
A test of ads with built-in tactile experiences like a vibrating phone found that adding another sense improved results.
By David Kirkpatrick • Jan. 26, 2017 -
Pizza Hut, Yahoo Sports partner for Super Bowl digital scoring grid game
Squares Pick 'Em offers Pizza Hut a way to get in front of an engaged audience on what's usually its busiest day of the year.
By David Kirkpatrick • Jan. 26, 2017 -
Deep Dive
Will digital marketing fumble or score a touchdown at Super Bowl LI?
The Super Bowl is one of the biggest days of the year for many marketers and advertisers. How is this year’s big game shaping up?
By David Kirkpatrick , Chantal Tode • Jan. 26, 2017 -
Facebook's Trending topics shift from viral to corroborated news
Will users look elsewhere for their daily dose of sensational content?
By Chantal Tode • Jan. 26, 2017 -
Chipotle rolls out football-themed game
The online game, in partnership with Avocados from Mexico, is called "Cado Crusher" and has a football party twist.
By David Kirkpatrick • Jan. 25, 2017 -
PepsiCo tackles Super Bowl LI with multi-platform digital marketing play
Live Snapchat content and a new branded series are just part of the massive rollout.
By Peter Adams • Jan. 24, 2017 -
Warner Bros. first to tap Snapchat's puzzle-game lens
Selfie filters for the upcoming "King Arthur: Legend of the Sword" feature a timed puzzle game.
By David Kirkpatrick • Jan. 24, 2017 -
Google tests first Instant Apps with BuzzFeed, Periscope and others
Users will be able to access content and services without having to download an app.
By Chantal Tode • Jan. 24, 2017 -
Time Inc. is buying programmatic platform Adelphic
The publisher wants to build a cookie-less cross-channel ad marketplace.
By David Kirkpatrick • Jan. 24, 2017 -
Google makes users' search data available for targeting on YouTube
Helping marketers measure campaigns and reach audiences across screens is a key goal of the AdWords upgrade.
By David Kirkpatrick • Jan. 23, 2017 -
Forrester: Marketing and sales lead nearly 50% of AI initiatives
More than half of companies plan to invest in the transformative technology in the coming year.
By Chantal Tode • Jan. 20, 2017 -
YouTube to showcase 6-second ad format at Sundance
A variety of creative agencies are teaming up with the platform to extol the virtues of short-form video content.
By David Kirkpatrick , Peter Adams • Jan. 20, 2017 -
Deep Dive
Why are big brands still searching out successful digital strategies?
Even as the channel becomes the largest by media spend, Coca-Cola, P&G and other industry giants are shifting their approach as major wins remain few.
By David Kirkpatrick • Jan. 19, 2017 -
Google buys Twitter's mobile app developer platform, other tech properties
Fabric, the centerpiece of the deal, works with apps reportedly reaching 2.5 billion people.
By David Kirkpatrick • Jan. 19, 2017 -
Twitter to drop 'Buy' button in social commerce rollback
It’s long been suspected the feature would be nixed as it saw little use from businesses, consumers and Twitter.
By Peter Adams • Jan. 18, 2017 -
Forrester: Marketers need more active media planning role to address fake news
Identifying clickbait and removing advertising from it will help marketers protect their ad spend and brand reputations.
By Chantal Tode • Jan. 18, 2017 -
Twitter integrates Vine's video-looping capabilties
The standalone app is no more, but marketers can still get their fix for short videos on Twitter.
By David Kirkpatrick , Peter Adams • Jan. 18, 2017 -
Study: Combining desktop, mobile and offline channels lifts brand impact metrics
The findings come from an IAB study comparing cross-media campaigns against traditional offline media efforts alone.
By David Kirkpatrick • Jan. 17, 2017 -
Amazon plans test of experimental wireless tech
Government filings suggest a new smartphone may be on the horizon.
By David Kirkpatrick • Jan. 17, 2017 -
Deep Dive
Why holiday marketing sparkled a little less brightly in 2016
Marketing efforts were mostly unremarkable during the recent holiday season as brands resorted to tried-and-true discounts to attract shoppers and few succeeded at making an emotional connection.
By Chantal Tode • Jan. 17, 2017 -
Snapchat debuts universal search bar in big enhancement to user experience
The update promises to simplify navigation and drive growth.
By Chantal Tode • Jan. 13, 2017
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