Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

By Dan O'Shea • March 22, 2017

Instagram expands shoppability after promising test

Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

By Daphne Howland • March 22, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Google redesigns mobile search with tappable shortcuts

The new look helps users quickly find information for specific interest areas.

By David Kirkpatrick • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

Williams-Sonoma unveils augmented reality app for Pottery Barn brands

For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

By Dan O'Shea • March 21, 2017

Study: Paid social continues to grow across major platforms

Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.

By David Kirkpatrick • March 21, 2017

Study: Snapchat faces new challenges as monthly sign-ups slow

Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.

By David Kirkpatrick • March 21, 2017

AccuWeather's new app presents forecasts in VR

Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes. 

By David Kirkpatrick • March 20, 2017

Amazon's 'Outfit Compare' mobile feature tells users what to wear

The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.

By Dan O'Shea • March 19, 2017

Alexa arrives on Amazon's main mobile app

IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills." 

By David Kirkpatrick • March 17, 2017

Adidas ditching TV ads to reach Generation Z on mobile

The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.

By Daphne Howland • March 16, 2017

Coca-Cola taps Google tech for digital signage

In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.

By David Kirkpatrick • March 16, 2017

Skechers places over 40 Snapchat geofilters across LA Marathon

The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.

By David Kirkpatrick • March 16, 2017

Facebook Stories — another Snapchat clone — sees broader rollout

The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.   

By Peter Adams • March 16, 2017

Study: Netflix debuts on list of highest-earning apps

Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.

By David Kirkpatrick • March 15, 2017

Spotify, Waze cross-promote core app features

The Waze-Spotify synergy echoes a similar partnership recently struck between Snapchat and Uber.

By David Kirkpatrick , Peter Adams • March 15, 2017

Coca-Cola's new loyalty program scores March Madness scan-and-earn game

Sponsorship activations for this year’s tournament also include limited-edition team bottles sold online. 

By Chantal Tode • March 15, 2017

As consumers go online, food brands crave social media exposure

Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.

By Christopher Doering • March 15, 2017

EMarketer: Google, Facebook together command 51.6% of digital display advertising

While Google's dominance in search continues to grow, Facebook is taking display revenue from competitors. 

By David Kirkpatrick , Chantal Tode • March 15, 2017

Report: Are marketers already souring on Snapchat?

Joint research from RBC Capital Markets and Ad Age found that, among the major digital ad platforms, Snapchat beat only AOL when scored for return on investment. 

By David Kirkpatrick • March 15, 2017

Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Forecast: Wide range of bleeding-edge tech to get no marketing spend this year

A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video. 

By David Kirkpatrick • March 14, 2017

Report: Facebook, others struggle to meet P&G's accreditation deadline

Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.

By David Kirkpatrick • March 14, 2017

How E.L.F. Cosmetics builds community and drives results with micro-influencers

An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

By Chantal Tode • March 13, 2017