Retale guarantees mobile campaigns will boost stores' foot traffic

Retailers using the platform for localized ad sharing and coupon offers are being guaranteed an increase in foot traffic. 

By Dan O'Shea • March 30, 2017

How Samsung's Bixby smart assistant might compete against Siri, Alexa

The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday. 

By Chantal Tode • March 30, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook invests in new native ad units for Instant Articles

Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles. 

By Peter Adams • March 30, 2017

ComScore: 22% of women 18-24 are mobile-only internet users

In a reflection of just how strong the pivot to mobile is, the channel now accounts for 69% of all time spent with digital media.

By Chantal Tode • March 30, 2017

MLB, NHL fans can now personalize iOS app icons

Fans' favorite team logos can now adorn their apps' home screen icon. 

By Chantal Tode • March 30, 2017

Study: Kellogg's and Hershey's show grrrreat social engagement

The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?

By Keith Loria • March 29, 2017

Dunkin' Donuts bakes order ahead into Waze for integrated functionality

In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road. 

By Chantal Tode • March 29, 2017

Paramount Pictures accessorizes 'Ghost in the Shell' with AR beauty experience

The collaboration marks YouCam's first with a major entertainment brand.

By Christine Bittar • March 29, 2017

Wal-Mart cracks open Snapchat opportunity with Easter egg-themed ad

The retailer hopes to drive the platform’s millennial, mobile-savvy audience into stores to buy holiday merchandise. 

By Chantal Tode • March 29, 2017

Pinterest makes Promoted App Pins available to all advertisers

The ad format allows users to download apps directly within the social media platform.

By David Kirkpatrick • March 29, 2017

Is the Holy Grail of offline attribution becoming less elusive?

A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist. 

By David Kirkpatrick • March 29, 2017

Ikea rolls out smart lighting system

Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience. 

By Dan O'Shea • March 29, 2017

Will social media give United a leg up on PR crisis?

The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.   

By David Kirkpatrick • March 28, 2017

CMO Council: Few marketers accomplish real-time, data-driven engagements

Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage. 

By Rachel Brown • March 28, 2017

Google Home dishes out insurance tips with help from Progressive

The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes. 

By Rachel Brown • March 28, 2017

Hilton to extend mobile keys to 2,500 properties

The ramp-up of Hilton’s digital key program demonstrates it doesn’t take long for consumer-friendly technology to proliferate.

By Rachel Brown • March 28, 2017

Facebook Messenger enables real-time location sharing

The new tool's marketing potential isn't hard to see. 

By Rachel Brown • March 28, 2017

What gaming can teach marketers about mobile video advertising

Borrowing a trick or two from a segment that allocates 93% of its spend to the format might level up strategies. 

By Christine Bittar • March 28, 2017

Lyft pursues millennials, Uber riders with charitable Round Up & Donate program

The ride-hailing service is positioning itself as a brand consumers can like at a time when its biggest competitor's reputation is struggling.   

By Rachel Brown • March 27, 2017

Apple scoops up acclaimed automation app Workflow

The deal could have widespread implications for how iOS users access and interact with apps across the technology giant's various devices. 

By Rachel Brown • March 27, 2017

Coca-Cola cancels weekly YouTube program in the UK

The soft drink brand is reconsidering its digital content strategy to figure out the best video formats for engaging young consumers. 

By Rachel Brown • March 27, 2017

Amazon ramps up Prime hardware push with new smartphones

In the aftermath of Fire Phone's collapse, the e-commerce behemoth has changed course by offering mobile phones tied to its Prime service from established smartphone players.

By Rachel Brown • March 27, 2017

AR upstarts paint picture of technology's location-based potential at SXSW

Integrating immersive smartphone experiences with location could make for a data-driven marketer's dream, if adoption grows.   

By David Kirkpatrick • March 27, 2017

Why it's time to take a stand against ad fraud

Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.

By Marco Ricci • March 27, 2017

6 ways chatbots are succeeding for brands

At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.  

By Chantal Tode • March 27, 2017