Facebook facilitates Canvas ad development with new API

The social media network is making it easier for marketers to get wildly creative with rich, full-screen mobile advertising that doesn’t take forever to load. 

By Rachel Brown • April 6, 2017

WhatsApp readies digital payments in India

The Facebook-owned messaging app has yet to set up a mobile cash system, but could become one of the globe's biggest digital payment players when it does. 

By Rachel Brown • April 5, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Square Inc. in talks to take over slumping Yik Yak

The once-hot app aimed at college students demonstrates the perils of anonymity and gobs of venture capital. 

By Rachel Brown • April 5, 2017

Snapchat users go for joyrides with Jeep's branded lens

Users can virtually get behind the wheel of an open-air Jeep, complete with blowing hair, through October. 

By Rachel Brown • April 5, 2017

Starbucks lets customers send gift cards for Frappucinnos on iMessage

An update for the iOS app anticipates more consumers will turn to iMessage for tasks beyond basic communication. 

By Rachel Brown • April 5, 2017

EMarketer: Ad formats not native to Snapchat see little traction

New research finds sponsored geofilters and lenses are the only formats with any notable user engagement. 

By David Kirkpatrick , Peter Adams • April 5, 2017

Apple, Verizon amplify efforts to woo cord cutters

The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.

By Rachel Brown • April 4, 2017

Facebook Live rolls out the red carpet for 'The Fate of the Furious'

The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time. 

By Rachel Brown • April 4, 2017

Golden State Warriors, Philips connect home lighting, games via an app

Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile. 

By Rachel Brown • April 4, 2017

Samsung expands high-touch retail concept in Canada

The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster. 

By Rachel Brown • April 4, 2017

Twitter allows businesses to request, share location in Direct Messages

Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities. 

By David Kirkpatrick • April 4, 2017

Time Inc. revs up appeal for millennial publication The Drive with Shop portal

The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car. 

By Rachel Brown • April 4, 2017

LinkedIn rolls out mobile-friendly lead gen forms

Streamlining lead generation from sponsored content on mobile devices is the goal here.

By David Kirkpatrick • April 4, 2017

Snapchat expands Stories search with machine learning

Text captions, visuals and other information will be mined by the technology to determine where user submissions appear. 

By Peter Adams • April 3, 2017

Google gets in shape with new reservation tool for fitness fans

As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes. 

By Chantal Tode • April 3, 2017

What does Apple's AR-fueled future look like?

For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation. 

By Ken Magill • April 3, 2017

Report: Apple will support third-party measurement for News ads

Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.

By Chantal Tode • April 3, 2017

Forecast: Slower overall revenue growth won't stop digital ad dominance

Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.

By David Kirkpatrick • March 31, 2017

AdWords upgrades offline attribution to track more store visits

New strides in machine learning, mapping technology and survey quality have helped the platform increase the number of store visits it can accurately report.   

By David Kirkpatrick • March 31, 2017

Study: 64% of millennials cite Instagram as most 'narcissistic' social media app

The label might help explain the platform's popularity with social influencers. 

By Peter Adams • March 31, 2017

Marriott tours influencers around the world in first original Snapchat series

"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.

By Peter Adams • March 31, 2017

Report: Facebook Messenger preps group chatbot launch

The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology. 

By Chantal Tode • March 31, 2017

Jeep accelerates smartphone shopping with Google Tango-based AR app

Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car. 

By Chantal Tode • March 31, 2017

Why Apple, SAP are bringing iOS to the enterprise

SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.

By Justine Brown • March 31, 2017

Adidas unveils All Day mobile app for fitness and training

The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.

By Dan O'Shea • March 30, 2017