Mobile: Page 272
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Dunkin' Donuts bakes order ahead into Waze for integrated functionality
In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road.
By Chantal Tode • March 29, 2017 -
Paramount Pictures accessorizes 'Ghost in the Shell' with AR beauty experience
The collaboration marks YouCam's first with a major entertainment brand.
By Christine Bittar • March 29, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Wal-Mart cracks open Snapchat opportunity with Easter egg-themed ad
The retailer hopes to drive the platform’s millennial, mobile-savvy audience into stores to buy holiday merchandise.
By Chantal Tode • March 29, 2017 -
Pinterest makes Promoted App Pins available to all advertisers
The ad format allows users to download apps directly within the social media platform.
By David Kirkpatrick • March 29, 2017 -
Deep Dive
Is the Holy Grail of offline attribution becoming less elusive?
A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist.
By David Kirkpatrick • March 29, 2017 -
Ikea rolls out smart lighting system
Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience.
By Dan O'Shea • March 29, 2017 -
Will social media give United a leg up on PR crisis?
The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.
By David Kirkpatrick • March 28, 2017 -
CMO Council: Few marketers accomplish real-time, data-driven engagements
Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage.
By Rachel Brown • March 28, 2017 -
Google Home dishes out insurance tips with help from Progressive
The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes.
By Rachel Brown • March 28, 2017 -
Hilton to extend mobile keys to 2,500 properties
The ramp-up of Hilton’s digital key program demonstrates it doesn’t take long for consumer-friendly technology to proliferate.
By Rachel Brown • March 28, 2017 -
Facebook Messenger enables real-time location sharing
The new tool's marketing potential isn't hard to see.
By Rachel Brown • March 28, 2017 -
Deep Dive
What gaming can teach marketers about mobile video advertising
Borrowing a trick or two from a segment that allocates 93% of its spend to the format might level up strategies.
By Christine Bittar • March 28, 2017 -
Lyft pursues millennials, Uber riders with charitable Round Up & Donate program
The ride-hailing service is positioning itself as a brand consumers can like at a time when its biggest competitor's reputation is struggling.
By Rachel Brown • March 27, 2017 -
Retrieved from Apple on September 09, 2014
Apple scoops up acclaimed automation app Workflow
The deal could have widespread implications for how iOS users access and interact with apps across the technology giant's various devices.
By Rachel Brown • March 27, 2017 -
Coca-Cola cancels weekly YouTube program in the UK
The soft drink brand is reconsidering its digital content strategy to figure out the best video formats for engaging young consumers.
By Rachel Brown • March 27, 2017 -
Retrieved from Amazon on March 27, 2017
Amazon ramps up Prime hardware push with new smartphones
In the aftermath of Fire Phone's collapse, the e-commerce behemoth has changed course by offering mobile phones tied to its Prime service from established smartphone players.
By Rachel Brown • March 27, 2017 -
Deep Dive
AR upstarts paint picture of technology's location-based potential at SXSW
Integrating immersive smartphone experiences with location could make for a data-driven marketer's dream, if adoption grows.
By David Kirkpatrick • March 27, 2017 -
Opinion
Why it's time to take a stand against ad fraud
Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.
By Marco Ricci • March 27, 2017 -
Deep Dive
6 ways chatbots are succeeding for brands
At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.
By Chantal Tode • March 27, 2017 -
Welcome to the new Mobile Marketer
Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.
By Chantal Tode • March 24, 2017 -
MillerCoors, IPG launch beer home-delivery service
The Miller Lite On-Demand program enables consumers to order beer via connected devices and have it delivered right away.
By David Kirkpatrick • March 24, 2017 -
Facebook's new Collection ad unit aims to bridge mobile video, commerce
Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.
By David Kirkpatrick , Peter Adams • March 24, 2017 -
Retrieved from Coca-Cola on January 19, 2016
Coca-Cola's CMO retires as role is eliminated in restructuring
The 35-year veteran's exit coincides with the naming of a new chief growth officer overseeing marketing, customer and commercial leadership and strategy.
By David Kirkpatrick • March 24, 2017 -
Marriott tests Alexa, Siri for voice-controlled hotel rooms
The world’s largest hotelier is considering how digital assistants could enhance the guest experience.
By David Kirkpatrick • March 23, 2017 -
Facebook brings mobile header bidding to its ad platform
The move could drive up the cost of mobile website ads as the bidding process becomes more competitive.
By David Kirkpatrick • March 23, 2017
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