Instagram adds context to Stories with location-based stickers

The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements. 

By Chantal Tode • March 8, 2017

Forbes takes a page from Snapchat Stories in mobile redesign

The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.

By David Kirkpatrick • March 8, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Digital video: The challenge of the opening seconds

Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression. 

By David Kirkpatrick , Chantal Tode • March 8, 2017

Shazam rolls out augmented reality platform for brands

Users can unlock AR experiences such as 3-D animations and mini-games by scanning unique Shazam Codes.

By David Kirkpatrick • March 7, 2017

Snap comes back down to earth as stock price dips again

Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better. 

By David Kirkpatrick • March 7, 2017

Facebook tests reactions in Messenger

Apps continue to find new ways to add nuance and richer context to messages. 

By David Kirkpatrick • March 6, 2017

Report: Revenue declines for agency holding groups as marketers look elsewhere

On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.

By Chantal Tode • March 6, 2017

Study: 73% of economy hotel searches happen on mobile

A new report shines a light on the increasingly complex path-to-purchase for travelers. 

By David Kirkpatrick • March 3, 2017

Denny's cooks up Twitter meme, gets viral smash

Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.

By Peter Adams • March 3, 2017

Facebook Messenger update gives bot developers new tools

A persistent menu and more sharing capabilities are designed to enhance navigation and engagement. 

By David Kirkpatrick • March 3, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

Foursquare puts its location-based technology into brands' own apps

Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide. 

By David Kirkpatrick , Chantal Tode • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017

Everlane ends Facebook Messenger notifications

In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.

By David Kirkpatrick • March 2, 2017

Some Google Cardboard VR apps exceed 1M downloads

Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.     

By Chantal Tode • March 2, 2017

Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza

Only 64 pairs of the connected footwear are being given away, however. 

By David Kirkpatrick , Peter Adams • March 2, 2017

Google's new 'playables' format embeds apps inside of ads

A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.  

By Peter Adams • March 1, 2017

Study: More Facebook users report declining use

But while users may not be engaging as frequently, the platform's reach remains impressive.

By David Kirkpatrick • Feb. 28, 2017

Olay taps AI for skin analysis, product recommendations platform

The global web-based beauty advisor purports to be the first to leverage deep learning. 

By Chantal Tode • Feb. 28, 2017

Google shares voice assistant across Android partners

The technology was previously only available on the company's own Pixel devices.

By David Kirkpatrick • Feb. 27, 2017

How Urban Outfitters leveraged location marketing for a 75% conversion gain

The retailer tapped five messaging tactics to drive results in a recent mobile campaign. 

By David Kirkpatrick • Feb. 27, 2017

YouTube, partner channels get new comScore mobile video measurements

With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected. 

By David Kirkpatrick , Peter Adams • Feb. 24, 2017

Twitter tries to humanize customer service interactions

Brand profiles now let users know when they are messaging with a person rather than a bot.

By David Kirkpatrick • Feb. 23, 2017

Instagram allows multiple images, videos in one post

The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through. 

By David Kirkpatrick • Feb. 23, 2017

Google expands Waze carpool feature in competitive move against Uber

The ride-hailing option will be added to additional cities following successful tests. 

By David Kirkpatrick • Feb. 23, 2017