Mobile: Page 271
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Google's new 'playables' format embeds apps inside of ads
A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.
By Peter Adams • March 1, 2017 -
Study: More Facebook users report declining use
But while users may not be engaging as frequently, the platform's reach remains impressive.
By David Kirkpatrick • Feb. 28, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Olay taps AI for skin analysis, product recommendations platform
The global web-based beauty advisor purports to be the first to leverage deep learning.
By Chantal Tode • Feb. 28, 2017 -
Google shares voice assistant across Android partners
The technology was previously only available on the company's own Pixel devices.
By David Kirkpatrick • Feb. 27, 2017 -
Deep Dive
How Urban Outfitters leveraged location marketing for a 75% conversion gain
The retailer tapped five messaging tactics to drive results in a recent mobile campaign.
By David Kirkpatrick • Feb. 27, 2017 -
YouTube, partner channels get new comScore mobile video measurements
With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected.
By David Kirkpatrick , Peter Adams • Feb. 24, 2017 -
Twitter tries to humanize customer service interactions
Brand profiles now let users know when they are messaging with a person rather than a bot.
By David Kirkpatrick • Feb. 23, 2017 -
Instagram allows multiple images, videos in one post
The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through.
By David Kirkpatrick • Feb. 23, 2017 -
Google expands Waze carpool feature in competitive move against Uber
The ride-hailing option will be added to additional cities following successful tests.
By David Kirkpatrick • Feb. 23, 2017 -
Report: Snapchat IPO presentation gets chilly London reception
If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.
By Chantal Tode • Feb. 22, 2017 -
Study: Messaging apps on the rise while social, video use shrinks
While overall usage is down year-over-year, apps offering broad, practical capabilities like personal assistance are growing.
By David Kirkpatrick • Feb. 22, 2017 -
Oreo sponsors first Oscars live streaming party, launches cookies into space
Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
10 seconds or less: A primer on extra-short video marketing
As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds.
By David Kirkpatrick • Feb. 22, 2017 -
What's WhatsApp up to? Cribbing from Snapchat
The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.
By David Kirkpatrick • Feb. 21, 2017 -
YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit
Google’s video arm is trying to boost the experience for viewers and marketers.
By David Kirkpatrick , Chantal Tode • Feb. 21, 2017 -
Google Home is now shoppable
Past e-commerce efforts from the tech giant struggled to gain traction.
By David Kirkpatrick • Feb. 17, 2017 -
Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs
The two recognizable series are arriving on the platform as it builds out its stable of TV-like content.
By David Kirkpatrick • Feb. 17, 2017 -
Amazon, Google could turn digital assistants into phones
Both companies have voice-driven smart devices in homes already, but adding calling functionality comes with its own technology challenges.
By David Kirkpatrick • Feb. 16, 2017 -
ComScore gets MRC verified for mobile viewability across ad offerings
With the accreditation, the measurement firm aims to foster greater transparency and accuracy in cross-platform campaign planning.
By Peter Adams • Feb. 16, 2017 -
Snap Inc. aims for $22.2B valuation in IPO
New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut.
By Chantal Tode • Feb. 16, 2017 -
Study: 87.5% of brand followers on Snapchat complete opened stories
As organic reach on the platform grows, brands are posting two times per week on average.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Google rolls out shareable places lists in Maps
After finding local businesses in Maps, users can save them to a list and then share them with friends via text, email or social networks.
By David Kirkpatrick • Feb. 14, 2017 -
The Washington Post brings experiential breaking news to Snapchat
The publisher has the first Discover channel to update multiple times each day with the latest news.
By David Kirkpatrick • Feb. 14, 2017 -
Deep Dive
More than a gimmick? How emojis might find lasting marketing appeal
Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging.
By David Kirkpatrick • Feb. 14, 2017
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