Mobile: Page 271
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Retrieved from Apple on October 27, 2016
Apple, Verizon amplify efforts to woo cord cutters
The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.
By Rachel Brown • April 4, 2017 -
Facebook Live rolls out the red carpet for 'The Fate of the Furious'
The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time.
By Rachel Brown • April 4, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Golden State Warriors, Philips connect home lighting, games via an app
Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile.
By Rachel Brown • April 4, 2017 -
Samsung expands high-touch retail concept in Canada
The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster.
By Rachel Brown • April 4, 2017 -
Twitter allows businesses to request, share location in Direct Messages
Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities.
By David Kirkpatrick • April 4, 2017 -
Time Inc. revs up appeal for millennial publication The Drive with Shop portal
The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car.
By Rachel Brown • April 4, 2017 -
LinkedIn rolls out mobile-friendly lead gen forms
Streamlining lead generation from sponsored content on mobile devices is the goal here.
By David Kirkpatrick • April 4, 2017 -
Snapchat expands Stories search with machine learning
Text captions, visuals and other information will be mined by the technology to determine where user submissions appear.
By Peter Adams • April 3, 2017 -
Google gets in shape with new reservation tool for fitness fans
As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes.
By Chantal Tode • April 3, 2017 -
Retrieved from Apple on March 21, 2017
Deep DiveWhat does Apple's AR-fueled future look like?
For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation.
By Ken Magill • April 3, 2017 -
Retrieved from Apple on April 02, 2017
Report: Apple will support third-party measurement for News ads
Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.
By Chantal Tode • April 3, 2017 -
Forecast: Slower overall revenue growth won't stop digital ad dominance
Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.
By David Kirkpatrick • March 31, 2017 -
AdWords upgrades offline attribution to track more store visits
New strides in machine learning, mapping technology and survey quality have helped the platform increase the number of store visits it can accurately report.
By David Kirkpatrick • March 31, 2017 -
Study: 64% of millennials cite Instagram as most 'narcissistic' social media app
The label might help explain the platform's popularity with social influencers.
By Peter Adams • March 31, 2017 -
Marriott tours influencers around the world in first original Snapchat series
"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.
By Peter Adams • March 31, 2017 -
Report: Facebook Messenger preps group chatbot launch
The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology.
By Chantal Tode • March 31, 2017 -
Jeep accelerates smartphone shopping with Google Tango-based AR app
Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car.
By Chantal Tode • March 31, 2017 -
Deep Dive
Why Apple, SAP are bringing iOS to the enterprise
SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.
By Justine Brown • March 31, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Retale guarantees mobile campaigns will boost stores' foot traffic
Retailers using the platform for localized ad sharing and coupon offers are being guaranteed an increase in foot traffic.
By Dan O'Shea • March 30, 2017 -
How Samsung's Bixby smart assistant might compete against Siri, Alexa
The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday.
By Chantal Tode • March 30, 2017 -
Facebook invests in new native ad units for Instant Articles
Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles.
By Peter Adams • March 30, 2017 -
ComScore: 22% of women 18-24 are mobile-only internet users
In a reflection of just how strong the pivot to mobile is, the channel now accounts for 69% of all time spent with digital media.
By Chantal Tode • March 30, 2017 -
MLB, NHL fans can now personalize iOS app icons
Fans' favorite team logos can now adorn their apps' home screen icon.
By Chantal Tode • March 30, 2017 -
Study: Kellogg's and Hershey's show grrrreat social engagement
The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?
By Keith Loria • March 29, 2017
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