Mobile: Page 270
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Coca-Cola's new loyalty program scores March Madness scan-and-earn game
Sponsorship activations for this year’s tournament also include limited-edition team bottles sold online.
By Chantal Tode • March 15, 2017 -
Deep Dive
As consumers go online, food brands crave social media exposure
Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.
By Christopher Doering • March 15, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
EMarketer: Google, Facebook together command 51.6% of digital display advertising
While Google's dominance in search continues to grow, Facebook is taking display revenue from competitors.
By David Kirkpatrick , Chantal Tode • March 15, 2017 -
Report: Are marketers already souring on Snapchat?
Joint research from RBC Capital Markets and Ad Age found that, among the major digital ad platforms, Snapchat beat only AOL when scored for return on investment.
By David Kirkpatrick • March 15, 2017 -
Advertisers use workaround to bring 360 video ads to Snapchat
Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.
By David Kirkpatrick • March 14, 2017 -
Forecast: Wide range of bleeding-edge tech to get no marketing spend this year
A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video.
By David Kirkpatrick • March 14, 2017 -
Report: Facebook, others struggle to meet P&G's accreditation deadline
Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.
By David Kirkpatrick • March 14, 2017 -
Deep Dive
How E.L.F. Cosmetics builds community and drives results with micro-influencers
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.
By Chantal Tode • March 13, 2017 -
Report: Facebook broaches business chat for WhatsApp
Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it.
By David Kirkpatrick • March 10, 2017 -
Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature
The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day.
By Chantal Tode • March 9, 2017 -
Starbucks gamifies mobile rewards with Bonus Star Bingo
The coffee-centric chain's take on the popular game is already seeing big buzz on social media.
By David Kirkpatrick • March 9, 2017 -
Facebook rolls out 360 for Gear VR app
The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.
By David Kirkpatrick • March 9, 2017 -
Google AMP's audience grows by 1B with Asia Pacific expansion
Mobile-optimized pages from publishers now appear in search results on Baidu, Sogou and Yahoo Japan.
By David Kirkpatrick • March 8, 2017 -
Instagram adds context to Stories with location-based stickers
The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements.
By Chantal Tode • March 8, 2017 -
Forbes takes a page from Snapchat Stories in mobile redesign
The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.
By David Kirkpatrick • March 8, 2017 -
Deep Dive
Digital video: The challenge of the opening seconds
Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression.
By David Kirkpatrick , Chantal Tode • March 8, 2017 -
Shazam rolls out augmented reality platform for brands
Users can unlock AR experiences such as 3-D animations and mini-games by scanning unique Shazam Codes.
By David Kirkpatrick • March 7, 2017 -
Snap comes back down to earth as stock price dips again
Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better.
By David Kirkpatrick • March 7, 2017 -
Facebook tests reactions in Messenger
Apps continue to find new ways to add nuance and richer context to messages.
By David Kirkpatrick • March 6, 2017 -
Report: Revenue declines for agency holding groups as marketers look elsewhere
On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.
By Chantal Tode • March 6, 2017 -
Study: 73% of economy hotel searches happen on mobile
A new report shines a light on the increasingly complex path-to-purchase for travelers.
By David Kirkpatrick • March 3, 2017 -
Denny's cooks up Twitter meme, gets viral smash
Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.
By Peter Adams • March 3, 2017 -
Facebook Messenger update gives bot developers new tools
A persistent menu and more sharing capabilities are designed to enhance navigation and engagement.
By David Kirkpatrick • March 3, 2017 -
Instagram Stories ads roll out globally
Unbundling ad buys from the Instagram feed points to the growing importance of Stories.
By David Kirkpatrick • March 3, 2017 -
Foursquare puts its location-based technology into brands' own apps
Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide.
By David Kirkpatrick , Chantal Tode • March 3, 2017
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