CMO Council: Few marketers accomplish real-time, data-driven engagements

Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage. 

By Rachel Brown • March 28, 2017

Google Home dishes out insurance tips with help from Progressive

The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes. 

By Rachel Brown • March 28, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Hilton to extend mobile keys to 2,500 properties

The ramp-up of Hilton’s digital key program demonstrates it doesn’t take long for consumer-friendly technology to proliferate.

By Rachel Brown • March 28, 2017

Facebook Messenger enables real-time location sharing

The new tool's marketing potential isn't hard to see. 

By Rachel Brown • March 28, 2017

What gaming can teach marketers about mobile video advertising

Borrowing a trick or two from a segment that allocates 93% of its spend to the format might level up strategies. 

By Christine Bittar • March 28, 2017

Lyft pursues millennials, Uber riders with charitable Round Up & Donate program

The ride-hailing service is positioning itself as a brand consumers can like at a time when its biggest competitor's reputation is struggling.   

By Rachel Brown • March 27, 2017

Apple scoops up acclaimed automation app Workflow

The deal could have widespread implications for how iOS users access and interact with apps across the technology giant's various devices. 

By Rachel Brown • March 27, 2017

Coca-Cola cancels weekly YouTube program in the UK

The soft drink brand is reconsidering its digital content strategy to figure out the best video formats for engaging young consumers. 

By Rachel Brown • March 27, 2017

Amazon ramps up Prime hardware push with new smartphones

In the aftermath of Fire Phone's collapse, the e-commerce behemoth has changed course by offering mobile phones tied to its Prime service from established smartphone players.

By Rachel Brown • March 27, 2017

AR upstarts paint picture of technology's location-based potential at SXSW

Integrating immersive smartphone experiences with location could make for a data-driven marketer's dream, if adoption grows.   

By David Kirkpatrick • March 27, 2017

Why it's time to take a stand against ad fraud

Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.

By Marco Ricci • March 27, 2017

6 ways chatbots are succeeding for brands

At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.  

By Chantal Tode • March 27, 2017

Welcome to the new Mobile Marketer

Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.

By Chantal Tode • March 24, 2017

MillerCoors, IPG launch beer home-delivery service

The Miller Lite On-Demand program enables consumers to order beer via connected devices and have it delivered right away. 

By David Kirkpatrick • March 24, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Coca-Cola's CMO retires as role is eliminated in restructuring

The 35-year veteran's exit coincides with the naming of a new chief growth officer overseeing marketing, customer and commercial leadership and strategy. 

By David Kirkpatrick • March 24, 2017

Marriott tests Alexa, Siri for voice-controlled hotel rooms

The world’s largest hotelier is considering how digital assistants could enhance the guest experience.

By David Kirkpatrick • March 23, 2017

Facebook brings mobile header bidding to its ad platform

The move could drive up the cost of mobile website ads as the bidding process becomes more competitive. 

By David Kirkpatrick • March 23, 2017

Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

By Dan O'Shea • March 22, 2017

Instagram expands shoppability after promising test

Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

By Daphne Howland • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Google redesigns mobile search with tappable shortcuts

The new look helps users quickly find information for specific interest areas.

By David Kirkpatrick • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

Williams-Sonoma unveils augmented reality app for Pottery Barn brands

For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

By Dan O'Shea • March 21, 2017

Study: Paid social continues to grow across major platforms

Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.

By David Kirkpatrick • March 21, 2017