Mobile: Page 270
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Dosh cash-back app to launch with more than 100K businesses
The new app, which offers cash back for purchases, has brought on board Sheraton, The Ritz-Carlton, Wendy's, Forever21, Neiman Marcus and Home Depot.
By Rachel Brown • April 17, 2017 -
Nextdoor launches ads to help marketers move into communities across US
The social network aims to become one of the largest advertising platforms in the digital world by reaching $1 billion in ad dollars by 2020.
By Rachel Brown • April 17, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Deep Dive
Smart eyewear: Is it the future or destined for failure ... again?
Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass.
By Rachel Brown • April 17, 2017 -
Huffington Post creates dedicated Facebook pages targeting niche audiences
The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more.
By Rachel Brown • April 17, 2017 -
Instagram Stories passes Snapchat for daily active users
Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.
By David Kirkpatrick , Peter Adams • April 17, 2017 -
Candy Crush and Moschino attend Coachella, release merchandise together
Will a collaboration with an uber-cool fashion designer attract the attention of concert revelers?
By Rachel Brown • April 17, 2017 -
StubHub gets social with iMessage, Facebook Messenger integrations
The ticket reseller wants to help pals solidify plans to go to a game or concert.
By Rachel Brown • April 13, 2017 -
Study: Video ads boost app store success
A report from VB Insight reveals mobile video ads can increase conversion rates by as much as 60% while cutting costs in half.
By Rachel Brown • April 13, 2017 -
Lids throws spotlight on revamped loyalty program with new app
The retailer wants to strengthen ties with its best customers as it combats dwindling mall traffic.
By Rachel Brown • April 13, 2017 -
Deep Dive
Why drone delivery still has a long way to go before take off
High-profile drone delivery demonstrations continue, but frequent market use is years away, and hurdles must be overcome.
By Dan O'Shea • April 13, 2017 -
Can Snapchat's geotargeting capabilities match online ads to in-store visits?
The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use.
By David Kirkpatrick • April 13, 2017 -
NBCUniversal teams up with Kargo for mobile advertising
The partnership includes ad deals for 80 mobile web and app properties reaching 170 million users.
By David Kirkpatrick • April 13, 2017 -
Is Wendy's about to break a Twitter record?
A teen's request for a year's supply of chicken nuggets is getting millions of retweets.
By Peter Adams • April 13, 2017 -
EMarketer: Mobile apps account for 20% of digital media time
Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps.
By Rachel Brown • April 13, 2017 -
Acura's sleek mobile-first campaign revs up vertical video
Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere.
By Rachel Brown • April 13, 2017 -
Opinion
Why app marketing is a game of inches
Marketers should think of growth as an iterative, repeatable and data-driven process rather than pinning hopes on a killer feature, writes Google's Director of Growth and Analysis Ken Rudin.
By Ken Rudin • April 13, 2017 -
Study: IMessage dominates digital sticker engagement
Social media networks aren’t as flooded with emoji as messaging platforms.
By Rachel Brown • April 12, 2017 -
Budweiser, StubHub team up for hockey promotion via social, SMS
Winners headed to their favorite team’s playoff games could be sharing their delight on social media.
By Rachel Brown • April 12, 2017 -
Gorillaz promotes new album with AR/VR mobile app
The band, fronted by virtual cartoon characters, takes tech-fueled marketing to the extreme with VR, AR and 360-degree video.
By Rachel Brown • April 12, 2017 -
Google adds 'Similar Items' feature to Image Search capabilities
By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced.
By Dan O'Shea • April 12, 2017 -
Facebook lets friends split dinner bills in Messenger
The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator.
By Rachel Brown • April 12, 2017 -
Shopkick extends mobile rewards app into grocery stores
The app is now available in 37,000 grocery locations and features content from Dole, Purina and Sargento.
By Rachel Brown • April 12, 2017 -
Twitter amplifies branding opportunities in Periscope broadcasts
Using customizable hearts, mobile marketers can better harness the power of live video for campaigns.
By Rachel Brown • April 11, 2017 -
L'Oreal Paris sponsors The Glam App content, educational program
On-demand beauty services have reeled in another big beauty player.
By Rachel Brown • April 11, 2017 -
Piper Jaffray: Snapchat's reign over teen social media use continues
Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey.
By Rachel Brown • April 11, 2017
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