Snapchat expands Stories search with machine learning

Text captions, visuals and other information will be mined by the technology to determine where user submissions appear. 

By Peter Adams • April 3, 2017

Google gets in shape with new reservation tool for fitness fans

As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes. 

By Chantal Tode • April 3, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

What does Apple's AR-fueled future look like?

For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation. 

By Ken Magill • April 3, 2017

Report: Apple will support third-party measurement for News ads

Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.

By Chantal Tode • April 3, 2017

Forecast: Slower overall revenue growth won't stop digital ad dominance

Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.

By David Kirkpatrick • March 31, 2017

AdWords upgrades offline attribution to track more store visits

New strides in machine learning, mapping technology and survey quality have helped the platform increase the number of store visits it can accurately report.   

By David Kirkpatrick • March 31, 2017

Study: 64% of millennials cite Instagram as most 'narcissistic' social media app

The label might help explain the platform's popularity with social influencers. 

By Peter Adams • March 31, 2017

Marriott tours influencers around the world in first original Snapchat series

"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.

By Peter Adams • March 31, 2017

Report: Facebook Messenger preps group chatbot launch

The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology. 

By Chantal Tode • March 31, 2017

Jeep accelerates smartphone shopping with Google Tango-based AR app

Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car. 

By Chantal Tode • March 31, 2017

Why Apple, SAP are bringing iOS to the enterprise

SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.

By Justine Brown • March 31, 2017

Adidas unveils All Day mobile app for fitness and training

The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.

By Dan O'Shea • March 30, 2017

Retale guarantees mobile campaigns will boost stores' foot traffic

Retailers using the platform for localized ad sharing and coupon offers are being guaranteed an increase in foot traffic. 

By Dan O'Shea • March 30, 2017

How Samsung's Bixby smart assistant might compete against Siri, Alexa

The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday. 

By Chantal Tode • March 30, 2017

Facebook invests in new native ad units for Instant Articles

Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles. 

By Peter Adams • March 30, 2017

ComScore: 22% of women 18-24 are mobile-only internet users

In a reflection of just how strong the pivot to mobile is, the channel now accounts for 69% of all time spent with digital media.

By Chantal Tode • March 30, 2017

MLB, NHL fans can now personalize iOS app icons

Fans' favorite team logos can now adorn their apps' home screen icon. 

By Chantal Tode • March 30, 2017

Study: Kellogg's and Hershey's show grrrreat social engagement

The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?

By Keith Loria • March 29, 2017

Dunkin' Donuts bakes order ahead into Waze for integrated functionality

In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road. 

By Chantal Tode • March 29, 2017

Paramount Pictures accessorizes 'Ghost in the Shell' with AR beauty experience

The collaboration marks YouCam's first with a major entertainment brand.

By Christine Bittar • March 29, 2017

Wal-Mart cracks open Snapchat opportunity with Easter egg-themed ad

The retailer hopes to drive the platform’s millennial, mobile-savvy audience into stores to buy holiday merchandise. 

By Chantal Tode • March 29, 2017

Pinterest makes Promoted App Pins available to all advertisers

The ad format allows users to download apps directly within the social media platform.

By David Kirkpatrick • March 29, 2017

Is the Holy Grail of offline attribution becoming less elusive?

A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist. 

By David Kirkpatrick • March 29, 2017

Ikea rolls out smart lighting system

Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience. 

By Dan O'Shea • March 29, 2017

Will social media give United a leg up on PR crisis?

The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.   

By David Kirkpatrick • March 28, 2017