Why it's time to take a stand against ad fraud

Setting global standards may be the only way to stay ahead of fraud and ensure ad dollars are spent as intended.

By Marco Ricci • March 27, 2017

6 ways chatbots are succeeding for brands

At SXSW, executives from Messenger, Twitter and Viber discussed some of the early wins for branded chatbots.  

By Chantal Tode • March 27, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Welcome to the new Mobile Marketer

Following Industry Dive's recent acquisition of Mobile Marketer, the team has been busy getting a brand new site ready, which is being unveiled today.

By Chantal Tode • March 24, 2017

MillerCoors, IPG launch beer home-delivery service

The Miller Lite On-Demand program enables consumers to order beer via connected devices and have it delivered right away. 

By David Kirkpatrick • March 24, 2017

Facebook's new Collection ad unit aims to bridge mobile video, commerce

Early adopters Adidas and Tommy Hilfiger are linking videos to a page that can quickly load up to 50 products for purchase.

By David Kirkpatrick , Peter Adams • March 24, 2017

Coca-Cola's CMO retires as role is eliminated in restructuring

The 35-year veteran's exit coincides with the naming of a new chief growth officer overseeing marketing, customer and commercial leadership and strategy. 

By David Kirkpatrick • March 24, 2017

Marriott tests Alexa, Siri for voice-controlled hotel rooms

The world’s largest hotelier is considering how digital assistants could enhance the guest experience.

By David Kirkpatrick • March 23, 2017

Facebook brings mobile header bidding to its ad platform

The move could drive up the cost of mobile website ads as the bidding process becomes more competitive. 

By David Kirkpatrick • March 23, 2017

Starbucks enabling ordering via voice in Alexa-enabled Ford vehicles

The coffee colossus said it now has about 9 million mobile paying customers, with one in three of those using its Mobile Order & Pay app.

By Dan O'Shea • March 22, 2017

Instagram expands shoppability after promising test

Facebook’s image-sharing unit is making social media an even more important tool for retail marketers.

By Daphne Howland • March 22, 2017

Snapchat lines up first live video ad, major studio partnership

 A spot for Turner's TruTV network streamed in 360-degree video while parent company Snap continues to strike deals for original series.  

By David Kirkpatrick , Peter Adams • March 22, 2017

Google redesigns mobile search with tappable shortcuts

The new look helps users quickly find information for specific interest areas.

By David Kirkpatrick • March 22, 2017

Apple joins Snapchat cloning craze with Clips

The app appears to be more of an AR play than a direct competitor for Snap, however, as it doesn't have a social network built-in. 

By Peter Adams • March 22, 2017

Williams-Sonoma unveils augmented reality app for Pottery Barn brands

For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.

By Dan O'Shea • March 21, 2017

Study: Paid social continues to grow across major platforms

Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.

By David Kirkpatrick • March 21, 2017

Study: Snapchat faces new challenges as monthly sign-ups slow

Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.

By David Kirkpatrick • March 21, 2017

AccuWeather's new app presents forecasts in VR

Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes. 

By David Kirkpatrick • March 20, 2017

Amazon's 'Outfit Compare' mobile feature tells users what to wear

The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.

By Dan O'Shea • March 19, 2017

Alexa arrives on Amazon's main mobile app

IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills." 

By David Kirkpatrick • March 17, 2017

Adidas ditching TV ads to reach Generation Z on mobile

The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.

By Daphne Howland • March 16, 2017

Coca-Cola taps Google tech for digital signage

In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.

By David Kirkpatrick • March 16, 2017

Skechers places over 40 Snapchat geofilters across LA Marathon

The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.

By David Kirkpatrick • March 16, 2017

Facebook Stories — another Snapchat clone — sees broader rollout

The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.   

By Peter Adams • March 16, 2017

Study: Netflix debuts on list of highest-earning apps

Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.

By David Kirkpatrick • March 15, 2017

Spotify, Waze cross-promote core app features

The Waze-Spotify synergy echoes a similar partnership recently struck between Snapchat and Uber.

By David Kirkpatrick , Peter Adams • March 15, 2017