Mobile: Page 268
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Deep Dive
Why Apple, SAP are bringing iOS to the enterprise
SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.
By Justine Brown • March 31, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Retale guarantees mobile campaigns will boost stores' foot traffic
Retailers using the platform for localized ad sharing and coupon offers are being guaranteed an increase in foot traffic.
By Dan O'Shea • March 30, 2017 -
How Samsung's Bixby smart assistant might compete against Siri, Alexa
The new voice-driven service is late to the game and currently only available on two Galaxy S8 phones unveiled yesterday.
By Chantal Tode • March 30, 2017 -
Facebook invests in new native ad units for Instant Articles
Part of Facebook's ongoing Journalism Project, the placements are appearing in the related reading section at the bottom of articles.
By Peter Adams • March 30, 2017 -
ComScore: 22% of women 18-24 are mobile-only internet users
In a reflection of just how strong the pivot to mobile is, the channel now accounts for 69% of all time spent with digital media.
By Chantal Tode • March 30, 2017 -
MLB, NHL fans can now personalize iOS app icons
Fans' favorite team logos can now adorn their apps' home screen icon.
By Chantal Tode • March 30, 2017 -
Study: Kellogg's and Hershey's show grrrreat social engagement
The manufacturers were at the top of a study looking at who does best at creating buzz with consumers, but can that engagement translate to sales?
By Keith Loria • March 29, 2017 -
Dunkin' Donuts bakes order ahead into Waze for integrated functionality
In what the donut chain is calling a first, customers can now order ahead through the popular navigation app before hitting the road.
By Chantal Tode • March 29, 2017 -
Paramount Pictures accessorizes 'Ghost in the Shell' with AR beauty experience
The collaboration marks YouCam's first with a major entertainment brand.
By Christine Bittar • March 29, 2017 -
Wal-Mart cracks open Snapchat opportunity with Easter egg-themed ad
The retailer hopes to drive the platform’s millennial, mobile-savvy audience into stores to buy holiday merchandise.
By Chantal Tode • March 29, 2017 -
Pinterest makes Promoted App Pins available to all advertisers
The ad format allows users to download apps directly within the social media platform.
By David Kirkpatrick • March 29, 2017 -
Deep Dive
Is the Holy Grail of offline attribution becoming less elusive?
A number of new solutions promise to better tie together on- and offline marketing efforts with mobile as a unifying force, but significant gaps persist.
By David Kirkpatrick • March 29, 2017 -
Ikea rolls out smart lighting system
Tradfri — Swedish for “wireless” — leverages common ZigBee Light Link technology standards for connected light bulbs and an app to customize the experience.
By Dan O'Shea • March 29, 2017 -
Will social media give United a leg up on PR crisis?
The brand's strong social media presence could help it manage the backlash over a recent decision to bar two teenagers from flying because of their attire.
By David Kirkpatrick • March 28, 2017 -
CMO Council: Few marketers accomplish real-time, data-driven engagements
Brands won’t stay relevant if they can’t keep up with the consumers they hope to engage.
By Rachel Brown • March 28, 2017 -
Google Home dishes out insurance tips with help from Progressive
The digital assistant platform isn't slinking away silently in its tussle with Amazon Echo to control voice command in homes.
By Rachel Brown • March 28, 2017 -
Hilton to extend mobile keys to 2,500 properties
The ramp-up of Hilton’s digital key program demonstrates it doesn’t take long for consumer-friendly technology to proliferate.
By Rachel Brown • March 28, 2017 -
Facebook Messenger enables real-time location sharing
The new tool's marketing potential isn't hard to see.
By Rachel Brown • March 28, 2017 -
Deep Dive
What gaming can teach marketers about mobile video advertising
Borrowing a trick or two from a segment that allocates 93% of its spend to the format might level up strategies.
By Christine Bittar • March 28, 2017 -
Lyft pursues millennials, Uber riders with charitable Round Up & Donate program
The ride-hailing service is positioning itself as a brand consumers can like at a time when its biggest competitor's reputation is struggling.
By Rachel Brown • March 27, 2017 -
Apple scoops up acclaimed automation app Workflow
The deal could have widespread implications for how iOS users access and interact with apps across the technology giant's various devices.
By Rachel Brown • March 27, 2017 -
Coca-Cola cancels weekly YouTube program in the UK
The soft drink brand is reconsidering its digital content strategy to figure out the best video formats for engaging young consumers.
By Rachel Brown • March 27, 2017 -
Amazon ramps up Prime hardware push with new smartphones
In the aftermath of Fire Phone's collapse, the e-commerce behemoth has changed course by offering mobile phones tied to its Prime service from established smartphone players.
By Rachel Brown • March 27, 2017 -
Deep Dive
AR upstarts paint picture of technology's location-based potential at SXSW
Integrating immersive smartphone experiences with location could make for a data-driven marketer's dream, if adoption grows.
By David Kirkpatrick • March 27, 2017
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