L'Oreal empowers new Facebook Messenger chatbot to recommend gifts

The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.

By Rachel Brown • April 20, 2017

Study: Mobile capabilities boost loyalty program membership

With retail foot traffic falling, it's more important than ever for retailers to connect with loyal customers on their smartphones. 

By Rachel Brown • April 20, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Amazon opens door to conversational apps from brands

In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements. 

By Rachel Brown • April 20, 2017

Mobile ad exec scores pro baseball team, plans to test tech innovations

The New Britain Bees will open their season Friday with a new owner —​ AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck. 

By Rachel Brown • April 19, 2017

MLB players step up to the social media plate with app for fans

Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.

By Rachel Brown • April 19, 2017

PayPal partners with Android Pay for mobile payments

Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.   

By Rachel Brown • April 19, 2017

Study: Pre-roll ads least intrusive, most memorable video format

Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe. 

By David Kirkpatrick • April 19, 2017

Twitter rolls out in-stream video ads

The new format capitalizes on recent growth in video impressions on the platform.

By David Kirkpatrick • April 19, 2017

Glowing reviews are in: Samsung sets sights on businesses with new S8

The new Samsung S8 could seriously rival the iPhone in capabilities and possibly become a true enterprise tool.

By Justine Brown • April 19, 2017

Mastercard, American Express and Wells Fargo charge up Facebook Messenger chatbots

The companies have joined the rush to unleash AI-driven bots as messaging apps increasingly become vehicles for commerce.

By Rachel Brown • April 19, 2017

Can Facebook augment its future with new AR camera push?

The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech. 

By David Kirkpatrick • April 19, 2017

Facebook, brands make second go at creating rich Messenger ecosystem

A series of new developments, including deep integrations with Spotify and Apple Music, attempt to give users a reason to never leave the platform.

By Rachel Brown • April 19, 2017

Taco Bell leverages micro-influencers, Instagram artwork to build social presence

The brand is retooling its digital approach to yield high impact without hefty investment. 

By Rachel Brown • April 18, 2017

McDonald's aims for mobile ordering milestone with national rollout

The fast-food chain is banking on Americans with apps and appetites escalating restaurant visits and spending.

By Rachel Brown • April 18, 2017

Instagram Collections strengthens platform's role in providing shopping inspiration

The Pinterest-like feature could turn the social media platform into a bigger destination for inspiration by letting users save and organize posts. 

By Rachel Brown • April 18, 2017

Study: Gen Z frequents Snapchat more than its social media rivals

SCG's survey of college and high school students found Instagram isn’t trailing far behind, though.  

By Rachel Brown • April 18, 2017

Purple bores Facebook Live viewers with snooze-worthy broadcasts

The mattress maker partnered with Facebook's Creative Shop Studio on eccentrically dull programming that typifies its out-of-the-box approach to marketing.  

By Rachel Brown • April 18, 2017

How marketers can reset their mobile advertising mindset

Marketing professionals would be wise to stop leaning on a few key industry "givens," writes Leadbolt CEO and Founder Dale Carr. 

By Dale Carr • April 18, 2017

YouCam app heads to Broadway with 'War Paint' AR beauty filters

Users of the makeup app can emulate the beauty industry titans chronicled in the musical through an AR experience linking on- and offline worlds. 

By Rachel Brown • April 17, 2017

Dosh cash-back app to launch with more than 100K businesses

The new app, which offers cash back for purchases, has brought on board Sheraton, The Ritz-Carlton, Wendy's, Forever21, Neiman Marcus and Home Depot. 

By Rachel Brown • April 17, 2017

Nextdoor launches ads to help marketers move into communities across US

The social network aims to become one of the largest advertising platforms in the digital world by reaching $1 billion in ad dollars by 2020.  

By Rachel Brown • April 17, 2017

Smart eyewear: Is it the future or destined for failure ... again?

Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass. 

By Rachel Brown • April 17, 2017

Huffington Post creates dedicated Facebook pages targeting niche audiences

The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more. 

By Rachel Brown • April 17, 2017

Instagram Stories passes Snapchat for daily active users

Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.

By David Kirkpatrick , Peter Adams • April 17, 2017

Candy Crush and Moschino attend Coachella, release merchandise together

Will a collaboration with an uber-cool fashion designer attract the attention of concert revelers? 

By Rachel Brown • April 17, 2017