Snapchat offers advertisers a new way to reach all viewers

A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users. 

By Rob Williams • May 3, 2017

Apple's Cook: Pause in iPhone purchases due to reports of future phones

While the company's Q2 results were strong overall, sluggish iPhone sales are an ongoing concern.

By Chantal Tode • May 3, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Zenith: Google, Facebook commanded 20% of all ad spending in 2016

Marketing's digital duopoly raked in $79.4 billion and $26.9 billion in ad revenue, respectively, with 9% total growth over the past five years.

By David Kirkpatrick • May 3, 2017

Is Pokemon Go getting a 'Promos' feature?

Rumors swirl that a big summer update for the Nintendo/Niantic app is inbound, which could spark a fresh wave of interest. 

By Peter Adams • May 3, 2017

Beauty marketers buck broader downward trends as digital innovation blooms

Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.

By Rachel Brown • May 3, 2017

Verizon triples viewership as NFL fans tune in to draft coverage

The annual ritual of NFL teams picking new players reaches a new crescendo with mobile viewers.

By Rob Williams • May 2, 2017

Meitu taps Bretman Rock to curate virtual makeup looks

The augmented reality app uses proprietary facial recognition to map users' features and offer virtual makeup application.

By Dan O'Shea • May 2, 2017

Snapchat opens up viewability into Snap Ad campaigns

A new score will be validated with the help of third-party measurement firm Moat, which is audited by the Media Rating Council.  

By Peter Adams • May 2, 2017

Amazon, eBay, Target and Google Maps ditch Apple Watch apps

The big brands' retreat from WatchOS support comes as consumer interest in smart watches wanes. 

By Chantal Tode • May 2, 2017

Domino's teams with IFTTT on branded applets for the smart home

Applets can shut down sprinklers and turn on porch lights as a pizza delivery person arrives. 

By Rob Williams • May 2, 2017

Apple Music starts supplying songs to Musical.ly

Musical.ly gets to offer more songs while Apple promotes subscriptions to its music streaming service via the popular app. 

By Rob Williams • May 1, 2017

Airbnb seeks business travelers by adding booking tool

The home-sharing service estimates corporate travel bookings will quadruple this year. 

By Rob Williams • May 1, 2017

Unicorn frapp frenzy spurs more mobile, digital innovation at Starbucks

One quirky drink drove social sharing, traffic, brand awareness and affinity. Now, the coffee giant looks to replicate the success. 

By David Kirkpatrick • May 1, 2017

Why Hertz's director of SEO puts a premium on location-based data

From crowdsourced Google Maps data to proximity marketing, the brand expects big things from location-based tactics. 

By Chantal Tode • May 1, 2017

Alexa steps further into Amazon's spotlight as Android app market shuts down

Underground Actually Free will stop receiving submissions at the end of May at the same time that the voice assistant is getting some new bells and whistles.

By Peter Adams • May 1, 2017

Pigs really do fly in Chrysler's new campaign for the Pacifica Hybrid

Sixty-second digital spots featuring air-bound porcine aim to appeal to kids as much as the parents driving them. 

By David Kirkpatrick • May 1, 2017

Twitter upgrades search to include emoji characters

Search could make emojis easier to use, driving interest from consumers and marketers. 

By Rob Williams • May 1, 2017

Why consultancies aren't upending the agency-client model just yet

Amid a growing tug-of-war between traditional agencies and management consultancies, analysts say the two achieve distinct ends — at least for now.

By David Kirkpatrick • May 1, 2017

How an NBA team used email signatures to hold onto a sponsor

Creative use of employee email by the Indiana Pacers helped convince a major sponsor to renew for another year. 

By David Kirkpatrick • May 1, 2017

Facebook adds flights to dynamic ads for travel industry

Early tester Cathay Pacific boosted booking volume 16x. 

By Rob Williams • April 28, 2017

Verizon's Go90 mobile video service loses top exec

The acquisition of Vessel last year continues to impact the way Go90 is managed.

By Rob Williams • April 28, 2017

Tostitos lets fans create custom digital piñatas for Cinco de Mayo

Though the promise of a candy shower is notably absent, the avatars can be shared on Facebook, Twitter or Instagram to enter the sweepstakes.

By David Kirkpatrick • April 28, 2017

Google's ad business beats expectations despite YouTube storm

Even as several big brands froze their YouTube budgets, parent company Alphabet’s Q1 advertising revenue grew to $21.4 billion.

By Chantal Tode • April 28, 2017

Report: Lyft surged amid Uber's Q1 woes

The ride-hailing app's ability to capitalize on #DeleteUber demonstrates the value in brand counter-programming.

By Peter Adams • April 28, 2017

Google Assistant releases SDK for creating helpful hardware

The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence. 

By David Kirkpatrick • April 28, 2017