EMarketer: Mobile apps account for 20% of digital media time

Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps. 

By Rachel Brown • April 13, 2017

Acura's sleek mobile-first campaign revs up vertical video

Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere.

By Rachel Brown • April 13, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Why app marketing is a game of inches

Marketers should think of growth as an iterative, repeatable and data-driven process rather than pinning hopes on a killer feature, writes Google's Director of Growth and Analysis Ken Rudin.

By Ken Rudin • April 13, 2017

Study: IMessage dominates digital sticker engagement

Social media networks aren’t as flooded with emoji as messaging platforms.   

By Rachel Brown • April 12, 2017

Budweiser, StubHub team up for hockey promotion via social, SMS

Winners headed to their favorite team’s playoff games could be sharing their delight on social media.    

By Rachel Brown • April 12, 2017

Gorillaz promotes new album with AR/VR mobile app

The band, fronted by virtual cartoon characters, takes tech-fueled marketing to the extreme with VR, AR and 360-degree video.

By Rachel Brown • April 12, 2017

Google adds 'Similar Items' feature to Image Search capabilities

By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced.

By Dan O'Shea • April 12, 2017

Facebook lets friends split dinner bills in Messenger

The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator.  

By Rachel Brown • April 12, 2017

Shopkick extends mobile rewards app into grocery stores

The app is now available in 37,000 grocery locations and features content from Dole, Purina and Sargento.  

By Rachel Brown • April 12, 2017

Twitter amplifies branding opportunities in Periscope broadcasts

Using customizable hearts, mobile marketers can better harness the power of live video for campaigns. 

By Rachel Brown • April 11, 2017

L'Oreal Paris sponsors The Glam App content, educational program

On-demand beauty services have reeled in another big beauty player. 

By Rachel Brown • April 11, 2017

Piper Jaffray: Snapchat's reign over teen social media use continues

Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey. 

By Rachel Brown • April 11, 2017

EMarketer: Cross-channel tactics return to top of mind for marketers

New research found 57% of surveyed marketers are interested in cross-channel measurement and attribution this year.

By David Kirkpatrick • April 11, 2017

Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth

New services, including online courses and targeting tools, aim to bring more small businesses into the fold.

By David Kirkpatrick , Peter Adams • April 11, 2017

Study: Digital ads are least preferred by Gen Z

On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.

By David Kirkpatrick , Chantal Tode • April 11, 2017

Finish Line tries for competitive edge with enhanced loyalty app

The retailer aims to succeed where others have failed by focusing on tailored product suggestions, access to upcoming releases and in-app shopping and checkout. 

By Rachel Brown • April 11, 2017

Google turns to artists to mold Assistant into an amiable companion

The company hopes to make its AI-powered voice technology less robotic for better relationships with humans. 

By Rachel Brown • April 11, 2017

'Alexa, how can my brand shine in the age of ask?'

Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs. 

By Ken Magill • April 11, 2017

Twitter invites developers to ramp up chatbot creation

New tools enable brands to deliver automated customer service in 140 characters or less. 

By Rachel Brown • April 10, 2017

Facebook courts publishers with Instant Articles call-to-action capabilities

The move enables newsletter signups and likes in the quick-loading mobile service.  

By Rachel Brown • April 10, 2017

Snapchat's Bitmoji is most downloaded app in US, 4 other countries

The acquisition of digital sticker maker Bitstrips last year has helped Snapchat make a dent in Facebook and Google's app dominance.

By Rachel Brown • April 10, 2017

CNN leverages live streaming to drive mobile app engagement

Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday. 

By David Kirkpatrick • April 10, 2017

Synergy Pharmaceuticals' poop emoji keyboard encourages discussions about constipation

The drug company enters the digital sticker arena with animated excrement that aims to bring bathroom talk out from behind closed doors. 

By Rachel Brown • April 10, 2017

McDonald's solicits job applications on Snapchat

Young fast food employee hopefuls can use a branded filter that places virtual McDonald’s hats and nametags on their heads.

By Rachel Brown • April 10, 2017

Lyft, Dollar Shave Club double down on merging branding and direct response via video

Some brands are accelerating efforts to merge brand-building and direct response on mobile, with video as the glue. 

By Rob Williams • April 10, 2017