Google's virtual assistant teams with publishers to offer help in the kitchen

Move over, Julia Child, and make room for Google Assistant's library of 5 million recipes. 

By Rob Williams • April 27, 2017

UPDATE: Apple slashes affiliate payouts on apps, in-app purchases

Lower commission rates may adversely affect app developers and smaller publishers, in particular.  

By Rob Williams • April 26, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Study: Marketers underestimate TV viewing habits

The Video Advertising Bureau challenges some commonly held tropes on consumer viewing habits.

By David Kirkpatrick • April 26, 2017

FCC reconsiders media ownership restrictions

Opening up current policies on media ownership could have widespread implications.

By David Kirkpatrick • April 26, 2017

Study: Cost of mobile paid search clicks reaches new heights

During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply. 

By Chantal Tode • April 26, 2017

Shoppable video ads see traction on Instagram Stories, Snapchat

GoPro and Birchbox are among the advertisers that are testing a new application to convert mobile viewers into buyers of their products.

By Rob Williams • April 26, 2017

Samsung's app store seeks to double audience

The Galaxy Apps store wants to boost monthly users to 50 million while having a narrower selection of high-quality mobile applications. 

By Rob Williams • April 26, 2017

Study: 8% of Instagram accounts are not real people

Fohr Card is taking aim at bot fraud by verifying Instagram users.  

By Rob Williams • April 25, 2017

Unroll.me under fire for selling user data to Uber

Though the company has received criticism, Unroll.me is not solely to blame. Its data practices serve as a lesson in reading the fine print of user agreements. 

By Justine Brown • April 25, 2017

Report: Rent the Runway increases Instagram Stories activity to scale reach

While still hosting content on Snapchat Stories, the retailer is looking elsewhere to reach as wide an audience as possible.   

By Chantal Tode • April 25, 2017

Lessons learned at Coachella: The more 'gram-worthy the better

Two digital strategists from Hill Holliday weigh in on how marketers can best capitalize on the festival craze. 

By Saige Sharp and Alex Stoller • April 25, 2017

Verizon's bet on unlimited data plans stems subscriber exits

Verizon lost wireless subscribers for the first time in its history, but the demand for unlimited mobile data only shows how much consumers love their smartphones.

By Rob Williams • April 25, 2017

Starbucks whips up Unicorn Frappuccino frenzy on social media

How important is taste when Instagram buzz acts as its own brand currency?

By Rachel Brown • April 24, 2017

Study: Mobile AR poised to skyrocket as use cases multiply

The technology is proliferating across social media platforms, e-commerce apps, maps and business applications.

By Rachel Brown • April 24, 2017

Mercedes-Benz cars connect with Google Home, Amazon Alexa

The voice assistant connectivity sidesteps the problems tech companies have faced when trying to power car infotainment systems. 

By Rachel Brown • April 24, 2017

Google Play Music lands on Samsung devices

The Galaxy Note 7 fiasco hasn’t kept Google or customers away from Samsung’s smartphones. 

By Rachel Brown • April 24, 2017

Snap scoops up Mobli's geofilter patent

The social media firm has been under fire from Facebook, but isn't letting its competitor nab the rights to its largest revenue producer. 

By Rachel Brown • April 24, 2017

In reversal, the Guardian ditches Facebook Instant Articles, Apple News

The face-off with publishers continues as some walk while others are getting deals to produce premium video content. 

By David Kirkpatrick • April 24, 2017

Location-based marketing: The pitfalls and promise of retail campaigns

In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed. 

By Rachel Brown • April 24, 2017

Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign

In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service. 

By Rachel Brown • April 21, 2017

Bookatable by Michelin, Apple Maps integrate for in-app bookings

Diners in the UK will be able to identify restaurants near them with available tables and book them without leaving Apple Maps. 

By Rachel Brown • April 21, 2017

Survey: Consumer perception of Samsung recovering from Galaxy Note 7 fiasco

YouGov finds the South Korean electronics company is now thought of on par with Apple. 

By Rachel Brown • April 21, 2017

Google Home distinguishes the voices of different people

The Assistant-powered device may be trailing Amazon Echo in sales, but now it boasts a feature its rival doesn't have. 

By Rachel Brown • April 21, 2017

Study: New car owners pleased with Apple CarPlay, Android Auto

A Strategy Analytics survey shows the tech giants' efforts to insert themselves into drive time as well as work and home life are being met with consumer approval. 

By Rachel Brown • April 20, 2017

Study: Retailers' biggest AdWords spend is Google Shopping

Shopping ads outpaced text ads for the first time last year.

By David Kirkpatrick • April 20, 2017