Mobile: Page 266
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L'Oreal Paris sponsors The Glam App content, educational program
On-demand beauty services have reeled in another big beauty player.
By Rachel Brown • April 11, 2017 -
Piper Jaffray: Snapchat's reign over teen social media use continues
Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey.
By Rachel Brown • April 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
EMarketer: Cross-channel tactics return to top of mind for marketers
New research found 57% of surveyed marketers are interested in cross-channel measurement and attribution this year.
By David Kirkpatrick • April 11, 2017 -
Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth
New services, including online courses and targeting tools, aim to bring more small businesses into the fold.
By David Kirkpatrick , Peter Adams • April 11, 2017 -
Study: Digital ads are least preferred by Gen Z
On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.
By David Kirkpatrick , Chantal Tode • April 11, 2017 -
Finish Line tries for competitive edge with enhanced loyalty app
The retailer aims to succeed where others have failed by focusing on tailored product suggestions, access to upcoming releases and in-app shopping and checkout.
By Rachel Brown • April 11, 2017 -
Google turns to artists to mold Assistant into an amiable companion
The company hopes to make its AI-powered voice technology less robotic for better relationships with humans.
By Rachel Brown • April 11, 2017 -
Deep Dive
'Alexa, how can my brand shine in the age of ask?'
Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs.
By Ken Magill • April 11, 2017 -
Twitter invites developers to ramp up chatbot creation
New tools enable brands to deliver automated customer service in 140 characters or less.
By Rachel Brown • April 10, 2017 -
Facebook courts publishers with Instant Articles call-to-action capabilities
The move enables newsletter signups and likes in the quick-loading mobile service.
By Rachel Brown • April 10, 2017 -
Snapchat's Bitmoji is most downloaded app in US, 4 other countries
The acquisition of digital sticker maker Bitstrips last year has helped Snapchat make a dent in Facebook and Google's app dominance.
By Rachel Brown • April 10, 2017 -
CNN leverages live streaming to drive mobile app engagement
Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday.
By David Kirkpatrick • April 10, 2017 -
Synergy Pharmaceuticals' poop emoji keyboard encourages discussions about constipation
The drug company enters the digital sticker arena with animated excrement that aims to bring bathroom talk out from behind closed doors.
By Rachel Brown • April 10, 2017 -
McDonald's solicits job applications on Snapchat
Young fast food employee hopefuls can use a branded filter that places virtual McDonald’s hats and nametags on their heads.
By Rachel Brown • April 10, 2017 -
Deep Dive
Lyft, Dollar Shave Club double down on merging branding and direct response via video
Some brands are accelerating efforts to merge brand-building and direct response on mobile, with video as the glue.
By Rob Williams • April 10, 2017 -
Twitter gets faster on mobile for users short on data
Tweets will load faster and be cheaper for followers on smartphones all over the world.
By Rachel Brown • April 7, 2017 -
Sony Pictures extends new Smurfs movie to mobile bubble game
The relationship between movie studios and mobile gaming is going strong.
By Rachel Brown • April 7, 2017 -
Facebook Messenger's AI-powered assistant M offers intent-based tips
Helping users discover the many things they can do like make plans with friends, nab rides and send money is M's goal.
By Rachel Brown • April 7, 2017 -
Under Armour cuts jobs from Connected Fitness unit
The division spearheads the sportswear brand’s array of mobile apps, include UA Record, MapMyFitness, MyFitnessPal, Endomondo and others.
By Dan O'Shea • April 7, 2017 -
Live broadcasts make up 20% of Facebook videos
Over the last year, Facebook Live broadcasts have grown more than 4x.
By David Kirkpatrick • April 7, 2017 -
Snapchat ups its ad game with targeting, app install ad initiatives
The social media app isn't taking criticism that its ads fail to deliver on ROI and engagement lying down.
By Rachel Brown • April 7, 2017 -
Estée Lauder's new Messenger chatbot helps identify the right foundation shade
The brand is addressing a problematic makeup shopping experience with AI-driven technology.
By Rachel Brown • April 7, 2017 -
MMA: Clickthrough rates don't translate to sales
Mobile Marketing Association's analysis of an Allstate campaign suggests marketers should focus on targeting, short videos and in-app placements.
By Rachel Brown • April 6, 2017 -
Apple Pay underperforms amid resistance from consumers, retailers
Once poised as revolutionary, the mobile payments service won't replace cash or credit cards any time soon.
By Rachel Brown • April 6, 2017 -
American Red Cross' Blood Donor App exceeds 1M downloads
The non-profit organization proves smartphones are for saving lives as well as social media posting.
By Rachel Brown • April 6, 2017
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