Mobile: Page 266
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QR code test drives 27% of in-store Starbucks customers to trial app
Overall, 60% of visitors with Snapchat scanned a bar code supported by 1App for quick web access to the coffeehouse chain’s app.
By Chantal Tode • May 9, 2017 -
Forecast: Mobile biometric payments to hit 2B transactions this year
The nearly 3x jump in use from 2016 will be spurred by services like Apple Pay and a proliferation of sensor-equipped smartphones.
By Peter Adams • May 9, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Is TV staring down an ad revenue reckoning?
According to ad buyers, they aren’t interested in paying more for fewer viewers although at least one media exec predicts a strong TV ad marketplace.
By David Kirkpatrick • May 8, 2017 -
Spotify rolls out scannable bar codes to boost music sharing
The streaming music pioneer is giving every song, artist and playlist a unique code that can be shared.
By Rob Williams • May 8, 2017 -
Study: 35 ad networks have more than 50% fraudulent activity
A fragmenting landscape means that marketers need to be wary of the growing potential for mobile app fraud.
By Rob Williams • May 8, 2017 -
Telefónica gives Germany's mobile users rewards for sharing data
The European phone company hired People.io to provide an app to help customers protect their privacy.
By Rob Williams • May 8, 2017 -
Houzz app's AR upgrade turns living rooms into virtual showroom floors
Over 300,000 furniture and decor products can be visualized, saved for later or purchased directly with "View My Room in 3D."
By Peter Adams • May 8, 2017 -
Deep Dive
Ink Cards pencils in Pinterest for Mother's Day app install campaign
While the ad format is still relatively new to the social platform, results suggest costs are lower and the audience may be wider than expected.
By Chantal Tode • May 8, 2017 -
ExxonMobil's mobile payments app expands to Apple Watch, Ford vehicles
Speedpass members can now fuel up, then earn loyalty points and easily pay from an in-vehicle touchscreen or their wrist.
By Rob Williams • May 5, 2017 -
Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Report: Twitter pitches full-screen vertical video ads for Moments
Similar to interstitials seen on Snapchat and Instagram Stories, the new format fits into the platform’s larger video push.
By Chantal Tode • May 5, 2017 -
A viral hit on Instagram, Sunny Co.'s red swimsuit promo gets Twitter skewering
A textbook example of how one platform's trending treasure is another's spammy trash.
By Peter Adams • May 5, 2017 -
Epix Cast mobile app sends movies directly to TVs without extra hardware
Viewers can select shows from a smartphone to view on any internet-connected TV.
By Rob Williams • May 5, 2017 -
Snap rolls out self-service ad tool for wider group of marketers
Snapchat Ad Manager lets mobile marketers target specific audiences with ad formats that include video.
By Rob Williams • May 5, 2017 -
Wal-Mart's IoT patent takes aim at Amazon Dash
The platform, which aims to track how consumer products are used in homes, is designed to automatically order when products are depleted or need replacement.
By Daphne Howland • May 5, 2017 -
Amazon rolls out Android version of FreeTime content for kids
The e-commerce giant’s media application is no longer limited to its Fire tablets.
By Rob Williams • May 4, 2017 -
Tapjoy teams with Moat to demonstrate value of in-app rewards
Moat will provide independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory.
By Rob Williams • May 4, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
Study: Snapchat loyalty leaves little room for other social media
Fans of the image messaging application are harder to reach through other major platforms like Facebook and Instagram.
By Rob Williams • May 4, 2017 -
Study: Mobile ad growth contributes to viewability decline
Viewability rates for banner ads in the U.K. reached their lowest level in nine months during Q1.
By Chantal Tode • May 4, 2017 -
Pinterest gains vertical expertise in automotive, CPG
Two recent executive hires are arriving from Ford agency GTB and Mondelez.
By David Kirkpatrick • May 4, 2017 -
Google allows bigger mobile ads 'above the fold'
The search giant determined that 300x250 ads aren't so annoying and intrusive, after all.
By Rob Williams • May 3, 2017 -
Report: What role do TV broadcasters play in a YouTube future?
Google's video platform is cited as the "next generation" of TV-like content, but digital extensions of the old guard are driving considerable consumption.
By David Kirkpatrick • May 3, 2017 -
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Coca-Cola fast forwards 'Play a Coke' promo with bigger marketing push
Coke's Canadian subsidiary is bringing back its musical mobile app just in time for summer.
By Rob Williams • May 3, 2017
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